David Reviews

 It's the work, stupid.

Latest Work
    • Joe Walton joins Whitehouse PostWhitehouse Post have bolstered their London roster with the signing of editor Joe Walton.
    • Should I stay or should I shave?Laissez-faire grooming brand Harry’s believe every man has the right to shave or not to shave, and no question about it.
    • Fiona McGee lands at BOLD.BOLD’s global talent search has led to Australian director Fiona McGee joining their compelling roster.
    • Luzian Schlatter joins Mad Cow Films.Swiss director Luzian Schlatter has joined the fold at Mad Cow Films for commercial representation.
    • The winning percentage.The BBC stoke anticipation for the 2019 Women's World Cup with this gutsy promo.
    • Gut reaction.The last in Amazon Prime's amusing series of films offers one of the most dramatic applications of the Heimlich manoeuvre we've seen for some time.
    • Never Mind the Bollocks.BrewDog are attempting to hold on to their nose-thumbing reputation with a 'brutally honest' ad campaign.
    • CraftWorks at BAFTA 195 on June 10th.We're doing another CraftWorks at BAFTA and it's going to be extremely good.
    • What is a man?Prostate Cancer UK celebrate masculinity in all its forms in this touching commercial from BBH and director Nicolas Jack Davies.
    • 76 Ltd sign Olivier Venturini.Beauty director and amateur pastry chef Olivier Venturini has given 76 Ltd plenty to smile about as he joins their bespoke roster for representation.
    • Love will tear us apart.This rousing film for Lacoste is in keeping with the brand's tendency to celebrate love and all its complications.
    • Ad Break - Gogglebox 17th MayIn the first of a new series, DAVID takes a look at an entire ad break to comment on some TVCs in context.
    • The Fridman Sisters arrive at You Are HereYou Are Here have signed Brazilian directing duo The Fridman Sisters for representation.
    • Horrifying Point of ViewThis wonderful mini-horror flick from Italian remedy brand Dr Giorgini explores the power of cutting edge technology.
    • Happily Ever AfterThis poignant film from Anthony Nolan draws attention to the vital importance of the charity's work with stem cell donors.
    • We're coming out.Boots throw shade at potential body-shamers with their annual summer effort.
    • Diego Nuñez Irigoyen signs for Knucklehead.Acclaimed comedy director Diego Nuñez Irigoyen has joined the roster at Knucklehead.
    • Like Nobody's WatchingFast fashion label Zalando encourage customers to dress purely for their own pleasure in this kooky outing.


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Luzian Schlatter joins Mad Cow Films.

Swiss director Luzian Schlatter has joined the fold at Mad Cow Films for commercial representation.

Schlatter has more nuggets of wisdom to impart than your average director, having studied both film and psychology at the University of Zurich. Funnily enough, one of Schlatter's core interests was the psychological impact of advertising on consumers.


BBC Sport
"Change The Game"
1 min 40s
21 May 2019

A gutsy reinterpretation of Fort Minor's ‘Remember The Name' drives this 100" promo from director Georgia Hudson, as the BBC stoke anticipation for the 2019 Women's World Cup. London-based rapper Ms Banks takes on vocal duties as she reminds players from home and abroad what it takes to go down in history.

Flitting between Banks and a match-ready cast, Hudson sets her stall out with restless camerawork, brooding compositions, and shrewd cuts to footage of tournaments past. The result is an elevated take on the pre-tournament trail, with its music promo sensibilities conveying a sense of hard-earned swagger for the women's game.

Amazon Prime
21 May 2019

The last in Amazon Prime's amusing series of films offers one of the most dramatic applications of the Heimlich manoeuvre we've seen for some time. As a man chokes on his dinner, his fellow restaurant patrons can only watch in abject horror - save for one fearless diner.

Wrapping her arms around the victim like a medically trained bear, the protagonist blows and thrusts as if trying to exorcise a demon, let along a piece of food. The fact that we hear none of the carnage - only another soothing backing track - heightens the comic effect, as does the source of her sudden medical gumption.

