David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Top Four hits.Ever wondered how the theme songs from The Crystal Maze or Gogglebox would sound delivered by a community choir? No? Well, er, the Co-op have you sorted regardless.
    • Alex Courtès joins Nexus Studios.Nexus Studios have signed revered director Alex Courtès for UK and US representation.
    • May the Force be with... Your brandWe take a look at the good, bad, and ugly of brand tie-ins to the latest Star Wars movie.
    • Return flight.Having presumably renewed his pilot's licence, Mr Sheen flies again in this 20” commercial.
    • Jacob yaks away.Virgin Atlantic and Delta Air Lines promote their transatlantic routes with a brotherly visit. Happy families? Not quite.
    • It's the end of the world as we know it.This hugely entertaining film by Tom Kuntz was made for Apple's annual World Wide Developers Conference (WWDC) in the summer.
    • Neil Stubbings heads to Jelly LondonJelly London have signed director Neil Stubbings to their roster for UK representation.
    • When will I see you again?The International Committee of the Red Cross and HLA's Simon Ratigan summon every parent's worst nightmare in this 90" awareness film.
    • Cosmic Love Story'Storm: A Star Wars Indie' is an amusing parody which depicts a star-crossed love story set in a galaxy far, far away.
    • Surf and turf.BMW embrace the great outdoors in this kinetic commercial from Believe Media's Anders Jedenfors.
    • Hymns and HyrrsGrey London have re-imagined Christmas carols with a feminist twist to raise money for women in need.
    • You Are Here are two up.You Are Here welcome Swedish filmmaker Per-Hampus Stålhandske and US directing duo TwinTaoers to their roster.
    • Song of praise.As maternity wards prepare for the festive period, Pampers offer their own spin on ‘The Twelve Days of Christmas’.
    • Slippery CharacterThis amusing ad for the South African NSPCA stars a family member you get to choose... and one of the ones you don't.
    • Snowy SoireeParabella resurrect their sun-worshipping snowman for another charming animated ad for the Belgian Lottery.

CRAFTWORKS

Wednesday, 15th November.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How We Made... Oxfam.

● Homespun Yarns.

● Christmas Crackers.

● Tango Reunion.

TICKETS AND DETAILS HERE.


Belgian Lottery
"Soiree"
60s
11 December 2017

Parabella resurrect their sun-worshipping snowman for another charming animated ad for the Belgian Lottery. While the last instalment saw the frozen fellow wishing he could catch some rays in Hawaii, this year he's pining after a Christmas soiree.

Champagne, roaring fire, and Christmas decorations - the snowman watches it all sadly from afar, unable to take part in the festivities due to his delicate constitution. Luckily, his woodland friends are just as ready to help out as they were last time, and put together a snowy approximation of the party just for him.

The animation here is meticulously crafted, with whimsical character designs as cute as they are compelling. The soundtrack is an effective choice, avoiding Christmas twinkles for a woodwind-heavy orchestral piece with a theremin twist which gives the whole affair a mature feel. Compelling, polished work sure to entice viewers to try their luck on a Christmas lottery win.

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Stella McCartney
"Gymnasium"
80s
11 December 2017

Those currently enduring sub-zero temperatures will appreciate this summery gym session courtesy of Stella McCartney POP.

The perfume and RSA Photographic/Black Dog Films’ Leonn Ward borrow a school hall for a slick dance-off. Dodgeball practice will simply have to wait.

While the trio warm up, textured visuals are met by funky tones. The soundtrack's retro groove proves irresistible as the cast slip and slide. Best use of stacked chairs we've seen for a while, too.

While perfume brands frequently stray into ponderous territory, Ward and co. emphasise freedom of expression with old-school elan.

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Martin Krejci eyes success with Blink.

Blink round off 2017 with another high-profile signing: Czech director Martin Krejci. Since graduating from Prague’s Academy of Performing Arts, Krejci has become one of adland’s most sought-after directors. As budgets and expectations grow, so does Krejci’s skillset.


CLICK HERE TO READ MORE...

webuyanycar.com
"So Schofield"
60s
8 December 2017

While some take figures such as the Dali Lama or Ghandi as their models for living, webuyanycar.com has a more Phil-osophical approach. The brand have decided to make Phillip Schofield - the 'most loved man in Britain... unofficially' - their personal talisman.

This ad sees the webuyanycar offices preparing for the campaign launch. Snacks and decorations are in full swing, with great production design giving us gems such as Schofield's face adorning cupcakes and bunting. The event climaxes with a statue of 'Big Phil' taking centre stage... although we suspect they've taken some liberties with the carving.

