David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Just a quiet one this Christmas.H&M celebrate the quieter moments of the Christmas season in this charming festive offering.
    • Oh, take me back to the start.Ancestry.com exploit Germany's divisive history to compelling effect with this 90" commercial from director Michael Lawrence.
    • Everything's HunkyDory with David Symmons.HunkyDory have completed the signing of First Dates and 24 Hours in A&E director David Symmons for commercial representation.
    • Goodwill to all?This 60" promo for Coronation Street brims with bad tidings as the cast pile into the Rovers Return for a festive tipple.
    • Horrible HistoriesA hapless bloke takes things DNA testing to the limit in this entertaining ad for Chilly's.
    • Peak pee.It's no mean feat to conjure a marvellously daft piece of comedy like this while abiding by the cruel rules of straight 8. The fiendishly difficult format famously allows no editing and no postproduction and obliges the filmmaker to shoot chronologically, and record the soundtrack separately.
    • Shall We Dance?ITV announce the new season of wintry competition show Dancing on Ice in charming style with this animated commercial.
    • Festive Fun-raiserSave The Children have a festive coach ready to put some pep in even the most Scrooge-leaning character's step.
    • Christopher Hewitt rejoins Knucklehead.Knucklehead say they're "dead chuffed" to see director Chris Hewitt return to the fold.
    • UNIT9 bring Luke & Joseph on board.Directing duo Luke & Joseph have joined UNIT9 for worldwide representation.
    • Ringing the changes.The Pogues' ‘Fairytale of New York' may reference the NYPD choir, but the Co-op choose to throw their weight behind the BTM (Bedwas, Trethomas & Machen) Brass Band this Christmas.
    • Tonight's the night.Edinburgh Gin mark their TV debut with a little help from Frankie Valli & The Four Seasons and their 1972 single, ‘The Night'.
    • Global BootstrapsMoney transfer business Azimo go against the grain of current anti-immigrant rhetoric.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Coronation Street
"Santa Claus Is Comin' to Town"
60s
6 December 2019

Christmas in Soapland rarely goes off without a hitch. Try an explosion, a deadly storm, or a bust of Queen Victoria to the face instead. Sure enough, this 60" promo for Coronation Street brims with bad tidings as the cast pile into the Rovers Return for a festive tipple.

This may be an ensemble piece, but director Caswell Coggins is mostly concerned with double murderer Dean Windass (Mikey North), who looks like a man whose pint has been spilt once too often.

You don't need to be a Corrie buff to know the shit's going to hit the fan this Christmas, as Windass opens a presentation box with a bullet inside. If ‘Santa Claus Is Comin' to Town' didn't sound mildly threatening before, it does now.


Chilly's
"DNA"
60s
6 December 2019

The recent popularity of DNA testing kits has ruined many a Christmas across the nation, exposing family secrets before the sprouts are even served. However, a hapless bloke takes things one step further in this entertaining ad for Chilly's water bottles.

The man's delivery is deliciously awkward as he presents his in-law's Christmas gift - complete with a lengthy backstory. What begins as a reasonable notion of exploring family history quickly devolves, spiralling out of control until it reaches its logical conclusion: a confused Frenchman in a box.

From surreptitious sample-gathering to geriatric seduction, this ad is a wild ride from start to finish, subverting expectations in the best way possible. The brand hope this encourages more viewers to keep it simple this Christmas... and leave the skeletons firmly in the closet where they belong.


straight 8
"For the Record"
2 mins 40s
8 December 2019

It's no mean feat to conjure a marvellously daft piece of comedy like this while abiding by the cruel rules of straight 8. The fiendishly difficult format famously allows no editing and no postproduction and obliges the filmmaker to shoot chronologically, and record the soundtrack separately.

Kudos then to directorial duo ROSCO 5 for the superb comic invention in their extremely juvenile contribution to the most recent company shootout. They were rewarded for their efforts with the top prize, which came their way because it was the other filmmakers who - like ROSCO 5 - were brave enough to throw their hats into the ring who decided that 'For the Record' was the best film on the day.

It was a good decision too. Despite the challenges of the format, the narrative holds together beautifully, and it's full of terrific gags. This is both a great advert for straight 8, and for the talented directors who won this competition.


Dancing On Ice
"Music Box"
60s
6 December 2019

ITV announce the new season of wintry competition show Dancing on Ice in charming style with this animated commercial. A music box ballerina comes to life ‘Toy Story'-style and finds herself longing for companionship, only for an enterprising spaceman to strap on his skates and step up to the plate.

Director Will Studd handles the occasion nicely, with romantic musical swells balanced with levity from the inexperienced partners' fumbles. Despite the cast being mere inches tall, well rendered movements and facial expressions ensure maximum personality as they explore a child's bedroom-slash-wonderland.

The Pixar influence only grows when a parent pops in to switch off the light, and both toys return to their respective positions with more joy in their plastic hearts. The simplicity of the narrative ultimately pays dividends - proving that sometimes, the bells and whistles need not apply.


