David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Places to BeDrivers sneak out to play with their toys in this dreamy ad for Audi.
    • Word up.Keen to maintain board games' lockdown sales momentum, Alias (Finland's answer to Taboo) present this quirky film shot by Pete Riski after restrictions were eased.
    • Vision Artists present Nikita Popkov.Latvian cinematographer Nikita Popkov has joined the Emerging Artists wing at Vision.
    • Zoe Koperski joins Vision Artists.Vision Artists have completed the signing of Zoe Koperski to their production design roster.
    • A penchant for parody.Australian plonk makers McGuigan ease the tension with these Drama channel sponsorship bumpers directed by Laurence Dunmore.
    • Pulse Films sign Winston HackingPulse Films have expanded their music promo roster with the addition of director Winston Hacking.
    • Alexander Dunning joins Park VillageFormer Grey and McCann Erickson creative Alexander Dunning has joined the director roster at Park Village.
    • Freedom of MindThis intriguing film from Mat Hale paints an inspiring portrait of Stephen Akpabio-Klementowski - a former drug dealer, inmate, and current PhD candidate.
    • Every Little Detail This arresting take on Neil Hilborn's poem 'OCD' offers an intense look at how mental illness can impact relationships.
    • Dog days.Calum Macdiarmid’s atmospheric short film uses brooding animation to convey the monotony of lockdown.
    • Narghi moves to Missing Link Films.Kyrgyzstan-born director Narghi Dotieva has joined Missing Link Films for representation.
    • Next to NormalGeorge the Poet is in fine voice in this uplifting ad for Coca-Cola, which takes a lyrical look at lockdown.
    • No Place Like ItThis charming outing for Rightmove bids to make even the most trepidatious house hunter feel excited about their future home.
    • Klaas Diersmann joins Greatcoat FilmsGreatcoat Films have added YDA-winning director Klaas Diersmann to their roster.
    • La la land.Nike have a strong track record when it comes to tuning into local sensibilities, and they've done it beautifully in this smashing film celebrating Liverpool's counterculture instincts.
    • Rising TollsThere have been many reflections on lockdown, but this offering from director Charlie Watts has more bite than most.

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Coca Cola
"Open Like Never Before"
2 mins 11s
10 August 2020

George the Poet is in fine voice in this uplifting ad for Coca-Cola, which takes a lyrical look at lockdown. While the government desperately try to persuade everyone that 'getting back to normal' is more important than caution as the pandemic drags on, George questions if we shouldn't be aiming for something better than 'normal'.

This musing takes the form of a list, covering just some of the things confinement has made us reassess. From appreciating formerly 'unimportant' jobs to blocking out the world less readily and spending quality time with loved ones, it's an emotional plea to take our second chance at life seriously. Far more motivating than a restaurant voucher, anyway.


Rightmove
"This Is It"
60s
10 August 2020

This charming outing for Rightmove bids to make even the most trepidatious house hunter feel excited about their future home. Helmed by directing duo DARYL, the film takes a whistle-stop tour of life events both big and small - from gardening and decorating to starting a family.

Canny sound design brings an intimate quality to the ad, with pet noises, laughter, and frustrated teatowel-flapping at a smoke alarm. It gives the action a universal feel, urging viewers to picture themselves doing similar things in a brand new gaff.

With the property market keenly feeling the impact of pandemic-inspired anxiety, Rightmove's tagline - 'no perfect time, just the right time' - may encourage nervous buyers to take the plunge while they still can. Those quarantine babies will need space to grow, after all.


Klaas Diersmann joins Greatcoat Films

Greatcoat Films have added YDA-winning director Klaas Diersmann to their roster for representation.

The self-taught filmmaker initially pursued studies in art and design before finding his way behind the camera, and this well-developed sense of aesthetics and composition means his films have a recognisable visual flair.


