David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Gaia Borretti joins The Assembly Rooms.Talented editor Gaia Borretti has bolstered the team at The Assembly Rooms.
    • Charity run.There are echoes of the 'Lust for Life' sequence from the opening of 'Trainspotting' in this hard-hitting film promoting Action For Children, a charity which looks after the interests of children in care.
    • Pulse Films sign Finn McGoughPulse Films have signed director Finn McGough for worldwide representation.
    • The calm and the storm.This bracing documentary introduces Danielle MacGillivray: single mother, proud Hebridean, and MS sufferer.
    • Hard to swallowSubway bid to steal Extinction Rebellion's thunder with an ad that sees rival fast food outlets turn nasty.
    • Homespun Yarns directors announced.The three directors selected by Homespun Yarns to turn their pitches into films have been announced.
    • Nailed ItRap star Cardi B debuts magical nail-growing abilities in this slick commercial for Reebok.
    • Freedom to ChooseIt's rare for a shaving commercial to actually feature any hair, something Billie Razors intends to change.
    • Two signings in the mix at Jelly London.Jelly London have strengthened their ranks by signing paper craft expert Hattie Newman and self-taught animator Allen Laseter.
    • Aim higher still.Channel 4 harness the legacy of the Apollo 11 Moon landing to emphasise their own progressive mantra in this 60" commercial.
    • An honest brew.Honest Tea insist they're as wholesome as the day is long in this fetching animated commercial.
    • The itchy and scratchy show.In this commercial for pet product Itch… a cat's scratching habit causes problems but not in the way you might think.
    • One World, One CurrencyNew cryptocurrency outfit Libra Coin say they have a solution to worldwide strife: an accessible global economy.
    • Use The ForceAn effective back and forth between protagonist and narrator drives this energetic ad from the Royal Air Force.

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Homespun Yarns directors announced.

The incredibly difficult task of selecting the directors whose films will be made for this year's Homespun Yarns has been completed, and a lucky trio of aspiring filmmakers have been outed!

This year, for the first time, each director has been assigned a mentor to help them bring their vision to the screen, and these have also been announced.


CLICK HERE TO READ MORE...

Reebok
"Nails"
60s
15 July 2019

Rap star Cardi B debuts magical nail-growing abilities in this slick commercial for Reebok. Director Andreas Nilsson establishes a cordial atmosphere - friends chatting in a beauty salon about one's latest romantic conquest - before things take a turn for the surreal.

Having spotted an unsightly untied shoelace, the rapper's perfectly manicured nails grow rapidly in order to correct the fashion faux pas. The suddenly dreamy soundtrack and looks of envy from those around her enhance the comedy, as does the Reebok owner's sceptical expression.

It's an interesting development from a brand who have, like so many others in the sector, previously been known for their high-octane, sport-focused commercial outings. Embracing the aesthetic side of things might well set them apart from the crowd - especially if they continue pulling it off with such style.


Billie Razors
"Red, White and You Do You"
36s
15 July 2019

Despite claiming to tackle the scourge of unwanted body hair, it's rare for a shaving commercial to actually feature the stuff. Hairless chins and chests are re-scraped over in men's ads, while marble-smooth legs and armpits are displayed in women's campaigns without ever showing a single follicle cut down to size.

This bold commercial for Billie Razors intends to change all that, upsetting the established order of things by - brace yourselves - showing women with actual, factual body hair. Not CGI representations of hairs being cut stuffed between images of freshly waxed pits, but hairy legs, pubes, and all.

Director Ashley Armitage, in her first commercial outing, brings a firm grasp of aesthetics to the project. With pastel-tinged shots evoking old-world glamour offset against a modern soundtrack, it's as much an exercise in beauty as it is in feminist expression. By emphasising the choice, rather than expectation, to remove hair, the brand set themselves ahead of the pack in a major way.


Two signings in the mix at Jelly London.

Jelly London have strengthened their ranks by signing paper craft expert Hattie Newman and self-taught animator Allen Laseter.

