David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Shoots of recovery.This Sky Bet ad has a floral flavour to it, as fans, pundits, and players alike are accompanied by Premier League-hued flowers.
    • Meet the Fresh Film Four.Directors Fredgy Noël, Dennis Leupold, Good Boy Wolf, and Patricia Gloum have joined Fresh Film for commercial representation.
    • Back to reality.Sports Direct take on the back to school crowd with this pacy communication.
    • Dream big.Despite controversy about streaming access on this side of the pond, US broadband providers Comcast reckon that the Olympic Games can be universally inspirational.
    • Cat about town.Val Doonican's 'Walk Tall' provides a fitting soundtrack to this quirky ad for Vanquis.
    • FAMILIA first for Sheena Brobbey.Multidisciplinary artist Sheena Brobbey has joined FAMILIA for UK, US, and Dutch representation.
    • Dark Energy welcome Lauren Midwinter.Dark Energy have brought filmmaker Lauren Midwinter to their roster of directors.
    • Capital gains.Following the launch of a Phoebe Waller-Bridge/Fleabag edition, Edinburgh Gin deliver a more traditional pour in this 20" ad.
    • A world of pure imaginationDanny Devito and Awkwafina star in this comprehensive short film for Discord.
    • Plastic preach.What do a fish and a plastic bag have in common? According to this intriguing commercial for HP, their final destination in life.

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Vanquis
"Walk Tall"
30s
29 July 2021

Val Doonican's 'Walk Tall' provides a fitting soundtrack to this quirky ad for Vanquis. The card provider use a confident CG cat to embody their customers here, as it struts proudly through a market on its hind legs. Director Henry Littlechild has done a nice job of balancing absurdity and attitude, with a slow-motion cucumber attack a particularly amusing highlight.

Self-assured felines are a familiar sight in adland, of course. Even if O2 beat Vanquis to the punch with their 'Be More Dog' campaign, there's enough wit and visual polish for the ad to stand on its own hind legs. Somehow even cats know that contactless payments are de rigueur in 2021.


FAMILIA first for Sheena Brobbey.

Multidisciplinary artist Sheena Brobbey has joined FAMILIA for UK, US, and Dutch representation.

Stints in graphic design and art direction ultimately led Brobbey to filmmaking, where her consummate style was allowed to flourish like never before. It's also let her explore meaty topics like racial bias in healthcare and the resilience of West London's Caribbean communities.


CLICK HERE TO READ MORE...

Dark Energy welcome Lauren Midwinter.

Dark Energy have brought filmmaker Lauren Midwinter to their roster of directors.

Hailing from the Midlands, the up-and-coming talent works as both a director and creative director as the project demands. She has already shot campaigns for prominent brands all over the world, and her work has been screened at international festivals and on major online platforms.


CLICK HERE TO READ MORE...

Edinburgh Gin
"Natural Wonder"
20s
29 July 2021

Following the launch of a Phoebe Waller-Bridge/Fleabag edition, Edinburgh Gin deliver a more traditional pour in this 20" ad. The brand's Classic version takes centre stage here, supported by a cast of lavender, pine buds, mulberries, and other ingredients. Of course, the sound of a decent gin and tonic is just as important.

Enticing audio emphasises quality and freshness, as ice cubes, mixer, and spirit hit the glass. Competition for gin drinkers' attention is fiercer than ever, so it pays to make your tipple look and sound as seductive as possible. Thanks to director Michael J Ferns, the brand make a strong, botanical case.


Discord
"Discord: The Movie"
5 mins 51s
29 July 2021

Danny DeVito and Awkwafina star in this comprehensive short film for Discord. The chat platform explore what makes their self-contained social servers unique throughout the film's almost six-minute run, as DeVito is led through winding digital corridors of content.

Director Finn Keenan makes the most of the wealth of diverse interests available here, rocketing from influencers to music makers, D'n'D players to video gamers and beyond. A wide range of well-executed styles (hand-drawn animation, CG, puppetry, and more) also enrich the film's fantastical offer.

