David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Basha de Bruijn signs to BirthBirth have signed Dutch director Basha de Bruijn for representation across the UK and France.
    • Live, laugh, loathe.US insurers Progressive continue their quest to save Millennials from turning into their parents in this entertaining commercial.
    • Animal antics.This 30" Aviva commercial acknowledges the outlandish side of insurance claims.
    • Jessy Moussallem joins Object & Animal.Meeting the Middle East's version of Pablo Escobar is all in a day's work for new Object & Animal director Jessy Moussallem.
    • Tomorrow, today.Adidas lay out the thought process behind their Futurecraft range in this tech-focused commercial.
    • Turbo tubers.The spirit of invention is alive and well in this charming Brazilian outing for Volvo.
    • Forever nab Fons Schiedon.Multidisciplinary artist Fons Schiedon has joined Forever’s bespoke roster for UK representation.
    • Game changer.This epic commercial for Facebook's Oculus is a game changer.
    • Dog Eat Dog sign Iain MorrisDog Eat Dog have signed acclaimed comedy writer and director Iain Morris to their roster.
    • Knickerbocker glory.Two-time NBA champions the Knicks celebrate New York's unquenchable character in stark black and white
    • Studio Desk arrive at Jelly London.Jelly London have bolstered their animation wing by signing Emily Downe and Kathrin Steinbacher, a.k.a. Studio Desk.
    • Home truths.This stirring piece of work offers a valuable insight into growing up Black in modern Britain.
    • Helena Coan joins OB's independent RosterOB Management have signed director, writer, and musician Helena Coan to their roster for independent representation.
    • Round eight for Papaya Young Directors.We take our good news stories where we can get them right now, and word of Papaya's eighth Young Directors competition certainly fits that bill.
    • The right direction.This delicately animated series for the CTCP takes a positive approach to attempts to quit smoking.
    • Step on my Day-Glo boots.This hyper-caffeinated Puma commercial riffs on Neymar's reputation as the ultimate wind-up merchant.
    • Scott Carthy joins SpindleLondon-based director and filmmaker Scott Carthy has joined Spindle's roster for representation in the UK.
    • Leading RoleThis intriguing film from Gillian Zinser interrogates traditional masculinity, focused on Cuban ballet dancer Andy Sousa and his story.


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Forever nab Fons Schiedon.

Multidisciplinary artist Fons Schiedon has joined Forever’s bespoke roster for UK representation.

The Dutchman flits between illustration, animation, and live-action with ease, making him another valuable asset to Sasha Nixon's team. Her goal is to firmly establish Schiedon on these shores.


"First Steps"
3 mins 07s
12 January 2021

You know how Matt Berry says the word 'epic'? Well, this magnificent commercial for Facebook's Oculus is very much 'epic' in that sense. Director Ian Pons Jewell has become a director whom agencies turn to when epic is the name of the game, and, on this project, he's delivered in spades once again.

It would be easy to concentrate wholly on the spectacularness and scale of this film, but actually its greatest strength is the way it conveys the VR experience. For the first time that DAVID can recall, the idea of being immersed into another universe via a headset looks intriguing rather than intimidating. It was clever to shoot the whole thing from the perspective of the young woman wearing the headset… even before she puts it on. That, and her very human reaction to the situations in which she finds herself once she's immersed in the games, combine to represent a novice rather than an expert player.

VR has been the 'next big thing' in gaming for some time, but with a current market value of $11bn – which is approximately approx 8% of the total gaming market – and a forecast that this will grow exponentially to $92 bn by 2027 – which is expected to be approximately 50% of the total gaming market – its moment has clearly arrived.

All of this is successfully conveyed by the aforementioned epicness of this commercial as it makes clear that there are all manner of games available in this format. Who knows, perhaps future insurrections in the USA can be avoided by offering dubious patriots the opportunity to storm the Capitol from the benign safety of their mom's basement rather than attempting to upend democracy by participating in an actual coup. On the evidence presented here, said virtual revolutionaries would feel very much part of the action as they overpower the thin blue line protecting the seat of government.

Pons Jewell has successfully conveyed the participative element of this form of gaming with tremendous skill and, in that, he has been brilliantly assisted by the VFX magic of The Mill, and sound designer Lawrence Kendrick at String and Tins. But, beneath all of the smoke and mirrors of the clever post-production, lies a central performance which brings it all together, and that's where Ian Pons Jewell really delivers.

