David Reviews

 It's the work, stupid.

Latest Work
    • FLOCK swoop for Nick Lofting.FLOCK have added veteran cutter Nick Lofting to their core roster.
    • Second Place SpideyThis 'Spider-Man: Far From Home' tie-in promotes the new Audi e-tron GT.
    • Living Out LoudNike continue their campaign celebrating those who live fearlessly with a new film focused on Caster Semenya.
    • Ad Break - Game of Thrones.According to The Guardian, 3.2 million people watched the final episode of Game of Thrones in the UK when it was broadcast at two o'clock in the morning on 21 May.
    • Worn CarelesslyAdidas buck current trends by celebrating their 'Supercourt' sneakers getting thoroughly trashed.
    • The Juice is LooseOasis attempt to harness the Millennial hatred of being advertised to in this tongue in cheek commercial.
    • As luck would have it.A flight attendant describes the moment her world came crashing down - or, crashing into a fruit stand, to be more precise - in this twisty commercial for the New Zealand lottery.
    • The beast's burden.Director Thomas Kelly's bristling study of Muay Thai fighter James Chaney could be termed a nature documentary.
    • Sneaker little devil.A teenager preys on the generosity of the rich and famous in this mischievous Foot Locker commercial.
    • Coffee to go.Dunkin' Donuts have come up with a range of signature, erm, Espresso-Wear to ensure that coffee lovers can enjoy their iced beverages hands-free.
    • Screen break.This stark ad for The Film & Television Charity targets industry professionals struggling with mental health issues.
    • Proud to Fight OnPride in London have released a film commemorating the event's jubilee year.

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Nike
"Caster Semenya"
69s
25 June 2019

Nike continue their campaign celebrating those who live fearlessly with a new film focused on Caster Semenya. Despite facing racism, sexism, and gender policing, the South African athlete remains gloriously defiant in the face of naysayers - something which shines through this work.

Director A G Rojas takes us through Semenya's life in reverse, as she asks at which point her behaviour became 'unacceptable'. Should she have chosen a different sport? Been less proud of herself? Or just stopped trying to win altogether?

Semenya makes for a compelling narrator, and Rojas's measured hand ensures her spirit and tenacity are always centre stage. Whatever the world does to try and stop her, it's clear that Semenya isn't going to let that happen.


Ad Break - Game of Thrones.

According to The Guardian, 3.2 million people watched the final episode of Game of Thrones in the UK when it was broadcast at two o'clock in the morning. This is a remarkable demonstration of the hold that this programme had over its viewers… and, certainly a more edifying aspect of this devotion than the endless online whingeing from the same fans about plot developments they disliked as it approached its dénouement.

Game of Thrones has been a cultural phenomenon – it shifted the Zeitgeist - and its passing is a significant moment. This is in part due to it being one of those rare US programmes considered successful enough to end on its own terms, rather than being axed by a ruthless network.

Its final series was eagerly anticipated, and the very last programme was clearly a massive opportunity for advertisers keen to catch the attention of its devotees. Making it an obvious choice for the second of our examinations of ad breaks in context.


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Adidas
"Supercourt"
30s
21 June 2019

In a market saturated with the latest must-have kicks to be kept pristine and box-fresh for peak bragging rights, Adidas have taken a contrary approach: celebrating their 'Supercourt' incarnation getting thoroughly trashed.

The campaign has a pleasantly edgy, urban feel, as the young cast ruin their once-white sneakers via toes stepped on at gigs, splatters of hair dye staining leather, and grass ground in during carefree games of football in the park.

Director Yoni Lappin has retained a grainy vibe which suits the film, showing flashes of youthful rebellion and camaraderie executed with equal enthusiasm. Lovely work which bucks the current trend in a satisfying way.


Oasis
"Flood"
30s
24 June 2019

Sardonic fruit juice makers Oasis attempt to harness the Millennial hatred of being advertised to in this tongue-in-cheek commercial. The brand's latest campaign hinges on a single, mutually beneficial message: if the public keep buying Oasis, then they'll stop advertising it. First, the ad's protagonists must keep their heads above, er, water.

It's a solid enough concept, as a couple try to keep their heads above, er, water as a tidel wave of the brand's Summer Fruits variant fills their living room. The VO's delivery could be a little less smug, but it should certainly start a few engaging conversations in the comments section.


Lotto Powerball
"Lost"
90s
24 June 2019

A flight attendant describes the moment her world came crashing down - or, crashing into a fruit stand, to be more precise - in this twisty commercial for the New Zealand lottery. Arm in plaster, the woman tells her enthralled nurse how she won the jackpot... and lost the ticket just minutes later.