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Nike
"Tell Us Never"
75s
8 August 2020

Nike have a strong track record when it comes to tuning into local sensibilities, and they've done it beautifully in this smashing film celebrating Liverpool's counterculture instincts. This is the city that refuses to buy The Sun newspaper because of the lies that were printed after the Hillsborough disaster in 1989. This is the city that forced Tommy Robinson's fascists to retreat to the railway station while ridiculing them with the Benny Hill theme music. This is the city which bore the brunt of the worst excesses of Thatcherism at the same time as suffering the blatant self-abuse of the Labour Party's militant tendency, and somehow still managed to keep smiling. This is a city of long memories and fierce loyalties, where keeping the faith has become a regional pastime.

The footballing reds of Liverpool have put their fans through a lot over the last thirty years. Unlikely successes have nestled alongside heroic failures as its supporters have impatiently waited for the club's first Premier League title. And it hasn't helped that Manchester United – their bitter rivals just along the M62 – have taunted them repeatedly with their own bounteous success during this lengthy drought.

If it weren't for a certain pandemic, Liverpool's domination of this year's elite football competition would have been the story of the season. Instead, despite their runaway lead, it looked for a little while as though fate might deny them the trophy they have coveted above all others. In the end though, not even Covid 19 could come between the club and its destiny.

The pride that the city has in its football clubs is something to be envied. The young woman who guides us through a whistlestop tour of Liverpool possesses a perfect combination of irreverence and passion... and she's been given some great lines: "this is where miracles come for their big night out" and "if it can't be done, it'll happen here."

Juergen Klopp knows all about tuning into local sensibilities and his excellent cameos reinforce his place in the hearts of the club's supporters.

Director Glenn Kitson has captured all of this beautifully, and helped Nike sustain the immensely clever ploy for a massive multinational with an enviable global market share somehow aligning itself with underdogs and mavericks.


Short Films
"Distant Future"
5 mins 34s
7 August 2020

There have been many reflections on lockdown since restrictions began to ease, but this offering from director Charlie Watts has more bite than most. The poignant film presents people's candid thoughts about how the past few months have been for them, and doesn't fall back on pulling together or summoning a 'Blitz spirit'. Things have been shit, and it's alright to acknowledge that.

Which isn't to say that the film is without hope. From a father who's been able to watch his young child grow up to people finding some inner peace in confinement, there are glimmers of light among the gloom. But missed funerals, lost jobs, and bouts of mental ill-health can't be forgotten via positive thinking, and this gives viewers permission to grieve the year that wasn't.


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Five Star Work
(1-25 of 25)

Audi
"Strangers in the Night"
60s
13 Aug 2020
What could possibly rouse a working adult from their hard-earned slumber in the middle of the night? A crying child? A salacious affair to conduct? The siren song of the refrigerator? According to this dreamy commercial for Audi Australia, it's the lure of their Q Range motors. Co-directors Nick Kelly and Noah Marshall allow the action to unspool nicely here.

Alias
"The Explainer"
60s
13 Aug 2020
Keen to maintain board games' lockdown sales momentum, Alias (Finland's answer to Taboo) present this quirky film shot by Pete Riski after restrictions in Helsinki were eased. Consequently, the ad contains explicit footage of, erm, social undistancing. It's all down to a bloke who draws anyone within earshot into a vigorous guessing game.

Coca Cola
"Open Like Never Before"
2 mins 11s
10 Aug 2020
George the Poet is in fine voice in this uplifting ad for Coca-Cola, which takes a lyrical look at lockdown. While the government desperately try to persuade everyone that 'getting back to normal' is more important than caution as the pandemic drags on, George questions if we shouldn't be aiming for something better than 'normal'.

Nike
"Tell Us Never"
75s
8 Aug 2020
Nike have a strong track record when it comes to tuning into local sensibilities, and they've done it beautifully in this smashing film celebrating Liverpool's counterculture instincts. This is the city that refuses to buy The Sun newspaper because of the lies that were printed after the Hillsborough disaster in 1989. This is the city that forced Tommy Robinson's fascists to retreat to the railway station while ridiculing them with the Benny Hill theme music.

