David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Christopher Hewitt rejoins Knucklehead.Knucklehead say they’re “dead chuffed” to see director Chris Hewitt return to the fold.
    • UNIT9 bring Luke & Joseph on board.Directing duo Luke & Joseph have joined UNIT9 for worldwide representation.
    • Ringing the changes.The Pogues’ ‘Fairytale of New York’ may reference the NYPD choir, but the Co-op choose to throw their weight behind the BTM (Bedwas, Trethomas & Machen) Brass Band this Christmas.
    • Tonight's the night.Edinburgh Gin mark their TV debut with a little help from Frankie Valli & The Four Seasons and their 1972 single, ‘The Night'.
    • Global BootstrapsMoney transfer business Azimo go against the grain of current anti-immigrant rhetoric.
    • Justin Tyler Close joins OB Management.OB Management are pleased to now represent director, writer, artist, and photographer Justin Tyler Close in the UK.
    • It's not you, it's me.How do you let a hulking, clingy robot down gently? That's the premise of this slow-burning ad for Spark New Zealand.
    • All Pain, No GainNew Year's exercise pledges meet Black Mirror in this frankly weird commercial for electronic exercise bike Peloton.
    • Immaculate DeliveryThis cheeky commercial for the Norwegian postal service offers an alternative take on a familiar Christmas story.
    • The only way is Up.The track 'Married Life' by Michael Giacchino is so firmly attached to the 2009 Pixar film 'Up' that you'd think that it'd be necessary to cut an umbilical cord to use it anywhere else. But its use in this fantastically emotional film for Apple by Mark Molloy is simply perfect.
    • A Christmas cracker.According to the Daily Mail, this film for Hafod Hardware cost just £100 to make.
    • Here, There, EverywhereA game of hide and seek goes global in this smartly scripted commercial for Easyjet.
    • Box clever.UK-centric streaming service BritBox operate an open-door policy, according to this 60" launch commercial from ITV Creative and director Daniel Kleinman.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

BBC
"#XmasLife"
60s
1 December 2019

To say the past year has been an utter shitshow would be putting it mildly, but at least we have the bright lights, sparkly decorations, and rampant capitalism of Christmas to look forward to. The BBC accept good vibes only as they encourage viewers to toss 2019 into the proverbial bonfire and sate themselves with all the season has to offer.

From indulging in vegan Christmas dinners to bingeing series we've been putting off until our eyes bleed, this film takes a lighthearted look at the modern realities of Christmas. A choral performance of Gorillaz's 'Feel Good Inc.' helps set the tone of affectionate nostalgia... now if only we can all be successful in banning political talk from the table.


The making of Grrr!

Come along to CraftWorks @ Focus today in Islington and hear how Honda Grrr! was made. We'll ask creatives Sean Thompson and Richard Russell, and Alan Smith of directorial pairing Smith & Foulkes how they created one of the all time great ads.

The trio will be discussing the 2005 classic as part of our reunion feature. You can join us for free by registering here and then making your way to the Islington Business Design Centre.


CLICK HERE TO READ MORE...

Hobby Lobby
"Christmas Is What You Make It"
75s
2 December 2019

This beautifully measured film for US craft retailer Hobby Lobby skirts the margins of mawkishness without ever crossing the line. Christmas is, or at least ought to be, a moment for reflection, and the teenage boy in this commercial has nothing short of an epiphany as he recognises everything that his mother does for him.

There is nothing especially original about this idea so it success lies entirely in its execution. Director Rudi Schwab lands every emotional punch with assured efficiency, and generates tremendous warmth for the audience.

As we endure the ugliest general election campaign in living memory, at a time when we should be thinking much more generously about our fellow humans, it's a blessed relief to dip into the true spirit of Christmas for a little while.


straight 8 at Focus on Tuesday

Anyone thinking about heading up to Islington on Tuesday for the Location Guide's Focus event should make sure they get there on time so they can attend the latest straight 8 shootout at 9.45.

Always the highlight of any festival, this ingenious competition will be fronted as ever by the unflappable Ed Sayers, as he introduces a series of short films which will be being viewed for the very first time.

Register for your free ticket here.


CLICK HERE TO READ MORE...

Forest Road
"Ears"
40s
29 November 2019

Craft brewery Forest Road take an unusual approach in their latest ad campaign - namely, harnessing the power of creep. A cast of innocent bystanders find themselves targeted by a, well, ear enthusiast (or lug lover even), who does her best to get as up close and personal with their auditory faculties as possible.

Whether enjoying the atmos at a swanky art gallery or simply chilling on a park bench, her victims' reactions range from perturbed to cautiously flattered as they have their ears lovingly molested. It's all to set up a rather silly verbal joke... but that absurdity is what makes the punchline land so well.