Dog Eat Dog sign Iain Morris

Dog Eat Dog have signed acclaimed comedy writer and director Iain Morris to their roster.

A multi-talented creative best known for his zeitgeist-capturing film and television work, Morris has been a standout figure in the UK comedy scene since the early 00s. He joins Dog Eat Dog for representation in the UK, Germany, and the USA - bringing his punchy, quick-witted work to an international audience.


New York Knicks
"The New New York"
14 January 2021

New York has always been known for its unique attitude and irascible population, and despite the best efforts of the coronavirus this dynamic film shows there's fight in the ol' girl yet. Two-time NBA champions the Knicks celebrate the city's unquenchable character in stark black and white, as residents assure us that the New York spirit is in no way diminished by circumstance.

The city’s essence is deftly evoked here, as directors Henry & Rel weave a passion for sport and hometown pride through each character vignette. While tabloids may scream about the city being in irrevocable decline, this spirited missive makes it clear that while NYC may be bowed, it's not going down without a hell of a fight.

Studio Desk arrive at Jelly London.

Jelly London have bolstered their animation wing by signing Emily Downe and Kathrin Steinbacher, a.k.a. Studio Desk.

Before founding London's only female animation studio, Downe and Steinbacher studied together at both Kingston School at Art and the Royal College of Art. Now their combined talents have landed them a place on Jelly's esteemed roster.



On This Day
(1-25 of 25)

British Heart Foundation
18 Jan 2010
As the camera maintains a fixed examination of a young woman's face, her voice reveals the torment she has been put through by her father's death and her mother's illness. This calculatedly emotional piece will deservedly raise awareness of the charity's work.

18 Jan 2013
This charming commercial for Guinness offers the point of view of a clock that's decided to do more than simply tick tock onwards in a uniform fashion. Three illustrations of its ability to manipulate time demonstrate how its actions improve the lives of those who dwell in the small town that it dominates. Lovely.

"Gangnam Style"
18 Jan 2013
Trumpeted as the first commercial for an electronic cigarette (despite a bid by a rival to snatch this honour by airing a spoiler on one of Channel 5's sister stations) this ad is necessarily opaque because of the strict regulations. Punters will have to figure out for themselves how the advertised product would have helped dad (Mark Benton) witness his baby's first Gangnam parody.

Open University
"A New Direction"
18 Jan 2013
A woman called Ruth describes how she found fulfilment after learning how to paint in this attractively piece advertising the Open University. It's a shame that nobody explained the difference between uninterested and disinterested to her but you can't have everything and it's a good bit of work.

Honda Civic
18 Jan 2013
A neat device is used to highlight the versatility of the advertised car. Why can't a single vehicle be both powerful and practical? Agile and efficient? And so on. The questions are posed by Garrison Keillor (or "that bloke off the Honday ads" as he's better known in this country) and rather artfully answered by a flipping technique. (That's a technique that flips... not a flipping technique.)

18 Jan 2014
There are shades of a famous scene from The Full Monty in this commercial for Cadbury as Logistics Manager Keith slowly succumbs to the seductive sound of Baccara's Yes Sir, I Can Boogie when it's broadcast on his phone as he waits for his call to be taken.

"Dave's Epic Strut"
18 Jan 2015
This campaign has delivered some memorable ads, but this has to be the best yet for sheer eyeball-grabbing, attention-seeking mischief. A guy gets out of his car and strides down the street with a purposeful twinkle last sported by John Travolta in Saturday Night Fever. What's he looking so pleased about? He's saved money with the site in question. But that's not all...

Red Cross
"The Promise"
18 Jan 2016
In their latest US film, the Red Cross has a powerful answer for those who believe charity should begin at home and therefore don't donate because they worry the funds will be squandered on ungrateful foreigners who wish them harm. Because this spot points out that the Red Cross also offers assistance to locals who are imperiled - something even the most internationalist of givers may be impressed to learn.

18 Jan 2016
This beautifully composed 30" commercial for Gumtree has a dad speculating about the chain of events he could trigger by buying a second-hand piano for his daughter. In his mind's eye, the endless practice that follows her delight leads to fame, success and a bright future. He's quickly brought back down to earth but his flight of fancy is really quite charming.

