David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Battle RoyaleAn epic showdown for the ages takes centre stage in this quirky Kiwi ad for AA Insurance.
    • Take your pick.Giffgaff's Halloween effort is a highly anticipated feature of the autumn ad docket, and this year they're back on track.
    • Gone fishin'.Experian's alternative spin on the Rapture continues with this 40" commercial set on a fishing lake.
    • On a roll.Algeria is the real star of this sweeping commercial for tyre manufacturer Iris.
    • Vision welcome Ryan Eddleston.In-demand cinematographer Ryan Eddleston is the latest to join Vision's bespoke roster.
    • Unlimited PotentialGore-Tex prove they're serious about making sure their clothing can meet life's challenges in this pacy commercial.
    • What goes on behind closed doors.A precocious cover of Nine Inch Nails' ‘Hurt' drives this latest affecting communication from Toronto's Hospital for Sick Children.
    • King for a day.Online betting site Winamax riff on Disney's 'The Lion King' and drop an f-bomb into the bargain.
    • All the straight 8 Company Shootout winners... ranked.All the straight 8 Company Shootout winners... ranked.
    • Into the woods.As clothes retailers unleash their AW19 wares on the public, Argos disrupt proceedings with another instalment of their ‘So Stylish You Could Wear It!' campaign.
    • OB Management snap up Shaun James Grant.Shaun James Grant has joined OB Management's diverse roster of directors for representation.
    • Meat-Free FuturesAbsurdly, Tesco has run into controversy for this sweet commercial about a father accommodating his daughter's dietary request.
    • Time After TimeThis slick communication for the Apple Watch draws attention to the tech's most 'important' feature - telling the time.


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Apple Watch
"Series Five"
1 min 50s
16 October 2019

This slick communication for the Apple Watch draws attention to the tech's most important feature - telling the time. At least, that's ostensibly its most important feature, as director Ian Pons Jewell demonstrates with tongue firmly in cheek.

Indeed, the polished montage of vingettes showing off the timepiece's numerous other uses make us question how often it's used to check the time at all. Between being used as a miniature phone, stopwatch, and heartrate monitor, it seems as though there would hardly be, er, time for that.

Subtle comic nods throughout the piece ensure this isn't a po-faced depiction of technological superiority, however, and a scene in which bullies are sucked into a spontaneous inter-dimensional portal is particularly fun. Smartphone haters-but-needers, this one is for you.

Direct Line
"The Torment"
1 min 57s
15 October 2019

As numerous brands get in on spooky season with thrilling trips into the unknown, Direct Line go full horror movie with their latest commercial. This intriguing piece of work finds a woman relating a traumatic experience to a shadowy figure - immediately drawing curious viewers into the story as the tale of terror unfolds.

Director Alice Lowe treads the line between parody and tribute perfectly here, using familiar visual tropes - a car driving against bad green screen, close up screams, unsettling camera angles, et cetera - to evoke the feel of classic horror cinema. While the prospect of embarassing yourself in public is terrifying enough, the brand suggest that asking your mum to borrow her car is a damn sight worse.

"Paradise Motors"
15 October 2019

Squarespace channel raw ambition in this Patrick Daughters-directed ad, which features a would-be garage owner with his game face well and truly on. At first alone and bathed in the glow of his laptop screen, the protagonist soon watches as Paradise Motors - complete with fetching neon sign - comes together before his very eyes.

This is done through a mix of tangible set design and strong VFX work, with Daughters ensuring viewers appreciate the scale of this petrolhead's ambition. Furthermore, the ad's well-calibrated sound design and drone soundtrack immerse the audience in this hypothetical paradise right until the last website element is in place.

Battersea Dogs & Cats Home
15 October 2019

This disarming commercial for Battersea Dogs and Cats Home has plenty of wiggle in its tail, as the charity pay tribute to rescue animals of all shapes and sizes. Confidently scored by The Black Keys's ‘Howlin' for You', the film bids to take ownership of the rescue label and challenge preconceptions about sheltered mutts and moggies.

The London-based charity certainly put their best paw forward, with wildlife filmmaker Mateo Willis presenting his cast in the best light possible. The result is a playful yet self-assured shift in tone for this sector, which can often tug too hard on the old heartstrings. Here, it's been done with extra swagger to boot.

Bec Cunningham joins Finger Music.

Experienced sales rep Bec Cunningham has joined the team at Finger Music. According to Managing Director John Murrell, her goal will be to "spread the word about Finger Music to those that we haven't had the pleasure of working with yet" and maintain the company's reputation both at home and abroad.



Recent Promos
(1-25 of 25)

"Heaven Up There"
7 mins 08s
17 Oct 2019
This single-shot promo for ‘Heaven Up There' by Palace holds it nerve across seven minutes thanks to a plaintive lead performance by Kenneth Cranham. Much like the recent 'Shemira' starring John Rhys-Davies, the promo relies on its veteran star to fill the screen and retain audience interest... which an expressive Cranham manages with gusto.