Save The Children
"Coach Christmas"
60s
5 December 2019

If an overload of ads decked in boughs of holly and drowning in fake snow are starting to give you Christmas fatigue already fear not: Save The Children have a festive coach ready to put some pep in even the most Scrooge-leaning character's step.

The young spokesman for their annual Christmas jumper fundraising drive is in fine voice here, exuding buckets of charisma as he calls on grown-ups nationwide to do their bit for kids across the globe. Regardless of profession, each member of the diverse cast is transformed by the application of a colourful, seasonal sweater.

It's also hard not to be drawn in by this ad's energy and enthusiasm, but even worthy causes like this aren't immune to criticism from environmental groups. Let's see what issue weighs heaviest on viewers' consciences this year.


QUICK SEARCH

Five Star Work
(1-25 of 25)

H & M
"Moments in Between"
90s
9 Dec 2019
Hennes & Mauritz (H&M) celebrate the quieter moments of the Christmas season in this charming festive offering. From spending low-key time with loved ones to travelling to highly anticipated events, the film proves that not every minute of the holidays needs to be packed with distracting tinsel. Director Max Vitali handles the low-octane action nicely here.

Ancestry
"You Are Your Story"
90s
9 Dec 2019
Ancestry.com exploit Germany's divisive history to compelling effect with this 90" commercial from director Michael Lawrence, who charts one family's turbulent lineage from the late-nineteenth century to the present day. The costumes and set design boast plenty of beautiful period detail as you might expect, but there's also a theatrical quality to the piece.

Chilly's
"DNA"
60s
6 Dec 2019
The recent popularity of DNA testing kits has ruined many a Christmas across the nation, exposing family secrets before the sprouts are even served. However, a hapless bloke takes things one step further in this entertaining ad for Chilly's water bottles. The man's delivery is deliciously awkward as he presents his in-law's Christmas gift - complete with a lengthy backstory.

Dancing On Ice
"Music Box"
60s
6 Dec 2019
ITV announce the new season of wintry competition show Dancing on Ice in charming style with this animated commercial. A music box ballerina comes to life ‘Toy Story'-style and finds herself longing for companionship, only for an enterprising spaceman to strap on his skates and step up to the plate.

Azimo
"Migrants"
45s
5 Dec 2019
Money transfer business Azimo go against the grain of current anti-immigrant rhetoric to remind viewers of the arduous journey many indviduals take to provide for their families back home. No matter where your money is going, the brand say, you deserve to get the most from every hard-earned penny. Well cast and strikingly shot.

Spark
"Play"
60s
4 Dec 2019
How do you let a hulking, clingy robot down gently? That's the premise of this slow-burning ad for Spark New Zealand, featuring a boy wise beyond his years and concerned about his his screen time. The latter is represented by a Transformers-style mech, who just about fits into the lad's bedroom and clearly plays a huge role in his life. As director Mark Albiston's playful spin on adult break-ups shows, however, it is easily cut down to size.

Posten Norge
"Miracle"
78s
4 Dec 2019
This cheeky commercial for the Norwegian postal service offers an alternative take on a familiar Christmas story. The audience is transported to approximately nine months BC, following a conspicuously blonde postman as he goes about his scroll deliveries in the dusty town of Nazareth... at least, until a familiar set of names appear on the latest package.

Apple
"The Surprise"
3 mins
3 Dec 2019
The track 'Married Life' by Michael Giacchino is so firmly attached to the 2009 Pixar film 'Up' that you'd think it'd be necessary to cut an umbilical cord to use it anywhere else. But its use in this fantastically emotional film for Apple by Mark Molloy is simply perfect. It's a very deliberate nudge to the audience that the story they're watching has echoes of the famous sequence in 'Up' which delivers the back story of its cantankerous elderly protagonist.

Hafod Hardware
"Be A Kid This Christmas"
2 mins 03s
3 Dec 2019
Each year, something unexpected and delightful shows up on our radar at Christmas, and 2019 is no exception. According to the Daily Mail, this film for Hafod Hardware cost just £100 to make. In many respects, it looks like it only cost £100 to make but that is actually part of its charm. And while the production budget may have been extremely modest, the idea is priceless.

Easyjet
"Hide and Seek"
60s
3 Dec 2019
A game of hide and seek goes global in this smartly scripted commercial for Easyjet. A woman relaxing on the beach begins to count to a hundred while her companions dive for cover, but all is not what it seems... and she has a lot further to look than we expect. Sure enough, deft scene transitions take her to different locations all over the world.

Hobby Lobby
"Christmas Is What You Make It"
75s
2 Dec 2019
This beautifully measured film for US craft retailer Hobby Lobby skirts the margins of mawkishness without ever crossing the line. Christmas is, or at least ought to be, a moment for reflection, and the teenage boy in this commercial has nothing short of an epiphany as herecognises everything that his mother does for him.

