David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Milk it for all it's worth.This charming animated commercial for Milka makes the most of the brand's commitment to carefully sourcing their ingredients.
    • A Bird in the HandIt's nice to see that Dutch recruitment site Jobbird still appreciates so-called 'low skilled' jobs.
    • Red or dead.The days, hours, and minutes before kick-off propel this handsomely shot commercial for AXA.
    • Nice Shirt Films nab Matt Houghton.Nice Shirt Films have made another addition to their roster in the form of director Matt Houghton.
    • Hit the RoadModern life is rubbish, according to this intense commercial for Harley Davidson - who encourage people to ditch the screens and get out on the open road instead.
    • Pizza for the PlanetEnvironmental concerns are a top priority for any brand which generates waste, and the Co-op supermarket chain are doing their bit to reduce their output.
    • Meet the extended FAMILIA.FAMILIA are pleased to announce the arrival of eleven new directors after a recent signing spree.
    • Mea Culpa.Russian Doll’s Natasha Lyonne is the voice of reason in this turbulent Coca-Cola ad.
    • Ruff sea.Animal welfare charity Mayhew reinforce the human-canine bond in this sweet animated film.
    • Enter the dragon.Children's charity Barnardo's use a Komodo dragon to highlight the dangers of child grooming.
    • Give me liberty.IKEA have launched this curious ode to freedom in that well-known bastion of unfettered personal expression, the United Arab Emirates.
    • You're never alone with a Whopper.Other advertising pundits have understandably used the label 'bold' to describe this extraordinary gambit from Burger King.

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Apple Mac Book
"Female Artists"
30s
19 February 2020

Last night’s Brit Awards saw host Jack Whitehall criticise the lack of female nominees at this year’s event. This theme continued into the ad break, as Apple released a new cut of their “Behind the Mac” commercial featuring - you guessed it - female artists only. Perhaps the tech giant got a sneak peek at Whitehall’s script beforehand.

Whether this is a cynical bid to curry favour with progressive viewers or not, black-and-white cameos from artists like Ellie Rowsell, FKA Twigs, and Little Simz (who helpfully provides the soundtrack) are both grounded and inviting. As an aside, we’d love to know what Siri now makes of this gender equality lark.


Land Rover
"Defender: No Time to Die"
60s
17 February 2020

Bond fans and gearheads alike will be salivating over this partnership between Land Rover and the latest 007 movie, ‘No Time To Die'. This action-focused film directed by Cary Fukunaga and Alexander Witt makes the most of what the marque's new Defender model can do - whether it’s wheels are on the ground or hurtling through the air.

As the film franchise's distinctive soundtrack draws fans into the action, Fukunaga and Witt’s rehearsal footage focus on the advertised vehicle and its durability as it becomes all but crushed with effort yet still, somehow, keeps running. Kudos to stunt driver and W Series racer Jessica Hawkins’s nerves of steel.


John Crowley lands at RSA.

‘Brooklyn’ and ‘Intermission’ director John Crowley has joined RSA Films for commercial representation on both sides of the Atlantic.

RSA's UK managing director Kai Hsung says Crowley is a director “we’ve long admired”, and that the Irishman’s back catalogue is “imbued with a sense of craft and nuance.”


CLICK HERE TO READ MORE...

Heinz Soup Cups
"Ninety Second Romance"
90s
18 February 2020

Some awkward conversations make you want to stick your head in a microwave and hit full power. The one in this Heinz Cup Soup ad, however, is worth sticking with thanks to a pair of sweet yet agonising lead performances.

As two co-workers wait for their respective tomato soups to ping, one takes a leap into the unknown by asking who the other is texting (it’s his mum, bless him). Alas, the ensuing conversation doesn’t so much flow as limp.

Their, ahem, soup release only comes after 90” cooking time, which ensures the advertised product plays an unmistakable role in the comedy. A well-observed Valentine’s Day helping from director Dan Castella.


eBookers
"Flamenco"
30s
18 February 2020

A flamenco-dancing monkey leads this infectious piece of nonsense for ebookers, as the brand target supposedly active families like the Taylors. The clan may be comfy on the sofa to begin with, but a certain CG simian has other ideas.

Eboo may not be the most inspired mascot name, yet the monkey’s louche facial expressions and almost hypnotic grip on the Taylor family gives the ad a certain edge. Crucially, the advertised website plays a key role in the madness.

High art this ain’t, of course, but agency Fallon and director Carlão Busato have delivered an attention-grabbing commercial which doesn’t take itself too seriously. This helps the brand stand out from emotionally charged competitors like, say, Booking.com.


