David Reviews

 It's the work, stupid.

Latest Work
    • Under her eye.A new venture from the Free the Bid team aims to broaden the initiative's scope
    • God Save the QueensThis celebratory outing from Channel 4 draws attention to their upcoming makeover show, Drag SOS.
    • I believe I can fly.adam&eveDDB's first piece of work for Virgin Media is a blackly humorous twist on the brand's familiar bombast
    • Yoomin Lee makes the grade at MPC.MPC have added another canny operator to their midst by signing colourist Yoomin Lee.
    • Impossible ObjectsThis perception-bending outing for Deloitte accountancy services does a classy job of tricking the eye.
    • Ian Robertson arrives at tantrum.tantrum's recruitment drive continues to yield results as the company unveil new signing Ian Robertson.
    • Sight and sound.This artfully shot commercial for upmarket cinema chain Everyman is an intriguing three-hander.
    • Against All OddsThis eye-opening film for Sportsbet.io draws attention to the Conifa European Football Cup.
    • Alternate Reality Roche raise awareness about the early detection and treatment of MS in this affecting film.
    • Behind a SmileThis touching film explores the impact of being an unpaid carer on fundamental aspects of life.
    • Ric Cantor is a Friend indeed.Friend London have brought experienced comedy director Ric Cantor into the fold as they target a productive second half to 2019.
    • Gotta blame it on my juice.This Tesco Food Love Story sees the brand in full flow, so to speak, as they showcase their range of fruit juices.
    • Head the BallThis timely release from Nike is a compelling ode to following passion against the odds.

SISTERHOOD

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VISIT THE SISTERHOOD.

Nike
"Andressa Alves"
60s
12 June 2019

As the Women's World Cup brings female players an unprecedented moment in the spotlight, it's the perfect time for Nike to release this compelling ode to following passion against the odds. When a young Andressa Alves is given dolls to play with, she repurposes them for her own use - not matter what anyone around her thinks.

The journey from fighting for a place on the pitch to becoming a Brazilian national team forward can't have been an easy one, but it's impossible to not be convinced by the young Alves's determination here. Combining moments of humour with plenty of backbone, this is assured work from directing duo The Fridman Sisters.


Budweiser
"Heart of a King"
60s
11 June 2019

This lofty offering from Budweiser puts the English Lionesses in regal company, as Queen Elizabeth the First's famous Tilbury speech sets out their Women's World Cup intentions with confidence.

A multidisciplinary cast - including actor Naomie Harris, author Zawe Ashton, and former England international Rachel Yankey - are dramatically lit as they recite the speech, words about having the body of the woman but the 'heart of a king' still relevant today.

There are choice lyrical substitutions made, of course, as using some of the original battle-heavy language of the text would feel overblown. As it is, this feels like a measured, self-assured assertion that the Lionesses fully believe in their ability to dominate on the field, football or otherwise.


AIB
"The Power of Doing"
60s
12 June 2019

Everyone wishes they could jet off to an exotic location at a moment's notice. Now spare a thought for the humble suitcase cast under the bed, on top of a wardrobe, or left to stew inside a cupboard.

That's the launching pad for this whimsical commercial for Allied Irish Banks (AIB), which sees a red suitcase leave its sleeping owners behind in search of adventure. Like other wheeled heroes before it, however, the case has a fraught journey to the airport ahead.

It may not be stonkingly original, therefore, but there's enough charm and skilful puppetry to sell the advertised bank's can-do attitude. Should tempt anyone with wanderlust into an AIB branch, too.


Nowness
"A Plentiful Feast"
9 mins 04s
10 June 2019

"We need to eat." That's the only line of dialogue spoken in this tactile and well-timed short film, which literally dives into the plight of billions of people who rely on fish for sustenance. Here, it's a family of four living off the coast of Mexico, and with their father deceased it's up to the eldest child to put food on the table.

His hunting ground is Banco Chinchorro, the largest coral atoll in the northern hemisphere. Armed with a crude harpoon gun, the unnamed protagonist scours the deep for a catch - only to succumb to a far more insidious underwater resident: plastic.

Thus, what begins as a study of rural survival becomes a manmade disaster movie. As debris swarms into view and plastic sheets bob like jellyfish, the futility of the young man's mission becomes all too apparent.

Director Jodeb's film expertly evokes that sinking feeling - aided by some briny hues and a foreboding soundtrack - before it reminds viewers that such adversity is now on a global scale. The question now is how many more must suffer before it's too late.


