David Reviews

 It's the work, stupid.

Latest Work
    • The tale of the loathsome whine.This trio of commercials for Lidl made for the Northern Ireland market were shot by Michael 'Derry Girls' Lennox.
    • Avoiding the cut.This beautiful little documentary about a young man whose life was affected by knife crime was made to remind others in a similar position that they should not carry a weapon.
    • Shitfest UKThis astute film throws the pro-Brexit camp's fairytale view of Britain's future into sharp relief.
    • Knucklehead install Broken Antenna.London-based directing Broken Antenna are the latest to join the ranks at Knucklehead for representation.
    • One (tonne) for the road.Skoda underline the importance of pet safety on the road thanks to a giant sheepdog.
    • Straight 8's Industry Shootout at Cannes 2019.It's that time of year when companies can make a name for themselves by entering Straight 8's Industry Shootout and get on to the big screen in Cannes.
    • Turf war.KFC take on fried chicken fakers in this portentous commercial which focuses on the high street poultry boom.
    • Never gonna keep me down.Ubisoft emphasise the importance of 'failing, failing again, failing better' in this kinetic ad for their latest release, ‘Trials Rising'.
    • A sting in the tale.This black-and-white curio from directors Laurie Hill and Osbert Parker offers a fun sideways glance at the work of John Lubbock.
    • Aisultan Seitov enlists with Partizan.Partizan have signed what they describe as one of the "most exciting new directing talents" around in the shape of promo director Aisultan Seitov.
    • Smells like spring spirit.German retailer Hornbach offer another bizarre ode to the physicality of DIY.
    • Swan to watch.Anthropomorphic gin connoisseur Mr. Swan spearheads this terrific ad for Sipsmith.
    • Not To Scale catch Lobster.Not To Scale say they "couldn't be more excited to welcome" Italian-Bulgarian directing duo Lobster to their global roster.
    • Just Because You Could...McDonald's skewer traditional coffee advertising tropes in this entertaining film, which is dedicated to the power of keeping things simple.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Our Future, Our Choice
"People's Vote"
60s
25 March 2019

As a petition to revoke Article 50 and remain in the EU tops 5.5 million signatures, the prospect of a rosy Brexit seems increasingly unlikely (if, indeed, it were ever possible at all). This astute film throws the pro-Leave camp's fairytale view of Britain's future into sharp relief - mixing influencer language with stock footage to highlight the unrealistic nature of the Leave claims like the most tone-deaf travel commercial.

From the white cliffs of Dover to groups of (older) people enjoying a genteel game of boules or cricket, and even that oh so popular sport of, erM, Morris dancing, each shot mixes Middle England fantasy with the hazy glow of false nostalgia. An electronic soundtrack enhances the feeling that something isn't quite right until the beat drops… there's something oddly satisfying about seeing 'Brexit is a Shitfest' spelled out in black and white.


Knucklehead install Broken Antenna.

London-based directing Broken Antenna are the latest to join the ranks at Knucklehead for representation.

Comprised of Camberwell boys Myles McAuliffe and Gustav Newby, Broken Antenna have carved a niche for themselves in the promo realm with their knack for in-camera effects and layered aesthetics.


CLICK HERE TO READ MORE...

Skoda
"Doug the Dog"
67s
25 March 2019

We never thought we'd hear an Old English Sheepdog described as a "one-tonne projectile", but that's one of the key takeaways from this French ad for Skoda. Keen to underline the importance of pet safety whilst on the road, the marque humorously imagine the difficulties associated with owning a dog the size of a camper van.

From crushing sofas to dousing its owner after a walk in the rain, it's pesky yet ultimately harmless stuff… until supers inform viewers that a regular-sized pooch without a seatbelt can turn into a furry missile.

In order to combat this malady, the brand have introduced a harness especially for dogs. The preceding canine antics make the reveal all the more disarming, as dog lovers are encouraged to save their four-legged friends from themselves.


Straight 8's Industry Shootout at Cannes 2019.

It's that time of year when companies can make a name for themselves by entering Straight 8's Industry Shootout and get on to the big screen in Cannes.

Those of you are familiar with this brilliant competition will need not introduction to it but for the uninitiated the format is simple... if daunting. Each entrant is sent a roll of Super 8 stock which they must use to shoot their film. They then send back the exposed film in an undeveloped state together with a separate soundtrack.


CLICK HERE TO READ MORE...

KFC
"Chicken Town"
60s
22 March 2019

KFC take on fried chicken fakers in this portentous commercial which focuses on the high street poultry boom. The ad opens with a shadowy figure cruising down a busy urban street, neon signs of lesser imitators reflecting in the vehicle's glossy exterior to the familiar soundtrack from The Godfather. The driver, of course, is none other than the shoelace-tied Colonel himself.

It's a smart way for the brand to position themselves as the originator of an enduring trend, reminding punters that while there may be many chicken shops around, there's only one with the history and culinary loyalty cultivated by KFC. This is sleek work which further raises the Colonel's profile on these shores.


