David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Better late than...B & Q take a stand against inertia in this compelling animated commercial.
    • Otherworldly encounters Anime takes a risque turn in this entertaining film for Netflix comedy-drama Sex Education.
    • Captive viewing.Dubai's tourism board continues their oddly soulless bid to entice visitors with another glossy film trailer.
    • Loop Talent swoop for Tom Turley.Loop Talent's skilled roster now boasts the intrepid cinematographer Tom Turley.
    • Alan Masferrer heads to HAMLETHAMLET have nabbed Alan Masferrer for their roster for representation across Belgium, France, China, the Netherlands and Japan.
    • Self-love salvo.Breast cancer awareness charity Coppafeel encourage boob-owners of all stripes to get to know themselves in this delicately shot commercial.
    • Rogue Films sign Bethan Seller.Rogue Films have completed the signing of director Bethan Seller for commercial representation in the UK.
    • Tour of the worlds.Art collective Meow Wolf present what they're calling the world's first 'trans-dimensional travel ad' with this intriguing short film.
    • Truck and roll.Toyota mark seventy years of trucking with this 60" commercial from Saatchi & Saatchi and director Antoine Bardou-Jacquet.
    • Take your seat.A good seat goes a long way, claims this breezy ad for London North Eastern Railway (LNER).


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Rogue Films sign Bethan Seller.

Rogue Films have completed the signing of director Bethan Seller for commercial representation in the UK.

The move coincides with series two of Comedy Central sketch show Flaps, with Seller directing all eight episodes. Coupled with her ample commercial reel, Manchester-based Seller brings plenty to Rogue's table.


Short Films
"Get Out and See The Worlds"
2 mins 35s
23 September 2021

Art collective Meow Wolf present what they're calling the world's first 'trans-dimensional travel ad' with this intriguing short film. Blending a vintage aesthetic with modern VFX, the film follows a Snowpiercer-esque train on a trip through mountains, underwater, and seemingly across the boundaries of reality. Perhaps this is what Journey meant when they described "the midnight train going anywhere."

Director Andreas Nilsson delivers playful, memorable visuals throughout, particularly when a warning interruption about wormholes lends a nightmarish air to the, er, trip. If you like your giant eggs harvested from trees, space-time continuum dramatically unstable, and third eyes wide open, then this is the film for you.

Toyota Tundra
"Born From Invincible"
23 September 2021

Toyota mark seventy years of trucking with this sturdy commercial from Saatchi & Saatchi and director Antoine Bardou-Jacquet. Like a racing video game with all stages unlocked, the ad drives through snow storms, dust clouds, stampedes, and - in an emotional nod to current events - wildfires.

It does suggest that the marque have withstood extreme conditions in the past and will continue to do so. The time-hopping fleet is well integrated too, and raises expectations for the advertised Tundra pickup.

We must talk about the EDM soundtrack though. How was a bloke called Chris Avantgarde allowed within two feet of Nina Simone’s 'Feeling Good'? Perhaps the advertised truck could run over the master recording and let the healing begin.

22 September 2021

A good seat goes a long way, says this breezy ad for London North Eastern Railway (LNER). The protagonist remains seated throughout the 40" film, but still manages to work, play, read, and watch a film before she arrives at Mum's house for dinner. Thanks to some nifty set design and transition shots, the brand make an enthusiastic case for rail travel.

For those still wary of public transport, the last ten seconds of the ad also feature passengers wearing face masks. Unfortunately, with usage falling from eighty percent to twenty percent, there may be some uncomfortable journeys ahead for both passengers and staff. "And I'm almost there" may become a coping mechanism.

"Candlelit Dinner"
21 September 2021

Not every candlelit dinner is intentional, says this 20" HomeServe ad, with a couple decidedly miffed at their gloomy situation. When the lights do come on, it's thanks to one of the home repairs and improvements firm's engineers...and no thanks to a certain four-legged opportunist with designs on dessert.

It's a charming act of sabotage - the reaction from the culprit is spot-on - but the brand know such interruptions are no laughing matter. Released as the phrase 'keeping the lights on' gains unwanted traction, the ad demonstrates how Homeserve can maintain customers' sanity during the autumn and winter months.


Recent Promos
(1-25 of 25)

"If You Say The Word"
4 mins 20s
24 Sep 2021
This Radiohead promo reminds DAVID of a Nature Valley commercial from 2009, wherein a farmer must gather townies and take them back to the city. Suffice to say that the Radiohead version is far more melancholy. Two men search nearby woods and fields for anyone in office wear; some are easy prey, but others require cunning to take down.

