David Reviews

 It's the work, stupid.

Latest Work
    • Music to the MaxxTK Maxx get musical in their latest campaign, which is dedicated to dispelling myths about the discount store.
    • From A&E to CV.Some achievements cannot be quantified, says this searing ad for Leonard Cheshire.
    • Life Changing MomentsWater Wipes offer an intimate look at the realities of parenting in this charming commercial.
    • Celebrating the power of television.ITV's decision to put their faith in Uncommon is paying dividends and the latest film to result from their relationship is immensely powerful.
    • Keep on moving.Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work.
    • Through a child's eyes.Make-A-Wish's Irish arm have released this charming film, focused on a recipient of their services who wants others to have access to the same once in a lifetime opportunity.
    • MindsEye swoop for Dugan O'Neal.MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".
    • Start as you mean to go on.This grounded and intimate Bank of Ireland film darts between the country's four professional rugby union clubs.
    • The United States of CaraCara Delevingne contains multitudes in this slick VW commercial.
    • Cool running.Spirited set design and copious gelato enliven this AT&T commercial.
    • Voodoo child.This promo for the Newport Beach Film Festival racks up a tidy kill count in its hundred-second runtime.

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Make-A-Wish Ireland
"Lexie"
40s
18 April 2019

Make-A-Wish's Irish arm have released this charming film, which focuses on a recipient of their services who wants others to have access to the same once in a lifetime opportunity. Director Zak Razvi coaxes a personable lead performance from Lexie, who is enthused by memories of her own wish and doing her utmost to spread the joy.

The result is a sweet piece of work, with a refreshing positivity which never focuses on Lexie's condition, rather her upbeat attitude to life. Furthermore, the ad demonstrates the value of letting disabled people tell their own stories - allowing their voices to be heard on the issues which affect them most.


MindsEye swoop for Dugan O'Neal.

MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".

Founder Hughie Phillips says O'Neal shares "very similar goals and ambitions" with the Percy Street outfit, as the California native demonstrates his comedy nous across commercials, branded content, and web series.


CLICK HERE TO READ MORE...

Bank Of Ireland
"Rugby"
40s
18 April 2019

Connacht, Leinster, Munster, and Ulster comprise Ireland's four provinces, as well as the country's professional rugby union elite. Keen to acknowledge strength in numbers, this grounded and intimate Bank of Ireland film darts between each club as fans, ground staff, and players prepare for match day.

Shot through a hazy, leisurely filter, the ad makes good use of tunnels, stairwells, and murals to convey rugby union's tangible appeal across the Emerald Isle. This sense of place is well cultivated by director Tomas Jonsgården, who lets each club's colours and demeanour shine through before the bank's pithy sign-off.


VW
"I Am More Than One Thing"
60s
17 April 2019

We may contain multitudes, according to Walt Whitman, but it's safe to assume we don't contain nearly as many selves as Cara Delevingne. At least, that's the impression we're getting from this slick VW commercial, which sees the actress-cum-model adopt a wide variety of guises.

Over the course of sixty seconds, Delevingne changes hair and costumes with abandon, going from a busking drummer to numerous coffee shop patrons, and even takes on the role of robber in a mysterious chase sequence. The advertised vehicle faithfully accompanies her on all her exploits to demonstrate its own versatility, of course.

As a side note, could a potential crossover with the Jason Statham, Dermot O'Leary, and, erm, Apple bloke multiverses be in the offing? Only time will tell.


AT & T
"Gelato"
30s
17 April 2019

Last Sunday's Masters tournament saw AT&T double-down on their road safety campaign, as well as underline their business credentials via a trio of ads directed by Michel Gondry. This particular instalment demonstrates how a mid-size gelato firm can benefit from real-time data tracking and remote collaboration.