DeVito gives a characteristically game performance throughout, while his own egg-focused fantasy world calls back to one of the enduring memes his role on It's Always Sunny in Philadelphia introduced to pop culture. It cements the film's current, fresh feel - encouraging novice chatters everywhere to give the platform a go.


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On This Day
(1-25 of 25)

Farmfoods
"Pallet"
30s
3 Aug 2013
A customer is so pleased with the prices that she staggers to the checkout with an entire pallet of Coca-Cola. It's a nice conceit and well cast: there's intrigue and comedy value in the way she psyches herself up and grunts her way down the aisle. For a relatively modest ad it's nice to see a real effort has been made, and care taken in the production too.

O2
"Tu Go App"
40s
3 Aug 2013
This strong proposition shows O2 claiming it has an app that enables you to send and receive texts on other devices if you're a customer. To convey this, the campaign's doggy-moggy bounds across laptops and tablets and more to make the app appear, as it were. If you aren't already with the network, this very much makes you want to join.

Samsung Galaxy
"Every Day Is Day One"
2 mins 19s
3 Aug 2014
The gadgets take a back seat in this lovely film for Samsung. To a laid-back version of the already gentle David Bowie song Absolute Beginners, a collection of people bound by a connection to surfing prepare for the ocean. There are glimpses of the devices that have turned Samsung into Apple's key rival but they are more or less incidental as the film focuses on the human element instead.

L'Oreal Féria
"Go Louder"
60s
3 Aug 2014
Good grief - a hair product ad that actually packs a whole load of punch. Who'd have thought this of L'Oreal? It's all in the style - for once there's no crappy 'science bit' and no gushy simpering; just Cheryl Cole dancing to a sexy, sassy track to demonstrate that the right colour on your hair turns up the volume on your gorgeousness dial.

Brother
"Circus"
30s
3 Aug 2014
An inspired idea and terrific casting make this ad for Brother one that bears repeated watching. A young man left in charge of the control booth in the big top is a tad nervous, but you can see he's relishing the opportunity to demonstrate his abilities to help make the performance run smoothly. Unfortunately, he needs some labels to help him remember some very essential stuff, without which things unravel with alarming speed.

The X Factor
"Underground Base"
60s
3 Aug 2015
The X Factor hype machine has received an injection of self-awareness judging by this enjoyable look at the behind the scenes preparation for this year's competition. Having been promoted to the main show, presenting duo Caroline Flack and Olly Murs are granted a sneak peek at The X Factor's clandestine HQ. After all this time, we finally see where the magic is manufactured.

confused.com
"Winning Streak"
40s
3 Aug 2016
Brian the Robot has been consigned to the great scrapheap in the sky as James Corden arrives to give confused.com a boost. We're used to seeing Corden driving a car but usually he has the likes of Adele or Michelle Obama alongside. Here, his passenger is a little slow to appreciate the run of green lights that speeds their journey. Perhaps no one told him it's a metaphor for the help provided by confused.com when he's searching for a car insurance deal.

Folgers
"Coach"
90s
10 Aug 2016
Pete Riski demonstrated his ability to squeeze every drop of emotion from a script with a Wrigley's ad which picked up a number of awards as well as finding favour with the public. Now, he's only gone and done it again with a splendid Olympics-themed commercial for Folgers coffee.

Cravendale
"Moonicow"
60s
3 Aug 2017
Cravendale resolve the mysterious teasers they've been releasing on Channel 4 with this excellent ad. Shot mockumentary style in the small rural village of Cravendale, the film addresses claims that the semi-mythical 'Moonicow' is responsible for the freshness of their milk. Moonie gets the full Loch Ness Monster treatment, from merchandise to walking tours and a ringing endorsement from the mayor.

The Great British Bake Off
"Trailer"
60s
3 Aug 2017
How nervous are Channel 4 about the launch of the new series of The Great British Bake-Off? After being cast as the bad guys when they outbid the BBC and ripped this broadcasting institution from the grasp of the team that nurtured it, they will be hoping to attract an audience to justify their investment.