Priya Ragu
2 mins 52s
22 Sep 2021
Tamil-Swiss singer-songwriter Priya Ragu tackles lockdown in stylish fashion in this latest promo. Rather than literally depict the purgatory of screens, silence, and the same four walls many have been suffering through over the course of the pandemic, the artist and director Dumas Haddad take a metaphorical approach - focusing on two dancers who mirror each other's movements despite the barriers between them.

5 mins 19s
21 Sep 2021
UK rapper Dave (aka David Orobosa Omoregie) brings a passion for video games to a whole new level in latest track 'Verdansk'. Named after a battle map in Activision's Call of Duty: Warzone, the artist raps about girls and luxury cars but seems mainly focused on logging online hours with his mates. "Man try beef with my dargy/ Warzone ting how I come third party."

Mac Miller
"Colours and Shapes"
4 mins 21s
20 Sep 2021
Late rapper Mac Miller's dog goes on a surreal journey during this poignant film. Commissioned by the artist's family following his untimely death at the age of 26, the video ruminates on the conscious and unconscious mind as the central pup takes a trip into dreamland - rivers of bed sheets, oceans of liquid music, and all.

"Beside April"
5 mins 13s
16 Sep 2021
This surreal promo for BadBadNotGood's 'Beside April' has a feverish quality to it. Shot in Georgia and focusing on a horse, the film draws viewers into a strangely heightened world which is constantly in motion - close ups of characters flitting past with an unexplained significance which only enthrals the audience further.

Hak Baker
"Cool Kids"
3 mins 28s
15 Sep 2021
The grinding reality of life for many inner city youths takes centre stage in this enthralling promo for Hak Baker's 'Cool Kids'. Director Will Robson-Scott keeps things tightly focused on the central character, camera fixed on the young man's face as he grows up into a world of drug dealing, parental alienation, and bad ideas forced into being by circumstance.

Leo Bhanji
"Sea Demon"
3 mins 18s
13 Sep 2021
London-based artist Leo Bhanji offers an intriguingly rural take on mumble rap in this enthralling video. With a sound influenced by underground SoundCloud rappers, electronic R&B, and ASMR videos in equal measure, 'Sea Demon' is more about the vibe than the lyrics - snatched comments about being "too young and wild" for love slipping beneath the digital flow.

Iron Maiden
5 mins 12s
10 Sep 2021
Iron Maiden continue to explore epic battlescapes in this promo for latest track 'Stratego', this time with Gustaf Holtenäs at the helm. In contrast to the apocalyptic future depicted in 'Writing on the Wall', this time viewers are transported back to a delicately animated version of ancient Japan, where two warring clans threaten to tear each other - and the very fabric of reality - apart.

Django Django
"Under Fire"
3 mins 55s
10 Sep 2021
Django Django's 'Under Fire' receives a nocturnal promo courtesy of director Drew Tyndell. We find frontman Vincent Neff behind the wheel of a classic BMW, cruising the streets of London with an inscrutable look on his face. One half expects Ryan Gosling's character from 'Drive' to catch up at the traffic lights.

"Burning Bridges"
2 mins 52s
9 Sep 2021
Scandi-pop artist Sigrid returns with a typically Scandi pop star Sigrid returns with a typically bittersweet outing in the form of latest track 'Burning Bridges'. The club-ready single features a dancey, synth-heavy beat, which sits in compelling contrast to lyrics about the end of a decaying relationship: "I could tell you the truth but you'd call me a liar/Tried to wave a white flag but you set it on fire".

Little Simz
"Point & Kill"
4 mins 57s
8 Sep 2021
Even die-hard Little Simz fans may be surprised by her new single, 'Point and Kill'. An intoxicating blend of north London hip hop and Afrobeat, the track enthrals with its funky backbone and freewheeling lyrics ("Reality will hit you 'cause not everywhere is pretty/But for now bring the Naira, come gimme").

"Just a Ghost"
3 mins 54s
7 Sep 2021
What do you get the man who has everything during a pandemic? A golden plague doctor mask, of course. It's also the trademark of German electronic duo Claptone, and features throughout this artsy promo for new track 'Just a Ghost'. Those who toiled over a Bob Ross painting in lockdown will sympathise with the tortued protagonist.

"Thelma and Louise"
2 mins 18s
6 Sep 2021
This experimental promo for Bastille picks up directly after June's 'Distorted Light Beam'. 'Thelma and Louise' accompanies the band's frontman and a mysterious engineer into a digital vortex where the laws of physics no longer apply, and wherein buildings and people alike are comprised entirely of tiny data cubes.

