David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Ricky Staub joins Great Guns.Great Guns have signed American filmmaker and entrepreneur Ricky Staub for international representation.
    • A Little RespectPride London have released a timely series of films to coincide with the start of the capital's Pride festival.
    • Allison and Boville's Superhumans 'mic drop' ends Cannes Festivities.The Cannes Festival ended with a British triumph once again as Channel 4's Superhumans promo picked up the Film Grand Prix.
    • Ain't Nuttin' WrongBMB have aired the first KP Nuts ad campaign for twenty-four years with this fun film.
    • Everyone's for drinks.Martini’s 2016 comeback claimed that time was only currency that mattered. Now they return to the theme with this Italian caper.
    • Line dancing.Aaron Paul takes his cardio routine up a notch in this Vitaminwater commercial.
    • Thirsty work.As much of the UK bakes, Robinsons launch their latest variant - a flavoured water called Refresh’d.
    • Straight 8's Cannes Shoot OutThere's a lot at stake in the Straight 8's Industry Shoot Out this Friday in Cannes.
    • Five Favourite... LGBT AdsSeeing as it's Pride Month, we've compiled some of our favourite LGBT-themed ads from 2017.
    • Meet the Homespun Yarns finalists.Four is the magic number as Homespun Yarns unveils its quartet of finalists.
    • Another Film Company for Lee J FordAnother Film Company have signed director Lee J Ford to their roster.
    • Kicking adversity up the jacksy.The name Margrét Lára Viðarsdóttir might not mean a great deal to you but after watching this sparkling film for Icelandair, you might want to look her up.
    • I still love to boogie.Following 2015’s Sir Trevor McDonald retrospective, Vision Express now invite Dame Julie Walters to look back on her career.
    • From nature's palette.Patience pays off in this elegant ad for Japanese cosmetics brand Shiseido.
    • The New NormalThis ambitious work from Leo Burnett in Chicago demonstrates the ways technology brings us closer together.
    • The Assembly Rooms promote Ed Cooper to EditorThe Assembly Rooms have added Ed Cooper to their roster of Editors.
    • Every little helps.Rather than champion arts funding or plug his upcoming films, Taika Waititi uses his New Zealander of the Year victory to promote another, er, worthy cause: racism.

THE BLACK BOX

ALICE:

Isn't it revolting to see everyone bragging about the parties they're going to in Cannes?

JASON:

Um...

ALICE:

By staying away you send a strong message of disapproval.It makes me proud of you.

JASON:

Yeah, um... about that...

ALICE:

And - let's face it - because of what you've said in the past... if you went now, you'd look like a complete twat.

DAVID GOES TO CANNES. CLICK HERE FOR DETAILS.


Martini
"La Dolce Vita"
60s
22 June 2017

Martini’s 2016 comeback claimed that time was only currency that mattered. Now they return to the theme with this Italian caper. We see some fleet-footed revellers converge on a drinks party. Rome may be famous for its traffic jams, but nothing will delay their tipple.

There’s a pleasing flow to the choreography, while clinking glasses, swirling ice cubes, and the gentle fizz of tonic water arouse the senses. Meanwhile, Paolo Conte’s ‘It’s Wonderful’ provides the breezy soundtrack.

There are 'star' appearances too... former Formula One development driver Susie Wolff hits the brakes in a vintage Mercedes-Benz. And there are roles for 'influencer' Camille Charriere and actor Ravshana Kurkova. Perhaps there's a prize for viewers who recognise all three.

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Vitaminwater
"Gym Squeeze"
45s
21 June 2017

Aaron Paul takes his cardio routine up a notch in this Vitaminwater commercial. The actor observes his fellow gym patrons toiling alongside him. Luckily, he’s got a bottled of Zero Squeezed handy. One swig later, the treadmill becomes his dancefloor. Keep moving, or else.

Breaking Bad fans may raise an eyebrow at his drink selection. After all, Paul’s Jesse Pinkman coined the immortal phrase: “Gatorade me, bitch!” Still, he delivers a tight dance routine. Not as strong as Lucozade’s own treadmill superstar perhaps, but diverting nonetheless.