19 May 2019

While they've had no shortage of bad press lately, BrewDog are attempting to hold on to their nose-thumbing reputation with a 'brutally honest' ad campaign. To maintain this idea and perhaps to avoid being criticised for their previous disavowal of the advertising industry - founder James Watt once said he'd "rather set my money on fire" than spend it on advertising - they've opted for a 101 approach to having their cake and eating it.

Given the stories which have emerged about his company's approach, it'll probably turn out he opted to set fire to someone else's money to get this made.

As Uncommon Studios were behind this and they are currently advertising's equivalent of a milkshake in the face of a fascist, it's gathered a lot of positive attention. And it'll probably have the desired impact. But, you know, meh!

CraftWorks at BAFTA 195 on June 10th.

We're doing another CraftWorks at BAFTA and it's going to be extremely good because we've got some great guests and it's a fantastic venue. All we need now is for a sell-out audience so if you wouldn't mind stepping up and buying some tickets, we'd be awfully grateful.

Last time, many of those who left it to the last minute were left disappointed because there were no tickets available. This is extremely likely to happen again so we urge you to jump on it.

Buy tickets here for just £25 plus VAT.



On This Day
(1-25 of 25)

Ford Mondeo
23 May 2007
A splendid ad for the Mondeo has people consigning their vehicles to the sky with balloons once they've caught sight of the new Mondeo. It's a subtle idea of rejection to see off your existing car in such a gentle fashion but it is all the more powerful for it.

VW Golf
"Night Driving"
23 May 2007
The unlikely juxtaposition of Richard Burton's recital of Dylan Thomas's Under Milk Wood and footage of Los Angeles in the still of night form a kind of paean to sleeplessness in this film for the VW Golf. The effect is reminiscent of the opening sequence of the underrated movie Into The Night.

23 May 2011
An excellent addition to the new Aldi campaign that appears to count Asda and Sainsbury's among its admirers. MJ Delaney who directed the marvellous Newport State Of Mind spoof last year captures a perfect note of insolence from an old woman indifferent to her husband's tea habit.

23 May 2015
Like all the work that's followed the original campaign for Tango, it simply isn't possible for this to have the impact of its illustrious forbear. But this nonetheless offers a rather lovely example of Tango's brand values and if - as we've been led to believe - this represents a signal that the soft drink and television advertising are currently renewing their vows then that's certainly something to celebrate.

Hostel World
"In Da Hostel with 50 Cent"
2 mins 30s
23 May 2016
Having brought Alan Partridge fans' dreams to life last year by having Chris Eubank turn his monocle to the nation's youth hostels, Hostel World now enlist the most appropriate spokesman imaginable: 50 Cent. Yes, that one. Considering his recent money troubles (we would say he doesn't have a cent to his name, but that wouldn't really work), there's an enjoyably mad sense of logic to the rapper extolling budget-friendly accommodation.

"Pink Giraffe"
23 May 2017
Following in the footsteps of Samsung, Cushelle, and Lotus, Three introduce us to a pair of animated giraffes whose confidence levels couldn't be more different. This time the main mammal is a hybrid - a 'giraffeamingo' combining the most distinctive features of both creatures. Bolstered by the ability to enjoy roaming data wherever it travels to, the beast struts, poses, and finally takes off in sheer delight.

The Atlantic
"Should I Be Scared?"
3 mins 14s
23 May 2018
Following on from Michael K. Williams's multi-faceted treatise on identity, Westworld's Jeffrey Wright is the latest HBO star to front The Atlantic's ‘Question Your Answers' campaign. This engrossing entry sees Wright swap dubious laboratories for the window seat on an airplane… and he's a pensive flyer.

"She Won't Cook"
23 May 2005
A brief addition to the cult KFC ads has a woman pleased with herself because she can feed the family for "nine, ninety-nine" (£9.99) prompting her cheeky partner to add that this is "great" as it means she hasn't cooked.

Land Rover Range Rover
"Play Hard"
23 May 2005
A Range Rover driver joins a runner, a dancer, a jockey and a skier in exhaling after a moment of exercise. The difference they have actually exerted themselves whereas he has just driven two tons of unyielding car like a maniac through city streets.

Mi Wadi
23 May 2006
A little girl is told by her Dad that her missing Mi Wadi (it's a fruit cordial) must be down to aliens as he doesn't want her to know he has a secret hankering for the stuff. The ad is told from her point of view and requires a decent performance from her to hold it together.

