David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Up and away.Music video specialists Zhang + Knight direct this heightened commercial for Maserati.
    • It's a Dog Eat Dog world for Blake Claridge.Dog Eat Dog have completed the signing of director Blake Claridge for commercials and branded content.
    • Street stars.Astute character design and a cheeky sense of humour define this quirky stop-motion outing for Beagle Street Life Insurance.
    • Object & Animal and Phantasm join forcesProduction companies Object & Animal and Phantasm have joined forces to co-produce projects across the UK, US, and France.
    • Basha de Bruijn signs to BirthBirth have signed Dutch director Basha de Bruijn for representation across the UK and France.
    • Live, laugh, loathe.US insurers Progressive continue their quest to save Millennials from turning into their parents in this entertaining commercial.
    • Animal antics.This 30" Aviva commercial acknowledges the outlandish side of insurance claims.
    • Jessy Moussallem joins Object & Animal.Meeting the Middle East's version of Pablo Escobar is all in a day's work for new Object & Animal director Jessy Moussallem.
    • Tomorrow, today.Adidas lay out the thought process behind their Futurecraft range in this tech-focused commercial.
    • Turbo tubers.The spirit of invention is alive and well in this charming Brazilian outing for Volvo.
    • Forever nab Fons Schiedon.Multidisciplinary artist Fons Schiedon has joined Forever’s bespoke roster for UK representation.
    • Game changer.This epic commercial for Facebook's Oculus is a game changer.
    • Dog Eat Dog sign Iain MorrisDog Eat Dog have signed acclaimed comedy writer and director Iain Morris to their roster.
    • Knickerbocker glory.Two-time NBA champions the Knicks celebrate New York's unquenchable character in stark black and white
    • Studio Desk arrive at Jelly London.Jelly London have bolstered their animation wing by signing Emily Downe and Kathrin Steinbacher, a.k.a. Studio Desk.
    • Home truths.This stirring piece of work offers a valuable insight into growing up Black in modern Britain.
    • Helena Coan joins OB's independent RosterOB Management have signed director, writer, and musician Helena Coan to their roster for independent representation.
    • Round eight for Papaya Young Directors.We take our good news stories where we can get them right now, and word of Papaya's eighth Young Directors competition certainly fits that bill.
    • The right direction.This delicately animated series for the CTCP takes a positive approach to attempts to quit smoking.

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Object & Animal and Phantasm join forces

Production companies Object & Animal and Phantasm have joined forces to co-produce projects across the UK, US, and France.

The move reinforces their existing partnership, representing directors Amber Grace Johnson, Andrew Thomas Huang, Emmanuel Adjei, Jessy Moussallem, and FKA twigs across each territories. Adding joint productions into the mix only strengthens the teams' ongoing bond.


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Basha de Bruijn signs to Birth

Birth have signed Dutch director Basha de Bruijn for representation across the UK and France.

De Brujin has taken a hands-on approach from the very beginning of her career, skipping university in order to focus on developing her distinctive visual voice. She's been directing music promos since the age of 19, and shot her first international commercial only two years later. Needless to say, she's something of a go-getter.


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Progressive
"Methods"
30s
18 January 2021

US insurers Progressive continue their quest to save Millennials from turning into their parents in this entertaining commercial. The mission takes on more urgency in an age of social media-driven Covid denial and mass disinformation, but the ever-reassuring Dr Rick doesn't seem too worried.

Indeed, his chill demeanour is what makes the humour in this ad so effective, as his laid-back life coach act assures audiences that breaking the fuddy-duddy cycle is possible. 'Live, Laugh, Love' signs and dad jokes are out, computer literacy and pronouncing unfamiliar words with care are in.

Director Martin Granger has struck a careful balance here, poking gentle fun at the older generation's stereotypical traits without ever veering into mean-spiritedness. The film draws the audience into the joke, playing on the tacit understanding that it will soon be their turn to be mocked by their kids' generation in the same manner.


Aviva
"Pet Shop"
30s
17 January 2021

Fact and fiction have a complicated relationship these days, with ever more extraordinary scenarios, e.g. the storming of the US Capitol, becoming reality. This 30" Aviva commercial acknowledges the outlandish side of insurance claims, as a woman reports crashing into a pet shop and liberating an army of lizards.

The aftermath is well-handled by director Björn Rühmann, who draws viewers into this scaly, stupefying crash site. Interestingly, the usual "No animals were harmed during the making of this production" disclaimer is nowhere to been seen; this may prompt one or two enquiries from concerned/invested animal lovers.


Jessy Moussallem joins Object & Animal.

Meeting the Middle East's version of Pablo Escobar is all in a day's work for Lebanese director Jessy Moussallem.

A 2018 promo for Damian Lazarus & the Ancient Moons saw her visit the country's Bekaa Valley, known for its many cannabis farms. Yet Moussallem chooses to celebrate the region's determined communities instead.