The Coca-Cola-owned brand has received plenty of attention for its high-sugar content. No wonder Paul’s got a skip in his step. Whether the Zero variant sways health-conscious consumers remains to be seen, but the beverage delivers a fun workout.

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Robinsons Refresh'd
"Endless Straw"
30s
19 June 2017

Feeling parched? You’re not the only one. As much of the UK bakes, Robinsons launch their latest variant - a flavoured water called Refresh’d.

When this woman takes a slurp, her straw embarks on a countrywide mission. The intrepid tube pierces succulent apples and raspberries before hoovering some H2O. And you thought your crazy straw was impressive.

It’s neatly done, with Academy’s Conkerco producing a whimsical treatment. The ad also manages to suggest that Robinsons go further to provide refreshment - reassuring to know in these temperatures. Together with their Wimbledon sponsorship, this should strengthen the brand’s summer push.

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Straight 8's Cannes Shoot Out

There's a lot at stake for the companies competing in the Straight 8 Industry Shoot Out this Friday. Organiser Ed Sayers has persuaded some of the best known companies in the world to throw their hats into the ring and each and every one of them will be hoping they have created the winning film.

Straight 8 is a unique challenge. Entrants are sent a single cartridge of Super 8 film which they must use as their canvas. Because the film has to be returned to the organisers before it is developed, the competitors have no idea how well their shoot has gone until it is shown on the big screen. Worse still, there is no editing and no post production... everything must be done in sequence and in camera. The sound is created separately... generating a further opportunity for things to go awry.

There are still tickets available (just £10) for the screening in Cannes which is being held at Cinéma Les Arcades on Friday 23rd June 2017 at 11:00 with all ticket proceeds going to the Fireflies' chosen charity Bloodwise.


CLICK HERE TO READ MORE...

Five Favourite... LGBT Ads

Seeing as it's Pride Month, we've compiled some of our favourite LGBT-themed ads from 2017.

In a world where Facebook features a rainbow 'like' button and Pride filters are available for every social media profile picture, it can feel like LGBT culture has finally hit the mainstream. However, it's still rare for ads to focus on queer characters beyond a brief glimpse as part of a line-up of diversity, and many representations still fall back on tokenism and stereotypes.

So let's celebrate some of the best queer-focused content we've seen this year: films which have gone above and beyond the norm and embraced diverse narratives.


CLICK HERE TO READ MORE...

QUICK SEARCH

Recent Promos

Radiohead
"Man of War"
4 mins 30s
23 Jun 2017
It’s always good to have a few spares nestled away. Radiohead continue plundering their ‘OK Computer’ sessions with the release of ‘Man of War’. One last album B-side is due soon - just don’t expect the band’s Glastonbury sound check to receive the promo treatment. For now, enjoy Colin Read’s day and night pursuit.

San Holo
"Light"
3 mins 56s
23 Jun 2017
Trapped in perma-darkness, these nocturnal animals now itch for some rays. Well, some things are a worth a little sunburn. Gravity-defying feats and discordant cuts add to the promo's supernatural vibe. Meanwhile, Dutch DJ Holo - avoiding a Lucasfilm lawsuit by the skin of his teeth - delivers a serviceable dance anthem.

Stevie Parker
"Prey"
3 mins 57s
22 Jun 2017
Things turn white-hot in this Stevie Parker promo. Friend London’s Bison captures the Bristol singer via thermal camera. Rendered as a white spectre, Parker’s ghostly form contrasts with another figure - an infrared blur running at full-pelt. Bison’s heightened aesthetic marries well with Parker’s brooding tone.

Isaac Gracie
"All in My Mind"
4 mins 25s
20 Jun 2017
Analogue trumps digital as singer-songwriter Isaac Gracie's bittersweet track is given the 16mm treatment. Flitting between the past and the present, Bunny Kinney's evocative promo is awash with hazy compositions and film scratches. Meanwhile, Gracie's fetching paisley shirt only heightens the video's nostalgic atmosphere.

