David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • HANZOHANZO joins The VisionariesThe Visionaries have added multi-talented director HANZOHANZO to their roster of freelance talent.
    • Home for the holidays.This heartwarming commercial for BNZ resets expectations about what truly matters over the festive period.
    • Street-level stories.Hardly any TV series' plans for 2020 have made it through the pandemic unscathed, and one of Britain's most iconic soaps is no exception.
    • Sarah Gavron goes Independent.Sarah Gavron - the director behind 'Brick Lane', 'Suffragette', and 'Village at the End of the World' - has joined Independent’s crack team of filmmakers.
    • Arts & Sciences open London officeUS production company have shrewdly asked James Bland to run their newly opened London operation.
    • Helping hands.This typically classy outing for Klarna draws attention to the brand's new app.
    • Last dram standing.This lively Glenlivet commercial features a master of the art of balancing a drink.
    • Lou Jasmine joins Kode.East London-born director and photographer Lou Jasmine has joined Kode for commercial representation.
    • Progress welcome Sam Washington.Writer and director Sam Washington is the latest addition to The Progress Film Company's roster of talent.
    • Keep your eyes open.Driverless technology may soon provide "universal autonomy", but NRMA Insurance would prefer customers to keep their wits about them for now.
    • Sticker Studios partner with Lemonade Reps.Hoxton-based Sticker Studios are the latest to join the enterprising roster at Lemonade Reps.
    • Dreaming to you.Those feeling the loss of a big Christmas get-together this year may find their perspective shifted by this touching animated ad for Great Ormond Street Hospital.
    • Fern Berresford signs with Rattling StickRattling Stick have signed award-winning director and photographer Fern Berresford to their roster for UK representation.
    • People are strange.Childline assure children that when it comes to fitting in, there's no such thing as normal.
    • Strength in numbers at The Quarry.London-based editing house The Quarry have added six new faces to their crack roster.
    • Hello, pickle.This beautifully observed commercial for Branston Pickle depicts a woman who’s recently moved out of the family home.
    • Kick, throw, punch, whatever.Director Henry Scholfield and agency MOX London deliver a cheeky, pacy ode to finding one's ideal sport.
    • Make Christmas great again.The Norwegian postal service depict a Santa with a unique take on Christmas giving in this amusing festive ad.

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Arts & Sciences open London office

The renowned US production company Arts & Sciences recently opened a London wing of their enterprise, and underlined the seriousness of their intent by inviting James Bland to run it.

The prospect of the Arts & Sciences roster being available to UK agencies under the shrewd stewardship of one of the advertising industry's most capable executive producers provides a much-needed boost as we near the end of this most challenging of years.


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Klarna
"Smooth Shopping"
45s
2 December 2020

With online orders set to spike before Christmas, this typically classy outing for e-payment firm Klarna draws attention to the brand's new app. Shopping becomes effortless with some seemingly spectral assistance, as disembodied hands tackle the manual labour of acquiring purchases, delivering rewards, and reducing prices at will.

Chic production design gives the campaign a slightly otherworldly feel, as consumers appear to inhabit a richly-coloured, sci-fi-esque shopping paradise. Whether they're making fashion-forward choices or perusing inflatable cacti, it's an aesthetically pleasing way to present users having their every need and whim attended to.


The Glenlivet
"Against the Tide"
60s
1 December 2020

Few drinkers have endured that tricky walk back from a crowded bar with drink(s) in hand lately. This lively Glenlivet commercial features a master of the art, as director Tom Noakes pits him against a conveyer belt-stroke-existential obstacle course. Welcome to the surprisingly exhausting world of whisky appreciation, eh?

It’s a well-made gauntlet that takes the protagonist from nineteenth-century Scotland to the present day, avoiding hurdles like complacency and the status quo (the concept, not the band) along the way. Traditionalists may balk at the idea of a single malt whisky cocktail, but the hallowed brand clearly have faith in the direction they're going.


Lou Jasmine joins Kode.

East London-born director and photographer Lou Jasmine has joined Kode for commercial representation.

The former television producer has grafted her entire career, pitching, shooting, and editing non-stop. Thanks to a string of well-received commercials and photography projects, she arrives at Kode in good form.


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Progress welcome Sam Washington.

Writer and director Sam Washington is the latest addition to The Progress Film Company's roster of talent.

Having worked in the industry since the tender age of 16, Washington has a wealth of experience under his belt. He's become particularly known for his comedy work, which plays to his aptitude for performance-led storytelling.


