David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Time-Travelling TreatsA time-travelling delivery man spices up Christmases through the ages in this ‘Back to the Future'-inspired effort from Tesco.
    • Human HeroesNike's German arm offer a timely ode to diversity in this thought-provoking three-minute film.
    • Rogelio heads for CANADA.Spanish-born director Rogelio has joined the team at CANADA for representation.
    • James Rouse joins the CraftWorks @ BBH line-upTop director James Rouse has joined the CraftWorks @ BBH line-up.
    • Max Fisher joins Knucklehead.Max Fisher has taken his considerable directorial talent to Knucklehead.
    • Raised on WavesGenerations of history provide the background to this poignant film for French fishing union Pavillon.
    • Here come the waterworks.This impeccably realised ad for the PlayStation 4 Pro feels like a ‘Waterworld' reboot at first.
    • A Motor That MattersBowel cancer isn't a disease often discussed in Adland, and this touching film for Let's Get Checked intends to bring the little spoken-of illness into the spotlight.
    • Finishing touch.A rare but welcome festive outing for Homebase sees a woman's perfect Christmas threatened by a rogue tree decoration.
    • Take a hike.Dennis Wardzala's brisk animated short evokes so-called walking simulators like ‘Firewatch' and ‘Everybody's Gone to the Rapture'.
    • Reindeer GamesAnother reindeer-inspired outing from McDonald's as a girl meets heavy festive resistance from her sister.
    • Secret ShenanigansAn army of leisure equipment takes over a store to welcome their latest arrival in this impressively realised ad for Dick's Sporting Goods.
    • Robertino Zambrano joins Nexus Studios.Sydney-born animation director Robertino Zambrano has joined Nexus Studios for worldwide representation.
    • Christmas 2019 - RankedHere's a continuously updated list of this year's Christmas ads in the order that you - our lovely users - have ranked them.
    • Jake Dypka is a Friend indeed.Friend London are delighted to announce the signing of filmmaker Jake Dypka.
    • Christmas in 3DMost of us could do with taking a step back from social media at any given time of the year, but HP suggest it's particularly vital at Christmas.


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Dick's Sporting Goods
"The New Kid"
18 November 2019

An army of leisure equipment takes over a store to welcome their latest arrival in this impressively realised ad for Dick's Sporting Goods. Christmas magic is in the air when the customers leave and the lights go out, leaving no witnesses when the shop begins to come to life.

A Tim Burton-esque soundtrack accompanies the action as balls bounce, clubs crawl, and rackets run to greet a colourful new running shoe. The fun that follows is as whimsical as it is astutely executed - an adult rendering of a childlike fantasy.

Of course, things reach peak ‘Toy Story' when the morning comes, as each item rushes back to its place before it can be seen. Although many have paid homage to the Pixar series by now, this offers a slick and and sporty twist on the formula.

Robertino Zambrano joins Nexus Studios.

Robertino Zambrano says joining Nexus Studios for worldwide representation is like joining the 1995-96 Chicago Bulls. Given that the latter was responsible for one of the greatest NBA seasons on record, it's a bold statement. But Zambrano is sticking with it.

"I'm no Michael Jordan, but I'm feeling a bit Michael Jord-ish right now," the director enthuses. "TLDR for non-basketball fans: joining the greatest team of all time, I humbly feel on top of the world."


Christmas 2019 - Ranked

Here's a continuously updated list of this year's Christmas ads in the order that you - our lovely users - have ranked them.

Not happy with it? Get voting! The list will be automatically updated to reflect each vote so click the link and have your say.


Jake Dypka is a Friend indeed.

From his early days spent editing martial arts DVDs, award-winning director Jake Dypka has grown into one of the most exciting talents around - and now, Friend London are delighted to announce he's joined their roster.

With a career spanning early work directing Kate Moss for Topshop, poignant short films, and a slew of successful commercial campaigns, Dypka brings plenty of experience to the company's already groaning table.


"Print the Holidays"
15 November 2019

Most of us could do with taking a step back from social media at any given time of the year, but HP suggest it's particularly vital at Christmas. With a tech-focused riff on The Twelve Days of Christmas driving the action, the brand show viewers the contrast between a screen-filled and screen-less holiday.

