David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • A Whole New WorldFantasy and reality meet in entertainingly odd ways in this new commercial for the Apple Arcade platform.
    • Height night.Volvo Trucks president Roger Alm is on top of the world in this rain-soaked commercial… or four of his company’s heavy-duty vehicles, at least.
    • Platige Image level up with Lemonade Reps.Platige Image - one of Poland’s leading post-production companies - have joined Lemonade Reps for UK representation.
    • Ladylike and LosingCynthia Nixon is a canny choice of spokeswoman for this hard-hitting film which illustrates, unflinchingly, that women simply cannot win.
    • Commercial breakdown.This quirky commercial from Marmite and the AA suggests an unusual team-up will benefit both brands.
    • Fast FuturesThis fun commercial from mobile network Three assures the UK that there are better days ahead.
    • Blinkink snap up Butt Studio.Butt Studio, aka Harry Butt, has joined Blinkink for commercial representation.
    • Pass it on.The Department for Transport aim to put the ‘us’ back into ‘bus’ with this animated commercial from directors Smith & Foulkes.
    • Go west.This community-minded outing for Avanti West Coast - the successor to Virgin West Coast - suggests successful rail travel is a joint effort.
    • Coding with a Conscience This intriguing short film from the Guardian explores a speculative 2025 in which gene editing is commonplace.
    • Sky's the limit.Last year, Starling Bank marked their television debut with a flock of CG birds.
    • Try hard.Aldi aim to convert more skeptics in 2020, starting with this 40" commercial.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

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Over the next few weeks, we are expanding its scope to include live events and an annual competition.

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Blinkink snap up Butt Studio.

Butt Studio, aka Harry Butt, has joined Blinkink for commercial representation.

Born and raised in Grimsby, Butt studied graphic design at the University of Brighton and Nagoya University of the Arts before settling in London as a prolific graphic designer, illustrator, and animator.


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Department Of Transport
"It's Everyone's Journey: Bus"
30s
26 February 2020

The Department for Transport aim to put the ‘us’ back into ‘bus’ with this animated commercial from directors Smith & Foulkes. Keen to ease disruption caused by anti-social behaviour and poor etiquette on public transport, the DfT use hand-drawn animals like chameleons and hyenas to show the consequences of our actions when on the move.

Some will no doubt see this as yet another incursion by the so-called nanny state, with the accompanying jingle potentially adding fuel to the flames. The handsomely animated film’s heart is in the right place, however, and who wouldn’t fancy a public transport network that calms rather than amplifies anxiety?


Avanti West Coast
"Let's Get Together"
60s
25 February 2020

This community-minded outing for Avanti West Coast - the successor to Virgin West Coast - suggests successful rail travel is a joint effort. Here, trains are replaced by a sea of people as travellers are treated to the world's longest crowd-surf - carried carefully through the rolling green countryside on the way to their destination.

From prize-winning pooches to business-minded commuters and card-playing couples, a diverse cross-section of rail users is represented as Paolo Nutini’s ‘Pencil Full of Lead’ adds an optimistic vibe to proceedings. We particularly enjoy the assembled crowd coming to a hush in order to avoid disturbing a sleeping baby - it takes a village, after all.


The Guardian
"Recode"
12 mins 07s
25 February 2020

The question of selective gene editing has long been the topic of debate in medical and ethical circles - it raises questions about the value attached to 'abnormal' lives, in addition to some wondering whether it's worth playing god to choose an eye colour or propensity for a high IQ.

This intriguing short film from the Guardian explores these questions in a speculative future - a 2025 in which gene editing has been commonplace, if expensive, for many years. The work takes the form of a biographical documentary, interviewing one of the pioneers in the genetic field.

Director Marc Silver has woven an impressively intricate web here, touching on elements of the natural vs the artificial which so often preoccupy good sci-fi. Viewers feel the unseen reporter's internal conflict as she's offered the chance to edit her unborn child's genes for free, making the audience question whether they would do the same if cost weren't an issue.

Underneath these genre-focused concerns is a deceptively everyday story: that of a woman worried that, in spite of her objective success, she has disappointed her mother. Choices, and how they shape us and the world around us, are at the heart of everything here, and technological advances only serve to remind us there are no easy answers.


Starling Bank
"Off the Ground"
60s
25 February 2020

Last year, Starling Bank marked their television debut with a flock of CG birds. Here, they opt for a garden shed-cum-flying machine to illustrate how they can help fledging businesses.

Drawing inspiration from the likes of Wallace & Gromit and Raymond Briggs’s Father Christmas, the ad shows a woman take off in a heli-shack while hubby and daughter watch with pride.

A smooth flight wouldn’t raise viewers’ pulses, however, so director Elliot Dear unleashes a lightning bolt on the wooden aircraft for good measure. Fortunately, the advertised bank are used to helping businesses ride out the storm.

