David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Michel & Nico arrive at BlinkBlink have signed sibling director duo Michel & Nico to their roster for commercial representation.
    • Tyrrells go largeHaving won a trio of KP Snacks accounts back in May, St Luke's is now unveiling their first work for one of those brands - the premium crisps Tyrrells.
    • Players Gonna PlayIt's a hard sell to posit online gambling as a wholesome bonding activity, but William Hill might have just about managed it.
    • No more acid tripsAfter summer's ad introducing us to Max Halley and his pH neutral food van, Gaviscon appears to have parked him and gone off to the Night Lab instead.
    • Life With The Label OnDiesel take on the scourge of 'wardrobing' with good humour in this cool commercial.
    • Where's The Beef?Meat is back on the menu in another astutely designed piece of work for McDonald's.
    • Rum RhythmsIt might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing.
    • Sensible is the new sexyMullenLowe has worked a minor miracle with Sloggi; turning a brand with all the allure of a cheap funeral plan into one that is unapologetically womanly and strong and funny.
    • Eggcellent OriginsThe provenance of eggs takes centre stage in this amusing commercial for McDonald's breakfast food menu.
    • Ready for your close-up?A seamless, gorgeous-looking commercial which aims to demonstrate the superb quality of Ultra HD on Sky Q.
    • All Together NowClassic rock takes on a new form in this earworm of an outing for Westfield shopping centres.

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William Hill Betting
"It's Who You Play With"
60s
16 September 2019

It's a hard sell to posit online gambling as a wholesome bonding activity, but William Hill might have just about managed it with their latest commercial campaign. Focused on the uniting phenomena of the group chat, the ad shows a group of friends sharing their betting highs and lows in real time.

It's a clever move, set to appeal to a generation who regard betting shops as the realm of their parents and grandparents rather than somewhere they'd willingly spend time. The friends' performances really sell the notion, as ribbing each other and sending selfies gives things a naturalistic, slice-of-life feel.


Gaviscon
"Night Lab: Food-Flavoured Yoghurt"
60s
16 September 2019

After summer's ad introducing us to Max Halley and his pH neutral food van, Gaviscon appears to have parked him and gone off to the Night Lab instead.

This is an equally lurid environment, continuing the 1980s neon decor sported by the van and adding every possible effect from the era's VFX toybox for good measure.

Here, 'scientists' focus on the pressing issue of heartburn in 20-somethings - a younger audience than is usually associated with indigestion. The theory goes that after a heavy night out, many regret the kebabs they've inhaled to mop up 21 pints of WKD, as the fast food's fat content leaves their guts in burning agony till they drag themselves out of bed.

So how to tackle it? Fat-free, fast food-flavoured yoghurt with gravy sauce is one terrifying solution under consideration in this particular spot.

Or they can swallow a teeny tiny Gaviscon pill and wave goodbye to all that suffering while still getting unbelievably hammered.

Delightfully cheesy, it cherry-picks elements of iconic TV parody Look Around You and The Day Today amongst others. We do have a vague concern that it gives a big thumbs-up to a new generation getting off their tits when they hit the town, but hey - that's probably hardwired into us.


Diesel
"Enjoy Before Returning"
60s
16 September 2019

Diesel take on the scourge of 'wardrobing' (i.e. returning an outfit after wearing it) with good humour in this cool commercial. While other brands tear their hair out trying to make customers actually keep the clothes they pay for, Diesel instead suggest that if it's going to happen, people might as well have fun with it.

The film announcing their nonconformist returns policy is very on-brand: willowy young people sauntering through their nights out while a punk-ish voiceover recites the official disclaimer. While wearing clothes tag-on might be technically against the rules, this campaign suggests Diesel won't hold it against you... much.


McDonald's
"Beef"
40s
13 September 2019

Meat is back on the menu in another astutely designed piece of work for McDonald's. The brand's latest campaign is focused on addressing long-standing myths about their food quality, and the fact their menu uses 'real', 100% beef is on the docket for this entertaining instalment.

A woman being transported from her car picnic to a fancy establishment is nicely done, with the 'signs of quality' explained by the voiceover implying that one can get the same level of grub at Maccy D's for a fraction of the cost. Those who find fine dining more suffocating than luxurious will no doubt be intrigued by the proposition.


Bacardi
"The Sound of Rum"
57s
16 September 2019

It might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing. 'The Sound of Rum' shines a spotlight on the audible aspect of cocktail making, bringing together bartenders from all over the world to show off their shaker skills.

Director Tucker Bliss keeps the energy up and the vibes good here, with rapid cuts and a party atmosphere contributing to the sense that everyone involved is having a grand old time. With a soundtrack created by producer and rapper Swizz Beatz especially for the occasion, this is a, er, spirited look at the classier end of drinking culture.


