David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Ashley Armitage joins PrettybirdPrettybird have signed progressive talent Ashley Armitage to their directing roster.
    • Sam Bould is a Final Cut above.Editor Sam Bould has joined Final Cut for representation in both the UK and the US.
    • Back on TrackThis kinetic Volvo commercial makes the most of early parenthood's frantic pace.
    • Rachel Hough at String and TinsFormer agency producer Rachel Hough has taken her Midas touch to sound studio String and Tins.
    • Greatcoat Films sign Shan Phearon.Greatcoat Films say their new signing, Shan Phearon, brings "an encyclopedic knowledge of film" to 29 Wadeson Street.
    • The show must go on.Despite using The Muppet Show's venerable theme song, this playful 60" John Lewis ad features nary a Kermit, Miss Piggy, or Rowlf the Dog.
    • Tomato, tomato.Uber Eats have triggered a battle for the ages in their latest ad, as two giants of sci-fi face off about their dinner choices.
    • Clear the air.Encouraging smokers to quit is more vital than ever in 2020, as this ad viscerally illustrates.
    • Game of thrones.This 90" film announces Eric Cantona as one of FIFA 21's unlockable legends.
    • Court of ConvictionChina's most famous one-on-one basketball tournament calls 2020 players to action with this intriguing film.
    • Zero Sum GameIt's hard to describe keeping the nation's lights on during a pandemic as 'doing nothing', but EDF Energy have a different take on the concept in their latest commercial.
    • Blow and go.This 40" Seat commercial charms thanks to its three inflatable protagonists
    • Step on it.Rhiannon Harper-Rafferty replaces Timothy V. Murphy in the Confused.com driverís seat.
    • Francisco Sendino arrives at Object & Animal.Object & Animal have completed the signing of German filmmaker Francisco Sendino for UK and US representation.
    • No hard feelings.Taskmaster host Greg Davies is a game show host scorned in this 40" promo.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Uber Eats
"Showdown"
45s
24 September 2020

Uber Eats have triggered a battle for the ages in their latest ad, as two giants of sci-fi face off about their dinner choices. Perennial internet darling Mark Hamill and glabrous legend Patrick Stewart take opposing stances regarding vegetables: Hamill favours an absolutely tomato-free sandwich while Stewart tauntingly asserts his choice of pasta - liberally adorned with the little red blighters.

While the debate over veggie validity will be relatable for many, it's Hamill and Stewartís performances which sell the concept. Hammy and self-aware in equal measure, the two deliver overwrought trash talk with obvious relish. Kudos to director Guy Shelmerdine for adding some transatlantic rivalry into the mix with their respective choice of weapons, too.


Stoptober
"Breathe Easier"
30s
24 September 2020

With a respiratory pandemic entering its second wave and all manner of vices thoroughly indulged as people cling to whatever keeps them sane, cigarette-quitting events like Stoptober are more vital than ever for public health. The NHS announce this year's initiative in floral fashion, replacing lungs with plants.

While fans of murdery cult classic TV series Hannibal may find the imagery disturbingly familiar, this tar-soaked tree is executed (pardon the pun) in a gentler fashion. The plants regain their colour and vitality as smoking is reduced, finally breathing easy again when restored to their former glory.

While the outlook for those struggling with nicotine addiction in the face of Covid-19 is grim, this ad promises that there's support available to reduce oneís health risks all around. With over a million smokers having already quit during lockdown, Stoptober 2020 is already off to a promising start.


FIFA 21
"There is Only One King"
90s
24 September 2020

FIFA 21 may be a mixed bag for Leeds United fans this season. On the one hand, Unitedís Elland Road stadium is, er, missing from the upcoming game. On the other hand, supporters can play as former striker Eric Cantona and pretend he never left for rivals Manchester United. Swings and roundabouts, really.

This 90" film announces Cantona as one of the game's unlockable legends, but not before directors Ryan and Ben Coyle-Larner hail the new generation of "kings and winners": schoolchildren, part-timers, full-timers, and even the local pie and mash shop owner.

The result is a vivid, melodic, and inclusive tribute to anyone who's scored a tap-in or a screamer in their time. The only one unmoved by the hype is Cantona, who punctures the ad's earnest tone with customary elan.


The King of Underdogs
"1v1"
1 min 33s
23 September 2020

China's most famous one-on-one basketball tournament calls 2020 players to action with this intriguing film. The piece adopts a determined tone from the word go, as the narrator discusses self-belief, commitment, and bringing one's A-game despite the naysayers.

Director Lennart Brede's visuals are spot-on, leading viewers from rainy, neon-lit streets to sterile libraries, smoggy skylines, and finally the basketball court. Whether it's kids playing on improvised surfaces or professional-grade gyms, it's clear how much the hallowed space means to those who use it.

Boasting animation which emphasises the monumental nature of the competition to the players involved, this film offers a compelling look into the mindset around using sport to measure pride. It's clear that these competitors are beyond motivated - and that the eventual face-offs are well worth watching.