Sky Nature
"Butterfly/Lizard"
50s
7 Aug 2020
Sky’s love of butterflies is well-documented, with previous ads for sports and arts channels each starring the colourful insects. The launch of Sky Nature offers another chance to raid the lepidopterarium, and the results are captivating. Made by Sky Creative and Time Based Arts, these two idents feature a butterfly and a lizard respectively.

Coca Cola
"The Great Meal"
90s
30 Jul 2020
Few things have changed for the better in recent months, but Coca-Cola explore one of the silver linings of lockdown in their latest ad. Enforced time at home and a lack of restaurants has led to many experimenting in the kitchen - whether that means getting back to their cultural roots or trying something totally new.

Heinz
"Squeeze the Most Out of Summer"
30s
29 Jul 2020
Heinz encourage Brits to make the most of their Covid-enforced staycations this summer in this personable ad. Directed by Fred Scott, the film boasts a chirpy rendition of folk classic 'English Country Garden' to create an appropriately sunny atmosphere. Well, partly sunny. The brand acknowledge that we've been stuck at home for ages, but that doesn't mean we can't still have fun.

Born Free Foundation
"Creature Discomforts"
1 min 53s
27 Jul 2020
Lockdown may have been a blessing for domestic pets who suddenly had their humans at home all day, but wild animals have a different take on being locked in. The plight of animals in captivity the world over is rendered poignantly here by Aardman Animation and director Peter Peake, who tap into the legacy of Creature Comforts to explain that, for some, lockdown is an unjust fact of life.

National Basketball Association
"It's a Whole New Game"
60s
27 Jul 2020
Insecure’s Issa Rae ‘stars’ alongside NBA big guns in this 60” hype film, as professional basketball prepares to return after nearly five months in lockdown. Thanks to some canny post-production jiggery pokery, Rae revisits some of the league’s finest blocks, slam dunks, and three-pointers from a time before 'The Last Dance' on Netflix.

Co-op Supermarkets
"What's For Tea?"
30s
23 Jul 2020
Whether you call it dinner, tea, or even the rarely-seen supper, loudly demanding notification of one's evening meal is a pretty universal childhood experience. This charming ad from the Co-op tackles the question in amusing fashion, as a gaggle of kids take time out of their busy schedules to get fed. Directors Si&Ad’s film is both inclusive and light-hearted, with a knowing sense of nostalgia.

Promote Iceland
"Let It Out!"
60s
20 Jul 2020
Short of a coronavirus vaccine, a cathartic expression of rage is about the only medicine which will help us cope with 2020. Rather than adopt the sombre tone many brands have turned to during these - we'll say it again - trying times, Promote Iceland instead take a different approach: encouraging audiences to channel their inner turmoil into a primal, cleansing scream.

Barclaycard
"Stephen Graham"
60s
19 Jul 2020
Actor Stephen Graham gives Barclaycard their money's worth in this fun 60" film which has him rising to the challenge of making a commercial for them all by himself. It's marvellous to see advertising unshackled from its collective sombreness and starting to have some fun with the constraints on its ability to make commercials in the usual way.

McDonald's
"Welcome Back"
40s
19 Jul 2020
The queues at McDonald's when they reopened their Drive-Thrus said it all. Those in the cars eagerly awaiting the serotonin release of a Big Mac and fries didn't care about the sneering on social media. Comfort food comes in many forms and for many that day, it was handed to them in a brown bag bearing a red and yellow logo.

Apple
"WFH"
3 mins 45s
15 Jul 2020
This engaging piece of work for Apple explores the foibles and frustrations of the unique challenge many have faced over the past few months: working from home. A design team are thrown in at the deep end: tasked with inventing a new type of cardboard box, from scratch, in a very limited time frame. Oh, and on half the expected budget, naturally.

LGBT Foundation
"Locked Down"
90s
13 Jul 2020
The past few months have been challenging for all of us, from the daily grind of boredom to moments of gut-wrenching terror and everything in-between. And many LGBT people have faced an additional layer of fear during this surreal time - trapped indoors with unaccepting, often abusive families as poignantly illustrated in this striking film.