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QUICK SEARCH

Five Star Work
(1-25 of 25)

Maserati
"First of Its Kind"
82s
19 Jan 2021
Music video specialists Zhang + Knight direct this heightened commercial for Maserati. The duo’s camera hurtles through the clouds until it spies the Italian marque’s new MC20 engine - a gateway to an otherworldly showroom. When the ad does go full-throttle, the target audience is left in no doubt about the car's performance.

Progressive
"Methods"
30s
18 Jan 2021
US insurers Progressive continue their quest to save Millennials from turning into their parents in this entertaining commercial. The mission takes on more urgency in an age of social media-driven Covid denial and mass disinformation, but the ever-reassuring Dr Rick doesn't seem too worried. Director Martin Granger has struck a careful, humorous balance here.

Oculus
"First Steps"
3 mins 07s
12 Jan 2021
You know how Matt Berry says the word 'epic'? Well, this magnificent commercial for Facebook's Oculus is very much 'epic' in that sense. Director Ian Pons Jewell has become a director whom agencies turn to when epic is the name of the game, and, on this project, he's delivered in spades once again.

New York Knicks
"The New New York"
60s
14 Jan 2021
New York has always been known for its unique attitude and irascible population, and despite the best efforts of the coronavirus this dynamic film shows there's fight in the ol' girl yet. Two-time NBA champions the Knicks celebrate the city's unquenchable character in stark black and white, as residents assure us that the New York spirit is in no way diminished by circumstance.

Football Beyond Borders
"Black &6Teen"
4 mins 31s
12 Jan 2021
This stirring piece of work offers a valuable insight into growing up Black in modern Britain. Built around a poem written by a 16 year old girl called Abi who grew up in Thornton Heath, it contains truths which demonstrate how far this country still has to go before it can claim to offer equal opportunities to each of its young people.

Puma
"Drive Them Crazy"
1 min 39s
12 Jan 2021
This hyper-caffeinated Puma commercial riffs on Neymar's reputation as the ultimate wind-up merchant. Co-directed by Frenchmen Adrien Lagier and Ousmane Ly, the film sees the Brazil and Paris Saint-Germain striker execute Plan Z: an assortment of tricks designed to turn defenders' heads à la 'The Exorcist'.

Waggel
"Shower"
30s
10 Jan 2021
Pet owners trapped at home with their furry companions during yet another lockdown may feel like they've slipped into a particularly invasive horror film, but this entertaining ad for Waggel puts a cinematic spin on things. The chilling tale follows the exploits of an innocent pooch, whose attempts to shower are interrupted by a feline interloper.

Macmillan
"Whatever It Takes"
2 mins 20s
9 Jan 2021
You could hardly hope to see anything more impactful than this extraordinary film for Macmillan. It takes your breath away with its spellbinding honesty – given its frankness about the reality of being stricken with cancer, it has no right to be as uplifting as it is. Everyone involved deserves the maximum credit for combining their talents and commitment to create a film which does not pull any punches in its depiction of cancer's seriousness.

Breast Cancer Now
"A Love Hate Relationship"
68s
8 Jan 2021
Director Anna Ginsburg's free-flowing animation for Breast Cancer Now offers a colourful twist on relationship dramas. Keen to paint a more inclusive picture of women's health, the commercial features a diverse cast with mixed feelings about their breasts - feelings that may lead some to avoid vital self-care.

Gousto
"Give It Some"
60s
7 Jan 2021
Recipe box firm Gousto say go big or go hungry in this 60" commercial, which turns cooking into an old-school music channel. Strobe lights flash and dry ice billows throughout Juan Cabral's film, as the cast prepare meals infused with hair metal, big beat, and synth-pop (specifically ‘Enola Gay’ by Orchestral Manoeuvres in the Dark).

IKEA
"Fortune Favours the Frugal"
60s
6 Jan 2021
Interstellar landfill takes centre stage in this environmentally-minded campaign from IKEA. The meticulously-crafted film from director Tom Kuntz et al. sees a meteor of trash-fuelled cosmic destruction on a collision course with Earth. The only way to lessen the impact is to consume consciously - something the characters here model in stylish fashion.

BBC iPlayer
"Like Nowhere Else"
60s
5 Jan 2021
Many viewers will see themselves as streaming war veterans after months of binge-watching and extreme channel-hopping. This zany commercial for BBC iPlayer feels like an on-demand fever dream, realised thanks to some playful visual effects and repurposed footage. Like BBC Radio 2's Elvis concert from 2006, it's a fun reminder of the brand’s weighty portfolio.

Women's Aid
"Respite"
90s
5 Jan 2021
Staying home has unarguably been the safest course of action for most of us over the past year. Yet for some, their residence isn't a refuge from the threat of other people. This thought-provoking film from Women's Aid makes that clear in poignant fashion, as it depicts a woman finding a moment of peace with her children the only way she can.