"One More Day Won't Hurt"
3 mins 16s
15 Oct 2019
Punk rock duo Slaves are on typically febrile form with new track ‘One More Day Won't Hurt', and director Will Hooper has delivered a seizure-baiting promo to boot. As Laurie Vincent and Isaac Holman stew inside an anonymous building, the broil of toxic masculinity threatens to overwhelm the screen. This is represented by flashes of crushed cars, stale pints of cider, and nails embedded in slabs of meat.

"To Be Loved"
4 mins 27s
14 Oct 2019
Singer-songwriter Aurora is definitely having a moment, as the cliché goes. Following recent single ‘Apple Tree', she now provides guest vocals for fellow Norwegian Askjell's ‘To Be Loved' - which receives a baroque promo from directors Sophia+Robert into the bargain. Fans of ethereal dancing and oddly pitched tents are in for a treat.

"No Fire"
3 mins 35s
11 Oct 2019
Liverpudlian songstress Jetta cuts a needle-sharp figure in this predominantly black-and-white promo for ‘No Fire'. Directors Sophia+Robert flit between London's alleyways and a plain photo studio as Jetta nimbly models some high-end threads for the camera - all while bemoaning the lack of va-va-voom in her life.

Duke Dumont, Zak Abel
"The Power"
3 mins 03s
9 Oct 2019
Divided into three acts, Paco Raterta's video revolves around a power struggle in a shadowy, sinister cult. It's shot in the Philippines, and you can almost hear the heat and humidity weighing down the air, goading sweat-slicked bodies into nefarious activities. Actress Jasmine Curtis-Smith takes centre stage as a young woman with doubts about the goings-on she's involved with.

The Script
"The Last Time"
3 mins 22s
10 Oct 2019
A relationship turns into a damp squib for Danny O'Donoghue in this emotionally-driven promo, as the Script frontman and Brandon Flowers lookalike becomes a mere bystander in his own story. Jumping between a black-and-white studio and the erstwhile couple's flat, director Charles Mehling bides his time before turning on the waterworks.

"Never Let You Go"
3 mins 50s
8 Oct 2019
Those expecting a sequel to Kazuo Ishiguro's 2005 novel may be disappointed, but for everyone else, Georgia's 'Never Let You Go' is a diverting enough piece of synth-pop that looks to the skies for inspiration. Sure enough, the accompanying promo is a celestial slog that sees the multi-instrumentalist observe some impressive aerial displays.

"Come Behind Me, So Good!"
3 mins 48s
3 Oct 2019
Blonde Redhead's Kazu Makino has released a solo album - 'Adult Baby' - and this clip is part of the visual narrative which accompanies the whole thing. Shot by Eva Michon in about three hours flat, it features Kazu entering a church and gradually giving herself over to the song... a haunting, looping polyphony into which instruments slowly emerge.

"Wedding Bells"
4 mins 18s
3 Oct 2019
Metronomy's latest single is about unrequited love... but rather than focus on a sense of futile yearning, Daniel Brereton has made a promo full of fun and frivolity. The band performs at a house party which devolves into a food fight on the dance floor - however, it's all light-hearted stuff and everyone is evidently having a good time.

"Apple Tree"
3 mins 09s
2 Oct 2019
This promo for Norwegian songstress Aurora - to paraphrase a classic video game disclaimer - contains scenes of explicit dance and gore. Seemingly keen to shed her John Lewis cover artist image once and for all, the singer is intermittently covered in blood while she and her entourage dance in a brooding, desert environment.

"Call Of The Wild (ft STS)"
5 mins 26s
24 Sep 2019
Like Kanye's 'Black Skinhead', 'Call of the Wild' grabs you and keeps you pinned against the wall until it sees fit to let you go. While you're there, you have no choice but to watch Loïc Andrieu's promo - an unfolding story of a police hazing ritual that descends into the supernatural. Indeed, Andrieu himself describes the plot as a female Orpheus myth, with rookie cop Jane crossing into the underworld.

Marika Hackman
"Hand Solo"
3 mins 51s
27 Sep 2019
Viewers may never look at the London Eye the same way again after this carnal and deeply enjoyable promo for Marika Hackman's ode to masturbation, 'Hand Solo'. Across four inventive minutes, director Sam Bailey recasts familiar items and locations as things to be fondled, fingered, and fucked. A witty means to celebrate and justify female masturbation in all its forms.

Jack Savoretti
"Youth & Love (ft Mika)"
3 mins 48s
26 Sep 2019
In this promo for 'Love and Youth', an elderly chap - the first customer of the day in a run-of-the-mill café - is left to his own devices when the bored waitress leaves the till and heads, presumably, into the kitchen. He considers his options, launching into a sequence reminiscent of Fatboy Slim's Weapon of Choice with Christopher Walken in that both promos feature a single unlikely dude spontaneously deciding to dance in an unexpected setting.

