David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Dad's gone Ferrell.Will Ferrell stars in this film encouraging all of us to spend less time staring at our mobile phones when we should be communing with our families.
    • Horror show.As we've said before, giffgaff is to Halloween as John Lewis is to Christmas. Each year they put themselves under pressure to create something even more spectacular and in 2017, they've once again succeeded.
    • Neigh luck, mate.This Nissan ad offers a zany spin on horsepower. When this bloke’s truck conks out, he struggles to motivate the equine workforce under the bonnet.
    • Skip to it.Veteran wide receiver Larry Fitzgerald still has a skip in his step, according to this Bose commercial.
    • Musical fares.TUI née Thomson must have wondered: “How do we celebrate our new name?”. Why, with Chaka Khan, of course.
    • Fight Like An EgyptianThe unstoppable Daniel Wolfe offers a live action take on the world of Assassin's Creed Origins in this dramatic ad.
    • Ben Leeves is welcomed to Jungle.Sound designer Ben Leeves is starting a new phase of his career after a move to Jungle.
    • Pensions in ParadiseSwedish insurance providers AMF take a surreal approach in this entertaining ad for their pension plan.
    • (Un)dead useful advice.It’s a modern conversation staple: “What would you do in a zombie apocalypse”? Well, Joe Wilkinson has got us covered.
    • City of stars.With ‘Super Mario Odyssey’ on the horizon, this Broadway-inspired commercial urges us to “do the Odyssey”.
    • Follow The LeaderMars have released a series of short horror films to coincide with the spookiest month of the year.

CRAFTWORKS

Wednesday, 11th October.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How we made... BT Sport.

● Ian Derry.

● The Bake-Off Challenge.

● Believe's Michel & Nico.

● The Dambusters Renuion.

TICKETS AND DETAILS HERE.


Skittles
"Floor 9.5"
2 mins
13 October 2017

Mars have released a series of short horror films to coincide with the spookiest month of the year... and they're bloody good. With minimal product placement and a two minute running time, each 'bite sized' chunk of horror promises to chill audiences to the bone.

'Floor 9.5' - sponsored by Skittles - takes a new approach to the idea of being followed. A woman trying to leave work gets stuck between floors on the lift, only for the doors to open on something she doesn't expect...

It's an unusual take on a familiar concept, with sparse visuals and a minimal soundtrack contributing to the psychological terror. We won't spoil the twist, but needless to say we'll be taking the stairs from now on.

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Boddingtons
"Tour de Formby"
35s
18 October 2017

Here's a blast from the past. Boddingtons is back on the telly and they've brought Melanie Sykes along en'all. Older viewers and students of advertising will probably recall a series of classic commercials featuring the model-turned-TV presenter. In each - as here - the viewer was fooled into thinking they were watching something earnest before the rug was pulled from beneath their feet by Sykes's broad northern vowels.

Danny Kleinman - who directed some of the original ads twenty years ago - brings a few modern flourishes to the campaign but essentially the formula is the same as ever... and that's a good shout. The reunion has already sparked national press coverage and seems sure to prove a winner for the Manchester-based beer.

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Green & Black's
"Red Riding Hood"
30s
18 October 2017

Green & Black’s launch their Velvet Editions collection with a Red Riding reboot. This time, Red Riding Hood has more than one Big Bad Wolf to evade. However, it’s going to take more than a lupine threat to thwart her indulgence.

It’s a fetching spin on the classic yarn. Sun rays poke through trees before Red’s pursuers meet their match. Meanwhile, a seductive cover of the Delfonics's ‘Ready or Not’ complements the forest chase.

Having wisely ditched foodies Michel Roux Jr. and co., the premium brand project a more accessible image. The chocolate makers have also ditched the familiar Fairtrade label in favour of their own Cocoa Life stamp so hose with an ethical sweet tooth may need further convincing... but this is a great start and further evidence that Academy's new wunderkinder Dorian & Daniel are going to have a stellar career.

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Prudential
"The Forest Man of India"
2 mins
18 October 2017

This atmospheric film for Prudential explores the work of Jadav Payeng - dubbed the 'Forest Man of India'. After being inspired as a teenager, Payeng has spent the last thirty-eight years planting trees on deserted sandbars near his home - eventually amassing a forest of over fourteen-hundred acres.

His unwavering dedication to improving the environment is depicted lovingly here by director Asif Kapadia. Atmospheric visuals follow Payeng on his solitary mission, while a washed-out grade gives the landscape an almost unearthly look - until the brilliantly green trees bring it back to life.