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Five Star Work
(1-25 of 25)

Milka
"Goodness"
60s
21 Feb 2020
This charming animated commercial for Milka makes the most of the brand's commitment to carefully sourcing their ingredients. The chocolate label pride themselves on only using milk from small farms within the same one-hundred-kilometre radius in the Alps, and depict the area as a pastoral paradise here via meticulously executed stop motion.

AXA
"Know You Can: Liverpool"
90s
19 Feb 2020
The days, hours, and minutes before kick-off propel this handsomely shot commercial for AXA, who reaffirm their sponsorship of Liverpool Football Club. As director Lionel Mougin’s compendium shows, fans, players, coaches, and ground staff each play a key role in pre-match preparation - whether it’s painting the lines on the pitch or scaling a fence to watch Liverpool train.

Harley Davidson
"Scroll"
60s
21 Feb 2020
Modern life is rubbish, according to this intense commercial for Harley Davidson - who encourage people to ditch the screens and get out on the open road instead. A tinny electronic voiceover gives things a dystopian vibe, as wheel-height visuals hurtle high-speed down different, murky roads. Framing a motorcycle ride as a moment of freedom in an oppressive world draws the viewer in, making them consider breaking their own daily shackles.

Coca Cola
"Could I Be Wrong?"
90s
20 Feb 2020
Russian Doll’s Natasha Lyonne is the voice of reason in this turbulent Coca-Cola ad, which gleefully makes mountains out of molehills and gives insurance firms nightmares. Welcome, therefore, to Anywhere, USA. Director Steve Rogers’s playground is a city block at breaking point. Road rage, noise pollution, and, er, charity workers don’t just push the cast’s buttons - they take a sledgehammer to them.

Barnardo's
"Komodo Dragon"
40s
20 Feb 2020
Last year, a striking ad for Barnardo’s showed a girl being stalked by a gang of vicious hyenas. Here, agency FCB Inferno and director Sam Brown return to that theme by way of Indonesia and Komodo Island. This hard-hitting follow-up sees a young girl describe being groomed by an older man - her sense of dread embodied as a Komodo dragon.

eBookers
"Flamenco"
30s
18 Feb 2020
A flamenco-dancing monkey leads this infectious piece of nonsense for ebookers, as the brand target supposedly active families like the Taylors. The clan may comfy on the sofa to begin with, but a certain CG simian has other ideas. Eboo may not be the most inspired mascot name, yet the monkey’s louche facial expressions and almost hypnotic grip on the Taylor family gives the ad a peculiar edge.

British Heart Foundation
"Swear Jar"
40s
17 Feb 2020
This touching ad for the British Heart Foundation focuses on a mischievous lad doing his best to drive his family up the wall. At least, that’s what it looks like from the outset, as the boy pulls all manner of pranks (toes stubbed, hot water cut off, power killed at inopportune moments, et cetera) to try and get the other residents of his house to turn the air blue.

Ecover
"Laundry Against Landfill"
64s
13 Feb 2020
The determination of Uncommon to create work which gets noticed has a tendency to pay dividends for its clients. Here, for example, the agency successfully builds on Ecover's reputation as the go to laundry detergent for punters who care about the environment with a film which demands your attention.

Adidas
"Superstan"
54s
13 Feb 2020
Former world number one tennis player Stan Smith fronts this quirky campaign for his signature Adidas trainer collection. The sporting legend seems to be living the high life in retirement, as he chills out with his many trophies, ambles around the neighbourhood, and partakes in a solo picnic just for fun. A classy affair anchored by a game performance from Smith.

PlayStation
"Heart"
60s
13 Feb 2020
PlayStation are dear to many gamers' hearts - whether as their first system or favourite console - and this suspenseful commercial takes that role to its logical conclusion. Director Romain Gavras channels stealth games and action movies alike with a dark and moody colour palette, as a camouflage-clad team infiltrate a secret facility for purposes unknown.

Postmates
"Burgers"
30s
11 Feb 2020
There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve. All it needs you to know is that you want a burger! And, regardless of your dietary preferences, you are extremely likely to find yourself hankering for one while watching this commercial for an American food delivery service.

Leica
"Like the Night"
2 mins 18s
12 Feb 2020
This moody offering for Leica cameras sets Lord Byron's 'She Walks in Beauty' in a new and thoroughly modern context. We hear the narrator lean into a rhythmic, almost robotic tone as shadowy visuals explore the world at night, following female photographers and their cameras into the dark depths of both urban and rural landscapes.

Internet Watch Foundation
"Reporting Made Easy"
31s
11 Feb 2020
The Internet Watch Foundation's cheeky 'special sock' campaign made waves when it was first introduced in February of last year, and directors Jonny & Will take things even further for their 2020 online safety drive. This time, the jocular sock is both more upfront about his buddy's intentions, and even more explicit about reporting potentially underage content to the appropriate authorities.