QUICK SEARCH

Recent Promos
(1-25 of 25)

Two Door Cinema Club
"Talk"
3 mins 46s
25 Mar 2019
Indie rockers Two Door Cinema Club have released this stylish promo to accompany their latest single, 'Talk'. The thoroughly retro affair is directed by Max Siedentopf, who brings a tongue-in-cheek humour to proceedings - plonking cartwheels, coat hangers, and reams of red spandex into the fray. Eye-catching, vibrant material.

Praything
"I've Never Danced Like This"
3 mins 27s
25 Mar 2019
Praything's latest single 'I've Never Danced Like This' comes with an intriguing visual accompaniment. This minimalist, dance-focused promo proves unexpectedly intimate, as a pair of dancers - including Praything himself, Ju Kovacevich - perform a measured routine.. along with some helpful lighting from a mysterious white cube.

APRE
"Backstreet"
3 mins 33s
25 Mar 2019
Alt-pop duo APRE receive an achingly offbeat promo for their new track ‘Backstreet', courtesy of director Amitay Leopold. As the cast hoover up cocktail sausages, trap footballs in bird cages, and bathe in apples, APRE aka Charlie Brown and Jules Konieczny muse on our efforts to knock unsteady relationships back into shape.

The Hour
"Wasted"
3 mins 55s
20 Mar 2019
It's rare to see a video which is so perfectly aligned to the music track it promotes that the two are completely intertwined, but that's what you've got here in this film directed by Skunk's Ben Strebel for new music act The Hour. It is a disturbing and challenging piece of work offering an interesting take on the notion of anonymity - an important dimension of The Hour who perform wearing masks in the hope that this will allow the band to "mutate and warp over time".

Kojey Radical
"25 (ft. KZ)"
5 mins 03s
20 Mar 2019
This expansive Kojey Radical promo sees childhood innocence go up in flames, as the Hoxton-born rapper marks the passage of time on his latest single, '25'. Flitting between a halcyon living room and a grim industrial dystopia, director Tax Tron Delix matches Radical's reflective lyrics with an artfully composed nether realm.

Zayn
"Satisfaction"
4 mins 01s
20 Mar 2019
This striking promo for erstwhile One Directioner Zayn Malik's latest single 'Satisfaction' flirts with existentialism in compelling fashion. From showing the highs and lows of a love story to exploring the tragedy which strikes, Bouha Kazmi's lush visuals enhance the song's longing tone - emphasising the message that we should pursue love, not war.

Vampire Weekend
"Sunflower (ft. Steve Lacy)"
2 mins 25s
18 Mar 2019
Jonah Hill's sophomore promo is a topsy-turvy jaunt through New York's Upper West Side for Vampire Weekend. Shot almost exclusively in split screen, director Hill's two-and-a-half minute effort uses constantly shifting camera angles and the odd celebrity cameo to promote the band's comeback single, ‘Sunflower'.

Jessie Buckley
"Country Girl"
5 mins 30s
15 Mar 2019
Irish actor-cum-singer Jessie Buckley gives it her all in this promo for her upcoming film, ‘Wild Rose'. Rocking a fringed jacket and cowboy boots, Buckley delivers a boisterous cover of Primal Scream's ‘Country Girl' as she lets inhibitions melt away under the strobe lights of a local pub. Gaelic Americana at its finest.

APRE
"Gap Year 2008"
4 mins 17s
13 Mar 2019
This stylish promo from English electro-pop duo APRE takes typical gap year imagery to new heights. Director Will Hooper's piece explores a strange, minimalist world, replete with surrealistic touches as the action centres around a bathroom stall. Part homage, part mockery of gap yah, it's one heck of a trip

Chemical Brothers
"We've Got to Try"
4 mins 27s
12 Mar 2019
The first half of this Chemical Brothers promo from director Ninian Doff feels like a left-field Formula One commercial. As the electronic veterans' latest track ‘We've Got to Try' unfolds with its jagged synths and fevered vocals, a stray dog is gradually transformed into a four-legged motorsport pro through robotic limbs and ‘Clockwork Orange'-style conditioning. No eye clamps here, fortunately.

Hozier
"Dinner & Diatribes"
4 mins 27s
8 Mar 2019
Noted forest spirit Hozier returns with another track from his latest album 'Wasteland, Baby!' - 'Dinner & Diatribes'. While the track itself talks of tumultuous love and longing, the promo is an altogether darker beast. Directed by Anthony Byrne, the film presents a nightmarish face off - a young woman restrained at a rotting dinner table and unable to escape.

Wiley, Stefflon Don, Sean Paul
"Boasty (ft Idris Elba)"
3 mins 36s
7 Mar 2019
Where to start? Not only is this a properly banging track, the video is brilliant too - inventive, brash, funny, and packed with attitude. Henry Schofield, you are a genius - as is the young actor Brooklyn Appiah. Indeed, Appiah is a star in the making; bossing the show as he decides mid-manicure to step in for Wiley who's ended up at the wrong airline gate.

Ellie Goulding
"Flux"
3 mins 50s
4 Mar 2019
Ellie Goulding is in a state of, well, flux in her latest promo - a classy, black and white number from director Rianne White. The intimately shot film sees Goulding performing in a ruined building, at turns obscured from the camera and delicately revealed. The visuals enhance the song's haunting, acoustic vibe, with the singer's vocals penetrating her murky surroundings.

