David Reviews

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Latest Work
    • What is a man?Prostate Cancer UK celebrate masculinity in all its forms in this touching commercial from BBH and director Nicolas Jack Davies.
    • 76 Ltd sign Olivier Venturini.Beauty director and amateur pastry chef Olivier Venturini has given 76 Ltd plenty to smile about as he joins their bespoke roster for representation.
    • Love will tear us apart.This rousing film for Lacoste is in keeping with the brand's tendency to celebrate love and all its complications.
    • CraftWorks at BAFTA 195 on June 10th.We're doing another CraftWorks at BAFTA and it's going to be extremely good.
    • Ad Break - Gogglebox 17th MayIn the first of a new series, DAVID takes a look at an entire ad break to comment on some TVCs in context.
    • The Fridman Sisters arrive at You Are HereYou Are Here have signed Brazilian directing duo The Fridman Sisters for representation.
    • Horrifying Point of ViewThis wonderful mini-horror flick from Italian remedy brand Dr Giorgini explores the power of cutting edge technology.
    • Happily Ever AfterThis poignant film from Anthony Nolan draws attention to the vital importance of the charity's work with stem cell donors.
    • We're coming out.Boots throw shade at potentail body-shamers with their annual summer effort.
    • Diego Nuñez Irigoyen signs for Knucklehead.Acclaimed comedy director Diego Nuñez Irigoyen has joined the roster at Knucklehead.
    • Like Nobody's WatchingFast fashion label Zalando encourage customers to dress purely for their own pleasure in this kooky outing.
    • Wander Down UnderAnyone who struggles with navigation will find this amusing Aussie ad from Kit Kat all too relatable.
    • Killer instincts.This Amazon Prime ad shows how just one episode of Prime exclusive ‘Hanna' can turn even the meekest individual into a force to be reckoned with.
    • Without a paddle.The McDonald's Great Taste of America campaign arrives in Mississippi.
    • Lauren Pringle rocks up at Familia.Well-travelled director Lauren Pringle is pleased to join Familia's equally worldly roster for representation.
    • All Roads Lead to HomeInter-generational wanderlust drives this freewheeling tale for Marshall amps.

SISTERHOOD

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Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Ad Break - Gogglebox 17th May

The first commercial break in Friday night's broadcast of Gogglebox on Channel 4 is bit of teacher's pet in the world of advertising. DAVID doesn't know what it is about its 2.5 million viewers that's so appealing but it's regularly used to launch new campaigns and has - on several occasions - provided the first TV sighting of the John Lewis Christmas extravaganza. So, it's not exactly a typical ad break. But it feels like the right one to choose for the first in a new feature at DAVID where we take a look at commercials in their natural habitat.


CLICK HERE TO READ MORE...

The Fridman Sisters arrive at You Are Here

You Are Here have signed Brazilian directing duo The Fridman Sisters for representation.

Born into a cultured family, Lina and Maira Fridman credit childhoods spent in and around their mother's art studio and father's darkroom with sparking their love for weird and wonderful imagery.


CLICK HERE TO READ MORE...

Dr Giorgini
"First-Person Horror"
2 mins
17 May 2019

This wonderful mini-horror flick from Italian remedy brand Dr Giorgini explores the power of cutting edge technology to give small-screen scares a whole new heft. Directed by Igor Borghi, the film unfolds through a first-person perspective as a spot of lakeside camping is interrupted by something menacing in the nearby woods.

Familiar horror tropes are rendered with relish here, from a screaming female companion to a mysteriously abandoned caravan - conveniently placed for sheltering from the pursuing beast. It's an accomplished take on the genre, which is only enhanced by the final revelation that things are somewhat safer than we expect.


Anthony Nolan
"Without You"
90s
17 May 2019

This poignant film from Anthony Nolan draws attention to the vital importance of the charity's work with stem cell donors. A woman finds herself trapped in stasis - always the bridesmaid, never the bride - as she waits for The One to come along. However, wedding bells are the last thing on her mind.

The story plays out delicately here, with lovely performances coaxed by director Jamie Rafn which clue us in to the fact this isn't a match made on Tinder. In keeping the narrative widely relatable until the reveal, the film becomes a powerful reminder that needing a donor could, unfortunately, happen to anyone.

Emotional without feeling manipulative, this ad deftly tugs on the heartstrings and leaves the audience uplifted - buoyed with the knowledge that they can help foster other such happy endings by supporting the advertised charity.


Boots
"To The Beach"
60s
16 May 2019

Boots still haven't forgotten Protein World's controversial 2015 campaign that asked punters if they were "beach-body ready", and they're determined to show attitudes have changed (or are changing, at least) with their annual summer effort.

The ad depicts two women who are unimpressed by an airport ad starring a bikini-clad model. Rather than wheel their suitcases back home, the duo decide to jet off and celebrate their respective body shapes instead… and, er, sing a loose cover of Diana Ross's ‘I'm Coming Out' into the bargain.