"One Night"
2 mins 54s
6 Sep 2021
There's a hint of Peter Pan to this intriguing promo for Griff's 'One Night'. The film sees the singer-songwriter pursue her shadow through bustling city streets and attempt to engage it in a dance-off, all while the thing takes on a mischievous life of its own. Directors AB/CD/CD pace the action nicely here, as each of the fashion-focused artist's looks are given a turn in the spotlight.

"Signal From The Noise"
9 mins 09s
3 Sep 2021
People Just Do Nothing actor Steve Stamp stars in this beguiling promo for Canadian jazz group BadBadNotGood. Protected from interference by headphones duct-taped to his bonce, Stamp performs street art outside Brent Civic Centre. Unfortunately, a moustachioed security guard has other ideas.

Lucy Blue
"Taxi Driver"
3 mins 05s
1 Sep 2021
This sinister promo for Lucy Blue's 'Taxi Driver' should appeal to those invested in the true crime media boom. Blue stars as a serial killer in the moody piece, stalking the streets for prey while partially living in the surreal world of her own disturbed mind. Director Thomas James's film oozes menace and intrigue in equal measure.

"LaLaLa It's The Good Life"
2 mins 23s
3 Sep 2021
When Madonna sang "we are living in a material world" back in 1984, we're fairly sure this promo for Audiobooks wasn't what she had in mind. The cloth-based film for David Wrench and Evangeline Ling's 'LaLaLa It's the Good Life' takes an impressive DIY approach, rendering the artists as pictures printed on always-wriggling material.

"Chasing Stars"
3 mins 05s
2 Sep 2021
This three-pronged collaboration between DJs Alesso, Marshmello, and singer James Bay surprised us with the lyric, "We were chasing stars/Across the county lines". At first it sounds like a rose-tinted view of drug trafficking, but we doubt that thought crossed the songwriter's mind at all. At least we hope it didn't.

Willow Kayne
"I Don't Wanna Know"
2 mins 30s
31 Aug 2021
Retro-obsessed rapper Willow Kayne goes back to the 90s in this colourful promo for 'I Don't Wanna Know'. The artist awakens in a primary-coloured explosion of a bedroom to dive into such familiar vintage pursuits as physically entering the information superhighway, having a bedroom rave, and bullying nerds on the internet.

"8-bit Trip 2"
3 mins 33s
31 Aug 2021
Nine years after releasing their iconic stop-motion music promo for '8-bit Trip', Swedish electronica duo Rymdreglage have delved back into brickfilm for another go around. The appropriately-named '8-bit Trip 2' sees the pair pay tribute to such digital classics as Tetris and Sonic the Hedgehog - all rendered in exquisitely handmade fashion.

Lola Young
"After Morning"
10 mins 16s
31 Aug 2021
This three-part Lola Young promo feels like a relationship drama crossed with an episode of 24. Director Dumas Haddad’s film takes place between 2 A.M. and sunrise, scored by EP tracks 'Blue', 'Bad Game', and 'Pill or a Lullaby'. Noirish visuals and Young's soulful performance prove a compelling match over ten minutes.

3 mins 14s
26 Aug 2021
An enthralling promo for Nao's latest single 'Wait' takes the body as canvas to a whole new level. The East London singer-songwriter emerges from the dark background like a modern Venus, surrounded by flowers in an oasis of colour which contains all the nature in this mysterious void. It's life, but not as we know it.

"Low Era"
4 mins 24s
26 Aug 2021
'Low Era', the second track from New York rock band Geese, is a persuasive blend of arch vocals, jangly guitars, and shoegaze spunk. Frontman Cameron Winter's lyrics have a misfit zing to them ("On the hour of my death, the page rips/All is lost and I am left to rot"), sung with both authority and playfulness in a deft juggling act.

Frank Carter and the Rattlesnakes
"Go Get A Tattoo"
2 mins 41s
24 Aug 2021
Former Gallows frontman Frank Turner puts in a suitably unhinged performance in this promo with latest band the Rattlesnakes. 'Go Get a Tattoo' references the singer's other career as a skin artist, and encourages listeners to "smash their sadness" and shake of the shackles of inertia by doing something reckless: "It's about time I tried something new/ To stick and poke out my commitment issues".

The Bug
"Pressure (ft. Flowdan)"
3 mins 44s
23 Aug 2021
Long time collaborators Kevin 'The Bug' Martin and grime star Flowdan come together once more for latest track 'Pressure'. The track's beat-heavy vibes are supplemented by foreboding electronic drones, and provide a dark, sticky base for Flowdan's patois-heavy and politically forthright lyrics. There's something of the tornado siren about it: a warning for dire times to come.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.