Chase & Status
"This Moment (ft. Blossoms)"
3 mins 35s
20 Jun 2017
This intriguing promo for Chase & Status's collaboration with Blossoms takes an intimate look at the life of a young family of Travellers. Director Joshua Osborne's slowed-down visuals lend the film a dreamy air, intensifying the sense that we're looking at a microcosm slightly outside of time. The sound may be a departure for Chase & Status, but it's an effective soundtrack to scenes of caravan living.

Selena Gomez
"Bad Liar"
3 mins 52s
16 Jun 2017
If you’ve ever wondered whether Selena Gomez could rock a moustache, you’re in luck. The songstress plays multiple roles in this sultry promo, including a self-conscious student, a lecherous faculty member, and a gym teacher channelling Farah Fawcett. Cheating husbands and forbidden crushes are a far cry from Gomez’s Disney days, but the singer is determined to change perceptions.

The Dreamer
"Bonka Time"
3 mins 20s
15 Jun 2017
While The Dreamer's "Bonka Time" is likely to drive listeners, well, bonkers, we fear resistance may be futile. Forget lyrical depth and enjoy Tim James Brown's geek odyssey instead. Mum may tuck the protagonist in each night, but once the lights go out, it's - you guessed it - "bonka time". With all the charisma of Will from 'The Inbetweeners', he embarks on an international rave... complete with PJs and cuddly goat.

Everything Everything
"Can't Do"
3 mins 35s
15 Jun 2017
This cryptic promo for Everything Everything's 'Can't Do' has a creepy vibe which is only heightened by its underground location. Dancers jerk their bodies convulsively, wearing masks of the band members' faces which serve to intensify the uncanny feel of the film.

The Weeknd
"Secrets"
3 mins 29s
14 Jun 2017
The Weeknd is always watching, according to this eerie promo from Colonel Blimp’s Pedro Martín-Calero. Mr Weeknd a.k.a. Abel Tesfaye is a ghostly presence as he follows his paramour from floor to floor. We’ve seen Calero blend precise visuals with horror sensibilities before, and here he uses this MO to great effect.

XY&O
"One More Night (Lemonade)"
3 mins 01s
13 Jun 2017
Lustful and guitar-driven, haze-poppers XY&O's summer anthem receives a carnal promo from director Alexander Darby. As frontman Skip Curtis lays bare his infatuation, the protagonist wipes away her outer layer to reveal an inked torso. Bold lighting and a compelling central performance make this an evocative libation.

Meadowlark
"Postcards"
3 mins 33s
13 Jun 2017
Folksy trio Meadowlark revisit the past in this sombre promo for 'Postcards'. Filmed by the band's own Daniel Broadley, anonymous fans 'converse' with lost friends, family, and lovers through written messages. Touching on everything from suicide to fleeting romances, these candid sentiments complement Kate McGill's soft vocals.

Little Mix
"Power (ft. Stormzy)"
4 mins 06s
13 Jun 2017
This colourful promo for Little Mix's latest single is all about girl power. Featuring a cameo from drag queen girl group AAA Girls and a positively joyful appearance from grime sensation Stormzy, the film offers a celebration of different kinds of female beauty and strength. Each member of the group is shown in her own scenario until they come together for a celebratory strut - great fun.

Gorillaz
"Sleeping Powder"
3 mins 04s
9 Jun 2017
Those who found Gorillaz’s latest LP a touch gloomy will enjoy this ‘Humanz’ offcut. Viewers au fait with US anti-drug announcements will recognise the opening snippet. Something tells us 2D paid little heed to “just say no”. Sure enough, the animated band’s frontman embarks on a chemical odyssey.

Royal Blood
"I Only Lie When I Love You"
2 mins 52s
9 Jun 2017
Pascal Teixeira shoots a minimalist promo for Royal Blood's latest track, 'I Only Lie When I Love You'. Occupying a white void, men in black Mike Kerr and Ben Thatcher need only concern themselves with the music. The monochrome aesthetic and topsy-turvy camerawork ensure our attention never wanders from the track's flirtatious treachery.

Liam Payne
"Strip That Down"
3 mins 41s
6 Jun 2017
Liam Payne gives us his sexy hip-hop side with 'Strip That Down' complete with slick promo by Emil Nava. There's a lot of smouldering eye contact, slantily-clad women, gold bomber jackets, and some additional bling courtesy of Migos rapper Quavo. By the way - does anyone else think Liam looks like a young Bob Mortimer?

