There's so much to admire in this commercial for eBay that you can almost forgive the dreadful music... almost. In it, a paralympian uses a timer to both measure her training effort and ensure the bread in her oven emerges perfectly risen.

Choosing when and how to represent disability is incredibly difficult, but this kind of depiction - casual yet positive - illustrates a really excellent approach.

The incidentalness is so impressive that DAVID almost feels as though we're betraying its intent by drawing attention to it. Inclusiveness in advertising is always a self-conscious decision which probably makes those who take the trouble to reflect our nation's diversity worry that they're being tokenistic or that they're shoving a progressive agenda down the audience's throat. But - in reality - it's precisely this ubiquitousness which will ensure society's attitudes continue to improve. Keep at it.

Heineken and Sonny’s Fredrik Bond have good form with on-foot capers. With the Champions League underway again, the two reunite for this 60” foot chase. Former Real Madrid and Manchester United striker Ruud van Nistelrooy summons his inner action hero as he evades capture.

The striker adds some new tricks to his repertoire - including blending in with tourists and chucking newsstands. He may be outnumbered, but van Nistelrooy has his own particular set of skills.

One of three new Heineken films, Bond combines ball skills with cinematic flair - just the kind of spectacle a Champions League night can provide. Meanwhile, the lager reaffirm their commitment to Europe’s elite competition in pacy fashion.

This excellent ad for posh coffee boffins Taylors of Harrogate shows just how much finesse goes into making great coffee... or decent coffee, as the case may be.

We see beans growing into their 'astonishingly magnificent' potential, demonstrated by some great animation and a perfectly over the top voiceover. Images of oozing caramel and sweet berry are equally sleekly shot... which makes the comedy twist all the more amusing.

The self-awareness (that most coffee will be drunk by tired people in their kitchens, rather than nubile young things on stylised Italian streets) plays well for the brand, and stands out in a sea of trope-heavy coffee ads. Standout work from Erik Morales and Lucky Generals.