BT Sport
"Being Dele"
90s
3 Aug 2017
Tottenham midfielder Dele Alli may only be 21 years old but he's already demonstrated he has more than enough charisma on the football field to become England's biggest star in a generation... and now he's shown that he's got a fair bit about him off the field too.

Blood Donation
"Six Degrees Of Separation"
60s
3 Aug 2007
This persuasive film uses the idea that each of us is no more than six degrees separated from any other individual to show how giving blood is likely to benefit someone who is closer to you that you might imagine. This shouldn't really affect your decision but it's a compelling strand to the argument.

Tesco
"Spooky"
30s
3 Aug 2008
DAVID has a sneaking suspicion that this script may have been written for hip illusionist Derren Brown. And that it would be more fun if the Croydon-born trickster was making fun of subliminal techniques. That's taking nothing away from Paul Daniels... after all, who wants to kick a man when he's down.

Nestlé Cheerios
"O"
30s
3 Aug 2009
If advertising commentary was provided by football crowds then we reckon they'd be singing: "are you the Vauxhall Corsa puppets in disguise?" in response to this commercial for Nestlé Cheerios. Five strange little creatures enthusiastically cavort with the product.

Clarks
"Back To School"
20s
3 Aug 2009
The school holidays in England may have only just started but that isn't stopping advertisers from looking ahead to the start of the new school term. Here, a mother can barely conceal her delight at getting her three children out of the house.

Original Source
"River Run"
10s
3 Aug 2009
Since some of the ingredients coincide, perhaps it isn't surprising that a shampoo should choose to advertise itself as though it's a sports drink. A man in a canoe assures us that it will invigorate him when he has finished hurtling down a river.

Original Source
"Downhill Run"
10s
3 Aug 2009
Presumably, the aim of this commercial is to reassure men that the advertised product is pretty macho despite the mint and so forth. We know this because the testimony comes from a man aboard a bicycle who is hurtling down a muddy track.

Army Recruitment
"O.P."
30s
3 Aug 2009
Another scenario is painted in a bid to persuade young men that they can lead to a more exciting existence. Sat behind some sandbags, some soldiers monitor some distant vehicles heading in their direction. What should they do?

Sky Broadband
"Red Riding Hood"
1 min 40s
3 Aug 2010
These bumpers continues the fairy tale theme established in the main TV work and uses it to unleash a series of winning gags. Little Red Riding Hood provides the perfect vehicle for a number of broadband related puns and these offer very good value for bumpers.

Tesco
"School Uniforms"
30s
3 Aug 2010
School clothes are such good value at Tesco that Dad decides to buy next year's uniforms as well as those for the coming term. Meanwhile, Mum's taking advantage of something called the Clubcard Voucher Exchange... which sounds complicated.

Subway
"Up In Your Grill"
2 mins 06s
3 Aug 2011
This longer online version of the recent television ad for Subway takes the silly premise so much further. A tourist duels with sandwiches from the advertised retailer standing in for mouth organs. It's harmless fun but who will watch it?

Kleenex
"Lost"
30s
3 Aug 2011
It's unusual to focus on a potential negative when drawing attention to a new variant but if you're going to do it, you might as well do it cutely. A series of people are losing or searching for the new smaller box of Klennex's man-sized tissues.

Sainsbury's
"Back To School"
20s
3 Aug 2011
Orange supermarket makes its pitch for the school uniform market with this nostalgia infused commercial which, rightly, targets mums rather than kids. It's a neatly filmed concoction and may well persuade parents to buy the gear they need from Sainsbury's.

Cadbury Pots of Joy
"Trumpet"
20s
3 Aug 2013
Trumpets herald the pleasure a mum is about to experience when she opens a Pot of Joy. This is a chilled mousse-style dessert which, we have established, has a dodgy name. The camera cuts to a young boy and we realise he is the source of the music. It's an old joke but it does the trick in this context.

Asda George
"Woolly Bully"
30s
3 Aug 2013
Green Supermarket flag up the value and durability of their school uniforms in this sweet ad showing what clothes have to put up with throughout the school year. From science projects to playground rough and tumble, there's a lot going on and this nicely demonstrates the 100 Day Guarantee offered by the store.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.