Pepsi Max
"No Can Left Behind"
75s
11 June 2019

Paul Rudd brings his inimitable comic skills to this 90" ad for Pepsi Max, directed by fellow Marvel alumnus Taika Waititi. The campaign, er, launches with Rudd as the familiar bumbling everyman - in this case an astronaut who can't possibly take off without his carbonated beverage of choice.

Co-star Michael Pena, having proven his talents alongside Rudd before in 2015's ‘Ant Man', does much of the heavy lifting as a foil to his co-pilot's fumbling - from stalling the rocket to searching for change, and finally abandoning ship altogether.

This film is a good example of when an extended running time actually works for an ad rather than hinders it, as repetition heightens the mix of slapstick and deadpan humour. Director Waititi's fingerprints are all over this, in the best possible way.


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On This Day
(1-25 of 25)

Right To Play
"Assembly"
30s
18 Jun 2010
One of a series of poignant Canadian films for charity Right To Play which draw attention to poverty in the developing world. In this powerful film, a child effortlessly assembles a rifle as a super suggests we should "let him be good at something else". Amen to that.

National Lottery Euromillions
"Paintball"
60s
18 Jun 2010
Good to see that Camelot has decided to divert some of the dosh it generates back into its marketing. This lengthy piece depicts the kind of big budget fun that'll be open to you if you have a massive win on the Euromillions lottery.

Budweiser
"Kick"
30s
18 Jun 2010
Setting aside the dreadful voiceover, this is quite fun. As a vital penalty is about to be taken in a World Cup match, one set of fans tries to distract the goalkeeper with a cleverly coordinated piece of trickery... but will it be the final word?

Mattessons Fridge Raiders
"Hank Marvin"
40s
18 Jun 2012
Inspired nonsense on behalf of the revolting food stuff as an entire school exits the building with each student dressed as Hank Marvin. The Shadows guitarist's trademark performing style sits behind the action and it creates a very amusing effect. This must be only ad in history to cleverly use cockney rhyming slang.

Lotto
"Mother"
60s
18 Jun 2012
A woman reveals her own thwarted ambition to become a runner as she describes her daughter's success in this lovely commercial for the National Lottery. It's pleasing to see that good causes (such as funding for athletes) is being highlighted at the expense of tastelessly reminding punters of the millions they stand to gain.

Lotto
"Mother"
90s
18 Jun 2012
A woman reveals her own thwarted ambition to become a runner as she describes her daughter's success in this lovely commercial for the National Lottery. It's pleasing to see that good causes (such as funding for athletes) is being highlighted at the expense of tastelessly reminding punters of the millions they stand to gain.

TV Licensing
"Lethal Injection"
50s
18 Jun 2013
One of several public information films about TV licensing, this particular execution (fittingly enough) animates a very unusual reason for someone not having bought a licence. Animation collective White Robot do a brilliant job of making some of the sillier explanations even more hilarious than they already are.

Nike
"Fly Swatter"
45s
18 Jun 2013
Fleet-footed tennis superstar Roger Federerererer takes on a fly in his own home in this neat commercial for Nike. The normally mild-mannered Swiss obviously has no time for uninvited guests of the dipteric variety and he relentlessly pursues the little beastie until he's crushed it beneath the flexible sole of his expensive trainers.

Stride Gum
"The World's Best Lawyer"
80s
18 Jun 2014
Gags a-plenty in this brilliant commercial for Stride Gum which has a spokesperson confidently asserting his right to make any claim he likes because he's secured the services of The World's Best Lawyer. It's a beautiful two-hander with the actor playing the lawyer providing a perfect counterweight to the bombastic lead.

GHD
"Aura"
60s
18 Jun 2014
Clever, classy, and expertly designed to make women everywhere covet the new GHD hairdryer. After all, if it's anything like their straighteners, it's bound to be good. Mrs DAVID, who spent years battling wayward tresses and infuriating frizz, can vouch for the miraculous difference GHD made to her morning travails and is now heading straight to the website to put her name down on the waiting list.

Beverley Hills Cop
"Triple Promo"
40s
18 Jun 2015
Children of the 1980s will take tremendous delight in this brilliant trailer for the forthcoming broadcast of the three Beverly Hills Cop films on Film4. It's perhaps hard to explain to someone who wasn't there at the time quite why the Eddie Murphy vehicle (and its unsatisfying sequels) caught the public's imagination in the way they did but 'Beverly Hills Cop' occupies a special place in our 1980s memory bank.