EDF Energy
"Busy Doing Nothing"
60s
21 September 2020

It's hard to describe keeping the nation's lights on during a pandemic as 'doing nothing', but EDF Energy have a different take on the concept in their latest commercial. The 60" film explores what comprises a day in the life of the company - from servicing offshore wind turbines to visiting customers in their homes.

The brand's orange logo is reflected by the cinematography and the grade which are both excellent, but the jaunty soundtrack is equally memorable. There's even time of a swift cuppa amid the non-stop activity captured by director Marcus Soderlund.

It turns out the titular 'nothing' refers to efforts to generate zero-carbon energy, which may not convince those living near the proposed Sizewell C nuclear power station. Still, this a useful and appropriately energetic piece of work.


QUICK SEARCH

Five Star Work
(1-25 of 25)

Volvo
"The Parents"
2 mins 26s
29 Sep 2020
This kinetic Volvo commercial makes the most of early parenthood's frantic pace to promote the marque's lane assistance feature. The concept is beautifully realised by director Niclas Larsson, as a couple discover they're having twins and are thrown head-first into childcare. The one constant of their hectic family life? A perpetual shortage of nappies.

John Lewis
"For the Joy of Home"
60s
25 Sep 2020
Despite using The Muppet Show's venerable theme song, this playful 60" John Lewis ad features nary a Kermit, Miss Piggy, or Rowlf the Dog. Instead, the embattled department store presents a game of musical chairs. And tables. And cushions. Like a good-natured haunting, these inanimate objects sneak around the house while the adults furrow their brows. Yet this is no supernatural occurence...

Uber Eats
"Showdown"
45s
24 Sep 2020
Uber Eats have triggered a battle for the ages in their latest ad, as two giants of sci-fi face off about their dinner choices. Perennial internet darling Mark Hamill and glabrous legend Patrick Stewart take opposing stances regarding vegetables: Hamill favours an absolutely tomato-free sandwich while Stewart tauntingly asserts his choice of pasta - liberally adorned with the little red blighters.

FIFA 21
"There is Only One King"
90s
24 Sep 2020
FIFA 21 may be a mixed bag for Leeds United fans this season. On the one hand, Unitedís Elland Road stadium is, er, missing from the upcoming game. On the other hand, supporters can play as former striker Eric Cantona and pretend he never left for rivals Manchester United. Swings and roundabouts, really.

The King of Underdogs
"1v1"
1 min 33s
23 Sep 2020
China's most famous one-on-one basketball tournament calls 2020 players to action with this intriguing film. The piece adopts a determined tone from the word go, as the narrator discusses self-belief, commitment, and bringing one's A-game despite the naysayers. Director Lennart Brede's visuals are spot-on, leading viewers from rainy, neon-lit streets to sterile libraries, smoggy skylines, and finally, the basketball court.

EDF Energy
"Busy Doing Nothing"
60s
21 Sep 2020
It's hard to describe keeping the nation's lights on during a pandemic as 'doing nothing', but EDF Energy have a different take on the concept in their latest commercial. The 60" film explores what comprises a day in the company's life - from servicing offshore wind turbines to visiting customers in their homes.

confused.com
"Passers-By"
30s
22 Sep 2020
Rhiannon Harper-Rafferty replaces Timothy V. Murphy in the Confused.com driverís seat, as the brand continue their anti-bedfuddlement campaign. Needless to say, both the website and Harper-Rafferty have their work cut out for them at the moment.

Taskmaster
"Back for Good"
40s
19 Sep 2020
Taskmaster host Greg Davies is a man on a mission in this 40" promo, as the popular game show prepares to make its Channel 4 debut at the second time of asking. Needless to say, Davies has thoughts about his new home's previous rejection. Yet it's perennial lackey Alex Horne who steals the show here as his employment status arguably worsens.

UNICEF
"Reimagine: Gaming"
50s
18 Sep 2020
Video games have very much become the national pastime in lockdown, so this graphic-heavy outing for UNICEF should grab the attention of both competitive and casual audiences. The film explores life for refugee children in colourful fashion, particularly how their 'stats' improve with the charity's support. Whether they want to be pilots, doctors, or world-changing authors, the bright-eyed ambition of the kids here is admirable.

New York State
"Paul Rudd: Certified Young Person"
60s
17 Sep 2020
Young people are some of the biggest culprits when it comes to spreading Covid-19 - something we'd all prefer would stop as soon as possible. New York State governor Andrew Cuomo has decided that speaking to the yoof in their own language is the best way to get them to mask up, and has recruited a hip young influencer to really drive the point home. His spokesman of choice is actor Paul Rudd... aged 51.

Expedia
"Let's Take a Trip"
30s
17 Sep 2020
Victor Haegelin directs this charming stop-motion ad for Trivago, as a couple fully embrace the staycation concept. Shot from a top-down perspective, the film converts an ordinary living room-cum-home office into a highway, a hiking trail, a swimming pool, and a five-star hotel with homely flair. Of course, nothing compares to the real thing.