Despite the big-budget aesthetic, Dear ensures that we empathise with the protagonist as she runs the gamut of entrepreneurial emotions. Furthermore, it underlines the brand’s progressive attitude towards female business owners under the cosh.


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Five Star Work
(1-25 of 25)

Apple Arcade
"A New World to Play In"
60s
27 Feb 2020
Fantasy and reality meet in entertainingly odd ways in this new commercial for the Apple Arcade platform. The fruit-based giant’s stab at mobile gaming promises users more high-quality games than they can handle - with regular updates to help keep things ticking along - and that abundance of content is reflected in the sheer variety of scenarios crammed into this 60" ad.

Volvo
"The Tower"
80s
27 Feb 2020
Volvo Trucks president Roger Alm is on top of the world in this rain-soaked commercial… or four of his company’s heavy-duty vehicles, at least. And we thought higher-ups like Alm never left the comfort of their desks. The trench coat-wearing Swede proves us wrong by embracing the elements like a middle-aged rain god.

Girls. Girls. Girls.
"Be a Lady, They Said!"
2 mins 51s
27 Feb 2020
Cynthia Nixon is a canny choice of spokeswoman for this hard-hitting film which illustrates, unflinchingly, that women simply cannot win. Mixed messages aren't just present in society, but woven into the fabric of everyday interactions in such a way that women can't escape them from the moment they're identified as female in utero.

Three
"UK, U OK Hun?"
3 mins
26 Feb 2020
Is the UK OK? With constant storms, the continuing Brexit clusterfuck, and virus outbreaks looming on the horizon, the answer is a resounding no. This fun commercial from mobile network Three, however, assures us that there are better days ahead... even if we may have to wait for a sci-fi future for them to kick in.

Avanti West Coast
"Let's Get Together"
60s
25 Feb 2020
This community-minded outing for Avanti West Coast - the successor to Virgin West Coast - suggests successful rail travel is a joint effort. Here, trains are replaced by a sea of people as travellers are treated to the world's longest crowd-surf - carried carefully through the rolling green countryside on the way to their destination.

Starling Bank
"Off the Ground"
60s
25 Feb 2020
Last year, Starling Bank marked their television debut with a flock of CG birds. Here, they opt for a garden shed-cum-flying machine to illustrate how they can help fledging businesses. Drawing inspiration from the likes of Wallace & Gromit and Raymond Briggs’s Father Christmas, the ad shows a woman take off in a heli-shack while hubby and daughter watch with pride.

VW Touareg
"See the Unseen"
60s
24 Feb 2020
Volkswagen steal a march on the upcoming reboot of ‘The Invisible Man’ with this measured piece of work. Niclas Larsson’s shadowy commercial flits between a man leaving the office for the night and a woman out for a run with her dog; however the latter two are, ahem, easy to miss. That’s where the marque’s new Night Vision assist system comes to the fore.

KFC
"Finger Lickin'"
60s
24 Feb 2020
Unlike other fast food outlets who seem to have forgotten that their primary purpose is to actually sell food, KFC emphasise their taste-focused slogan with their latest campaign. 'Finger lickin' good' fried chicken takes centre stage, unsurprisingly, as director Nicolai Fuglsig hones in on the sensory experience of chowing down on a bucket of the Colonel's finest.

Milka
"Goodness"
60s
21 Feb 2020
This charming animated commercial for Milka makes the most of the brand's commitment to carefully sourcing their ingredients. The chocolate label pride themselves on only using milk from small farms within the same one-hundred-kilometre radius in the Alps, and depict the area as a pastoral paradise here via meticulously executed stop motion.

AXA
"Know You Can: Liverpool"
90s
19 Feb 2020
The days, hours, and minutes before kick-off propel this handsomely shot commercial for AXA, who reaffirm their sponsorship of Liverpool Football Club. As director Lionel Mougin’s compendium shows, fans, players, coaches, and ground staff each play a key role in pre-match preparation - whether it’s painting the lines on the pitch or scaling a fence to watch Liverpool train.

Harley Davidson
"Scroll"
60s
21 Feb 2020
Modern life is rubbish, according to this intense commercial for Harley Davidson - who encourage people to ditch the screens and get out on the open road instead. A tinny electronic voiceover gives things a dystopian vibe, as wheel-height visuals hurtle high-speed down different, murky roads. Framing a motorcycle ride as a moment of freedom in an oppressive world draws the viewer in, making them consider breaking their own daily shackles.

Coca Cola
"Could I Be Wrong?"
90s
20 Feb 2020
Russian Doll’s Natasha Lyonne is the voice of reason in this turbulent Coca-Cola ad, which gleefully makes mountains out of molehills and gives insurance firms nightmares. Welcome, therefore, to Anywhere, USA. Director Steve Rogers’s playground is a city block at breaking point. Road rage, noise pollution, and, er, charity workers don’t just push the cast’s buttons - they take a sledgehammer to them.