Puma
"Arsenal Strip"
60s
18 Jun 2015
This is a hell of a way to introduce your new kit. You can argue all you like that the modern worship of football stars isn't a great way for our society to be heading but it's certainly a reality and if the clubs are going to launch a new kit every year, they might as well do it with the panache on show here. Director Chris Balmond is better known for the comedy films on his reel but he demonstrates here he has a flair for drama too.

Royal Navy
"Michael's Story"
90s
18 Jun 2018
Walt Whitman must be one of adland's choice poets. From luxury saloons to Chinese milk, Whitman's verses pepper various works striving for poetic heft. Now the American bard and Breaking Bad plot device propels this latest ‘Made in the Royal Navy' film.

Mitre 10
"Kong's Out Again"
45s
18 Jun 2018
A donkey named Kong proves the ultimate escape artist in this entertaining ad for New Zealand hardware chain Mitre 10. Unlike its boisterous simian namesake, however, this pet beast causes more small-scale disruption. When chain link fences and corrugated metal fail, dad seems doomed to accept Kong as man of the house.

British Airways
"Soft Landing"
40s
18 Jun 2005
British Airways will have an identity crisis if it continues to spend half itsr advertising budget trying to persuade us it is a budget airline and the other half, as here, showing us how it pampers the ultra-rich in Club Class. The bed shown looks ridiculously comfortable.

Samsung
"Joe Cole"
30s
18 Jun 2006
Chelsea colleagues Petr Cech, Robert Huth and Asier del Horno trick Joe Cole into thinking he has overslept through a series of cleverly put together moving images designed to make him think they are already at the airport. When the England midfielder realises he's been had he offers his trademark impish grin.

Orange
"Me And A Friend"
20s
18 Jun 2007
Shorter version of the charming commercial from last month which uses a variety of physical contraptions to illustrate someone's desire to talk. In this one a child's voice tells of how happiness is her and a friend with all the time in the world to talk. Naturally, Orange can help.

Vauxhall Corsa
"C'mon Chase"
40s
18 Jun 2007
The c'mon puppets we met in an ad last year appear to be involved in a relationship with a young woman who has decided to sneak out for a drive in the Corsa when the little figures are indisposed. They chase after her yelling their familiar war cry and eventually corner her. So very, very strange.

Ski
"Vitamins"
30s
18 Jun 2007
Pleasing animation illustrates an ad which lets us know about the health benefits of eating the yoghurt which seems to have been around much longer than any of the competition. Molecules fly about to further underline its specific claim about Vitamin B which apparently helps us get energy from food.

Strathmore Spring
"Double Dutch"
30s
18 Jun 2007
There have been a number of recent commercial to use the technique deployed here of turning liquid into shapes but this has to be one of the best. A group of youngsters use liquid ropes to perform double dutch manoeuvres which makes a point about the product's refreshing qualities.

Miller Beer
"Roller Skates"
40s
18 Jun 2007
Cleverly crafted ad has a man purchasing a pair of roller skates in order to speed him to his destination when stuck in a traffic jam. Luckily it turns out he's reasonably skilled on the things and is able to cope with the various obstacles that urn his journey into an adventure.

Lenor
"Truck"
30s
18 Jun 2007
A truck trundles its way through the countryside full of normal bottles of fabric softener. If we all bought the concentrated variety instead far fewer trucks would be needed to deliver the product. This would save Lenor loads of money and have some marginal effect on the environment. Whoopee.

VW Passat
"Streamlined"
30s
18 Jun 2008
There's an amusing twist in this VW ad that harks back to a famous piece of copy by using the line: "if only life was as streamlined as the VW Passat". A man who drives home with the smug look familiar from many a car ad gets soaked in the face when he drives past the gardener as he fiddles with an outdoor tap.

BUPA
"Stuntman"
30s
18 Jun 2008
Another outing for the iconic advertising campaign which uses shapes to represent people making use of BUPA's services. Here we follow the progress of a stuntman who became injured at work. With help from BUPA he was soon back at work being chased by elephants.

Sony Ericsson
"Capturing Life"
60s
18 Jun 2008
A fairly surreal ad has extraordinary things happen when people use their Sony Ericsson phones to take photographs and send them to their friends. A library is overrun with bumper cars; a killer whale leaps dramatically as a couple of men fish by the waterside and the singer at a gig is thrown into the back of a car.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.