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Five Star Work
(1-25 of 25)

Tyrrells
"Tyrrellbly Tasty"
30s
16 Sep 2019
Having won a trio of KP Snacks accounts back in May, St Luke's is now unveiling their first work for one of those brands - the premium crisps Tyrrells. Using real Pathé News footage, they've created a retro-world where the presenter's cut-crystal accent comments on the folk at Tyrrell Farm as they harvest and prepare potatoes to be fried, bagged and sold.

William Hill Betting
"It's Who You Play With"
60s
16 Sep 2019
It's a hard sell to posit online gambling as a wholesome bonding activity, but William Hill might have just about managed it with their latest commercial campaign. Focused on the uniting phenomena of the group chat, the ad shows a group of friends sharing their betting highs and lows in real time.

Gaviscon
"Night Lab: The Mealstopper"
60s
16 Sep 2019
In this second ad in Gaviscon's new campaign aimed at a more youthful market, kebab 'nannies', meal-flavoured gobstoppers and some trippy animation are explored as potential solutions to heartburn brought on by booze and burger binges. It's important stuff. Our young folk shouldn't have to cut back on their excesses because of acid indigestion. After all, those livers won't get fatty by themselves!

Gaviscon
"Night Lab: Food-Flavoured Yoghurt"
60s
16 Sep 2019
After summer's ad introducing us to Max Halley and his pH neutral food van, Gaviscon appears to have parked him and gone off to the Night Lab instead. This is an equally lurid environment, continuing the 1980s neon decor sported by the van and adding every possible effect from the era's VFX toybox. Delightfully cheesy, the two spots are aimed at 20-somethings out on the town brought low by indigestion.

Diesel
"Enjoy Before Returning"
60s
16 Sep 2019
Diesel take on the scourge of 'wardrobing' (i.e. returning an outfit after wearing it) with good humour in this cool commercial. While other brands tear their hair out trying to make customers actually keep the clothes they pay for, Diesel instead suggest that if it's going to happen, people might as well have fun with it.

Bacardi
"The Sound of Rum"
57s
16 Sep 2019
It might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing. 'The Sound of Rum' shines a spotlight on the audible aspect of cocktail making, bringing together bartenders from all over the world to show off their shaker skills.

Sloggi
"Granny Got Pants"
1 min 36s
13 Sep 2019
MullenLowe has worked a minor miracle here; turning a brand with all the allure of a cheap funeral plan into one that is unapologetically womanly and strong and funny. They've filmed Colette Zacca - the gran who went viral busting some moves at the Notting Hill Carnival this summer - fronting a music promo endorsing Sloggi. Remember 'Baby's Got Back' from '92? Well, now it's going down in history as 'Granny's Got Pants'. Watch and be converted.

McDonald's
"Free Range"
40s
12 Sep 2019
The provenance of eggs takes centre stage in this amusing commercial for McDonald's breakfast food menu. A bloke minding his own business at a bus stop is pulled into a fantasy supermarket by a mysterious hand and given a masterclass on how to spot the kind of bougie store where free range eggs are likely to be found.

Macy's
"Be Remarkable"
30s
12 Sep 2019
US department store Macy's encourage their customers to 'be remarkable' with their autumn fashion choices in this polished ad. Riffing on the transformative nature of clothing, the film asks viewers who they want to be on a particular day, and shows a whole army of women experimenting with their looks in various different ways.

Walkers Sunbites
"Sharing Bag"
40s
12 Sep 2019
Comedian and presenter Ellie Taylor darts around streets and parks looking for unsuspecting groups of women to share her Sunbites with. While today's audience knows these encounters won't have been completely unmediated, they nonetheless feel that way and Taylor has a manic charm and spontaneity you can't help warming to.

Cadbury Dairy Milk
"Fence"
60s
9 Sep 2019
This immensely sweet commercial is part of an initiative between Cadbury and Age UK to shine a light on the loneliness which affects some elderly people. The protagonist is a retiree who spends most of his day attending his beloved garden. His next-door neighbours are a young family, and the children's activity results in an array of toys and sport objects flying over the fence that sits between his garden and theirs.

McDonald's
"Delivery"
40s
9 Sep 2019
With every other food outlet getting on the home delivery wagon, McDonald's isn't about to be left behind - as this latest spot makes very clear. They've teamed up with Uber Eats to bring you your order wherever you are and the visual leitmotif of the hand thrusting through surfaces unexpectedly is strikingly memorable.

WWE
"We Are All Superstars"
60s
6 Sep 2019
The spirit of wrestling inhabits fans from all walks of life in this intriguing outing for the WWE. Famous faces and their iconic moves appear in a diverse array of everyday scenarios, from a waiter preparing to throw down with Stone Cold Steve Austin to a spelling bee contestant taking inspiration from sounding out 'submission'.