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Five Star Work
(1-25 of 25)

The Glenlivet
"Against the Tide"
60s
1 Dec 2020
Few drinkers have endured that tricky walk back from a crowded bar with drink(s) in hand lately. This lively Glenlivet commercial features a master of the art, as director Tom Noakes pits him against a conveyer belt-stroke-existential obstacle course. Welcome to the surprisingly exhausting world of whisky appreciation, eh?

NRMA
"Sleeper"
60s
1 Dec 2020
Driverless technology may soon provide "universal autonomy", but insurance firms like NRMA would prefer customers to keep their wits about them for now. Rather than inflict another graphic car crash on desensitized viewers, the brand and director Juan Cabral present a dreamlike twist on the road safety formula.

Childline
"Nobody is Normal"
80s
26 Nov 2020
While there's been plenty of talk about a social 'new normal' over the past year, Childline assure children that when it comes to fitting in, there's no such thing as normal. It's a weighty concept which is whimsically realised here by director Catherine Prowse, who uses tactile stop-motion animation to show that under the surface we're all equally odd.

Branston
"Hit of Home"
60s
27 Nov 2020
This beautifully observed commercial for Branston Pickle depicts a woman who’s recently moved out of the family home. She has a new flat, a new job, and—most importantly—a new voicemail from mum and dad. However, it's the audience that hears it first, with a lovely blend of encouragement and incidental details.

Sportsdirect.com
"Sport Starts Here"
60s
26 Nov 2020
When DAVID heard that Sports Direct were releasing a Christmas ad, he imagined Mike Ashley in an ill-fitting Santa costume on the streets of Newcastle. Fortunately, director Henry Scholfield and agency MOX London spare viewers a nightmare before Christmas and instead deliver a pacy, stylish ode to finding one's ideal sport.

Short Films
"Keep Calling"
8 mins 57s
26 Nov 2020
This timely documentary from director Liam Saint-Pierre focuses on Michael Chilokoa - a volunteer who offers a lifeline to lonely and vulnerable people. One client, Lillian Chuntz, proves a tough nut to crack…until she reveals a passion for singing that goes back to the Second World War. Soon enough, Lillian demands her own performance from Michael.

Allbirds
"Tread Lighter"
40s
25 Nov 2020
This crafty piece of work aims to prove how light Allbirds trainers are through advanced scientific techniques—namely, combining balloons, string, and some leaf blowers. Who needs the Massachusetts Institute of Technology, eh? Clean, playful, and focused, this is a cut above other half-hearted Christmas sales plugs.

Toyota
"Unbreakable Bond"
90s
25 Nov 2020
Toyota neatly handle hanging out at a safe physical distance without ever mentioning the word 'pandemic' in this amusing Kiwi ad. Bound partly by their shared love of powerful trucks and rugged terrain, a diverse collection of mates happen upon each other by the roadside and decide to stop for what turns into quite the extended chat.

Beats by Dre
"You Love Me"
2 mins
23 Nov 2020
2020 has thrown many of society's ugliest aspects into stark relief, and perhaps none so forcefully as the insidious presence of racism. With Houston rapper Tobe Nwigwe's narration establishing a sense of defiant gravitas from the jump, this arresting film from Beats by Dre interrogates American society's love-hate relationship with Black culture: co-opted for cool points or derided as unsophisticated by turns.

Acura
"Break the Silence"
1 min 56s
20 Nov 2020
Nods to Harold Lloyd, John Ford, and Buster Keaton abound in this entertaining commercial for Acura. Tightly shot by director Mark Jenkinson, the ad brings a TLX saloon into the silent film era for some anachronistic thrills. Once the protagonist is behind the wheel, he gives bemused police officers and Western villains a thunderous glimpse into the future.

Short Films
"The World's Strongest Brothers"
8 mins 08s
18 Nov 2020
According to Invergordon resident Luke Stoltman, he and his brother Tom are “just a couple of dafties from the Highlands”. They are also two of the world’s strongest men, so the pair can afford a little self-deprecation. Such affable moments are peppered throughout this documentary from director Pete Banks, who joins the brothers as they eat, train, and recover in their hometown.

Lidl
"A Christmas You Can Believe In"
60s
17 Nov 2020
After such a tumultuous year, one could forgive no-frills supermarket Lidl for injecting schmaltz into their Christmas campaign. Instead, this 60" animation skewers the brand’s rivals, both figuratively and literally. Meigan Brown & Tobias Owen’s cheeky, lyrical script prioritises purse strings over heart strings, with anthropomorphic robins and carrots given short shrift by the cast.

Hyundai
"I'm In Charge"
90s
18 Nov 2020
The success of a commercial like this becomes entirely reliant on the visual dimension and, in lesser hands, it could easily fade into the background as is often the way with advertising which adopts this tone. But, thankfully, director Amber Grace Johnson has elevated this film with a stunning cascade of beautiful imagery.