The Office-esque filming style is effective, creating a vibe which is half-documentary, half-parody - and the voiceover assists in placing tongue firmly in cheek. It's bold to launch a celebrity campaign without the actual celebrity involved... but we suspect Schofield himself will be roped in before long.

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Tinaba
"Wallets"
50s
8 December 2017

Italian wallet makers are set to have a bad Christmas season if this ad for money transfer app Tinaba is anything to go by. Director Igor Borghi presents a vision of the near future which is either utopia or dystopia... depending on how much you like carrying cold, hard cash.

Wallets and purses are abused in a series of amusing situations, taking the place of everything from dog toys to dish sponges. One is even skipped across a lake, as a final farewell to the notion of carrying physical money - something Tinaba claims to have made obsolete.

It's a delightfully simple premise, executed with lovely visuals and a quirky sensibility which enhances the film's playful feel.

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On This Day

Shameless
"Thievery"
23s
15 Dec 2005
Inspired trail for the forthcoming series of Shameless, Paul Abbott's comic drama about the lives and loves of Manchester's opportunistic underbelly, has members of the cast lifting the props used to advertise the coming attraction.

Honda
"Astronaut"
40s
15 Dec 2006
Honda demonstrates its cleverness in this ad in which their prototype robot explores a museum. The way the artificial fellow looks land behaves like an adolescent boy artfully suggests this burgeoning technology is on the brink of usefulness.

Honda
"Robot"
90s
15 Dec 2006
Honda demonstrates its cleverness in this ad in which their prototype robot explores a museum. The way the artificial fellow looks land behaves like an adolescent boy artfully suggests this burgeoning technology is on the brink of usefulness.

Honda
"Everything"
60s
15 Dec 2009
This typically clever piece for Honda uses a variety of split screen tricks to illustrate its claim that everything the car company does goes into everything that they do. The effect completely captures the viewers' attention and allows Honda to cunningly sell the proposition.

McDonald's
"Bullies"
50s
15 Dec 2011
This combative German ad for McDonald's features a wily young lad who finds a cunning solution to prevent bullies from stealing his food. If we tell you that the McDonald's main rival have pressed for it to be banned, you may be able to guess the nature of his ruse.

BMW
"Curiosity"
60s
15 Dec 2014
FCB Inferno's first TV work for BMW since they took over the account earlier this year is a stonkingly beautiful film directed by Tarsem. It depicts a figure from prehistory whose curiosity persuades him to jump aboard a stampeding horse. Only by indulging his instinct for adventure and risk will our bearded hero discover how much faster he can go on horseback.

Nike
"The Future Is Fast"
60s
15 Dec 2015
Nike enlist some of Amercian football's leading names for this punchy commercial, but the real stars are the youngsters with no shortage of ambition - they're after a starting place already. In unassuming surroundings, they stare down the camera boasting of their prowess. In the blink of an eye, they're on the field of play and right in the thick of it. Their muscles may not be bulging, but they're ready to duke it out with the biggest and best of them.

Albert Heijn
"Stuck In The Middle"
90s
15 Dec 2015
This latest Christmas ad from the continent shows that it's not so easy for everyone to find their place during the festive season. Dutch supermarket chain Albert Heijn focuses on a likeable boy who finds his efforts to be a grown-up are frustrated at every turn. When your coat instantly gets relegated to the children's peg, you know your luck's not in.

Royal Navy
"Submariner"
60s
15 Dec 2015
The final instalment in WCRS's excellent series of Royal Navy films focuses on the camaraderie recruits can experience during their stint. While this submariner admits the prospect of working with advanced technology pulled him in, it's the bonds developed with his fellow sailors that have made him stay. Another strong and persuasive piece with personal development at its heart.

Samsung Gear
"Turn The Bezel"
2 mins 10s
15 Dec 2015
Even if the smartwatch feels like a concept living on borrowed time, it is nonetheless interesting to see how the main e-watchmakers are trying to win over hearts, minds, and wrists. It's Samsung's turn, and this colourful launch ad for the Gear S2 invites to us see what happens when we spin the wheel.

Toyota
"Right Light"
60s
15 Dec 2016
We’ve seen lots of variations on the Christmas lights meme this year. Now Toyota unveil their own bright idea to promote their annual Toyotathon sales event. We see family and friends driving into the countryside on a mission. As dusk approaches, rolls of lights are arranged with purpose. Soon we spot a plane overhead, and one passenger looks out the window onto a luminous greetings card.