While it may seem hypocritical for a tech company to snipe about the evils of smartphones (particularly when the physically-printed images featured at the end were, presumably, snapped on said device), this film will resonate with many families who find their quality time swallowed up in favour of streaming, swiping, and liking.

Lovely production design and lively performances delivered add to the proposition, as the digital world is nixed in favour of more physical crafts and activities. Advocates of a paperless society may balk, but the value of an extended screen break is communicated with verve regardless.


On This Day
(1-25 of 25)

Blood Donation
"I Want"
21 Nov 2013
So often, spots for good causes can be mired in sentimentality and button-pressing. Here, then, is a salutary lesson in how to fire home a message without any of the guilt-inducing gubbins getting in the way. The children are a delight; and the revelation at the end is delivered with just the right balance of brevity and feeling. Lovely.

5 mins 50s
21 Nov 2014
Following last week's opportunity to boost our love for Monty the Penguin by watching the John Lewis Christmas commercial through the eyes of the Goggleboxers, the Channel 4 programme offered us the chance to see what its charismatic regulars made of Sainsbury's Christmas ad. The result was electrifying and offers a perfect counterweight to some of the criticism levelled at this superb piece of work.

21 Nov 2016
Who will take the coveted Christmas number one spot this year? On the animated critter chart, that is. So far, we've had boxers, foxes, robins, (teddy) bears, and even carrots. Now the WWF up the ante with a tiger. Unfortunately, this big cat isn't in the best of health… or in its rightful home. Instead, it's lying wounded in a semi-detached house. Rather than dial animal control, this family decides to nurse the creature back to health.

21 Nov 2016
McDonald's give hope to toys nationwide with their Christmas film. We're introduced to Juliette - a vintage doll who's never experienced playtime and has learnt to endure her loneliness with silent fortitude. Each day from her toy shop window she wistfully watches people meet up to share food and laughter in the McDonald's across the street... and she resolves to act.

Tech Will Save Us
"Side Effects"
21 Nov 2017
Unconventional brand Tech Will Save Us launch their range of toys for budding engineers in this excellent ad, directed by Somesuch's Raine Allen-Miller. The brand aims to give kids an early start in STEM fields, creating toys which encourage them to code and customise to their heart's content. The film plays with a familiar 'warning' message, twisting it to express some of the things creative kids can do with the right tools.

"John Lewis"
21 Nov 2018
Blacksburg, Virginia may be over three thousand miles away from the UK, but there is one modern Christmas tradition that unites these two nations: John Lewis the man being mistaken for John Lewis the retailer. That's the premise of this droll Twitter ad, which sees lecturer Lewis resume his role as the department store's unofficial social media manager.

"Under The Tree"
21 Nov 2005
A number of ordinary folk and luminaries gather under a tree in the snow and then hold their phones aloft as if listening to a soppy song at a heavy metal concert. Michael Schumacher and Ruud van Nistelrooy are amongst those showing up... interestingly (and perhaps to ensure we recognise them) they are wearing their work clothes.

Kellogg's Corn Flakes
"Clocking In"
21 Nov 2006
Charming ad for Kellogg's depicts bees on their way to work at the Kellogg's factory which, according to this film, is situated in some kind of rural paradise. The bees are needed because a new variant of the popular cereal contains honey. The music is a re-record of an old Ella Fitzgerald track... a perfect fit.

John West
"Cuddly Bear"
21 Nov 2007
John West seem extremely chuffed about the popularity of their vintage ad with the You Tube generation and to celebrate its success they have 're-made' the ad using a cuddly toy which is available with the product. We want to know why they are not also giving away the fisherman doll so we can recreate the fight ourselves.

21 Nov 2008
The subversive Santa idea has been done before but it's been carried off especially impressively here. The disgruntled gift distributor moans about his workload and complains that Staples's claim that Christmas has been made easy doesn't apply to him.

"Remember When?"
21 Nov 2008
This ad asks us to remember various things we might have said in our pasts... apparently, they might include having said: "I'll never get a Renault". Er, actually, we think they overestimate our indifference... we never said "I'll never get a Renault"... we never gave them a second thought.