If all this sounds about as fun as a melted sundae, fear not. Spirited set design brings the ins and outs of Raffi's Gelato to life, as the owner seamlessly moves between supermarket freezers, development kitchens, and delivery trucks - just the kind of ease the advertised tech firm wish to bestow upon US entrepreneurs.


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On This Day
(1-25 of 25)

888 Ladies
"Calendar"
60s
24 Apr 2009
A beautifully executed piece of understated comedy introduces us to Jenny as she takes part in a photo shoot for a bingo calendar. Thanks to the dry delivery it all looks very plausible and you have to love the line: 'I am not doing this for me, I am doing it for bingo.'

Sainsbury's
"Taste"
50s
24 Apr 2010
This change of style for Sainsbury's leans heavily on our faith in Jamie Oliver and to very good effect. The fat-tongued chef delivers a perfect performance in a single take as he approaches a pan of sizzling sausages while explaining the importance of taste.

Irn Bru
"Steamy Windows"
30s
24 Apr 2012
The way that Irn-Bru is being advertised is not very different from the way you might expect vodka to be advertised to alcoholics. The proud claim here is that the fizzy drink will numb your pain... and no one could need their pain numbed more than a young man who's just caught his parents in flagrante delicto.

Zagorka
"Beauty Queen"
45s
24 Apr 2013
Bulgarian beer Zagorka has been losing out to more exotic imported offerings in its home market so they've asked BBH in London to provide them with a little je ne sais quoi. The result is a series of bafflingly strange commercials including this wonderful piece of surreal nonsense.

Dunlop
"Forever Forward"
1 min 35s
24 Apr 2015
Another outing for the 'life flashing before your eyes' meme but no complaints from us as this is an absolutely cracking piece of work. Director Chris Hewitt and his editor Adam Marshall have melded a perfectly-judged summary of a young man's life with glimpses of him tearing around the racecourse where we see him at both the beginning and the end of the commercial.

Booking.com
"Farewell"
30s
24 Apr 2015
Another fantastic instalment in this terrific campaign has a man reluctant to leave the island where he's enjoyed unparalleled hospitality; and thus confounds everybody - including the VO - by diving into the sea and swimming back to the waving islanders. The 'conversation' between the VO and the man's inner monologue is pretty funny but it's everyone's response that really makes this an outstanding piece of work.

New York Times
"Bartella"
60s
24 Apr 2017
As media outlets contend with the onslaught of fake news, the New York Times assert their authority with a Darren Aronofsky-shot campaign. This 60" commercial charts one day in Bartella, Iraq, as told by photographer Brian Denton. Denton's testimony fills in the gaps as this grave slideshow captures a military convoy's treacherous journey.

New York Times
"Lesbos"
60s
24 Apr 2017
One of two hard-hitting ads for the New York Times directed by Darren Aronofsky. Photojournalist Tyler Hicks relates his time covering the migrant crisis in vivid detail, both verbally and visually. Despite the desperate circumstances, Hicks sees cause for optimism - and the advertised newspaper promises to bring readers every side of the story.

Maltesers
"Online Dating"
30s
24 Apr 2018
Another excellent ad for Maltesers' latest campaign sees a group of lesbians lamenting their friend's romantic prospects. The unfortunate lass feels discriminated against in the online dating world... though not for the reason we might expect. Lovely humour which demonstrates an intimate knowledge of community in-jokes while maintaining a universal feel - this is diversity done right.

Indie
"Be Indie"
2 mins 24s
24 Apr 2018
This brilliantly bonkers film from South African life insurance provider Indie is extremely watchable... although we haven't the foggiest what it's got to do with insurance. The diverse cast and unusual shots of urban corners are intriguing, with skittering animated flares adding visual interest to proceedings.

VW Touareg
"School Alone"
30s
24 Apr 2005
Clever ad has you wondering what is going on when you see a boy roaming his school all by himself. Only when we see his mother pick him up in the afternoon do we realise he is the only one who's made it to school on a snowy day thanks to a VW Touareg.

