David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • You've bot a friend in me.O2's sentient mascot Bubl returns for this charming 40” film, which draws attention to the brand's affordable service.
    • Carly Cussen arrives at The Progress Film Company.Promo and commercials director Carly Cussen says joining The Progress Film Company is already "the best part of 2021", closely followed by "planning the year ahead!"
    • Coffee & TV score four.Independent visual content studio Coffee & TV have added four new VFX artists to their ranks.
    • Irene Baqué and Dog Eat Dog team upDocumentary director Irene Baqué is the latest talent to join the roster at Dog Eat Dog.
    • Mach power.Fans of American pony cars may be surprised by Ford’s new spin on the classic Mustang.
    • Chris O’Driscoll joins Loop TalentLondon-based cinematographer Chris O'Driscoll has joined Loop Talent for representation.
    • DLMDD install Anil Sebastian as creative director.Sonic branding agency DLMDD have secured multi-talented artist, producer and vocalist Anil Sebastian as their new creative director.
    • Making a splash.Well, well, well, adland, you did it... you made an advert with actual naked breasts in it, and it wasn't for a sports car.
    • Pay attention to this warning.Because of the UK government's failure to act in a timely manner, the NHS has been stretched to the limit coping with the Covid-19 pandemic, and that has inevitably meant that those in need of other treatments have been neglected.
    • Healthy choices.This attractive ad for Atupri emphasises the importance of individual choice in healthcare decision making.
    • Apt pupil.Self-help meets the esoteric in this mysterious short film from Neil Linpow, written by Hunter Andrews.
    • That sinking feeling.This 30" Apple Watch commercial evokes some of IKEA’s trips to the Land of Nod.
    • Stink enlist Hernan Corera.Argentine director Hernan Corera has completed his move to Stink Films for global representation.
    • The year that was.This Not On The High Street commercial shows how mums across the UK have adapted, toiled, and even flourished during the coronavirus pandemic.
    • Darling recruit Casey Hennessy Darling Films have recruited talented automotive director Casey Hennessy to their roster for representation.
    • Making a splash.The hypnotic qualities of Pringles' latest varieties take centre stage in this amusing commercial.
    • Play the classics.This 60" commercial from agency BBH and director Nicolai Fuglsig suggests Coral are up to the challenge posed by betting restrictions.

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Chris O’Driscoll joins Loop Talent

London-based cinematographer Chris O'Driscoll has joined Loop Talent for representation.

Having built a reel packed with excellent work for brands all over the world, O'Driscoll boasts a wealth of experience across the commercial spectrum. From sleek fashion and beauty campaigns to dynamic sports shoots, he's proven himself to be a canny operator.


CLICK HERE TO READ MORE...

DLMDD install Anil Sebastian as creative director.

Sonic branding agency DLMDD have secured multi-talented artist, producer and vocalist Anil Sebastian as their new creative director.

Founded in 2019, DLMDD (an amalgam of the co-founders' initials) specialise in the burgeoning field of sonic identity. Sebastian's role is to develop DLMDD's creative philosophy and satisfy clients' needs.


CLICK HERE TO READ MORE...

Frida Mom
"Stream of Lactation"
75s
23 February 2021

Well, well, well, adland, you did it... you made an advert with actual naked breasts in it, and it wasn't for a sports car. Or even aimed at men. Instead it's a brutally honest examination of the reality of breastfeeding, brimming to the lid with humanity and humour.

Like so many of the issues surrounding women's health and childbirth, the problems of breastfeeding – hell, breastfeeding itself – are still considered taboo by much of modern society. Two decades into the 21st century, and something which is as natural as can be is still something many are unwilling to see as part of the human condition, and will complain if they catch sight of a woman feeding her baby in public.

One consequence of this closed-mindedness is a sense of isolation felt by women who struggle to breastfeed their babies, and a film like this which encourages greater openness is sure to help normalise the sight of a woman breastfeeding.

Doubtless, there will be those who claim it was not important to show naked, milk-filled breasts, and that doing so is deliberately provocative, but you know what? The people making this claim are the problem… so fuck 'em.