QUICK SEARCH

Recent Promos
(1-25 of 25)

Leif Vollebekk
"Blood Brother"
4 mins 25s
5 Dec 2019
They say you should never sit on the top deck of a bus on your own, but - as this likeable promo for Leif Vollebekk demonstrates - there is fun to be had on occasion. So it proves for one introverted passenger, who turns round to see the Canadian folk singer in the middle of performing his latest track, 'Blood Brother'.

Empara Mi
"What You Gunna Do"
3 mins 42s
5 Dec 2019
Death and rebirth lurk in the shadows of this dramatic music promo for Empara Mi's latest single. The Guernsey-born singer - real name Chloe Curran - awakes in a nightmarish, red-lit basement, chained and haunted by a flaming figure as a mysterious black substance begins to consume her from the inside out.

Sam Fender
"Saturday"
3 mins 17s
4 Dec 2019
Matt ‘Super Hans' King stars in this nimble promo for Sam Fender's ‘Saturday', wherein the Peep Show actor finds himself bumped from his headline slot down the local social club. However, it takes more than a cancelled gig to keep Dave Candle down. Compelled by the so-called Geordie Springsteen's new track, King's luckless comedian shimmies and sways across town "to cure the weekday blues"

Skinny Living
"No Messiah"
3 mins 09s
3 Dec 2019
Skinny Living's new single ‘No Messiah' does anything but deliver easy answers. With a voice brimming with soul and candour, frontman Ryan Johnston tries to comfort a broken spirit but admits he's no saviour ("You gotta save yourself/This is the only thing that I can't do for you"). This bittersweet truth is ably captured by director Charlotte Regan.

Koffee
"W"
4 mins 41s
29 Nov 2019
At one point in this stormy, community-minded promo for Jamaican rapper Koffee, a weatherman urges viewers to "sit tight as this is something we may not have seen before." What follows suggests that if money doesn't grow on trees, it may just fall from the sky instead. Rarely have adverse weather conditions been so lucrative.

Blackbear
"Hot Girl Bummer"
3 mins 09s
29 Nov 2019
"Fuck you, and you, and you, and you/ I hate your friends and they hate me too" are the optimistic opening lines of this lo-fi track from Blackbear. The accompanying visuals are both zesty and eclectic, showing the artist in a variety of incongruous surroundings, but everything is trying so hard to be edgy that we can't take the lovechild of Eminem and Soundcloud seriously.

Rina Sawayama
"STFU!"
6 mins 19s
26 Nov 2019
At one point in Rina Sawayama's bracing new single ‘STFU!', the Japanese-English singer asks: "Have you ever thought about taping your big mouth shut?" Right now it seems like an inordinate number of people could stand to follow Sawayama's advice. One such individual is Ben Ashenden's ignorant-cum-racist first date.

Easy Life
"Nice Guys"
3 mins 39s
20 Nov 2019
Leicester quintet Easy Life dabble in celibacy, retro-futurism, and political satire with this Greg Barth-directed promo for ‘Nice Guys'. As guests on sexual abstinence talk show Brick by Brick Purity, the band are expected to get with the programme… only for lead singer Murray Matravers to drop an f-bomb within a minute.

DJ Shadow
"Rocket Fuel"
3 mins 46s
18 Nov 2019
Director Sam Pilling's latest music video for DJ Shadow is a mischievous blend of archive footage and lunar fisticuffs that also features a cameo from the late Stanley Kubrick. Well, sort of. Like 2016's ‘Nobody Speak' promo, geopolitics is reduced to a good old-fashioned punch-up as the Apollo 11 ‘mission' unfolds on a film set.

Louis Tomlinson
"We Made It"
4 mins 11s
15 Nov 2019
Is Louis Tomlinson turning into a Liam Gallagher tribute act? This promo for new single ‘We Made It' certainly suggests so. Sporting a windbreaker in an amusement arcade, the erstwhile One Directioner keeps his hands in his pockets as if he's about to shake the coin pusher when no-one's looking. Very rock and roll.

JGrrey
"Dreaming Fool"
3 mins 34s
12 Nov 2019
This JGrrey promo may take place in a black void, but there's still enough to maintain viewers' interest. Minimalist set design and vivid lighting are the order of the day here, as the neo-soul singer and her crew smoke spliffs, writhe on car roofs, and kick back on the sofa as if in some form of purgatory. Judging by her lyrics - "I don't wanna wake up/If this is what dreams are made of" - this suits JGrrey just fine.

Prospa
"Control the Party"
4 mins 41s
8 Nov 2019
Prospa's militant club banger ‘Control the Party' receives an equally thumping promo courtesy of director Jak Payne, who certainly wears his influences on his sleeve. Riffing on sci-fi horror tropes and clandestine government experiments, Payne subjects the protagonist (model Alice Dellal) to a short, sharp stay in a remote facility.

Battles
"Fort Greene Park"
6 mins 11s
7 Nov 2019
There's a relentless sense of flow to this piece for Battles' 'Fort Greene Park'. The film has a hypnotic quality as it showcases unusual methods of transport: unicycles, scooters, and infinite skateboards are all present and accounted for. The track's electronic pulse gives the visuals a sci-fi vibe, making the whole affair feel like excerpts from a futuristic movie in which walking has become obsolete.