Pepsi Max
"Octopus Attack"
21 Nov 2009
A man's attempt to chat up a woman on a tropical island isn't going well until he rescues a swimmer from the clutches of a killer octopus. It's all a cunning stunt, of course. Perhaps the end copy should be: "Pepsi Max... because Rohypnol's illegal"

Home Office - The Policing Pledge
21 Nov 2009
This film puts something called 'The Policing Pledge' at the forefront of its message. A thief climbs the words to steal the crown on top of the police's logo which inadvertently suggests that 'The Policing Pledge' makes theft easier. Though, to be fair, he is caught.

Energy Saving Trust
"Ask The Right People"
21 Nov 2009
This amusing ad takes a familiar scenario and gives it a twist. A young man nervously steps to the counter in a pharmacy and it's clear we're supposed to think he has an embarrassing question. But he's not after condoms or advice about a rash on his penis.

Fire Safety
"Get Round to It"
21 Nov 2009
This ad reminds people who live in shared households that it's vital that they get around to fitting a smoke alarm rather than allowing it to become one of those tasks that they leave to someone else. It's a clever way to get this message across.

Dolce & Gabbana
21 Nov 2010
This is a bit different. Although there's the pre-requisite number of beautiful young people in this film... for once, they're not behaving like dicks in a mansion. It's visually arresting and generates a beguiling energy with carefully crafted movement. Shame about the music though.

"Fan Zone"
21 Nov 2011
This series of bumpers advertising Budweiser's involvement with something called Fan Films has a number of football supporters getting the opportunity to handle the FA Cup. It's probably hard for those who aren't aficionados to understand the appeal of the iconic trophy but if you don't get it then you probably never will.

Compare The Market
21 Nov 2011
Barry Greendale is a little surprised when he discovers a meerkat on the conveyor belt as he cheerfully passes shopping through his checkout at the supermarket where he works. It turns out that he's being presented with a soft toy after using the advertised price comparison site.

Coca Cola
"Giant Santa"
21 Nov 2012
DAVID will never understand why the annual return of the shit Coca Cola ad with all the lorries generates such excitement year after year but after watching this amazingly creepy new film for the soft drinks giant, we're starting to understand why they have such faith in the older work... at least it isn't scary.

"Winter Tale"
1 min 45s
21 Nov 2012
If you're going for the whole 'magic of Christmas' angle then you might as well go for it with all your might. That appears to be the thinking behind this garish ad out of America which charts the progress of a couple of animated panthers exploring a winter wonderland. Could do with being shortened... a lot.

21 Nov 2012
This extraordinary film has two daredevils skiing over the edge of a cliff... and being followed by a car. All three fall freely for a while before parachutes open to assist a safe landing. It's been filmed with an intimacy that makes it all seem very real and we have a feeling in the pit of our collective tummies that these folk more or less did what we see on screen.

"The Honeymoon's Over"
21 Nov 2012
This dramatic trail suggests that the soap is continuing to treat its viewers to edgier storylines... quite literally here as one of the characters teeters on the edge of catastrophe. From the look of some of this footage, we're guessing that this is a specially filmed trail rather than mere excerpts.

"Ice Queen"
21 Nov 2012
A woman's cold symptoms are represented as ice all about her person as she walks into a freezing home. Only the advertised product can make her feel comfortable and happy again and it starts putting the colour in her cheeks from the very first sip. Not, strictly speaking, how a cold feels but the analogy works nonetheless.

Balance North East
21 Nov 2013
There are so many things we're advised not to do that it can be hard to keep track of all the reasons not to do them. But that makes it more important than ever that we find the right mechanism for conveying information and it turns out that it's still possible to be surprised.

J D Williams
21 Nov 2014
Crikey - JD Williams may not be a fashion brand women under a certain age might entertain as a viable addition to their wardrobes, but for those who do - and there must be a few, as the name's been going long enough - this is quite a pzazzy ad. A formal dance in a rather grand venue becomes a full-on fun number - with glittery-frocked women being flung around by suave silver foxes, and even Lorraine Kelly gets in on the action.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.