NHS
"Warning Sign"
30s
21 February 2021

Because of the UK government's failure to act in a timely manner, the NHS has been stretched to the limit coping with the Covid-19 pandemic, and that has inevitably meant that those in need of other treatments have been neglected. Contributing to this, no doubt, is the selflessness of those who are painfully aware of the NHS's crisis, and haven't wanted to add to their burden.

This is the latest in a series of films out of agency M&C Saatchi which seek to remind people of the importance of acting swiftly if they have symptoms such as a long-term cough. It is ironic, of course, having established that such a cough has nothing to do with the current pandemic, you might feel an understandable tinge of relief, only to discover later on that it is a portent of lung cancer.

It's not exactly a cheery message but it is important, and Agile's Saul & Josh have injected some visual flair in a bid to make people pay attention.


Atupri
"It's What's Good For You"
45s
21 February 2021

If we generously assume that the English translation of the voice-over of this German language ad misses some of the nuance of the original, then this is a pretty attractive piece of work. The vignettes have been neatly stitched together to convincingly represent the idea that each of us knows what is good for us.

This idea of taking personal responsibility is one that the advertised medical insurance company hopes will extend to paying them a monthly premium. It's an emphasis on freedom which is familiar in this sector, and conveying it in a manner which resonates with the target market is a tough ask… successfully negotiated here thanks to some compelling imagery.


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On This Day
(1-25 of 25)

Lastminute.com
"Thumb Wave"
60s
28 Feb 2009
One of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

Cravendale
"Cats With Thumbs"
40s
28 Feb 2011
This attention-grabbing piece for Cravendale milk asks us to imagine what would happen if cats had opposable thumbs. Clearly they would plot against us in a bid to steal our milk and this commercial uses CGI to illustrate how this feline menace might unfold.

Holland & Barrett
"The Good Life"
30s
28 Feb 2013
This is a welcome departure from the grisly offerings we've become used to flinching at from the health retailer. Their new campaign features animated woodland creatures enjoying "the good life", although whether the script - benignly voiced by David Jason - should have rephrased "we scour the earth for the finest health foods" is a moot point.

Vigorsol
"Extreme Training"
30s
28 Feb 2014
A Vigorsol master teaches a young man the ways of the ice; toughening him up until he can wrestle a polar bear trained in the martial arts and pluck out the heart of a snowman. Then, and only then, is he ready for the blast of coolness provided by the advertised chewing gum in this effortlessly brilliant piece of work.

Honda Civic
"Up"
90s
28 Feb 2017
Aim high and don't look down, says this stunningly-shot Honda Civic commercial, in which rock climber Imogen Horrocks decides to take the gnarly way up an imposing mountainside. After all, she didn't become a Team GB member by climbing ladders. Evoking ‘Mission: Impossible II''s opening scene, Horrocks tackles great heights in searing heat.

Toyota
"Good Chat"
90s
28 Feb 2017
This touching ad for Toyota explores the value of silence. In a world where we're increasingly encouraged to be open about our feelings, whether in person or shouting into the technological void, director Hamish Rothwell demonstrates that sometimes it's more powerful to say nothing at all.

Nokia
"Best Friends"
1 min 49s
28 Feb 2018
This charming film for Nokia centres on a friendship as solid as its iconic 3310 model. We see a pair of kids becoming fast friends in childhood, and watch their lives unfold while they stay together through thick and thin. The action is nicely constructed, with an astute balance of comic and tragic moments played out while Nokia products take a central role in each.

Nordstrom
"An Open Mind is the Best Look"
2 mins
28 Feb 2019
American department chain Nordstrom sets out its stall in this bold new ad campaign. Directed by Martin de Thurah, the two-minute launch film explores just some of the ways we are connected - the bonds both physical and societal which extend deeper than the things which divide us. A thought-provoking look at the America beyond the headlines.

Co-op Supermarkets
"Feel the Heat"
30s
28 Feb 2019
Anyone who's ordered the hottest curry on the menu and lived to regret it will appreciate this well-observed ad from the Co-op. Like a game of chicken (erm, curry), a bloke and his prospective son-in-law square off in an eating contest worthy of Rajasthan while their other halves look on. Engaging and deftly shot, it's another strong addition to a relatable campaign.