Kellogg's Crunchy Nut
23 May 2006
The bloke from the Orange ads continues to be the everyman of TV advertising as he crops up once again in this film running in Ulster for the allegedly addictive breakfast cereal. His attempts to sack an employee fall on deaf ears as the recalcitrant fellow cannot hear for all his crunching.

"Her Majesty"
23 May 2006
Alexander Armstrong reprises his role as the idiot spokesman for Pimm's here continuing his prison visit and, on hearing that the prisoners are there at "her Majesty's pleasure" he salutes her with a sausage and gets emotional at the thought of her and all that she does for them.

23 May 2007
An intimate portrait of the fussiness of youth in this finely observed film for Hovis which shows a lad adjusting just about everything he is given to make it 'just so'. Hovis's bread is the perfect compromise as it is the white bread he craves with much of the goodness of wholegrain.

"Space Walk"
23 May 2007
Astronauts in peril is a sufficiently familiar movie scene for us to instantly assume that the space walk here has a more crucial purpose than resetting the satellite dish so that the extra-terrestrial occupants can watch the Champions League Final. Let's hope they are Milan supporters.

23 May 2007
First glimpsed on the Sky Plus in fast forward this looked to be Morgan Freeman making his UK ad debut and we felt slightly cheated when it turned out to be a lookalike. But, perhaps not as cheated as Mr Freeman may feel. The tongue-in-cheek plot follows a series of sex attacks provoked by Lynx.

American Airlines
23 May 2007
James Gandolfini is one of those actors whose image is so closely aligned to the character he is most famous for playing that when another passenger on a plane starts bothering him with non-stop natter, you expect him to batter the fellow to death with an in-flight magazine. Alas no.

ITV Sport
23 May 2007
When Michael Grade surprised the broadcasting world by moving from the BBC to ITV it was eminently predictable that the commercial channel would up its emphasis on sport. This beautifully photographed film suggests they might be willing to give the BBC's excellent coverage a run for our money.

John Smith's
"Picture Valuation"
23 May 2010
Peter Kay in a spoof of the Antiques Roadshow. This benefits enormously from Kay's wonderful delivery of the line "there's a man over there who got fifteen grand for a box". It's all about the word 'box' and the way Kay says it.

Mars Bars
"Playing For England"
23 May 2010
John Barnes reproduces the rap which appeared on 'World In Motion'... New Order's 1990 World Cup song. Has it really been twenty years since millions of middle class twats suddenly became interested in football? Can we have our game back please?

La Senza
1 min 45s
23 May 2011
This ad illustrates the need to get the size of the canvas right. The inhabitants of a nudist beach are offended by the arrival of sexy young women wearing the advertised underwear. This reversal isn't a new idea and would have benefitted from a less grandiloquent approach... specifically, it should have been edited down to around forty seconds.

East Coast Trains
"Rory Bremner"
1 min 40s
23 May 2011
Rory Bremner uses his unusual gift of the gab in this ad for the rail franchise currently in possession of our east coast. It's an amiable piece of advertising and manages to make journeying by rail look very relaxing.

East Coast Trains
"Vic Reeves"
1 min 34s
23 May 2011
Vic Reeves doodles his way back to Darlington in this ad for the rail franchise which operates on the east coast. He creates caricatures of other passengers and amuses the staff with his cod French in an amiable companion piece to the recent ad featuring Rory Bremner.

Syfy Channel
23 May 2011
This trail seems highly likely to appeal to its target audience. It advertises the output of the Sci-Fi Channel by showing us a message purportedly from the future. The messenger is revealing news of an alien invasion as well as showing us the technology we need to combat it.

23 May 2011
Ella explains why she chose the ice lolly she's holding in this charming piece for green supermarket's own brand goods. Ralf Little explains that it's one a range that Asda ingeniously calls 'chosen by you'... so they can blame us if we don't like them.

23 May 2011
Although the George in this ad for green supermarket doesn't look much like former American President George W Bush. We're pretty sure it's him. Who else would come up with a word like 'marination' to describe the process of marinading meat?

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.