Like previous instalments in this campaign (including 2018's 'Armoured Truck'), the ad runs a gamut of emotions as the hero experiences joy, disbelief, panic, and acceptance. Needless to say, there's more to her loss than meets the eye.

Even if the denouement feels oddly flat in comparison to what comes before it, the brand still deliver another touching distillation of their values - reminding players that life is a bumpy ride worth taking.


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On This Day
(1-25 of 25)

Maltesers
"Not Naughty Enough"
30s
26 Jun 2006
Shades of Green Wing in this highly amusing ad as a woman feels Maltesers do not make her feel naughty enough and so she decides to expose her bra-clad breasts to a man passing her office. His subsequent collapse has her feeling much better about life.

Channel 4
"Disarming Britain"
3 mins 40s
26 Jun 2008
Full length version of Brett Foraker's outstanding trail for a forthcoming programme about gun culture depicts various situations in which tempers are roused to illustrate how easy it is for firearms to enter the fray. The manner in which people make their hands into gun shapes is a brilliant metaphor for the ease with which guns can be acquired.

Sky News
"Correspondents"
60s
26 Jun 2014
There are an awful lot of good choices in this outstanding trail for Sky News, which manages to capture the excitement of live broadcasting and some sense of the chaos out of which it often emerges. Snatched shots barely a second apiece have been compiled to create a sense of urgency as Sky News's reporters prepare to deliver pieces to camera or wait patiently for the next development.

Newcastle Brown Ale
"Independence Eve"
2 mins 25s
26 Jun 2014
Stephen Merchant puts it to the Americans that they'd have been far better off remaining a British colony in this amusing commercial for Newky Broon. In nailing this script, the more talented half of the Merchant-Gervais axis once again demonstrates why the more famous half is a fool to ever make anything without him. Derek! FFS!

Virgin Mobile
"Catsies"
1 min 55s
26 Jun 2014
Cats + selfies = catsies. It's the next next Big Thing on the internet. According to Virgin Mobile anyway, with a little help from the Galaxy S5. This clever and highly amusing online spot explains how a team are working not only to create that next next Big Thing, but to open doors "for unparalleled self-expression" for cats who want to share their lives with the world.

One Direction
"Between Us"
1 min 35s
26 Jun 2015
Wonderfully fun and cheesy, this spot for One Direction's new, ah, fragrance also has lashings of style. A decent performance has been coaxed out of the boy band who are shown here demonstrating the effort it took to acquire the ingredients that make up this perfume. 1D fans everywhere are going to love this.

McDonald's
"Lonely Hearts"
60s
26 Jun 2015
The awkwardness of a blind date is perfectly captured in this typically lovely piece for McDonald's as a couple who seem to have literally nothing in common finally discover a connection at the eleventh hour. The vignettes have been brilliantly delivered by Sean Meehan. Each moment induces a slightly bigger cringe than the last and it's clear before their time together is over that Cupid's arrow has fallen short of its target.

Kit Kat
"The Red Phone"
83s
26 Jun 2018
This entertaining spoof from Kit Kat demonstrates that sometimes, even people in the most high-powered positions need a break. Imminent annihilation may not be enough to make this general sweat... but a badly-timed call from mum is enough to push even the coolest heads to the brink.

Unstereotype Alliance
"Audition"
2 mins 15s
26 Jun 2018
The Unstereotype Alliance have launched this film to mark one year of their mission to end stereotyping within the ad industry. The thought-provoking piece sees actors auditioning for typical commercial roles, acting out 'Useless Dad', 'Contented Mum', and 'Sexy Dancer' with an expected lack of subtlety. When the actors are finally allowed to speak and explain who they are, in contrast to the roles they're offered, the results are eye-opening,

Radox
"More Shower Singing"
30s
26 Jun 2003
A collection of people begin singing 'I am what I am' as they get ready to pep themselves in a shower with a bit of help from Radox. Among them is a young woman who we have a strange feeling we'll be hearing more from... possible becoming a popular executive producer and one day becoming pregnant with twins.

Shredded Wheat
"Other Cereals"
30s
26 Jun 2006
Another stylishly shot film for Shredded Wheat once again depicts a puzzled Ian Botham. This time he is trying to find another cereal that has only a single ingredient as Shredded Wheat does... he cannot find one as the competition (including many cereals also made by Nestlé) are laced with additives.