KFC
"Rudy II"
60s
6 Sep 2019
Amidst all the sequels, prequels, and reboots populating cinemas at the moment, there is one movie in particular that deserves the franchise treatment above all others: 1993's 'Rudy'. That's the premise of this amusing piece of work for KFC , with Sean Astin back as the eponymous underdog... and he has another impossible dream in mind.

Google Play
"Mario Kart Tour"
73s
5 Sep 2019
Phones take pole position without their owners' input in this pacy commercial which announces the new Mario Kart mobile game. A mere rumbling seems to indicate nothing more than a stray text message at first - at least, until handsets start to take on a life of their own. There's an impressive amount of action packed in here, as the title's global playerbase comes to the fore.

Barnardo's
"Hyenas"
40s
5 Sep 2019
Bullies take the form of real beasts in this compelling commercial for Barnardo's. The children's charity's latest campaign highlights the challenges kids can face outside the home - and even those which follow them online. Director Sam Brown ensures the film's message is clearly delivered, as it follows a girl being stalked by a gang of vicious hyenas wherever she goes.

Cheestrings
"Strings & Things"
30s
27 Aug 2019
Once in a blue moon, the editor of DAVID REVIEWS feels obliged to re-examine a review and start over… this is one of those occasions. For completely understandable reasons, a member of our team dismissed this piece of work. It is, after all, incredibly cheesy! But, it has something about it, doesn't it? You can't help but pay attention, and that is the name of the game. Not only that, it grows on you with each viewing because of its terrific sense of the absurd.

Spotify
"For the Ride"
80s
3 Sep 2019
Anyone who's ever stalled leaving their vehicle to fully appreciate the end of a song will identify with this entertaining outing for Spotify. Sia's 'Elastic Heart' wins the, er, hearts of a diverse array of drivers throughout the 80" commercial, which sees getting into the vibe of the track override all over priorities.

Rainbow 6 Siege
"The Cemetery"
1 min 34s
3 Sep 2019
Death is only the beginning, according to this droll commercial for Rainbow Six Siege. Riffing on gaming's 'git gud' mentality, the ad follows a man called Laymont as he recalls some of his most egregious in-game deaths. And there are A LOT of them. Like a man who's seen one too many polygons splattered on the floor, Laymont walks through a graveyard while describing the lowlights of his combat career.

Amazon Echo
"Morning Ritual"
60s
3 Sep 2019
This insightful film from Amazon draws attention to the uses of their voice activated Echo technology - ones far more vital than trying to trick Alexa into swearing. A woman goes through her daily routine with the device in question, enquiring about the time and weather in an apparently casual manner. At least, until it becomes apparent just how useful the answers really are.

Credit Karma
"Apartment"
30s
2 Sep 2019
San Francisco-based finance outfit Credit Karma believe a credit score holds more sway over our lives than we might expect. To illustrate this, a woman is shown lumbered with a dingy flat and an even sorrier excuse for a flatmate. When she starts paying attention to her credit score, however, everything around her undergoes a startling transformation.

Blue Moon
"Routine"
30s
2 Sep 2019
Routine doesn't have to be boring, according to this gently surreal ad for US beer brand Blue Moon. A woman's commute doesn't seem to deviate much as the days progress... at least, until abnormal background events become ever more apparent. From huge whales dwelling in fountains to people taking a balloon-based route to work, quirky VFX brings a sense of magical realism to an otherwise mundane scene.

Sport England
"We Are Undefeatable"
60s
30 Aug 2019
Since 2015, Sport England have predominantly targeted women through an acclaimed series of 'This Girl Can' films. Now the quango turn their attention to both men and women suffering from long-term illness via director JJ Augustavo's 60" rallying cry. Here, 'This Girl Can' is dropped in favour of a new mantra, 'We Are Undefeatable', and a cover of Frank Sinatra's 'That's Life'.

American Express
"Right Behind You"
60s
29 Aug 2019
American Express bring the concept of 'having your back' to a new level in this slick commercial. From starting a new job to giving a performance which is the culmination of a lifetime's practice, the brand claim to be behind their customers all the way. An orchestral soundtrack imbues this montage of steps both big and small with purpose.

Nike
"Dumpling Man"
51s
29 Aug 2019
Nike claim to have found the man responsible for Chinese basketball's lack of global success: a chef who makes pork rather than beef dumplings. It sounds unlikely, but, to quote Devil Ned Flanders, "it's always the one you least suspect". His 'confession' forms the basis of Wieden+Kennedy's latest Chinese ad campaign, which offers tongue-in-cheek excuses for sub-par performance.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.