Little Simz
"Selfish (ft. Cleo Sol)"
4 mins 09s
1 Mar 2019
British rapper Little Simz has just released her sophomore album 'Grey AREA', and this classy promo from Jeremy Ngatho Cole should give listeners an idea of what to expect. Shot with a retro aesthetic and filled with Seventies-inspired fashion, the film sees multiple versions of Simz and collaborator Cleo Sol perform in a surreal, twilight-tinged world.

White Lies
"Tokyo"
4 mins 53s
28 Feb 2019
Post-punk trio White Lies demonstrate their longevity with this atmospheric promo for latest single, 'Tokyo'. The Ealing natives have been chugging away for over a decade, and this Eighties-tinged track, replete with spiky synths and electronic distortion, shows they still have plenty to say. The accompanying film, directed by David Pablos, offers an enthralling look into the often murky private lives of others.

Prospa
"Prayer"
4 mins 33s
26 Feb 2019
This supple promo for EDM up-and-comers Prospa asks a group of Ukrainian adults what dance music means to them. For some, it's sweaty escapism; for others, it's an us-against-them scenario ("Whoever doesn't like it can fuck off"). Ultimately, their words are drowned out by the track's bracing synths and rave-style vocals.

Dave
"Black"
3 mins 48s
22 Feb 2019
Just as Childish Gambino restyled the protest song in his powerful, category-defying track 'This Is America', so British rapper Dave has delivered his own about the black experience. And it is astonishing. Not yet 21, his lyrics have a complexity and eloquence far beyond his years; and Nathan James Tetty's accompanying video brings them vividly to life.

San Zhi
"Give It Up"
3 mins 53s
21 Feb 2019
Life and death define the Indian city of Varanasi, with its raft of funeral pyres on the banks of the Ganges river. This burning tradition forms the meat of director Antoine Levi's promo for San Zhi's ‘Give It Up', as locals prepare for another solemn cremation. Levi and DP Romain Alary deliver crisp, monochrome visuals as flames lick the screen and participants gaze into the camera lens.

Ray Blk
"Paradise"
4 mins 54s
20 Feb 2019
This black-and-white promo for Ray BLK's ‘Paradise' sees the Nigerian-born musician pay tribute to a lost friend, as the residents of a council estate slowly form an appreciative audience. Ray (aka Rita Ekwere) and her band are hard to miss, each clad in white against inauspicious surroundings. Monochrome remembrance with plenty of heart.

Barny Fletcher
"Christ Flow"
2 mins 14s
19 Feb 2019
Barny Fletcher's rap track 'Christ Flow' bubbles with that barely-contained, feelgood frenzy last heard in the '90s after Madchester exploded. So it's a delight that Taichi Kimura's brilliantly energetic promo captures the mood and then some; shooting on a budget in a tiny Asian supermarket which miraculously stays intact despite Fletcher's flailing limbs and some insane trolley-dashing.

C Duncan
"Impossible"
3 mins 34s
13 Feb 2019
The Hilton Birmingham Metropole may not the most glamorous destination, but for those participating in the annual European Elvis Championships, it's the West Midlands' answer to Las Vegas. This endearing C Duncan promo from director Eoin Glaister charts the trial and tribulations of one would-be Presley as he endures stage fright, quiff envy, and a wardrobe emergency.

Mahalia
"Do Not Disturb"
3 mins 55s
11 Feb 2019
KLVDR's second promo for Mahalia is a polished performance clip that highlights her poise and charisma. Set mainly in a shadowy pool room, there's not a great deal of action - just the singer reflecting on a doomed romance - but the simplicity of it all is spot on. Lovely cinematography by David Wright, while Cheat's Joseph Bicknall brings a terrific warmth and richness to the grading.

Lewis Capaldi
"Someone You Loved"
3 mins 55s
11 Feb 2019
So we see the surname and we can't resist googling: is Lewis related to Peter? Very distantly, it turns out, yes. But that doesn't diminish the surprise of seeing Dr Who / Malcolm Tucker standing on a rural train platform at the start of Phil Beastall's promo for the younger Capaldi's single. What unfolds from there is a classic story of love, loss, and a new lease of life.

Chemical Brothers
"Got To Keep On"
3 mins 07s
7 Feb 2019
Taken from 'No Geography' - the new Chemical Brothers album dropping in April - Got To Keep On is a disco-infused banger whose infectious beat compensates for its overall lack of complexity. Sibling directors Michel and Olivier Gondry enhance the track's retro vibe with a group of dancers grooving and shimmying... before morphing them into a gloop of milky one-ness.

YGT
"Sinking Ship"
3 mins 46s
6 Feb 2019
This beguiling promo for Slovenian beatmakers YGT (Your Gay Thoughts) evokes some of gaming's foremost 'god simulators' such as Populous and Black & White. Riffing on the genre's world-building (and destroying) possibilities, director Sam Mason unleashes a pair of giant blue hands on a mythical, computer-generated realm.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.