David Reviews

 It's the work, stupid.

Latest Work
    • Academy are two up.Academy have added two new directors to their stable: Luke Davies and Fiona Godivier.
    • This Land is Your LandThis cryptic short film from director James Partridge offers an intriguing look at the world of the Mexican charro.
    • Rhythm and sweat.Patience is key in this measured ad for Moroccan Games and Sports (MDJS).
    • Stink like the taste of FoodFilm.DAVID doesn't usually cover porn directors for obvious reasons, but in the case of FoodFilm, we're happy to make an exception.
    • Hotline to HellThese savvy ads for NewVoiceMedia take the dread of IVR (interactive voice response technology) literally.
    • Stacia Akaba rejoins Big Buoy as executive producer.Big Buoy are pleased to announce the return of Stacia Akaba as their new Executive Producer.
    • Object & Animal unveil Andrew Thomas Huang.Object & Animal say they have signed a "true polymath director" in the shape of Andrew Thomas Huang.
    • Don't lose your head.Tango introduce the 'Tanguru' in this entertainingly awkward commercial.
    • Big Day BurgersMcDonald's cement their reputation as a social leveller in this charming commercial.
    • Luzian Schlatter joins Mad Cow Films.Swiss director Luzian Schlatter has joined the fold at Mad Cow Films for commercial representation.
    • Joe Walton joins Whitehouse PostWhitehouse Post have bolstered their London roster with the signing of editor Joe Walton.
    • Should I stay or should I shave?Laissez-faire grooming brand Harry's believe every man has the right to shave or not to shave, and no question about it.
    • Fiona McGee lands at BOLD.BOLD's global talent search has led to Australian director Fiona McGee joining their compelling roster.
    • The winning percentage.The BBC stoke anticipation for the 2019 Women's World Cup with this gutsy promo.
    • Gut reaction.The last in Amazon Prime's amusing series of films offers one of the most dramatic applications of the Heimlich manoeuvre we've seen for some time.
    • Never Mind the Bollocks.BrewDog are attempting to hold on to their nose-thumbing reputation with a 'brutally honest' ad campaign.
    • CraftWorks at BAFTA 195 on June 10th.We're doing another CraftWorks at BAFTA and it's going to be extremely good.
    • What is a man?Prostate Cancer UK celebrate masculinity in all its forms in this touching commercial from BBH and director Nicolas Jack Davies.


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Stink like the taste of FoodFilm.

DAVID doesn't usually cover porn directors for obvious reasons, but in the case of FoodFilm, we're happy to make an exception.

FoodFilm - comprised of French directors Michael Roulier and Philipe Lhomme - are renowned for their vibrant approach to food photography, introducing many viewers to the delights of ‘food porn' with their Adventures in Imagination series for Marks & Spencer.


"The End of Evil IVR"
23 May 2019

Anyone who's mashed buttons in an attempt to get a human on the phone (so, all of us) knows the hell that is IVR - interactive voice response technology. These savvy ads from director Alex Nicholson take the dread of being told to 'press one for xyz' literally, offering a nightmarish depiction of familiar customer service woes.

From creepy clowns demanding customer ID to terrifying automatons asking us to please stay on the line, each 20" dose of fear is a winning riposte to sanity-sapping tech. Furthermore, the campaign's blend of tongue-in-cheek humour and affectionate production design suggest the brand have a light touch as well as an expert one.

Stacia Akaba rejoins Big Buoy as executive producer.

Big Buoy are pleased to announce the return of Stacia Akaba as their new Executive Producer.

After productive spells at the likes of Envy, Rushes, and Filament Post, Akaba has renewed praise for her old stomping ground: "Big Buoy is a special place. It delivers exactly what it says it will and then some."


Object & Animal unveil Andrew Thomas Huang.

Object & Animal say they have signed a "true polymath director" in the shape of Andrew Thomas Huang.

Huang has been plying his trade in the industry for over a decade now, graduating from low-budget short films to highly accomplished promos for the likes of Björk, Atoms for Peace, and FKA twigs at a brisk rate.


"Head Massager"
23 May 2019

Not everyone can think on their feet in a crisis, so it pays to have someone like Tango's ‘Tanguru' in your corner… well, kind of. The soft drink's newest spokesperson appears just when a teenage girl's father discovers a sex toy in her room. The genie helpfully rebrands it a "head massager", yet this only opens another economy-size can of worms.

There's a whiff of ‘Irn-Bru Gets You Through' to the idea, as the brand suggest their's is a drink for those in a crisis. Crucially, however, the ad's knowing enough to compound the awkwardness rather than nullify it.

Despite the refreshingly daring subject matter, this doesn't, well, smack viewers in the face like Tango ads past either. There's a more understated tone to the comedy here - with Tom Kuntz's distinctive voice making a clear contribution - which should play well with the target audience.