On The Beach
"Someday"
2 mins
29 Dec 2020
It's fitting that one of the last advertising notes sounded in 2020 should be from a brand which shares its name with one of the 20th century's most famous pieces of post-apocalyptic fiction, but while it may be impossible for some of us to dissociate 'On the Beach' from Neville Shute's grim novel, it seems unlikely that the holiday company's founders have any awareness of it at all. If they had, they probably would have adopted a different name.

QuickBooks
"Chip Shop"
60s
29 Dec 2020
This is fun. QuickBooks are advertising themselves as an essential tool for small businesses, but that doesn't mean their communication has to be dry and dull. Instead, they've opted for a full-on parody of a powerhouse corporate ad… and it's magnificent.

Betfair
"Serial Winners: Joseph O'Brien"
8 mins 08s
16 Dec 2020
Directing duo That Jam interview horse racing royalty in this compelling documentary for Betfair. Viewers are granted access to jockey-turned-trainer Joseph O’Brien’s stables in Kilkenny, Ireland, where the softly-spoken twenty-something continues to excel in the family business. Fat chance of a day off anytime anytime soon though.

NHS Charities
"The Gift"
90s
16 Dec 2020
This marvellous film directed by Sweetshop's Nicolas Jack Davies is built around the clever idea that Santa Claus – the central figure of Christmas in the modern era – is, by dint of his age, weight, and diet of milk and cookies, extremely vulnerable to Covid. The white-bearded patient is a cipher for all of those who have been lovingly cared for in our hospitals, and the film captures the dedication of the staff to whom we owe so much.

Channel 4
"Merry Different"
70s
14 Dec 2020
According to this irreverent Channel 4 ad, Santa’s ready to axe Christmas 2020 altogether. While that's music to Chief Medical Officers' ears, some believe the holiday isn't beyond saving. The cavalry includes Easter Bunny, the Tooth Fairy, a Halloween ghost, Cupid, and a St. Patrick’s day leprechaun, who each have their own ideas about how Christmas can be salvaged. Some are, well, more disturbing than others.

Coors Light
"The Beerman"
1 min 35s
15 Dec 2020
Much like the bedraggled snowman which stars in this excellent ad for Coors Light, 2020 has left us all feeling battered. However, a joyful musical interlude courtesy of director Mike Warzin is bound to lift audience spirits in unexpected and delightful ways - reminding us all that there is light at the end of what's been a very long tunnel.

Humankind
"Lucy Adams"
1 min 49s
14 Dec 2020
Over the course of 2020, many of us will have developed the opinion that humanity could do with a reboot every now and then. Sega's latest game allows players to do just that, prompting us to turn history on its head as it develops from the Stone Age to the present day and beyond. Ambitious, megalomaniacal gamers in the audience will doubtless welcome the title's release in April 2021.

Jack Daniel's
"First Timers"
60s
10 Dec 2020
Bucket lists may be on hold under quarantine conditions, but this feisty commercial from Jack Daniel's encourages viewers to get their groove back sooner rather than later. Various characters declare "I've always wanted to do that!" during the pacy montage, as horns are blared, drinks are slid artfully down bars, and work calls are rejected with extreme prejudice.

Bumble
"When Dating Met 2020"
86s
10 Dec 2020
Casual dating as we know it went out the window during 2020... along with pretty much everything else. This entertaining ad for dating app Bumble celebrates the efforts of those still determined to find love despite lockdown, diving into the awkward, amusing, and sometimes infuriating aspects of forging a relationship under pandemic conditions.

Burger King
"Stevenage vs. Everything"
45s
10 Dec 2020
Burger King's unlikely association with League Two club Stevenage FC continues with a new logo for the women's team. Having already bribed Fifa fans to play as the small-fry club and brought its red and white kit to global digital attention, the fast food giants now focus their efforts on ensuring parity of support with their 'Burger Queen' campaign.

DocMorris
"Take Care"
2 mins 55s
8 Dec 2020
With the upcoming five-day 'Covid vacation' the first time many UK grandparents are likely to have seen their favourite sprogs for most of the past year, this heartwarming German commercial shows how their European counterparts may be preparing for similar reunions. The film follows a former athlete as he begins to work on his physical fitness in his later years - though it's unclear as to what end.

Just-Eat
"Doggy Dogg Christmas"
60s
6 Dec 2020
After making his Just Eat debut in July, rapper Snoop Dogg returns for the brand’s 60" Christmas ad… but only in vocal form. His onscreen replacement is a dog puppet who looks too furry and cuddly to match Snoop’s Dobermann alter-ego in 'What’s My Name?' However, separated from the original and taken on its own merits, there is much to enjoy.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.