Microsoft
"Universal Morning"
60s
24 Apr 2006
Here's an irony... someone persuaded Microsoft to upgrade their advertising which puts the boot on other foot. People are shown rising for work all over the World as it's explained that people are the most important asset of any company.

Heart FM
"Over Washed"
30s
24 Apr 2006
A woman vigorously scrubs her car as she listens to the musical output of Heart FM. She so enjoys the songs that she gets a bit carried away and by the time she's finished she has managed to wear away the paintwork on her car.

Kellogg's Bran Flakes
"Step Counter"
30s
24 Apr 2006
William Shatner continues his crusade to prevent young Britons from following his example and turning into tubs of lard. Here he invites a bus queue to join him in his limousine and explains how the step counter that comes free with the cereal will help them.

Electrolux Oven
"Stoop"
30s
24 Apr 2006
Ad questions our willingness to stoop to look at what is happening in our ovens by showing people doing the same thing in other circumstances such as at an art gallery and while window shopping. Electrolux's oven has better visibility so you don't have to bend.

Virgin Insurance
"The Big C"
30s
24 Apr 2006
This animated ad deserves praise for dealing with the taboo of cancer in a wonderfully disrespectful way. Observing that a considerable proportion of us are likely to have to tackle the Big C at some stage, Virgin's health insurance will give you the Big V with which to fight back.

Mars Delight
"Dating Agency"
30s
24 Apr 2006
The two women who run a dating agency are at cross purposes when one thinks they are discussing one of their male clients while the other is talking about Mars's new confectionery. Only when the latter suggests they share, is the misunderstanding made plain.

Budweiser
"The Wave"
30s
24 Apr 2006
A crowd at a sports stadium hold up coloured pieces of card that depicts a full bottle of Budweiser and an empty glass. Cleverly, the beer appears to be poured as more spectators overturn their cards. Then a further change makes it appear the beer has been drunk and the crowd lets out a satisfied chuckle.

Maltesers
"Loose Women Sponsorship"
85s
24 Apr 2008
A new set of sponsorship bumpers of the low-calorie chocolate snack which appear to have been specially made for the summer season of Loose Women. The protagonist from the previous series once again seeks new ways of being naughty with amusing results.

Compare The Market
"Sergei"
30s
24 Apr 2009
The Compare The Meerkat campaign continues with ever growing confidence. This ad introduces us to Sergei who has had to build a new web server because of all the traffic the meerkats have been receiving from people looking for Compare The Market.

Barclays
"Pig Herder"
30s
24 Apr 2009
Another in the charming new series for Barclays has Stephen Merchant once again providing a tongue-in-cheek commentary to some pretty absurd action. This time a woman uses a ceramic sheepdog to corral some uncooperative piggy banks.

Barclays
"Spinning Coins"
30s
24 Apr 2010
Another in this winning series for Barclays which uses Stephen Merchant to poke fun at the imagery. This is clever as Merchant's heavy dose of irony enables very obvious visual metaphors to be employed without the ad seeming cheesy.

Sky
"Statistics"
40s
24 Apr 2010
This is an interesting one. Sky is using the fact that the BBC and ITV are offering World Cup coverage in high definition to promote the HD version of their satellite receiver. In very, very small print you can see that a subscription to Sky isn't necessary to secure these channels.

True Stories
"True Stories 2010"
60s
24 Apr 2010
Speechlessness lies at the heart of this impressive trail for a new series of Channel 4's True Stories. There are some troubled looking faces in this montage and football fans should note that Diego Maradona and Thierry Henry look ready to compare 'handball' experiences.

The Sunday Times
"Beckham"
10s
24 Apr 2010
You might think that David Beckham and his lovely wife Victoria (or 'Thick & Thin' as they were dubbed by David Mitchell) are pretty well off... but their wealth is nothing compared with retail magnate Philip Green according to this winning campaign for the Rich List.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.