Halifax
"Fifty Times Extra"
40s
26 Jun 2006
Howard's back and he's still singing. here he is accompanied by a number of other members of the Halifax staff who feel they have what it takes to abandon their banking careers in favour of show business. How come Howard is still named as Howard (Shelton) when DAVID suspects it's a long time since he stood behind the plate glass?

Barnardo's
"Believe In Children"
70s
26 Jun 2007
A hard hitting ad to launch a new campaign for the children's charity explains how they do not give up on anyone even when everyone else has. A young boy describes how of all the people in his life who he has told to 'fuck off', Barnardo's alone came back to try again and again.

The Observer
"Book Of Inventions"
10s
26 Jun 2008
Adam Hart-Davis provides the voice and Blac Ionica provide the stuff that pops out of a toaster in a joint bid to let us know about a book included in this Sunday's edition of the newspaper which looks at 'Inventions'. W+K, ably abetted by Another Film Company, continue to do sterling work with these 'quota quickies'.

Nokia
"Fusions"
60s
26 Jun 2008
Nokia is joining up the world in a myriad of different ways according to this impressive commercial for the Scandinavian mobile phone manufacturer. Nokia has developed a knack for announcing the arrival of new models with tremendous fanfare without appearing to do so.

Microsoft Xbox Rock Band
"Venue"
90s
26 Jun 2008
There's an excellent depiction of the fun to be had with a karaoke-based computer game in this ad. David Bowie's Suffragette City is covered by numerous wannabes, each taking a turn at the microphone at a gig. It looks like genuine fun and, for once, in an ad of this kind the musical choice is spot on.

John West
"Dragonfly"
30s
26 Jun 2008
An unusual technique gives this ad a strange but beautiful look as it demonstrates the freshness of John West's offerings by depicting a man rowing his way directly to Tesco with fish on board. Overall, it's very effective... still would have been better if he'd been attacked by an angry bear though.

Don't Stop Believing
"Sing"
60s
26 Jun 2010
A new talent show coming to Channel 5 is cleverly advertised in this impressive trail. A series of singers perform a well constructed medley as their movements are cleverly choreographed to reflect the musical blend. The programme won't be as good as this trail.

confused.com
"Young Man"
60s
26 Jun 2011
YMCA by The Village People gets the confused.com treatment in the latest ad for the price comparison site. As with the previous ads in this series, whatever it lacks in artfulness it more than makes up for in exuberance.

Direct Line
"Half Off"
30s
26 Jun 2012
Another neat piece of comedy interplay from Chris Addison and the gang has the geeky duo claiming that they split absolutely everything "straight down the middle" before the character played by Darren Boyd's character snidely reveals that the 'Sauvignon Blanc' is an exceptioon drawing a hurt response from his wife.

Co-op Supermarkets
"Wonderful"
40s
26 Jun 2013
Lovely idea - use a track we associate with Christmas and make this a celebration of summertime instead with a family gathering at an al fresco meal. Lamb's lettuce doubles up as mistletoe; there's a chap who looks awfully like Santa without realising it, and cherry blossom falls like snow. Beautifully done.

Natural Scotland
"Dirty Little Secret"
40s
26 Jun 2014
A nicely set-up script equating litter-throwing with, er, self-pleasuring is cleverly delivered as a mum talks to camera about her son's - and husband's - bad habits. However, you're left more impressed by the way the ad has managed to convey so many double entendres with a straight face than by the message itself. It might even encourage blokes of a certain mindset to scatter their detritus more than ever as a symbol of their 'virility'.

Foster's
"Helluva Tour"
20s
26 Jun 2015
A new chapter opens for Foster's after the recent decision to close down the beach hut and it looks like it's going to be a pretty intriguing bit of integration. A collaboration between the beer and Channel 4 will see a group of people driving all the way to Australia... it'll be interesting to see how far around the Middle East they need to go!

AHM
"Attempting Gym Again"
30s
26 Jun 2017
Aussie health insurance provider AHM promote another of their amusingly specific policies; this time, it's ‘attempting gym again' cover… complete with remedial massage, no less. Handy for lapsed gymgoers like this bloke, whose fitness comeback ends before it's even begun as he subjects his arms to a leg press. Perhaps he should read the instructions first.

AHM
"Accidentally Ate That"
30s
26 Jun 2017
Straight-talking Aussie health insurance provider AHM offer medical insurance 'you might actually use' in an amusing series of ads from Clemenger BBDO and Goodoil. This instalment focuses on Roger, who's successfully navigating a party before he runs into a fruity speed bump. The voiceover works well here, as the awkward annual 'bring your partner' cringe-fest plays out onscreen.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.