The understated voiceover is an excellent accompaniment, underselling Payeng's huge achievement as having done 'quite a lot'. The 'consistency is the only currency that matters' tagline fits the film well, lending the brand an air of trustworthiness. Visually stunning work.

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IKEA
"Encounter"
1 min 56s
18 October 2017

This charming ad from IKEA's French arm depicts a budding love story... one slightly impeded by awkwardness, loud music, and fluffy socks. While IKEA ads for the Scandinavian and UK market often depict the grim realities of life - divorce, loss, and parental neglect are all fair game - this is an altogether more lighthearted approach.

A bloke moves into a new flat and soon meets his neighbour... by virtue of her inconsiderately loud dinner party. The comic beats here are well timed, as we feel the guy's increasing resignation that he's destined to make a fool out of himself in front of his crush forever. Lucky for him, she decides to make the first move.

Entertaining work from director James Rouse. Even more so if you imagine a super reading: "and that was the last time anyone heard from him" at the end.

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On This Day

BT Broadband
"Step Family"
60s
24 Oct 2005
Kris Marshall from My Family appears as a man who has fallen in love with of Mum of two and discovers himself becoming a step-Dad. His burgeoning relationship with the youngsters is subtly assisted by wireless broadband as his girlfriend (Esther Hall) watches on admiringly.

Google
"Online Checkout"
2 mins 12s
24 Oct 2011
Comedian Nick Mohammed plays a man at a supermarket checkout whose experience mirrors that of many of us when we've been trying to purchase something online. It's a beautifully observed piece of comedy and seems likely to persuade online traders to pay attention to the offered service.

Business in the Community
"Second Chance"
60s
24 Oct 2013
There's always a danger when a piece of work is especially clever that its message will be lost along the way, but this piece of film advocating a second chance for people who've been to prison uses its trick quite brilliantly and really stands a chance of making employers rethink their approach.

Huawei
"Touch"
90s
24 Oct 2015
Smuggler's Joshua Neale has created a lovely compendium of touching moments in this commercial made for Chinese telecommunication company Huawei. Twenty-seven different vignettes are depicted in just ninety seconds as Neale seeks to demonstrate the many different ways in which we touch one another.

Google
"Alberto's Story"
2 mins
24 Oct 2015
In January 2014, a story in Northern Ireland newspaper the Portadown Times revealed that a pair of promising young footballers from Spain and Portugal were receiving instructions form their football coach using Google Translate. An eagle-eyed representative of the internet giant spotted the story and - a year and three quarters later - this sweetly-judged commercial is being shown on Sky Sports.

Shell
"Make The Future"
3 mins 03s
24 Oct 2016
Shell have brought together six artists and six energy start-up innovations to highlight a worldwide support of cleaner energy, attempting to get social media involved with their #makethefuture hashtag. This bright and funky ad demonstrates all these new technologies with clever animations, backed up by music from Jennifer Hudson, Pixie Lott, and Chinese popstar Tan WeiWei, to name but a few.

Morrisons
"The Best"
30s
24 Oct 2005
A woman comes home and prepares food from Morrisons best range (which, ironically, they inherited from Safeway - the purchase of which they must surely be regretting by now). It seems she is preparing a special dinner and so she is... for herself to watch in front of the telly.

Ambi Pur
"Smell Collector"
30s
24 Oct 2005
To introduce the Ambi Pur Winter Collection we are shown strange blue animated creatures collecting smells from here there and everywhere.... oddly, they seem as keen on collecting smells we wouldn't regard as unpleasant as they do in collecting those we might.

Energy Saving Trust
"Your 20%"
30s
24 Oct 2005
Slickly filmed ad shows how people are saving energy by taking simple measures such as turning off light switches and so on. The action is filmed around one young man who is in quite a hurry.

Baileys
"Basketball Accident"
30s
24 Oct 2005
The characters from the previous Baileys return in another quirky film. This time one of their number sustains a knee injury playing basketball and asks for an ice-pack. But on spotting the Baileys, better use is made of the ice and the injured player has to make do with a pack of frozen peas.

McDonald's
"Surprising Voice"
30s
24 Oct 2007
A woman has an unexpected voice in this ad for the fast food joint. Oh, how the good people who created this ad must have wept when they saw the recent Coors commercial that uses almost exactly the same joke. Plainly an innocent coincidence but it must be annoying for McDonald's that the Coors ad came out first.