The experienced duo each have a strong commercial hit rate and plenty of industry recommendations to their name, while Jelly are also keen to nurture Newman and Laseter's respective styles however possible.

So, let's learn a little more about the pair individually...


CLICK HERE TO READ MORE...

Channel 4
"Those Who Go Beyond"
60s
16 July 2019

Channel 4 harness the legacy of the Apollo 11 Moon landing to emphasise their own progressive mantra in this 60" commercial. Using John F. Kennedy's speech from 1962 as a, er, launch pad, the broadcaster suggest what can be learned from the inaugural mission fifty years on.

As we've seen before, Channel 4 have a knack for creating a dialogue between past and present. Here, archive footage of the Space Race is intercut with shots of Donald Trump, melting ice caps, and civil unrest to emphasise how planet Earth's priorities have shifted... and not necessarily for the better.

Those who channel the space programme's dauntless spirit, however, still make life on this spinning rock worthwhile. This is illustrated by the skill and determination of paraclimber Anoushé Husain, which also creates an effective through-line with the brand's Paralympic work.


QUICK SEARCH

Recent Promos
(1-25 of 25)

Brittany Howard
"Stay High"
3 mins 46s
18 Jul 2019
Alabama Shakes singer Brittany Howard has tapped Terry Crews to star in this charming video for latest single 'Stay High'. A considerable change of pace from his Old Spice outings, the actor plays an all-American working man who gets through his commute home while lip-syncing to Howard's dulcet tones. Syncing is the promo's main strength, in a number of different ways, as director Kim Gehrig shows us a journey fully consumed by its soundtrack.

One True Pairing
"I'm Not Afraid"
3 mins 39s
18 Jul 2019
One True Pairing - solo project of Tom Fleming, formerly a member British art-rockers Wild Beasts - makes a splash with this artsy promo for 'I'm Not Afraid'. With a debut album described as being shaped by '"class frustration and self-despair", it's no wonder that Fleming's taut performance is met by director Ewan Jones Morris's equally moody visuals.

Freya Ridings
"Castles"
3 mins 28s
16 Jul 2019
A deconstructed grand piano forms the centrepiece of this Isaac Rentz-directed promo for Freya Ridings. The instruments appears as if frozen in time after a bomb's gone off inside, with wooden shards and contorted innards stuck in mid-air. This quirky design is accompanied by the singer and her red-and-blue entourage flitting between rooftops and the streets below.

Mark Ronson
"Find U Again (ft. Camila Cabello)"
4 mins 11s
12 Jul 2019
The latest cut from Mark Ronson's 'Late Night Feelings' receives a noirish, Kill Bill-esque promo courtesy of directing duo Bradley & Pablo. As guest vocalist Camila Cabello bemoans the one that got away, the accompanying visuals see rival bounty hunters converge on a desert bar called Club Heartbreak - which is also the name of Ronson's playlist of sad bangers.

Beach Baby
"Human Remains"
3 mins 36s
11 Jul 2019
This latest from Beach Baby ponders the idea that we are all just human remains waiting to happen. But as we see in Jamie Gyngell's video, one unfortunate soul discovers what a ghastly prospect this is when his own body begins to decay while he's still living in it. There's some neat effects in the clip, all the more effective for being simple (that thumbnail!) but we're left asking who are the menacing dudes staring from the sidelines even as the unfortunate victim finally deliquesces?

Editors
"Frankenstein"
4 mins 29s
11 Jul 2019
'Frankenstein' starts out sounding like a plangent plod-rock clunker - but suddenly it veers into unexpected territory and becomes a dancefloor banger with a nightmare beat... freaky, full-on and totally fresh. And Greg Ohrel's promo is in every way a match for it; tuning in to the sinister sexiness with the story of a jaded cop looking for bigger thrills than he's currently getting.