Bastille
"Another Place (ft. Alessia Cara)"
3 mins 37s
7 Nov 2019
This Bastille promo from director Anna Radchenko feels like a left-field B&Q commercial. As frontman Dan Smith offers such pearlers as "I could write a book about what you said to me on the pillow", he tries desperately to hold back the flood with duct tape in a lopsided apartment. It's vividly staged, and certainly puts any minor DIY mishap into context.

Jeff Buckley
"Sky Blue Skin"
5 mins 55s
5 Nov 2019
Jeff Buckley's ‘Sky Blue Skin' may not be the jolliest thing you'll hear in the coming weeks, but the accompanying promo from directors Temple Caché is a thoughtful, tactile look at a musician who died well before his time. Shot like a moving scrapbook, the piece combines archive footage, still photos, and dreamlike imagery to winsome effect.

Twin Atlantic
"Novocaine"
3 mins 55s
6 Nov 2019
Glasgow rockers Twin Atlantic return in style with a new single and a colourful promo to match. 'Novocaine' sees the group in contemplative mood, evoking feelings of synesthesia and fractured memories as they chase the lingering impressions of past loves down twisted, and often cryptic, rabbit holes. An immersive sensory experience.

Redrum
"Unit 22"
4 mins 17s
29 Oct 2019
There's a grimy weight to this dark claymation promo for Redrum's 'Unit 22' which instantly sucks the audience into its world. Set during a rave on a dystopian frequency, the highly stylised action takes some seriously unexpected twists and turns once the, er, right substances are consumed. Claustrophobic and ever-shifting beats.

Rilès
"Thank God"
3 mins 46s
25 Oct 2019
French-Algerian rapper Rilès is a vision in black and gold in this confidently shot promo for latest track ‘Thank God'. Flitting between a rugged desert landscape and a black void, director Scotty Simper lets his bushy-haired lead express his gratitude to the man upstairs with abandon... oh, and a hefty supply of body paint.

Sam Fender
"The Borders"
4 mins 55s
24 Oct 2019
Having been described in some quarters as the 'Geordie Springsteen', Sam Fender's latest single 'The Borders' tells an emotionally-wrought story about friends growing up and growing apart. The accompanying promo enhances that poignant narrative, as director Thomas James explores a friendship ended by jealousy and mistakes.

Ritual
"Hard Times"
3 mins 01s
23 Oct 2019
A group of friends and their tangled romantic lives are the subject of this artsy promo for Ritual's latest single 'Hard Times'. The titular times are depicted in a series of break-ups and make-ups, with members of the various couples leaning on their friends for support in different ways - all held together by a neon-soaked club scene which suggests greater intrigue lies beneath the surface.

Icky
"The Beat"
2 mins 53s
22 Oct 2019
Beer bellies are brought to their logical conclusion in this surreal film directed by Neda. Paying irreverent tribute to Beyoncé's pregnancy photoshoot - among other cultural mainstays - the three-minute-piece combines blood, beats, and birth to offer an outstandingly hedonistic look at bringing new life into the world.

Katy Perry
"Harleys in Hawaii"
3 mins 14s
21 Oct 2019
This Manson-directed promo for Katy Perry's ‘Harleys in Hawaii' sees the pop singer ride a Harley Davidson. In Hawaii. Which is nice work if you can get it, we suppose. Come for Perry's overproduced ditty about fingers running through salty hair and stay for Manson and DP Arnau Valls's verdant depiction of America's fiftieth state.

Tiana Major9, EarthGang
"Collide"
3 mins 32s
18 Oct 2019
This LX-directed promo for Tiana9 Major and EarthGang feels like a trendy plug for the AA (though other roadside assistance companies are available). As smoke billows from under the hood of their classic Mercedes, the neo-soul-cum-hip-hop trio put transport woes to the back of their mind and insist that "when we collide, it's a beautiful disaster".

Palace
"Heaven Up There"
7 mins 08s
17 Oct 2019
This single-shot promo for ‘Heaven Up There' by Palace holds it nerve across seven minutes thanks to a plaintive lead performance by Kenneth Cranham. Much like the recent 'Shemira' starring John Rhys-Davies, the promo relies on its veteran star to fill the screen and retain audience interest... which an expressive Cranham manages with gusto.

Slaves
"One More Day Won't Hurt"
3 mins 16s
15 Oct 2019
Punk rock duo Slaves are on typically febrile form with new track ‘One More Day Won't Hurt', and director Will Hooper has delivered a seizure-baiting promo to boot. As Laurie Vincent and Isaac Holman stew inside an anonymous building, the broil of toxic masculinity threatens to overwhelm the screen. This is represented by flashes of crushed cars, stale pints of cider, and nails embedded in slabs of meat.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.