Lego
"Catching Crooks The Kids Way"
90s
28 Feb 2020
Childrens' imaginations have always been the secret sauce in Lego's enduring success - generations have projected their own games onto the versatile blocks, constructing and destroying entire worlds with the glee that only childhood fantasy can produce. This latest commercial celebrates that in charming fashion, bringing such games to life in a slick, polished manner.

AutoTrader
"World Of Cars"
30s
28 Feb 2008
Although looking like the illegitimate children of the eBay figures and whichever of the Teletubbies is most virile, the animated characters in this ad successfully suggests that the advertised car magazine is an invaluable tool when you're searching for the perfect car.

Renault Clio
"Bel Air (No Supers)"
60s
28 Feb 2008
There's so much wrong here that you don't even know where to start. Are the residents of Beverley Hills ashamed of owning the advertised product? And have you ever seen such a massive 'super'... it practically obscures the first half of the commercial (although, arguably this is merciful).

Lastminute.com
"Thumb Wave: Part 2"
60s
28 Feb 2009
The second of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

Lastminute.com
"Thumb Wave: Part 3"
60s
28 Feb 2009
The third of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

UEFA Europa League
"Liverpool"
50s
28 Feb 2010
This amusing trail for Five's coverage of Liverpool's UEFA Europa league matches claims to include the thoughts of the players. If you could hear the thoughts of Steve Gerrard they'd include: "I can't believe I got away with assault" and "I should have gone to Chelsea".

Alzheimer's Society
"Dementia"
40s
28 Feb 2011
As a woman describes her concerns about the decline of her father's mental faculties, we see that he is literally fading away. However, once she persuades him to visit the doctor, he's restored to his former self and she has him in her life for a little longer.

Wrigley's Extra
"Everyone"
30s
28 Feb 2011
Puppets representing the food that could damage our teeth run riot in an office in this amusing ad for Wrigley's Extra. The little critters steadily accumulate until someone uses the advertised product to vanquish them and they're ejected through a window.

Meteor
"Matchday"
30s
28 Feb 2011
A man in Ireland phones a friend in London and natters like a loon because of a special deal from the advertised mobile phone provider. It doesn't particularly suit his interlocutor but he's an unstoppable source of conversation and he carries on regardless.

Paddy Power
"Chav Tranquiliser"
40s
28 Feb 2012
The second of the recent Paddy Power ads to be banned shows Chavs being tranquillised at Cheltenham race course. No doubt, the Irish bookmaker will regard the publicity they've gained from the bans as valuable as the advertising itself. Nice job.

Mr Kipling
"Grandma and Her Tin"
30s
28 Feb 2012
Mr Kipling is a brand with a lot of advertising heritage but commercials have been thin on the ground for some time. This offering from new agency 101 cleverly draws on the Mr Kipling legacy and it's clearly designed to stir memories in the target audience.

Sony PlayStation
"Uncharted"
30s
28 Feb 2012
Another helping from the campaign that seeks to demonstrate that people who play video games become increasingly paranoid until eventually they cannot distinguish between real life and what they see on the screen and their sanity unfolds in dramatic fashion. Or something like that.

Lynx
"Controlled Explosion"
60s
28 Feb 2012
One of two online additions to one of Lynx's recent television commercials gives us a further insight into the antics provoked by a new variant's aphrodisiac qualities. News stories from across the globe confirm the severity of the crisis.

Lynx
"Reactions"
75s
28 Feb 2012
One of two online additions to one of Lynx's recent television commercials gives us a further insight into the antics provoked by a new variant's aphrodisiac qualities. Here we hear about vigilante sprayers causing mayhem in Berlin and the whole world seems to be in its grip.

Lynx
"Epidemic"
60s
28 Feb 2012
This campaign by Razorfish backing the work produced by BBH purports to show the effects of an epidemic caused by the advertised product. It uses the vernacular of 24 hour news with some success but is undermined a little by the performance of the newsreader.

The London Dungeon
"Frozen"
40s
28 Feb 2013
An impressive use of the 'time-slice' technique gives this commercial for the London attraction a gloss that we're not used to seeing for ads in this sector. But punters used to the old Tooley Street location may be baffled by the glimpse of youngsters aboard some kind of fairground attraction, and it might have been wise to make more of the fact that The London Dungeon has moved.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.