888.com
"Toast"
20s
24 Oct 2007
Terrific interactive ad urges us to bet on the outcome of a quite surreal event. A giant slice of toast coloured red on one side and black on the other is pushed off a tower block. Which way up will it land? If you think you know you can place your bet at 888.com (we're going for the side with the butter).

Holland & Barrett
"New Clogs"
30s
24 Oct 2008
This new campaign is designed to suggest that we get the best of both worlds at Holland & Barrett. Punters 'come for the price' and then 'stay for the advice'... this is conveyed by actors representing Mr Holland and Mr Barrett who manage to suggest that they don't like each other very much.

VW Tiguan
"Walter"
50s
24 Oct 2008
Somewhere in the Southern states in the USA, Walter has been teaching people how to drive with unprecedented success. What's his secret... is it his homespun approach? His calm demeanour? His skills and experience? Or is it because he allows his pupils to take their tests in his canny car?

Argos
"Wrapped Up"
40s
24 Oct 2008
In a shop that isn't Argos, a woman is assisted by a team of cashiers. They artfully and efficiently transform her purchase into a beautifully wrapped gift. But we are supposed to think that all this fussiness is a bad thing. Um, actually, it looks rather good... where is this mystery shop and can we go there?

ask.com
"Natal Questions"
30s
24 Oct 2008
The ubiquity of ask.com's main rival makes this ad feel as futile as a 1980s ad for Betamax. Still you can't accuse the search engine of hiding its light under a bushel... instead they are courting controversy by having a middle aged Asian man inexplicably voice the questions of a pregnant woman. There'll be complaints.

Holland & Barrett
"Blow Pipe"
30s
24 Oct 2008
Mr Holland and Mr Barrett have such different approaches to the running of their shop that it's hard to believe they went into business together. It might also explain other anomalies... like the fact that a store that markets itself as a health food shop sells creatine and other worrying formulations for building muscles.

BBC Electric Proms
"Dizzee Rascal Poster"
20s
24 Oct 2009
One of a series of trails for the BBC's Electric Proms concerts that each use a neat technique to show the breadth of songs available to a particular music act. This trail is devoted to British rapper, Dizzee Rascal.

Comfort
"Outdoorsy Freshness"
30s
24 Oct 2010
This product is so fresh and outdoorsy that when you pull your clothes from the washing machine, it'll be like producing a field inside your house. That appears to be the claim of this animated commercial which has a family fairly rippling with joy at the aroma produced by a capful of the stuff.

Ottolenghi's Mediterranean Feast
"Food of Heaven"
60s
24 Oct 2012
Israeli chef Yotam Ottolenghi has been the opportunity to showcase the cuisine of the Mediterranean in a new series on More 4. This lengthy trail demonstrates the strength of Channel 4's desire to migrate viewers to their lesser-watched satellite stations. A commitment to original programming is a good start.

Secret State
"Business"
40s
24 Oct 2012
This trail focuses on Gabriel Byrne (as a character called Tom Hawkins) described in the advance publicity as "the reluctant hero at the heart of this contemporary conspiracy thriller". A slightly ropey bit of CGI is used to entwine the Houses of Parliament and an industrial plant to underline the murkiness when politics mixes with business.

Edinburgh
"Incrediburgh"
30s
24 Oct 2012
This animated film with a Scottish rap aims to persuade punters to visit Edinburgh over the winter months. It's not been without controversy with one politician from the city describing this campaign as "appalling" and its creator running a counter-propaganda campaign on Twitter.

Jack & Jones
"On The Button"
35s
24 Oct 2013
Not being young and fashionable, DAVID hadn't heard of Jack & Jones before. However, he does wonder if perhaps the lavish budget which accommodates both Christopher Walken and - in this instance - Nick Cave would have been better spent on icons who mean more to a generation younger than his own. Nonetheless, he has a sneaking suspicion no-one else can twiddle a button like Chris.

Halfords
"Acupuncture"
30s
24 Oct 2013
Another excellent ad in the current 'favours' campaign. This time a young woman agrees to be an acupuncture guinea pig for the male neighbour who mends her windscreen wipers. They're beautifully cast - he with a vague New Age menace; she with a hapless naïveté - and the shot of her face from under the massage table is inspired.

O2
"A Dog's Heart"
60s
24 Oct 2013
Ralph the dog can't sing, but he's got a party going on in his heart. To the strains of Donna Summer, an endless whirl of sports, music and other stuff that you can get with 4G plays out like there's no tomorrow, and one can only hope he's fit as a butcher's proverbial or he'll keel over from the sheer excitement / exhaustion of it.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.