O2
"Darcy & Bubl"
60s
16 Nov 2020
O2 have joined the long list of brands choosing to advertise themselves at Christmas time with a significant hero film. The recently introduced Bubl would be the star of the show if he wasn't being upstaged by ten-year-old ice skater Darcy Murdoch. The human and VFX robot combine charmingly to dance on the ice and – in the process – remind the watching audience of the phone network's ability to provide us with entertainment whereever we are.

Tesco
"No Naughty List"
60s
16 Nov 2020
According to this irreverent Tesco ad, Santa has ditched the naughty list for 2020, which is good news for the likes of Dominic Cummings, Margaret Ferrier, and Donald Trump. Of course, Blue Supermarket have more innocuous misdeeds in mind. These include bad lockdown haircuts, hoarding toilet paper, and not donating to Captain Tom Moore’s charity walk.

Plenty
"Merry Xmess"
1 min 36s
15 Nov 2020
Those who equate Christmas to crime scene clean-up will enjoy this 90” ad from kitchen roll brand Plenty, who honour viewers forced to get their hands dirty on the big day. There’s no hint of a pandemic in director Steve Rogers’s film - just a fun compendium of spills, splats, and splashes accompanied by Nazereth's cover of 'Love Hurts'.

McDonald's
"Inner Child"
90s
15 Nov 2020
Last year, McDonald’s showed how Christmas can thaw even the most cynical teenage girl. Here, they return to that theme with a teenage boy and a single mum who won’t take "bah humbug" for an answer. The Pixar-like twist is that the teen's inner child is pumped for everything festive, including snowball fights, tree decorations, and novelty antlers.

Klarna
"Clothes Love All"
45s
12 Nov 2020
Does clothing have a prescribed gender, age, or ethnicity? Absolutely not, says this beautifully stylish ad from Klarna, who encourage audiences to buy now and pay later when it comes to expanding their wardrobe - however eccentric their choices may be. Colour, texture, and fabric are less important than how an outfit makes you feel, after all.

NHS
"Then, Now, Always"
2 mins
13 Nov 2020
MullenLowe’s latest NHS recruitment film arrives as a potential vaccine offers hope to millions of viewers. The only way to ensure it reaches people’s veins is strong staff levels, and this two-minute effort powerfully demonstrates what strength in numbers can achieve. Such a decisive tone is welcome after a year of mixed messages and eyebrow-raising government slogans.

John Lewis & Waitrose
"Give a Little Love"
2 mins
13 Nov 2020
adam&eveDDB famously don't rest on their laurels when it comes to the highest profile piece of advertising of the year... almost as soon as the John Lewis Christmas ad is broadcast, they're working on the next one. But this time last year, they could hardly have begun to consider the circumstances in which the 2020 instalment would land.

Myer
"Bigger Than Christmas"
1 min 40s
12 Nov 2020
Australian department store Myer prepare for what they refuse to accept as a gloomy Christmas with this entertaining festive ad. Although previous years have featured camping trips with Santa and animated elves, 2020 demands a different approach. A year without celebration, the brand claims, should at least end on a party.

Nike
"Victory Swim"
90s
11 Nov 2020
Modest swimwear takes centre stage in this instalment of Nike's campaign for inclusivity in sport. Framed by a mother teaching her daughter to swim, the kinetic film demonstrates how breaking down barriers which keep women out of the water has benefits for everyone - whether on a personal, familial, or competitive level.

Experian
"Boost"
40s
11 Nov 2020
This Experian commercial delivers bracing visuals and a great punchline, as the credit reference agency unveil their new Boost function. Channeling the likes of ‘2001: A Space Odyssey’ and ‘First Man’, director Camila Zapiola ostensibly sends a bloke into the wild blue yonder… but the reality is more, erm, filling than thrilling.

Burberry
"Festive"
1 min 47s
10 Nov 2020
Burberry inject some much-appreciated joy into their festive outing for 2020. The tightly choreographed film sees a group of friends turn a trip to the local takeaway into performance art, all while hailstones the size of bricks utterly fail to knock them off-stride. The fantastical weather is wisely wielded by directing collective Megaforce, who create a dreamy yet grounded vibe.

Coca Cola
"The Letter"
2 mins 30s
10 Nov 2020
An offshore engineer gives Postman Pat a run for his money Coca-Cola’s two-and-a-half minute Christmas film. Directed by Taika Waititi, the ad stars a man hell-bent on delivering his daughter's letter to Santa by hand. Cue a pacy, globetrotting, presumably frostbitten tale, as the bloke powers toward the North Pole by any means necessary.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.