Sigrid
"Mine Right Now"
4 mins 34s
11 Jul 2019
Anyone who's had a shoot lurch from one disaster to the next will admire the resourcefulness on display in this promo for Sigrid's 'Mine Right Now'. The Scandi pop sensation opens the video by explaining that she couldn't make it to the shoot due to travel issues... so director Max Siedentopf stepped in. The artist appears at various points via FaceTime, although the director gamely flailing his way through various scenes is the real star of the show.

Ritual
"Using"
3 mins 30s
11 Jul 2019
US model and musician Cailin Russo graduates from her early appearances in Justin Bieber videos to this Sophia Ray-directed probe into social media addiction. Accompanied by Ritual's latest track 'Using', the promo sees Russo - herself a prolific Instagrammer - experience the dizzying highs and startling lows of life on a smartphone screen.

Headie One
"Back to Basics (ft. Skepta)"
3 mins 15s
9 Jul 2019
There's no shortage of hoods or cigars in this murky promo for Headie One and Skepta's 'Back to Basics'. Grime and drill forge an uneasy alliance here as the duo chart run-ins with the police ("Feds ask questions, I get evasive/That's "no comment" up in the station") and a shift in priorities, while director Hugo Jenkins laces the action with lo-fi menace.

Bat for Lashes
"Kids in the Dark"
3 mins 33s
9 Jul 2019
This dreamy promo for Bat For Lashes's latest single 'Kids in the Dark' mixes romance and nostalgia to good effect. Directed by the artist herself, the film sets up a mysterious boy-meets-girl (or possibly boy-is-hypnotised-by-girl) scenario, with a blink-and-you'll-miss-it flash of fang hinting at more supernatural motives. Subtle, sleek work with just a touch of looming darkness.

Bree Runway
"Big Racks (ft. Brooke Candy)"
3 mins 36s
8 Jul 2019
Bree Runway's latest collaboration with director Fred Rowson begins with a trio of statistics which indicate workplace discrimination is still alive and kicking in 2019. Using the struggles of BAME workers as a launchpad, the promo then offers an absurdist vision of Runway's one-woman cosmetics empire.

Stormzy
"Crown"
3 mins 39s
5 Jul 2019
Stormzy gets soulful on his latest track 'Crown', released on the heels of a stormingly successful Glastonbury performance. Appropriately, the single ruminates on the artist's meteoric rise to success, and what it really means to have all eyes on the 'king' of the UK rap scene. Director Charlie Sarsfield shows us Stormzy dressed in white, seemingly isolated in one unbroken shot before a choir of supporters is revealed.

The S.L.P.
"Favourites (ft. Little Simz)"
3 mins 56s
3 Jul 2019
A little Serge Pizzorno goes a long way, as demonstrated by this jerky promo for debut solo outing 'Favourites'. The mad-eyed Kasabian guitarist resembles a glittery dervish as he gyrates in front of a blank screen - ostensibly relishing the absence of his bandmates. We like that even guest vocalist Little Simz looks like she's had enough of Pizzorno's shtick by the end.

Ed Sheeran
"Beautiful People"
3 mins 48s
2 Jul 2019
Ed Sheeran and guest vocalist Khalid take aim at materialism in their new track 'Beautiful People', with the ginger troubadour rejecting a world of "Lamborghinis and rented Hummers" in favour of staying true to oneself. As Andy McLeod's accompanying promo shows, this credo extends to one's choice of holiday destination, too. Affable, tongue-in-cheek work.

David Kitt, Fehdah and Kean Kavanagh
"Follow the Sound"
4 mins 11s
1 Jul 2019
As part of Three Ireland's #MadeByMusic campaign, this summery collaboration by three Irish artists comes with a promo which demonstrates what can happen when you dig the music too much. The poor sap who's been looking forward to the first dance with his new missus is rightly beginning to have second thoughts before their vows have stopped echoing around the church.