Needless to say, this updated version won't be everyone's bottle of sun cream. The ad's vibe is appropriately carefree and sunny, however, and there is a naff pleasure to a rallying call like "throw off the big sarong".


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Five Star Work
(1-25 of 25)

Prostate Cancer UK
"We Are With You"
60s
20 May 2019
Prostate Cancer UK celebrate masculinity in all its forms in this touching commercial from BBH and director Nicolas Jack Davies. Far from upholding traditional macho ideals, the charity follow the example of brands like Gillette and opt to take a more nuanced look at what masculinity really means in 2019.

Lacoste
"Crocodile Inside"
1 min 37s
19 May 2019
When was the last time a commercial had a soundtrack by Edith Piaf and a stunt inspired by Buster Keaton? Never, that's when. This rousing film for Lacoste is in keeping with the brand's fondness for celebrating love and all its complications. A couple stand on the brink of oblivion as their relationship unravels but as finality looms they see sense and realise they belong together after all.

Dr Giorgini
"First-Person Horror"
2 mins
17 May 2019
This wonderful mini-horror flick from Italian remedy brand Dr Giorgini explores the power of cutting edge technology to give small-screen scares a whole new heft. Directed by Igor Borghi, the film unfolds through a first-person perspective as a spot of lakeside camping is interrupted by something menacing in the nearby woods.

Zalando
"Freestylin'"
90s
16 May 2019
Fast fashion label Zalando encourage customers to dress purely for their own pleasure in this kooky outing. A pair of stylish individuals - or fashion victims, depending on your taste - kick-start a beach holiday with a difference, as they decide to turn the nearby beach resort into their dancefloor... and take the old adage 'dance like nobody's watching' literally.

Kit Kat
"GPS"
60s
16 May 2019
Anyone who remembers the days of windscreen-mounted, satellite-losing, buggy GPS units will find this amusing Aussie ad from Kit Kat all too relatable. A pair of rugged frontiersmen get thoroughly lost while transporting a convict to jail, though not for lack of trying to find their way. Director Dave Wood ably brings this dusty comedy of errors to life.

Amazon Prime
"Last Cupcake"
60s
16 May 2019
One of four well-crafted Amazon Prime films from Droga5 and director Steve Rogers, this instalment shows how just one episode of Prime exclusive ‘Hanna' can turn even the meekest individual into a force to be reckoned with… especially when there's a cupcake up for grabs. Anyone who dreams of channeling their telly addiction into everyday life will relate to this.

Guinness
"Golden Moments"
30s
13 May 2019
Guinness's African arm maintains their reputation for style and panache with this vibrant film. Directed by Steve Cope, the ad celebrates what it deems to be 'golden moments': unique snatches of time in which everything comes together perfectly - people, style, and, of course, beer. Buoyant and colourful, it's a worthy addition to the Guinness pantheon.

Amazon Prime
"Table Football"
60s
15 May 2019
A bloke summons his inner Pep Guardiola in Amazon Prime's latest ode to compulsive viewing, which - depending on your football allegiance - will either have you reaching for the remote or shouting "Olé!" at the top of your voice. Regardless of club loyalties, it's an affectionate riff on the Manchester City manager's famously OTT hand gestures and team instructions.

Samsonite
"Born To Go"
72s
13 May 2019
Luggage stalwarts Samsonite target a younger breed of traveller in this restless commercial, courtesy of director Ben Strebel. Working from a script that must've had the word "millenials" underlined several times in the margin, Strebel presents a vivid, bracing take on international travel. What's on screen will please the brand no end.

Warburtons
"Robert De Niro"
2 mins
14 May 2019
Jonathan Warburton must be the best connected baker in the world. Peter Kay, Sylvester Stallone, and the entire cast of The Muppets have all graced his office in recent years; now it's the turn of Robert De Niro to break bread with Mr Warburton, so to speak. De Niro plays his tough guy act to the hilt as he and his fellow goombahs (and, erm, a bus driver called Dean) plot to conquer the UK bagel market.

Hollyoaks
"Table for 45"
60s
14 May 2019
Fictional pubs seem to be immune from the hardship facing UK boozers at the moment, and The Dog in the Pond - the pub at the heart of Channel 4 soap Hollyoaks - is one good example. This characterful promo captures all the thrills and spills of a day down the village local, as the sizeable cast celebrate, commiserate, and occasionally get themselves barred across sixty packed seconds.

Amazon Prime
"Conference"
60s
13 May 2019
The next phase of Amazon Prime's 'great shows stay with you' campaign is underway - and it's every bit as impressive as the debut work. Once again, each spot focuses on a central character whose behaviour is altered by a TV series they love. But this time, the only thing we hear - apart from the critical moment in the episode they watched the night before - is an elegiac music bed.