Sky
"A Holiday Reunion"
2 mins
29 Nov 2019
Just when you thought it was safe to go back outside, E.T. the Extra-Terrestrial returns to Earth in this two-minute ‘sequel' for Sky that also sees Henry Thomas reprise his most famous role. Fortunately, that whole near-death experience thing hasn't scarred Elliott too much. In fact, he's got his own family to impress E.T. with this time around, as well as a, er, Sky Q box

Vodafone
"The Joy of Connection"
60s
28 Nov 2019
For all some members of the older generation like to gripe about smartphones preventing 'real' interaction, Vodafone prove the opposite in this poignant commercial. Celebrating the power of modern technology to bring people together even over vast distances, the ad sees an elderly father keep up tradition even when his daughter can't be with him in person.

ClearScore
"Zebra"
30s
28 Nov 2019
ClearScore's uncanny streak continues with a deceptively simple ad that shows while a zebra can't change its stripes, it can pursue a career in a hospital's A&E department. After all, life at the end of the alphabet isn't all it's cracked up to be. his is cheerfully explained by a zebra who can walk on two legs and perform basic medical procedures (hooves make some duties harder than others, you understand).

Squarespace
"Oscar the Grouch"
2 mins 33s
27 Nov 2019
The Muppets have been getting a new lease of life in the ad world recently, and this time it's their grumpiest member's turn to shine. A passing art connaisseur catapults Oscar the Grouch and his beloved piles of trash into the mainstream with a few brief clicks, letting a page from the advertised website builder do the talking for him.

Aston Martin
"Beautiful is Relentless"
60s
25 Nov 2019
This is a visually striking piece of work from director Daisy Zhou, who brings shades of red and black and more than a hint of shamanism to proceedings. The result is nimble, stylish, and aesthetically daring, as the ensemble cast dance to their own mysterious rhythm. It feels like an out-of-body experience... which is the sort of thing a £150,000 price tag will do to you.

Rape, Abuse & Incest National Network
"Wait"
2 mins 48s
26 Nov 2019
This intense communication for the Rape, Abuse & Incest National Network (RAINN) highlights the lack of trained support workers currently available in American hospitals. Director Samantha Scaffidi ratchets up the tension from the word go, as ominous sound design and jolts of unexpected noise begin to wear on a woman in a waiting room.

1850 Coffee
"Quality That's Criminal"
1 min 54s
25 Nov 2019
"Four filthy numbers" threaten to bring a city to its knees in this entertaining spoof of police procedurals by 1850 Coffee. As a pair of grizzled cops - both of whom have seen, heard, and smelt too much over the years - discuss a citywide caffeine hit, we catch a glimpse of some of the prime suspects… and no-one is safe from a thorough bean-grinding.

Myer
"Christmas is Where We Are"
90s
22 Nov 2019
An enterprising grandpa saves Christmas in this charming ad for Aussie department store Meyer. A young girl becomes concerned about Santa's ability to find her during the family's holiday camping trip, and does her best to leave a trail - Hansel and Gretel style - for him to follow. Despite her naysaying brother's assertion that it won't work, an unexpected ally ensures their tent is impossible to miss.

Movember Foundation
"Signs"
1 min 53s
22 Nov 2019
Men are encouraged to recognise the signs of depression in this intriguing film for Movember. Much of the movement around men's mental health centres on that fact that, traditionally, men aren't particularly forthcoming with their feelings - particularly when they're negative. By prompting others to start the conversation, Movember hope to change all that.

CoppaFeel!
"Life Saving Lingerie"
60s
21 Nov 2019
Underwear innovation isn't something we talk about often at DAVID (in fact, we're not sure it's come up before), but CoppaFeel! have changed all that with their new range of touch-encouraging bras. The breast cancer awareness charity have designed a range of patterns to give wearers a template on how to check themselves for lumps, practically increasing their chances of catching cancer early.

Latitude
"Let's"
60s
21 Nov 2019
Directors Los Pérez have gone above and beyond with this Latitude commercial, which brings an overactive social media feed to life. Said feed belongs to a chap with smartphone in hand, but big ideas in his head. All he needs is the right lender to make them a reality. Suddenly, the viewer is presented with a screen divided into multiple segments.

BBC Sounds
"Have You Heard George's Podcast?"
30s
14 Nov 2019
One of several films promoting BBC Sounds podcasts, this engaging piece of work is all about, well, getting the word out there. The spokesman in question is ‘Have You Heard George's Podcast?' creator George the Poet, and he prefers substance over style. This is illustrated by George sliding onto the set of the cheapest, tackiest game show around.

Nike
"Helden"
3 mins
18 Nov 2019
Nike's German arm offer a timely ode to diversity in this thought-provoking three-minute film. At a time when humanity seems more divided than ever, the brand hone in on the universal nature of sport to remind us that - regardless of whether we're a star athlete, refugee, disabled, young, or old - we are all residents of the same rock hurtling through space.

Pavillon
"Daughter of the Sea"
3 mins 49s
19 Nov 2019
Generations of history provide the background to this poignant film for French fishing union Pavillon. A father prepares to pass on his legacy to his daughter during an emotional final day on the water, reflecting on her life spent growing up alongside the ocean. There's a lovely sense of hazy nostalgia to the film, as scenes of the family changing over the years are interspersed with crisply-shot views of the water itself.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.