David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • HANZOHANZO joins The VisionariesThe Visionaries have added multi-talented director HANZOHANZO to their roster of freelance talent.
    • Home for the holidays.This heartwarming commercial for BNZ resets expectations about what truly matters over the festive period.
    • Street-level stories.Hardly any TV series' plans for 2020 have made it through the pandemic unscathed, and one of Britain's most iconic soaps is no exception.
    • Sarah Gavron goes Independent.Sarah Gavron - the director behind 'Brick Lane', 'Suffragette', and 'Village at the End of the World' - has joined Independent’s crack team of filmmakers.
    • Arts & Sciences open London officeUS production company have shrewdly asked James Bland to run their newly opened London operation.
    • Helping hands.This typically classy outing for Klarna draws attention to the brand's new app.
    • Last dram standing.This lively Glenlivet commercial features a master of the art of balancing a drink.
    • Lou Jasmine joins Kode.East London-born director and photographer Lou Jasmine has joined Kode for commercial representation.
    • Progress welcome Sam Washington.Writer and director Sam Washington is the latest addition to The Progress Film Company's roster of talent.
    • Keep your eyes open.Driverless technology may soon provide "universal autonomy", but NRMA Insurance would prefer customers to keep their wits about them for now.
    • Sticker Studios partner with Lemonade Reps.Hoxton-based Sticker Studios are the latest to join the enterprising roster at Lemonade Reps.
    • Dreaming to you.Those feeling the loss of a big Christmas get-together this year may find their perspective shifted by this touching animated ad for Great Ormond Street Hospital.
    • Fern Berresford signs with Rattling StickRattling Stick have signed award-winning director and photographer Fern Berresford to their roster for UK representation.
    • People are strange.Childline assure children that when it comes to fitting in, there's no such thing as normal.
    • Strength in numbers at The Quarry.London-based editing house The Quarry have added six new faces to their crack roster.
    • Hello, pickle.This beautifully observed commercial for Branston Pickle depicts a woman who’s recently moved out of the family home.
    • Kick, throw, punch, whatever.Director Henry Scholfield and agency MOX London deliver a cheeky, pacy ode to finding one's ideal sport.
    • Make Christmas great again.The Norwegian postal service depict a Santa with a unique take on Christmas giving in this amusing festive ad.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Fern Berresford signs with Rattling Stick

Rattling Stick have signed award-winning director and photographer Fern Berresford to their roster for UK representation.

Berresford takes a diverse approach to her creative projects, equally comfortable shooting stills and commercials as she is with music promos, short films, and scriptwriting. Her bold and witty aesthetic is instantly recognisable, and has led to her work receiving critical acclaim throughout the film industry.


CLICK HERE TO READ MORE...

Childline
"Nobody is Normal"
80s
26 November 2020

While there's been plenty of talk about a social 'new normal' over the past year, Childline assure children that when it comes to fitting in, there's no such thing as normal. It's a weighty concept which is whimsically realised here by director Catherine Prowse, who uses tactile stop motion-animation to show that under the surface we're all equally odd.

Seeing empty child-suits hung up in a wardrobe is a macabre note to begin on, but it helps the film strike a necessary balance between hope and horror. Radiohead's 'Creep' is an inspired choice of soundtrack too, as the true feelings inside the main character squirm beneath his skin and attempt to make themselves known.

As concern around the impact of the Covid-19 pandemic on children's mental health grows, this campaign offers an empowering look at how embracing one's own weirdness can make things easier to handle. We're all struggling, it accepts, so why not face that struggle together? It's an important message as the threat of a new year in lockdown looms.


Strength in numbers at The Quarry.

London-based editing house The Quarry have added six new faces to their crack roster.

They are Ben Campbell, James Rose, Rebecca Luff, Julian Tranquille, Sally Cooper, and Sam Jones, who bring oodles of skill and experience to 1 Alfred Mews. For co-founding partner Paul Watts, it’s the best possible way to end 2020.


CLICK HERE TO READ MORE...

Branston
"Hit of Home"
60s
27 November 2020

This beautifully observed commercial for Branston Pickle depicts a woman who’s recently moved out of the family home. She has a new flat, a new job, and—most importantly—a new voicemail from mum and dad. However, it's the audience that hears it first.

Jack Croft and Stacey Bird’s script is a lovely blend of incidental details (“Dad’s hurt his ankle again!”) and encouragement, evoking any message from home that says nothing and everything at the same time. Of course, the protagonist already has enough to think about.