AA
"Love That Feeling"
50s
12 Jul 2020
Agency adam&eveDDB and directing duo The Perlorian Brothers have created a fun piece of content for the AA which reminds us that, while we probably won't be needing the motoring breakdown service for the time being owing to the limitations on our movements, we can still imagine ourselves to be back on the open road and soaking up everything summer has to offer.

Audible
"Travel the Worlds"
30s
12 Jul 2020
With holidays pretty much off the cards this year (for anyone paying attention, at least), Audible offer a Covid-friendly alternative in this lighthearted ad. Shot in the manner of a vintage commercial (with impressive old-fashioned VFX work from JAM VFX), the film suggests viewers trade their postponed physical trips for some mental travel.

BBC
"Our Stories"
2 mins 08s
9 Jul 2020
As broadcasters struggle to wrench viewers away from the on-demand charms of streaming services, it's rare to see moments of unity rather than competition. That makes this film from the BBC, ITV/STV, Channel 4, and Channel 5 particularly striking, as it celebrates the power of media to bring people together - even when it feels like we're further apart than ever.

Carlsberg
"The Breakout"
40s
8 Jul 2020
Carlsberg evoke 2012’s ‘The Crate Escape’ as pubs, bars, cafes and restaurants reopen across the country (and, in some cases, immediately close). Shot by director Andy Lambert, the ad stars three mates pushed to the brink by lockdown. It’s been thirsty work, but the trio are ready to escape their respective ‘prisons’. Next stop: the Three Compasses.

EA Sports
"The Next Level"
1 min 47s
7 Jul 2020
A new console generation is upon us, with both Microsoft’s Xbox Series X and Sony’s PlayStation 5 slated for release this year. Judging by a recent NBA 2K21 trailer, the revolution will be sweat-drenched. Sports games like NBA 2K are traditionally used as graphical showcases, tapping into multiple fandoms for maximum engagement. Cue EA Sports with this bold double trailer for Madden NFL 21 and FIFA 21.

HSBC
"Florence"
60s
2 Jul 2020
HSBC's latest campaign draws attention to the struggles that come from trying to live authentically in an unaccepting world. Championing minority voices, the work features stories from people across all walks of life - each of whom faces their own mental, emotional, and practical challenges in a society that presumes everyone is straight.

Bodyform
"Womb Stories"
3 mins 28s
1 Jul 2020
To say this three-minute Bodyform ad is a force of nature would be an understatement. Scored by a remix of Pumarosa’s ‘Priestess’, the ad combines live-action with animation to show how the uterus changes over the years. The result is, well, bloody brilliant. Another strong outing from a brand on the frontline of sanitary protection.

Vogue
"Drag Syndrome"
6 mins 33s
2 Jul 2020
Vogue continue their Pride series with this fascinating film which explores the intersection of disability and drag. Director Jess Kohl takes a documentary approach as she profiles Drag Syndrome - an artistic collective of drag kings and queens who happen to have Down's syndrome. It's a bold and beautiful reminder that there's room for everyone under the rainbow.

Barclays
"Away Fans"
77s
1 Jul 2020
Even die-hard Aston Villa fans will admit this Premier League season has been a struggle, pandemic or no pandemic. Former EPL title sponsors Barclays wish to ease at least one Villa fan’s suffering, with a little help from Zoom and a former striker-turned-Homes Under the Hammer presenter. Tom Barbor-Might’s sweet film introduces Tim and fellow match day regulars Matt, Chris, and Simon.

National Centre For Domestic Violence
"Abusers Always Work from Home"
60s
29 Jun 2020
In case you hadn't noticed, user-generated content (UGC) has dominated the airwaves in recent months. At one point it seemed like every UK household would have their fifteen seconds of fame. But some homes go under the radar with devastating consequences. That’s the premise of this super piece of work for the National Centre for Domestic Violence.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.