The Department for Transport aim to put the ‘us’ back into ‘bus’ with this animated commercial from directors Smith & Foulkes. Keen to ease disruption caused by anti-social behaviour and poor etiquette on public transport, the DfT use hand-drawn animals like chameleons and hyenas to show the consequences of our actions when on the move.

Some will no doubt see this as yet another incursion by the so-called nanny state, with the accompanying jingle potentially adding fuel to the flames. The handsomely animated film’s heart is in the right place, however, and who wouldn’t fancy a public transport network that calms rather than amplifies anxiety?

This community-minded outing for Avanti West Coast - the successor to Virgin West Coast - suggests successful rail travel is a joint effort. Here, trains are replaced by a sea of people as travellers are treated to the world's longest crowd-surf - carried carefully through the rolling green countryside on the way to their destination.

From prize-winning pooches to business-minded commuters and card-playing couples, a diverse cross-section of rail users is represented as Paolo Nutini’s ‘Pencil Full of Lead’ adds an optimistic vibe to proceedings. We particularly enjoy the assembled crowd coming to a hush in order to avoid disturbing a sleeping baby - it takes a village, after all.

The question of selective gene editing has long been the topic of debate in medical and ethical circles - it raises questions about the value attached to 'abnormal' lives, in addition to some wondering whether it's worth playing god to choose an eye colour or propensity for a high IQ.

This intriguing short film from the Guardian explores these questions in a speculative future - a 2025 in which gene editing has been commonplace, if expensive, for many years. The work takes the form of a biographical documentary, interviewing one of the pioneers in the genetic field.

Director Marc Silver has woven an impressively intricate web here, touching on elements of the natural vs the artificial which so often preoccupy good sci-fi. Viewers feel the unseen reporter's internal conflict as she's offered the chance to edit her unborn child's genes for free, making the audience question whether they would do the same if cost weren't an issue.

Underneath these genre-focused concerns is a deceptively everyday story: that of a woman worried that, in spite of her objective success, she has disappointed her mother. Choices, and how they shape us and the world around us, are at the heart of everything here, and technological advances only serve to remind us there are no easy answers.

Last year, Starling Bank marked their television debut with a flock of CG birds. Here, they opt for a garden shed-cum-flying machine to illustrate how they can help fledging businesses.

Drawing inspiration from the likes of Wallace & Gromit and Raymond Briggs’s Father Christmas, the ad shows a woman take off in a heli-shack while hubby and daughter watch with pride.

A smooth flight wouldn’t raise viewers’ pulses, however, so director Elliot Dear unleashes a lightning bolt on the wooden aircraft for good measure. Fortunately, the advertised bank are used to helping businesses ride out the storm.

Despite the big-budget aesthetic, Dear ensures that we empathise with the protagonist as she runs the gamut of entrepreneurial emotions. Furthermore, it underlines the brand’s progressive attitude towards female business owners under the cosh.