Pizza Hut
"Big Deal"
18 Jan 2016
A variety of strange and eccentric customers find their remarkable circumstances pale in significance when compared to Pizza Hut's £14 meal deal. Faced with a boxed banquet like that, being struck by lightning, freeing oneself from your ventriloquist's controlling influence, or having the power of magnetism does seem rather humdrum.

"Food Dancing"
18 Jan 2017
Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client. Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

The Jump
"Flying Without Wings"
18 Jan 2017
This promo for Channel 4's beleaguered reality show 'The Jump' features the plangent vocals of Westlife. 'Flying Without Wings' accompanies shots of this year's batch of celebrities flying over a snowy landscape, with appropriately transcendent expressions as they perform improbable acrobatic feats.

"Eat Dust"
18 Jan 2019
This fun Mercedes ad from down under gives hope to privacy-obsessed celebrities everywhere, as an X-Class V6 pick-up attempts to outrun a paparazzi hoard. Needless to say, the latter won't give up without a fight. The ensuing chase showcases the truck's mettle as it navigates tarmac, water, and dirt. If only its pursuers could demonstrate such versatility...

18 Jan 2006
Beautifully filmed commercial shows how the fish caught on behalf of Young's makes its way to your dinnerplate from the various fishing grounds around the World. Okay, so it's an over-romanticised vision but it's a nice thought. Piped version of "When The Boat Comes In" accompanies perfectly.

Careers Scotland
"Barbara The Oracle"
18 Jan 2006
As in previous ad in series someone is shown seeking careers advice from a very dubious source - this time, it's a woman who dwells in a cave, albeit one styled like a 1970s bedroom. Appropriate careers advice is available through this publicly-funded body.

"Pub Quiz Team"
18 Jan 2007
Finally the definitive version of the lengthy ident for More4 which establishes the cleverness of four of its presenters by placing them as a demon team turning up for a Pub Quiz Night. They come unstuck on a low-brow question and ring around their mates (though you can't fool us with the Jon Stewart clip).

18 Jan 2008
Nicely played commercial for McDonald's from Canada has a man offering to trade his beard for one of the special collector cards featuring ice hockey players available at the fast food restaurant. It's the deadpan delivery that makes this one worthwhile.

18 Jan 2008
Animated commercial depicts various athletes limbering up for the Olympic games in Beijing. The idea here is to remind people that behind each athlete is a team of people upon whom they depend and this is illustrated in suitably impressive style.

MTV Switch
"Al Gore"
18 Jan 2008
An audio excerpt from Al Gore's film An Inconvenient Truth is married with specially filmed material to remind MTV viewers of the importance of doing what ever we can to protect the environment. Gore himself approved the footage.

"Wake Up Call"
18 Jan 2008
Shades of Groundhog Day here as a man spends his entire life being woken at seven o'clock. Thank heavens he invested in an AMF pension and is able to sleep properly on the mornings once he has retired. It's a pretty bleak look at the years up to retirement nonetheless.

Oat So Simple
"Hair Dryer"
18 Jan 2009
A woman pops her Oat So Simple into the microwave before turning on her hair-dryer. To illustrate the simplicity of the advertised product, her hair is instantly dry and perfect... if only everything was as easy as Oat So Simple (or Carlsberg made hair-dryers.)

Sky Movies
"Friday Nights"
18 Jan 2010
This attractively-filmed commercial for Sky Movies shows people getting ready for the weekend on a Friday evening before settling down in front of the television to enjoy a movie on the advertised service. Apparently, Sky HD's premières are now shown on Friday.

Cadbury Crème Eggs
"Newton's Cradle"
18 Jan 2010
This ad for Cadbury Crème Eggs shows another of the little critters devising a method to bring about its demise. It deftly slides between the balls of a Newton's Cradle while they are in mid-swing and is crushed between them.

"Cheer Up"
18 Jan 2010
This cute Irish commercial for Vodafone demonstrates how social networking can be used for something much better than the recruitment of musicians for a big dreary band. A young woman cheers up her community with strategically-placed knitwear.

18 Jan 2010
It's hard to know for certain whether this is a commercial for Peugeot or for the latest offering from the Ministry of Sound. A collection of vehicles which inspired the latest model from the French car manufacturer explode into their component parts.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.