We see the woman gradually find her rhythm, with the odd night conked out on the sofa or burning the midnight oil. In a nice touch, these moments are flecked with parental commentary ("You know how you get when you’re tired").

It all leads to a care package that speaks to our pandemic times without actually mentioning Covid-19. Kudos to director Charlotte Regan's assured touch in this regard.


Sportsdirect.com
"Sport Starts Here"
60s
26 November 2020

When DAVID heard that Sports Direct were releasing a Christmas ad, he imagined Mike Ashley in an ill-fitting Santa costume on the streets of Newcastle. Fortunately, director Henry Scholfield and agency MOX London spare viewers a nightmare before Christmas and instead deliver a cheeky, pacy ode to finding one's ideal sport.

The uncanny echoes of Nike 'Londoner' are blatant but - in a sense - they are so overt that are more of an homage than an act of plagiarism.

The 60" ad reels off gridiron, basketball, angling, golf, and football, among others, with the protagonist flitting between sports like a rogue heptathlete. Scholfield and his crew execute some excellent transition shots as they create a fun piece of playfulness, with the odd surreal flourish for good measure... and no, that doesn't include Mike Ashley in a Santa costume.


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On This Day
(1-25 of 25)

Carlsberg
"The Secret"
60s
4 Dec 2009
This splendid-looking film from the Republic of Ireland explains how Carlsberg offered to share a crucial ingredient with their rivals after its discovery. The commercial tricks us into thinking we're watching an act of subterfuge when in fact it's largesse.

Eircom
"Expert"
30s
4 Dec 2012
When a man is asked about broadband at a party he passes over the questions to his young son. What follows is a delightful and amusing illustration of the idea that the next generation always knows a great deal more about new technology. Director Simon Levene has drawn a lovely performance from his young protagonist.

Waitrose & Partners
"The Story of Giving Chocolates"
40s
4 Dec 2013
Take one award-winning director with an unparalleled eye for composition; hand him an excellent script that gives him the freedom to exploit all his skills; throw in some classy-looking props; secure the services of the quirky-looking brand spokesman; film it in a beautiful setting... and blend.

Doctor Who
"50 Years"
1 min 40s
4 Dec 2013
This online film celebrating 50 years of Doctor Who is outstanding. A series of quotes from doctors past and present are strung together and brought to life via illustrations. It's so unexpected in terms of style that this alone makes for riveting viewing and - as always - Richard Swarbrick's illustration technique is spellbinding.

SMA
"Muddling Through"
60s
4 Dec 2013
DAVID has always found it peculiar that you don't need to sit any exams qualifying you for parenthood. However, good though your theory may be, nothing can really prepare you for the practical - and in this longer version of a spot we first saw earlier this year - SMA genuinely reassures you that its 90 years in the field, so to speak, means it's an expert you can rely on when the going gets a bit much.

McVitie's Biscuits
"Christmas Choir"
60s
4 Dec 2014
The campaign featuring cute animals emerging from packets of McVitie's Biscuits has proved a big hit... so it's no surprise that the Christmas selection tin should unleash a festive frisson of furry fun. Kittens, puppies, ducks, hedgehogs, narwhal whales... all pop out and demand some form or other of cuddles while squeaking and barking along to a Christmassy version of Only You.

Heineken
"Nature's Wonder"
60s
4 Dec 2015
Ever wondered how the Northern Lights got their gleam? Well, forget all the nonsense about the magnetosphere being disturbed by solar wind, the real explanation is far more prosaic. It turns out that a space-walking Dutch astronaut was saluting his colleagues inside the capsule when he accidentally let go of his treasured bottle of Heineken.

Posten Norge
"Miracle"
78s
4 Dec 2019
This cheeky commercial for the Norwegian postal service offers an alternative take on a familiar Christmas story. The audience is transported to approximately nine months BC, following a conspicuously blonde postman as he goes about his scroll deliveries in the dusty town of Nazareth... at least, until a familiar set of names appear on the latest package.

Spark
"Play"
60s
4 Dec 2019
How do you let a hulking, clingy robot down gently? That's the premise of this slow-burning ad for Spark New Zealand, featuring a boy wise beyond his years and concerned about his his screen time. The latter is represented by a Transformers-style mech, who just about fits into the lad's bedroom and clearly plays a huge role in his life. As director Mark Albiston's playful spin on adult break-ups shows, however, it is easily cut down to size.