Microsoft X-Box
"Aliens"
60s
15 Dec 2006
two young boys are looking at the sky at night while lying on their backs and wondering whether anybody "out there" might be wondering, as they are, what it is like elsewhere. Then follows scenes that suggest such extra-terrestrial speculation might be about to lead to lots of shooting and stuff.

Anti Smoking
"Surprise"
40s
15 Dec 2006
A turban-wearing Sikh working in a lab is the latest person to explain what he and his colleagues would do if the dangerous chemicals he works with escaped. He is then genuinely surprised when he learns that benzene, arsenic and formaldehyde are all to be found in cigarette smoke.

Canon
"Couch"
15s
15 Dec 2009
This cute American ad highlights the ability of the advertised camera to catch any of the "gazillions" of situations that life throws at us. For example, a teenage girl bouncing up and down on a sofa pretends that a fall was intentional when she accidentally trips over the back.

NatWest
"Money Sense For Schools"
40s
15 Dec 2009
One of NatWest's representatives is shown going into a school where she's helping explain to children how to be responsible with money. Don't want to seem picky but, after the bankers managed to lose trillions of pounds on unwise investments, should they be dispensing advice?

Marks & Spencer
"Even More Christmas Necessities"
40s
15 Dec 2009
More 'necessities' for Christmas from the usual suspects including newbie John Sergeant and a contribution from Philip Glenister which serves as a riposte to those who complained that his performance in the first ad was 'sexist' (though, in fairness, it was probably not intended as such).

Gran Turismo
"Race"
3 mins
15 Dec 2010
You can almost hear the denim shifting in Jeremy Clarkson's groin as you watch this ridiculously long ad for a car-based video game. To those who aren't already aficionados, this appears to underline the tedium of playing such games so we assume it's one for the converted.

LG Televisions
"Rare Butterflies"
75s
15 Dec 2010
Comedian Tim Key presents an examination of 3D in this fun commercial for LG's latest generation of televisions. The main sequence appears to be a single continuous shot which is deadly clever even if 99.8% of the audience won't notice.

Game
"Squirrels"
20s
15 Dec 2011
Another miraculous answer is provided when a man asks aloud what he should buy for his brother this Christmas. This time the deus ex machina is provided by a gang of well-drilled squirrels who spell out the answer on some sheets drying in the wintry wind.

Finlux
"High Defignition"
60s
15 Dec 2011
A man stood in his underwear explains in his strong Finnish accent that we can use the advertised web site to get hold of electrical goods at a discount. It's a virtuoso performance in its understated way and surely does enough to arouse the average punter's curiosity.

Water Water Everywhere
"Bottle"
40s
15 Dec 2011
This excellent campaigning film reminds us of the real cost of bottled water. The trick used is incredibly simple but it's immensely effective and it's a superb way of drawing attention to a cause that fires the passion of copywriter Ben Kay who is responsible for this campaign.

B & Q
"Now's A Great Time"
30s
15 Dec 2011
B & Q's latest advertising salvo reminds us of the extent to which our home is at the centre of our lives. A new bathroom will be the site of some of the events which will become memories we look back on fondly in the future. Sweet and understated.

Carphone Warehouse
"Colour Invasion"
60s
15 Dec 2014
A chapter of Hells Angels ride along a wintry sea front to a hard rock track... except that maybe they aren't Hells Angels after all. Despite the Harleys and the grizzly beards, these guys are in vivid shades of pink, blue, green, orange and purple... and they represent the Colour Invasion from Carphone Warehouse. It's a very visually memorable way to inform us that there are more shades to choose from there than pretty much anywhere else.

More4
"Christmas Celebs"
40s
15 Dec 2014
More4 brings its own magic and sparkle to Christmas this year with a medley of familiar faces promising to divulge their secrets for a fabulous festive season. "Who said less is more?" demands Kirstie Allsopp as she tells us she wants hers to be like a movie set. With programmes about decoration, Christmas cooking and seasonal films to get you in the spirit, it seems like the one to watch.

The Missing
"Series Two"
20s
15 Dec 2014
The first series of The Missing was rather good, so it comes as no surprise that there's a second series, with a new case, in the pipeline. It illustrates how important marketing has become to the BBC that this trailer has been put together before the two brothers responsible for the programme have put pen to paper to write the second series and was broadcast before the official announcement of it.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.