Radiohead
"I Promise"
4 mins 02s
6 Jun 2017
2017 suddenly feels more like 1997 as Radiohead return to ‘OK Computer’. One of three deep cuts from the band’s seminal album, ‘I Promise’ receives a stirring promo courtesy of Pulse’s Michal Marczak. As this bus passenger watches the world go by, we realise how detached an observer he is.

Mr Jukes
"Grant Green (ft. Charles Bradley)"
3 mins 27s
2 Jun 2017
Strange Beast’s Anna Ginsburg and Parallel Teeth craft this trippy promo for Mr Jukes a.k.a. Bombay Bicycle Club frontman Jack Steadman. Guest vocalist Charles Bradley brings some vintage soul to the party - one which may require a lie-down afterwards. Try asking for a short back and sides in this psychedelic salon.

Arcade Fire
"Everything Now"
5 mins 51s
2 Jun 2017
It’s the end of the world as we know it, but Arcade Fire still manage to raise spirits with their latest track. An ABBA-inspired piano riff offsets the Canadian band’s wistful worldview - one vividly conveyed by The Sacred Egg. In a 24/7 world, something has to give; the promo’s Rust Belt aesthetic shows the ultimate cost.

Amber Mark
"Monsoon"
4 mins 46s
1 Jun 2017
Amber Mark’s latest track ‘Monsoon’ comes from Rajasthan with love. Dedicated to Mark’s late mother, “monsoon" becomes a cathartic refrain as Mark wanders the city streets once explored by her mother. Director Joe Alexander delivers a colourful and evocative promo, one which complements the track’s bittersweet mood.

Elton John
"Rocket Man"
4 mins 42s
26 May 2017
Elton John’s ‘Rocket Man’ enjoys new relevance thanks to this expressive promo. The song’s Mars-bound astronaut is reimagined as a refugee seeking a better life for his family. For now, it’s a journey he must endure alone. The concept lends fresh emotional weight to the lyrics, while Stephen McNally’s animation blends peril and wonder. Topical and heartfelt, this is an artful flight into the unknown.


"Nights With You"
3 mins 18s
26 May 2017
One wouldn’t normally associate Danish electropop with Communist landmarks, but MØ thinks there’s crossover appeal. The singer and her entourage commandeer Bulgaria’s Buzludzha monument before director Bouha Kazmi gives things a strobe makeover. Fans of summery pop and architectural historians alike will leave satisfied.

Jonwayne
"L.F.T.F.U."
2 mins 53s
26 May 2017
This wordy promo for Jonwayne’s ‘Live from the Fuck You’ gives us an amusing insight into how the American rapper deals with fans. Well, boyfriends of fans. Unfamiliar with Jonwayne’s work - and just as sceptical about his appearance - one bloke requests a quick birthday rap. So much for a night off, eh?

Elton John
"Bennie and the Jets"
5 mins 48s
26 May 2017
This classy music video for Elton John's 'Bennie and the Jets' by Jack Whitely and Laura Brownhill combines choreography and camp to create a unique black and white promo. The action takes the form of a futuristic, extraterrestrial version of Britain's Got Talent, with performers strutting their stuff to Elton John's classic track.

SHY FX
"We Just Don't Care (ft Shingai)"
3 mins 17s
24 May 2017
SHY FX's new release is impossibly infectious; combining jungle with a 90s girl band vibe thanks to Shingai's velvety tones. And what a promo Craig Moore has put together for it. This isn't your average dance-themed clip: this delivers dizzying break dance spins and one-handed, er, handstands. The energy, skill and post-apocalyptic style make this one to watch again and again.

Elton John
"Tiny Dancer"
6 mins 45s
24 May 2017
Over four decades after its release, Elton John’s ‘Tiny Dancer’ receives its first official music video. No, that John Lewis ad doesn’t count. Instead, Sir Elton invited filmmakers to pitch their own promos. The winner? Somesuch’s Max Weiland. The result is a languid and compelling snapshot of Los Angeles.

Recent Promos

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.