Barnardo's
"Komodo Dragon"
40s
20 Feb 2020
Last year, a striking ad for Barnardo’s showed a girl being stalked by a gang of vicious hyenas. Here, agency FCB Inferno and director Sam Brown return to that theme by way of Indonesia and Komodo Island. This hard-hitting follow-up sees a young girl describe being groomed by an older man - her sense of dread embodied as a Komodo dragon.

eBookers
"Flamenco"
30s
18 Feb 2020
A flamenco-dancing monkey leads this infectious piece of nonsense for ebookers, as the brand target supposedly active families like the Taylors. The clan may comfy on the sofa to begin with, but a certain CG simian has other ideas. Eboo may not be the most inspired mascot name, yet the monkey’s louche facial expressions and almost hypnotic grip on the Taylor family gives the ad a peculiar edge.

British Heart Foundation
"Swear Jar"
40s
17 Feb 2020
This touching ad for the British Heart Foundation focuses on a mischievous lad doing his best to drive his family up the wall. At least, that’s what it looks like from the outset, as the boy pulls all manner of pranks (toes stubbed, hot water cut off, power killed at inopportune moments, et cetera) to try and get the other residents of his house to turn the air blue.

Ecover
"Laundry Against Landfill"
64s
13 Feb 2020
The determination of Uncommon to create work which gets noticed has a tendency to pay dividends for its clients. Here, for example, the agency successfully builds on Ecover's reputation as the go to laundry detergent for punters who care about the environment with a film which demands your attention.

Adidas
"Superstan"
54s
13 Feb 2020
Former world number one tennis player Stan Smith fronts this quirky campaign for his signature Adidas trainer collection. The sporting legend seems to be living the high life in retirement, as he chills out with his many trophies, ambles around the neighbourhood, and partakes in a solo picnic just for fun. A classy affair anchored by a game performance from Smith.

PlayStation
"Heart"
60s
13 Feb 2020
PlayStation are dear to many gamers' hearts - whether as their first system or favourite console - and this suspenseful commercial takes that role to its logical conclusion. Director Romain Gavras channels stealth games and action movies alike with a dark and moody colour palette, as a camouflage-clad team infiltrate a secret facility for purposes unknown.

Postmates
"Burgers"
30s
11 Feb 2020
There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve. All it needs you to know is that you want a burger! And, regardless of your dietary preferences, you are extremely likely to find yourself hankering for one while watching this commercial for an American food delivery service.

Leica
"Like the Night"
2 mins 18s
12 Feb 2020
This moody offering for Leica cameras sets Lord Byron's 'She Walks in Beauty' in a new and thoroughly modern context. We hear the narrator lean into a rhythmic, almost robotic tone as shadowy visuals explore the world at night, following female photographers and their cameras into the dark depths of both urban and rural landscapes.

Internet Watch Foundation
"Reporting Made Easy"
31s
11 Feb 2020
The Internet Watch Foundation's cheeky 'special sock' campaign made waves when it was first introduced in February of last year, and directors Jonny & Will take things even further for their 2020 online safety drive. This time, the jocular sock is both more upfront about his buddy's intentions, and even more explicit about reporting potentially underage content to the appropriate authorities.

Eurostar
"Punk"
30s
11 Feb 2020
The action unfolds with a knowingly affectionate tone here, as the exhibition itself is explored before MPC’s computer-generated bird takes on the punk spirit in the slightest way. It's also a charming look at how art can inspire the next generation, and we particularly enjoy the ostrich's determined expression as it refuses to (literally) toe the line.

Uber Eats
"Bring It"
60s
9 Feb 2020
Comedian Guz Khan’s second foray into advertising (last year he mugged off the Spice Girls for Walkers) sees him play an Uber Eats courier with fire in his belly and food in his backpack. His job? To bring it, of course. The Man Like Mobeen star brings a goofy, irrepressible energy to proceedings, as he cycles across London and encourages those he meets to give it their all

Great Western Railway
"Five and the Jetpack"
60s
10 Feb 2020
The Famous Five ride again in another charming animated romp for Great Western Railway. This time the gang are accompanied by a foolhardy inventor who decides the best course of action when faced with the grim realities of UK rail travel is to take matters into his own hands. Of course, as is often case when jetpacks are involved, things don't quite go as planned.

Eurostar
"Market"
30s
7 Feb 2020
There may be rocky times ahead for Eurostar, but this charming commercial reminds would-be travellers of why ditching a flight across the Channel might well be the way to go. Rather than address environmental or cost concerns, the brand shrewdly focus on the quality of consumer experience... via ostrich, naturally.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.