Recent Promos
(1-25 of 25)

Marika Hackman
"I’m Not Where You Are"
3 mins 49s
24 May 2019
Folk-rock fave Marika Hackman's lyrics are often preoccupied with dysfunctional relationships, and latest outing 'I'm Not Where You Are' is no exception. The film opens with a dead-eyed Hackman losing a succession of lovers in the same way - not a single one sparking the barest hint of emotion. Director Will Hooper creates an admirably grungy vibe here, as Hackman's haunting vocals couple with her striking non-reaction.

Shey Baba
13 mins 37s
24 May 2019
Fans of LA singer-songwriter Shey Baba get four songs for the price of one as director David M Helman releases his full ‘Requiem' promo-cum-short film. New tracks ‘Requiem' and ‘I Want It All' join ‘Born Sick' and ‘Vertigo', which both featured in Helman's intriguing opening gambit back in April. Definitely one to settle in for.

Shakespears Sister
"All the Queen's Horses"
3 mins 30s
23 May 2019
After the unpleasant public dumping of Marcella Detroit by Siobhan Fahey, it would have been fair to think the froth-goth music of Shakespears Sister was well and truly over. Not so: having put aside their feud, the pair have reunited for this western-themed comeback in which they walk off into the monochrome sunset hand in hand.

FKA twigs
4 mins 22s
23 May 2019
FKA twigs spent the last year learning to pole dance purely to realise the video she felt simply had to go with latest song 'Cellophane'. Having started at a time when she was recovering from surgery to remove fibroids, she posted clips of herself practising and becoming ever stronger - and twelve or so months later this promo, courtesy of Andrew Thomas Huang, is the breathtaking result.

Trish Clowes
"Abbott & Costello"
6 mins 58s
22 May 2019
Those of a certain vintage will instantly associate jazz with The Fast Show's Louis Balfour and his smoke-filled lair. Unlike the chain-smoker's array of musically challenged guests, Shrewsbury-born saxophonist and composer Trish Clowes knows how to do her craft justice. Clowes's latest track ‘Abbott & Costello' receives a tricksy promo courtesy of director Rose Hendry.

Lil Nas X
"Old Town Road (ft. Billy Ray Cyrus)"
5 mins 06s
21 May 2019
Why did no-one think of it before? Of course hip-hop and country are a match made in heaven. It's so obvious listening to this, dammit. Thank you, Lil Naz (real name Montero Hill) for exploding onto the music scene with this magical number, and for asking the universe (okay, Twitter) for Billy Ray Cyrus to contribute a verse.

Dense & Pika
4 mins 34s
20 May 2019
This hypnotic promo for Dense & Pika's ‘Slowhand' is a phonographic trip. Set deep within the horn of a gramophone, director Ben Parkin's blend of live-action and animation shows precisely what happens when needle meets vinyl… and it involves, to borrow a phrase from Elton John, a tiny dancer. Surreal yet infectiously so.

Heavy Baile
"Ciranda (ft. Goes)"
3 mins 30s
17 May 2019
There's clocking off, and there's clocking off the Jonathan Neguebites way. Those unfamiliar with the passing dancer are in for a treat thanks to this celebratory promo for Heavy Baile, an electronic music collective from Rio de Janeiro. The city's back alleys and railway lines provide an engaging backdrop to Neguebites' joyful, infectious performance.

Mark Ronson
"Late Night Feelings (ft. Lykke Li)"
3 mins 41s
16 May 2019
Mark Ronson fuses steel drums and Scandi-pop in his mellow comeback single ‘Late Night Feelings', as guest vocalist Lykke Li lets inhibitions melt away in the accompanying promo. Director JP Chartrand mainlines 1970s glamour as the Swede cavorts around her swanky pad and melts into her shag carpet - with an uber-quiffed Ronson in her sights.

3 mins 36s
13 May 2019
Hardcore electronic band Sludge get a frenetic promo for their debut track, courtesy of Kenneth Karlstad. With its 90s VHS-style aesthetic and psychoholic skinheads it paints a bleak picture of an Eastern Bloc world where violence rules and victims are initiated into a warped, disorientating reality. Unsettling, original work that doesn't shy away from the track's viscerality.

Gorgon City
4 mins 01s
9 May 2019
Electronic duo Gorgon City - comprised of North London producers Kye 'Foamo' Gibbon and Matt 'RackNRuin' Robson-Scott - take sensuality seriously in this visceral promo for latest single 'Delicious'. Combining mouth-watering food photography and the surreal flares of a bad trip, the imagery is just as bold as the track's beat-driven tones.

The Voidz
"Permanent High School"
4 mins 13s
9 May 2019
On the evidence of new track ‘Permenant High School', The Voidz (formerly known as Julian Casablancas + The Voidz) have tempered the batshit excess of their first album for something verging on listenable. Persevere with frontman Casablancas's apathetic drawl and enjoy director Hala Matar's boisterous lo-fi promo.

Lee Ann Womack
4 mins 50s
8 May 2019
Country and western singer Lee Ann Womack's ‘Hollywood' tackles a stalling relationship through heartworn lyrics and an unexpectedly moving promo, courtesy of director Chris Ullens and, well, a couple of plastic dolls. Thus, broken hearts and articulated joints are the order of the day in Ullens's Californian toy story.