"Ghetto Love"
3 mins 07s
22 Sep 2019
This inviting promo for Wizkid's 'Ghetto Love' pays tribute to both one's roots and the humble cassette player, as the Nigerian chances upon his childhood gadget en route to the stage. Shot in loosely autobiographical style by director Adriaan Louw, we see how the man born Ayodeji Ibrahim Balogun was - as the back of his jacket proclaims - "made in Lagos".

Lilla Vargen
"Why Wait"
3 mins 41s
19 Sep 2019
Northern Irish singer Lilla Vargen draws attention to her home country's housing crisis with this poignant promo for 'Why Wait'. Directed by T J O'Grady Peyton, the film offers snapshots of homeless life in Ireland - community, camaraderie, and isolation by turns. Urban decay is beautifully shot here, with empty buildings given a wistful feel - whispering to the history of what they once were.

Dillon Francis
"Go Off (Nuthin' 2 It)"
2 mins 52s
19 Sep 2019
A man struggles to forge meaningful connections in this deadpan Dillon Francis promo, as every friendly gesture is met by sheer apathy. Yet with the aid of an infomercial starring a very familiar face, the protagonist (played by Broad City's John Gemberling) learns how easy it is to show the world that you just don't give a fuck... and give your hips a workout into the bargain.

Louis Tomlinson
"Kill My Mind"
4 mins 01s
16 Sep 2019
Louis Tomlinson shows a more muscular side to his music with 'Kill My Mind', and in the promo by Charlie Lightening we see him performing the track in a club. He's a backdrop for the story that unfolds as a girl in the crowd is joined by her boyfriend, and the pair quickly leave on the boyf's motorbike. But strolling along a seafront cliff in the near dark, things take a turn for the unexpected...

James Massiah
"Natural Born Killers (Ride For Me)"
4 mins 55s
15 Sep 2019
It's the end of the world, happening not with a bang but a heatwave; the planet simmering like one big lobster pot slowly coming to the boil. People strip and lie motionless, basting in their own sweat. The oppression is hypnotic. It's not the first theme that might come to mind for James Massiah's 'Natural Born Killers', but somehow it's the most perfect fit imaginable.

Billie Eilish
"All The Good Girls Go To Hell"
3 mins 41s
12 Sep 2019
Hipster messiah Billie Eilish falls to earth in this striking promo for 'All The Good Girls Go To Hell'. The apocalyptic lyrics only enhance the film's dark and gritty vibe, as wings violently sprout from the singer's back and she finds herself engulfed in oily black tar: angelic nature covered up with something far more sinister. It's just the right kind of melodramatic, and ends up all the cooler for it.

"Hold On To Me"
3 mins 04s
12 Sep 2019
Eye catching design work and tumultuous romance come together to create this promo for Rika's 'Hold On To Me'. The singer and her beau exist in a pastel-painted world, with only the ever-changing picture outside their window contrasting the cheery interior and suggesting storms may be on the horizon.

James Blunt
4 mins 19s
11 Sep 2019
It's been more than a decade since James Blunt plunged into the sea at the end of the 'You're Beautiful' video, and anyone who has spent the intervening years wondering what on earth happened next, finally has an answer! Great Guns director Calum MacDiarmid is behind a new promo which picks up the action from where the aforementioned video left off. It appears that the ex-forces balladeer has been splashing around in the cold sea for some time, but he is finally able to come ashore and retrieve his clothes.

Lil Nas X
2 mins 24s
11 Sep 2019
Viral star Lil Nas X shows no signs of letting his 'Old Town Road' fame abate any time soon - returning with a sci-fi influenced promo for synth-heavy single 'Panini'. Set in a futuristic, surreal world, the film follows a non-fan (Skai Jackson) who's desperate to escape seeing the artist on every holographic billboard and poster in town. However, Nas and a gang of dancing cyborgs have other ideas.

Danny Brown
"Dirty Laundry"
3 mins 11s
11 Sep 2019
Hailing a cab is always something of a gamble - you might be lucky and get a quiet, route-savvy driver... or you may end up flung around in the back while an unhinged dude with the concentration of a gnat's chuff demonstrates what post-bender psychosis looks like. In Dirty Laundry, Danny Brown's going full-on for the latter... a potbellied has-been crooner in possession of a taxi and a perpetual hard-on.

James Blake
"Can't Believe the Way We Flow"
4 mins 43s
3 Sep 2019
Frank Lebon directs this hypnotically frenetic video for James Blake's love song to partner Jameela Jamil. Featuring real-life couples (not necessarily romantically involved) in random moments - ranging from bondage sessions to hospital visits to shared cigarettes - it captures both the banal and the profound; and reminds us how broad a church love can be.

"6AM (Ready to Write) ft. Joe Rogan"
3 mins 58s
9 Sep 2019
Recreational drugs get surreal in this weird promo for Beardyman's latest single '6AM'. Featuring podcast livewire Joe Rogan, the promo focuses on a man who has such a strong penchant for cocaine that his nose takes on a mind of its own... literally. While his hooter does its best to seek out any possible source of white powder, things get increasingly strange at home.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.