Kazu
"Meo"
1 min 54s
28 Jun 2019
Eva Michon has created a film to complement the entire tracklist of 'Adult Baby', the solo album released by Blonde Redhead vocalist Kazu Makino. This trailer provides glimpses of its dreamlike, seductive atmosphere; mixing languorous shots of the singer with sweeping panoramics of Elba - that tiny Mediterranean island known mainly as the location of Napoleon's exile.

Mika
"Ice Cream"
2 mins 50s
28 Jun 2019
Mika attempts to stay cool in the summer heat (aren't we all?) with this quirky, camp promo to accompany latest single 'Ice Cream'. The crooner cuts a striking figure in a variety of distinctive outfits, modelling everything from satin tops to pastel-hued trousers as he struts along to the funk-tinged track.

Anna of the North
"Thank Me Later"
3 mins 30s
26 Jun 2019
Anna of the North turns traditional pop tropes upside down in this sweet, surreal promo for her latest single. Directed by Harry Barber, the piece sees the aforementioned Anna playing matchmaker for a hapless young couple - supported by her pal in an ice cream cone costume. Alongside singing burgers and toilets playing bouncer, it's a pleasantly weird ride.

Ed Sheeran
"Cross Me (ft. Chance the Rapper & PnB Rock)"
3 mins 35s
25 Jun 2019
Ed Sheeran, Chance the Rapper, and PnB Rock may get top billing, but the real star of this visually stunning promo is the woman who 'plays' them. Dancer and former gymnast Courtney Scarr transforms into the chart-friendly trio via motion capture, and the result is quite something.

Little Mix
"Bring That Bounce Back"
3 mins 12s
19 Jun 2019
Little Mix attempt to 'Bring That Bounce Back' with their latest music promo, directed by Charlotte Rutherford. The group embody 90s neon glamour as they occupy a fantastical doll's house done up like a kitsch, retro fever dream. From head-to-toe animal print to double denim and cowboy hats, the gang channel the big girl groups of yesteryear while infusing a modern truckload of attitude into proceedings.

Loryn
"Stand By (ft. Rudimental)"
3 mins 21s
18 Jun 2019
A well-travelled cricket ball is the star of this promo for Loryn and Rudimental's 'Stand By' - the official song of the 2019 Cricket World Cup. Shifting between young and old, sand and tarmac, director Dan Henshaw and his round protagonist emphasise the sport's ability to transcend age, race, and background.

Kishi Bashi
"Violin Tsunami"
5 mins 39s
17 Jun 2019
This poignant animation is a visual interpretation of Kishi Bashi's new release - a thoughtful reflection on the internment of Japanese Americans during WWII. We see glimpses of the concentration camps being built; isolated in this most beautiful of landscapes... and how indomitable the human spirit finally is as the harsh lights of the camp dormitories become lanterns floating upwards.

MK
"Body 2 Body"
2 mins 40s
16 Jun 2019
DJ, producer, and head of record label Area 10 MK (Marc Kinchen) gets intimate with this sleek ode to getting skin-to-skin. The disco-tinged pulse of latest single 'Body 2 Body' accompanies an almost carnal pas de deux, as a pair of dancers perform together with a fluid sensuality. Aided by Tash Tung's visual feast of a promo, the track seems set to storm sweaty clubs worldwide this summer.

Joy Division
"I Remember Nothing (Reimagined Video)"
5 mins 53s
17 Jun 2019
Can it really be forty years since 'Unknown Pleasures' was released? It can - and to mark this anniversary ten new videos have been commissioned, one for each track. This particular clip, by director duo Helgi and Hörður, features two men locked in conflict in the otherworldly terrain of Iceland. It's relentless, but so is the song. A fitting piece of visual bleakness.

slowthai
"Inglorious (ft. Skepta)"
3 mins 09s
14 Jun 2019
Slowthai is mad as hell and he's not going to take it anymore. The Northampton-born rapper doesn't mince his words when it comes to the state of this country (his debut album is called ‘Nothing Great About Britain'), so one shouldn't be surprised at the invective found in his new single, ‘Inglorious' - a spiky commentary on today's increasingly fraught landscape.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.