Joseph Shabason
" I Don't Want To Be Your Love (ft. Dan Bejar)"
4 mins 43s
7 May 2019
A mysterious dance in the dead of night propels this compelling promo for Joseph Shabason's ‘I Don't Want to Be Your Love', with Jared Harris (Mad Men, The Terror) confined to the passenger seat yet intimately involved in the ensuing spectacle. Lit by car headlights, a dancer becomes a surrogate for Harris's stricken observer.

"Come Down"
4 mins 07s
1 May 2019
This atmospheric promo from APRE accompanies latest single 'Come Down', an initially doomy track which quickly lightens up into anthemic territory. The music offers a jangling backdrop for singer Charlie Brown's echoing vocals, which give the whole affair a hint of 80s flare. The film has a similarly dreamlike, cryptic vibe.

"Boy With Luv (feat. Halsey)"
4 mins 12s
2 May 2019
The K-Pop invasion continues as boyband BTS hurtle ever further into the realm of global superstardom - making history as the first Korean act to win Best Group at the Billboard Music Awards. The group's latest promo capitalises on the 'flower boy' trend, with each pastel-soaked frame of film resembling the most skilfully filtered Instagram posts. Pop seems set to stay sugary-sweet this summer.

"Vossi Bop"
3 mins 24s
1 May 2019
Crown Prince of Grime Stormzy returns with a low-fi, skulking single which confirms he's staying true to his roots... no matter if people object to him playing Glastonbury. The accompanying promo takes place in an abandoned London - streets empty save for Stormzy and his compatriots.

Hilton Dresden
"Cousin John"
4 mins 11s
1 May 2019
Languorous and lovely, this promo for Hilton Dresden's 'Cousin John' is a paean to a slower world of romance, longing, and sumptuous fashion. The track itself is a play on 'Cousin Jane' by 60s band The Troggs, and luxuriates in the unhurried unfolding of a love requited. Everyone is beautiful and non-binary; the sensuality of the fabrics and the opulent settings almost tangible.

Fat White Family
"Tastes Good With The Money"
5 mins 44s
30 Apr 2019
Since their first release 'Touch The Leather', we at David have followed Fat White Family's wobbly trajectory with interest. This is a band whose ramshackle, controversial, drug-fuelled crystallisation looked instinctively like the most interesting thing to happen to alternative music in a couple of decades. They'd either implode before they got real recognition, or they'd fuse into some new, crazy atom on the periodic table that would freak anyone who came in contact with them.

Dean Lewis
"Stay Awake"
3 mins 05s
30 Apr 2019
Australian singer-songwriter Dean Lewis has taken the States by storm in recent years. A former sound engineer, he's written a number of songs which have put him firmly on the musical map, and as a fan of Kodaline's promos he asked director Stevie Russell to make a video for 'Stay Awake'. The music is pretty much for a late teen audience, but the video has a cool road trip vibe about it.

Taylor Swift
4 mins 08s
30 Apr 2019
Taylor Swift seems to have given up on the world of grown up pop on her latest album, instead appealing to tweens and younger fans with a candy-coated single offering up such lyrical delights as "you can't spell awesome without me". The accompanying promo is equally sugar-soaked (if much more palatable), with Swift and compatriot Brendon Urie cavorting through a pastel-tinted vision of Paris.

The Hour
4 mins 26s
28 Apr 2019
Enigmatic group The Hour has released an excellent follow-up to debut single 'Wasted', continuing their promo collaboration with director Ben Strebel. The theme of anonymity picks up where it left off, with faces concealed as before... but this time, the action takes place in a hospital where one of the masked is giving birth.

Salvatore Ganacci
2 mins 46s
28 Apr 2019
For those of you who haven't heard of him, Salvatore Ganacci is a Bosnian-born Swedish EDM DJ who likes to mix things up in a way that extends well beyond his turntables. Sending up the whole onstage froideur of his ilk, Ganacci's presence is as immensely entertaining as his music itself. This promo by Vedran Rupic for 'Horse' tells you all you need to know.

Kris Kelly
6 mins 15s
23 Apr 2019
Texas-born singer-songwriter Kris Kelly is in no rush with new single ‘Birthplace', nor is he inclined to sing much above a whisper. While there is therefore little to raise pulses, Kelly's plaintive rumination on memory, purpose, and rebirth has enough to enthral listeners in a wistful mood. Adi Halfin's accompanying promo takes a while to get going, too.

Aldous Harding
"Fixture Picture"
4 mins 09s
12 Apr 2019
A picture paints a thousand words, and this artful promo for Aldous Harding paints a few more than that. Long shots explore stillness, highlighting the slight movements of the musicians performing, while flashes of nature and birds hint at a deeper yearning for freedom. Stylish work from co-directors Jack Whiteley and Harding herself.

Recent Promos
(1-25 of 25)

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