Eurostar
"Punk"
30s
11 Feb 2020
The action unfolds with a knowingly affectionate tone here, as the exhibition itself is explored before MPC’s computer-generated bird takes on the punk spirit in the slightest way. It's also a charming look at how art can inspire the next generation, and we particularly enjoy the ostrich's determined expression as it refuses to (literally) toe the line.

Uber Eats
"Bring It"
60s
9 Feb 2020
Comedian Guz Khan’s second foray into advertising (last year he mugged off the Spice Girls for Walkers) sees him play an Uber Eats courier with fire in his belly and food in his backpack. His job? To bring it, of course. The Man Like Mobeen star brings a goofy, irrepressible energy to proceedings, as he cycles across London and encourages those he meets to give it their all

Great Western Railway
"Five and the Jetpack"
60s
10 Feb 2020
The Famous Five ride again in another charming animated romp for Great Western Railway. This time the gang are accompanied by a foolhardy inventor who decides the best course of action when faced with the grim realities of UK rail travel is to take matters into his own hands. Of course, as is often case when jetpacks are involved, things don't quite go as planned.

Eurostar
"Market"
30s
7 Feb 2020
There may be rocky times ahead for Eurostar, but this charming commercial reminds would-be travellers of why ditching a flight across the Channel might well be the way to go. Rather than address environmental or cost concerns, the brand shrewdly focus on the quality of consumer experience... via ostrich, naturally.

British Gas
"Bathroom"
60s
5 Feb 2020
British Gas's latest campaign continues to offer a masterclass on how to represent the realities of society earnestly. While some brands tick the diversity box with a drag queen and call it a day, this understated series demonstrates just how easy it can be to ensure that representation is more than just a buzz word.

Coors Light
"Fresh Climb"
60s
6 Feb 2020
Front crawl meets frostbite in this impressively crafted outing for Coors Light, which draws a line under the Jean-Claude Van Damme era and takes swimming to hitherto unexplored heights. After all, snow angels impress no-one these days. Set in the brand’s version of the Rocky Mountains, the ad pits a swimmer against deep snow, gaping chasms, and unyielding terrain.

Experian
"Stampede"
60s
6 Feb 2020
Actor-cum-professional wrestler John Cena is the muscle-for-hire in this 60” Experian ad, though the real stars are a herd of computer-generated cattle. Together, they form the world’s most unlikely rescue party. When a man’s truck breaks down in the middle of the desert, he’s met not by Triple A or a wandering mechanic - instead, it’s a moving chorus of “Experian Booooost!” Well, you take all the help you can get.

Microsoft
"Be the One"
60s
5 Feb 2020
Earlier this month, the San Francisco 49ers' Katie Sowers became the first female coach to take part in the Super Bowl. This reflective commercial for Microsoft goes right back to the start, however, and muses on how and why Sowers got to her trailblazing position. Directed by Peter Berg, the inspirational piece opens with a letter Sowers wrote to herself as a child.

Rapha
"Women 2020"
1 min 51s
5 Feb 2020
All-female cycling team Canyon-SRAM discuss life on the road in this attractively mounted Rapha commercial. Unlike most cycling ads, director Paola Morabito’s film allows the cast to shoot the breeze and enjoy some well-earned R&R. It gives the likes of Ella Harris, Lisa Klein, and siblings Alice and Hannah Barnes the chance to explain what road bicycle racing means to them, and the importance of treating each other not just as teammates, but as sisters.

Little Caesars
"Sliced Bread"
60s
4 Feb 2020
US pizza chain Little Caesars breathe life into an overused phrase in this highly entertaining Super Bowl ad. The formerly collection-only franchise has recently partnered with food couriers DoorDash to offer delivery for the first time, and customers' enthusiastic support of the move sends the corporate overlords of sliced bread into something of a panic.

British Gas
"Kitchen"
60s
3 Feb 2020
Domestic bliss reigns anew as British Gas ditch Wilbur the Penguin for a fresher, live-action approach. A pacy montage shows a couple dealing with all the ups and downs of life together via their kitchen - from affectionately-delivered cups of early morning coffee to oven-baked disasters and spats over empty milk cartons.

NFL
"Next 100"
2 mins 51s
3 Feb 2020
Colin Kaepernick’s NFL exile often makes it difficult to judge the brand’s advertising on its own merits - especially when their centennial celebrations have made virtually no mention to the man. Three-and-a-half years later, it’s still a hefty elephant in the room. While the league’s 2020 commercial avoids such tough questions, it does deliver a likeable paean to gridiron’s young guns.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.