American Express
"Robert De Niro"
30s
4 Dec 2004
Legendary actor Robert De Niro lends his gravitas to the American Express brand in an ad in whioch he explains why New York is his town. Among the many ways he describes the city is as his "heartbreak" - his anguished face then fades as we get a glimpse of Ground Zero, where the twin towers of the World Trade Center stood until 11 September 2001.

AXA
"Snake"
30s
4 Dec 2005
A man tries to keep the gaze of a deadly cobra to demonstrate how it will not strike if kept in a spell. Sadly, a sudden gust of wind breaks his concentration and from the end shot of him in hospital wearing a bandage on his face, it is plain it did not go well.

Cobra Beer
"Chalk Figure"
10s
4 Dec 2005
The saucy suggestion behind this ten second commercial is that alcohol can have a negative impact on male potency. A male voice declares that he won't be caught drinking alcohol-free beer as we see the impressive erection of a chalk figure on a hillside.

Crimestoppers (Canada)
"Bank Robbery"
30s
4 Dec 2006
If only life were this simple. A bank robber yells his contact details at a bank teller as he conducts his robbery. Whether the poor lass would be able to remember a single line of it afterwards is open to debate but the point is well made that crimes won't solve themselves. So grass up your mates.

Canadian Real Estate Association
"Mother In Law"
30s
4 Dec 2006
A second amusing film on behalf of the Canadian Real Estate Association by James Haworth (who is repped in the UK by Another Film Company) once again highlights the perils of using an amateur just because you think estate agents are blood-sucking parasites exploiting the ignorant.

Frank
"Beyond The Brain Warehouse"
70s
4 Dec 2006
Excerpts from a sequence that lay beyond the red button when people pressed it to find out more about Frank's Brain Warehouse campaign to raise awareness of the harm to mental health that can result from using cannabis. Much more naturalistic than the original, it works in a more low key manner.

Frank
"Pablo"
60s
4 Dec 2008
Cocaine... it's a laugh, in it? Well, perhaps not... but that's the approach taken in this film warning of its dangers through the medium of a dead dog. David Mitchell lends his voice to the deceased pooch as he investigates the drug that cost him his life.

Vittel
"Moving"
60s
4 Dec 2009
This French ad offers an alternative notion of what it means to "move house". A family picks up their home and carries it slowly across town and their ability to do this is attributed to the fact they live in Vittel... source of the advertised mineral water.

Bulmers
"The Chosen One"
60s
4 Dec 2009
Tom is the most popular man in the Irish village where he lives because he can bestow the privilege of turning on the Christmas lights. The vigorous lobbying of his neighbours comes to nought in the end as a falling apple completes the ceremony.

Nissan Sentra
"Wheel"
30s
4 Dec 2009
Compared with driving the advertised car, the rest of life feels like you're stuck in a hamster's wheel pointlessly running around and around. This vaguely bleak notion is intended to be comical but might make you want to retire to a cabin in Wisconsin rather change your car.

Carlsberg
"Cracker"
10s
4 Dec 2009
This amusing short suggests that if Carlsberg made Christmas crackers that the little gifts inside might be a bit more worthwhile. The watching family look suitably shell-shocked but wouldn't it work better if you saw the cracker being pulled?

Barnardo's
"Turn Around"
40s
4 Dec 2009
This clever film for Barnardo's uses a sequence twice to form a filmic palindrome designed to illustrate how the charity's interventions can have a positive impact on the lives of troubled young people. A little change goes a long way.

Waitrose & Partners
"Party Food Ideas"
40s
4 Dec 2010
Delia Smith puts forward a pair of party food ideas for the festive season in this addition to posh supermarket's Christmas campaign. For once, the recipes aren't all that they might be but that's only because Norwich's most famous export has set the bar so high.

Argos
"Frisbee"
20s
4 Dec 2010
In this addition to Argos's Christmas campaign, we once again catch up with the three wise men. They've now bought their gifts and they are gold, frankincense and a frisbee. The last chap should have gone to Radio Rentals... or something like that.

Bank Of Ireland
"Out of Reach"
40s
4 Dec 2012
This attractively filmed commercial broadcast in Northern Ireland shows someone tackling an assault course representing the difficulty of finding a mortgage in the current economic climate. With a helping hand from the Bank of Ireland, reaching the dangling rope of fiscal stability is not quite so tough.

Thai Health
"Smoking Kid"
80s
4 Dec 2012
This Thai film warning of the dangers of smoking taps into an essential truth about the habit... that even those who indulge it acknowledge that it's a stupid thing for a child to do. Thai smokers are approached by children asking for a light and express their dismay... only to have their advice turned back on them. Crafty stuff.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.