Raindance Film Festival
"RFF 2020"
1 min 35s
16 Sep 2020
As Covid-19 cases soar and the government continues to fuck up any response that doesn't involve grouse shooting, it's safe to say we're unlikely to see a physical festival on these shores for a while. Yet the Raindance Film Festival haven't let that stop them, as shown by this beautiful promo for their online event taking place from October 28th to November 7th.

Telenor
"Make Every Day Better"
85s
15 Sep 2020
'My Favourite Things' from The Sound of Music receives another airing thanks to Scandi telecom firm Telenor, who urge customers to "fill life with things you love"ópreferably anything that incorporates a smartphone and data usage. Thus, Casper Balslev's whimsical film shows users joined by their internet distractions in real life.

Deliveroo
"Nando's"
30s
13 Sep 2020
Dreaming about a more exciting life is the sum total of what most of us are doing lately - something Deliveroo make the most of in their latest ad. The commercial announces popular chain Nando's addition to their platform, which is a coup in the face of fierce competition from the likes of Uber Eats and Just-Eat for the lucrative lockdown market.

Facebook
"Survive"
3 mins 32s
13 Sep 2020
This poignant Facebook ad highlights the plight of small businesses during the Covid-19 pandemic. Focusing on Coogan's Restaurant - a beloved local spot in Washington Heights which was finally forced to close in April - the film turns a spotlight on just how much local culture is being lost to lockdown.

Adidas
"This Is Family"
1 min 55s
13 Sep 2020
Mikael Arteta exhibits a lot of charisma in this film underlining the association between Arsenal FC and Adidas. He is joined by fans and former players all espousing the idea that the football club is like a family. Arteta's rousing speech reminds the members of this 'family' that they won't always agree about everything, but that they will always come together when it counts.

O2
"Bubl"
60s
13 Sep 2020
Having introduced the Compare the Market meerkats more than a decade ago, it's fair to say that VCCP know a thing or two about beloved advertising icons. So don't imagine for one moment that the cute robot Bubl who is introduced in this sweet commercial will be limited to a solitary outing.

B & Q
"Build a Life"
60s
11 Sep 2020
Lives are built, not bought - at least, according to this engaging commercial from B&Q and agency Uncommon. Lockdown has given Brits a new appreciation for their home environments, and the retailer reckon it's time to remind people that their DIY abilities are limited only by their imagination. An encouraging addition to the lockdown canon.

Apple iPhone
"Oversharing"
60s
10 Sep 2020
This 60" Apple commercial delivers information overload in the best possible way. It opens with a bloke informing his fellow bus passengers about his unhappy marriage ("I've browsed eight sites for divorce attorneys today!"), followed by revelations about sweaty hands, family planning, and credit card details.

Kruger
"Unapologetically Human"
90s
9 Sep 2020
2020 has been a wipeout so far, but this pacy ad for Canadian paper manufactuer Kruger savours everything we use to wipe up spills, leaks, dirt, and bodily fluids. Scored by Rag'n'Bone Man's 'Human', it's a 90" clean-up operation and proud of it. That means director Mark Zibert embraces what family-focused advertisers traditionally avoid while using old favourites to good effect.

Adobe
"Creativity for All"
60s
8 Sep 2020
This dreamy commercial for Adobe emphasises the creative potential of the brand's Photoshop software package. The trippy film - directed by Antoine Bardou-Jacquet - depicts a surreal subway ride, one which is augmented by flares of CG, animation, and all manner of visual trickery. It's playful and polished in equal amounts - a drug-induced daydream taken to the next level of artistry.

IKEA
"The Hare"
90s
7 Sep 2020
Slow and steady wins the race in this entertaining ad for IKEA, directed by Sam Pilling. The film follows the exploits of an impressionable hare, who allows his mates to cajole him into joining them at the pub instead of heading home for the evening. Quite unlike his race-focused neighbour, who's resting up for his big run.

BT
"Unlimited Subs"
65s
3 Sep 2020
BT riff on Project Restart's five-substitute rule in this entertaining commercial, as football administrators back plans for unlimited substitutes in the 2020/21 season. Cue top-flight chaos as players, managers, and pundits absorb the news... and Jamie Vardy becomes the most nervous footballer on Mykonos since Harry Maguire.

MasterFoods
"Go Rogue With Flavour"
30s
1 Sep 2020
This ad for Australian herbs, spices, and seasonings maker MasterFoods gives hope to dad dancers nationwide, as a bloke throws caution to the wind and heaps of heat into the saucepan. One fingerful sends him to Flavour Country, as it were... or rather a strobe-lit version of his kitchen/dining room scored by a cover of Elvis Costello's 'Pump It Up'.

Apple TV
"Lasso & Mourinho"
2 mins 22s
27 Aug 2020
Jose Mourinho may no longer be the Special One, but he remains adland's gaffer of choice. Apple TV are the latest brand to enlist the Tottenham manager's services, as he gives sitcom coach Ted Lasso (Jason Sudeikis) some pithy advice about the beautiful game. Alas, gridiron ťmigrť Ted is way out of his league/sport.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.