Tena
"I Will Be Me"
30s
13 May 2019
In this commercial featuring a young mum reflecting on the changes in her body since giving birth, AMV have once again provided a dose of refreshing honesty in a sector which spent decades in denial. She was prepared for some aspects of childbirth's impact than others, and it sounds as though the visit from the incontinence fairy was a complete surprise.

Sleeman
"I Feel Crafty"
30s
13 May 2019
Never doubt a beer drinker's ingenuity, says this fun piece of work for Canadian brewers Sleeman. Scored by a resourceful spin on West Side Story's ‘I Feel Pretty', the ad depicts various means of reusing empty beer cans, achieving optimum drinking temperature, and even skipping that pesky walk to the fridge.

Sudocrem
"Pandas"
30s
12 May 2019
Rare is the ad for antiseptic cream that captures DAVID's imagination, but that's precisely what Sudocrem have done with this beguiling 30" commercial. And all it took was three computer-generated pandas practising tai chi by a koi pond. What follows is a neat segueway to more homely surroundings.

Sainsbury's
"150th Anniversary Cake"
60s
12 May 2019
Although the voiceover artist is a tad earnest as she tries to negotiate some awkward scansion, the zoetrope at the centre of this commercial celebrating Sainsbury's 150th anniversary is a spectacular set-piece and marks this out as an impressive piece of work. It crams in a fair bit of backstory as it reveals that the retail giant was founded by John James and Mary Ann Sainsbury in 1869, before walking us through various pivotal moments from its history, some of which have already been cited by other TV commercials over the years.

DHL
"The Tour Before The Tour"
60s
10 May 2019
To celebrate their sponsorship of Bryan Adams's upcoming 'Shine a Light' world tour, DHL have decided to show customers exactly what goes into getting everything to the right place at the right time - in this case, a custom guitar. Director Scott Lyon forensically documents the instrument's journey from Nashville to London.

Just-Eat
"Did Somebody Say Just Eat?"
60s
9 May 2019
Just Eat continue their foray into the world of music with this peppy commercial. Director Tom Kuntz deftly handles a wide range of scenarios here, as a couple flipping through TV channels takes on a life of its own. From chirpy infomercials to black-and-white melodramas, nearly every genre under the sun slots into this skilfully crafted montage.

Spark
"Wedding Speech"
2 mins
8 May 2019
Telecom company Spark tug firmly on New Zealanders' heartstrings with this touching film. Urging viewers not to leave anything unsaid with their nearest and dearest, it follows one woman's tumultuous route to the altar - both with and without one of the most important people in her life. Turmoil and joy are nicely juxtaposed throughout by director Christopher Riggert.

Apple iPhone
"Don't Mess with Mother"
60s
7 May 2019
This emphatic ode to the animal kingdom couldn't be more timely. Just as the United Nations declare a biodiversity emergency, Apple's 60" rabble-rouser gives audiences a close-up view of some of the world's favourite species. Unlike more gentile nature documentaries, however, this boasts more bite in the audio department courtesy of Megadeth's ‘Last Rites'.

Halo Top
"Love"
30s
3 May 2019
A cute couple of kids get a lesson in love in this crushingly funny spot for Halo Top. As they wait expectantly at the van, the jaded vendor points out - before they even ask for anything - that "cute doesn't get you ice cream." He then goes on to explain what does... and the bewildered incomprehension on their faces is a picture.

Spotify
"Singalong"
30s
3 May 2019
Spotify has a new campaign out, directed by Hungry Man's David Kerr. The central message is that whatever your mood or whatever you need to psyche yourself up for, Spotify has the perfect playlist. Of the three ads, this is the most obviously neat as the end comes at a very timely moment. It's a terrific performance from the dude in the car, and the choice of song is inspired.

Amazon Prime
"Dress"
45s
1 May 2019
Droga5 is at the top of its game with the work it's producing for Amazon Prime. In this particular spot, a woman lying on a sofa is buying sports socks - the extent to which she is willing to indulge her self-delusions - when she spots a golden dress. Suddenly her imaginary (and best) self is modelling it for her. It's an acting masterclass, plus it's all in service of the brand.

Amazon Prime
"Chair"
40s
1 May 2019
One of four new spots for Amazon Prime, this features a diffident new mother who espies a stylish chair online and imagines how it would change the impression people have of her. What follows is a wonderfully OTT performance - imagine Flashdance remade with the CEO of a blue chip company instead of a welder - before she's brought back down to earth.

Amazon Prime
"Jacket"
45s
1 May 2019
Amazon Prime take sales seduction to its logical conclusion in another excellent outing from their latest campaign. Droga5 have hit it out of the park throughout the campaign, with strong performances bolstering the proposition throughout, and this highly sensual jacket purchase is no exception. K-Ci & JoJo's smooth RnB track 'All My Life' accompanies the action, adding an extra layer of humour.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.