Fact and fiction have a complicated relationship these days, with ever more extraordinary scenarios, e.g. the storming of the US Capitol, becoming reality. This 30" Aviva commercial acknowledges the outlandish side of insurance claims, as a woman reports crashing into a pet shop and liberating an army of lizards.

The aftermath is well-handled by director Björn Rühmann, who draws viewers into this scaly, stupefying crash site. Interestingly, the usual "No animals were harmed during the making of this production" disclaimer is nowhere to been seen; this may prompt one or two enquiries from concerned/invested animal lovers.

Adidas lay out the thought process behind their Futurecraft range in this tech-focused commercial. Director Fons Schiedon takes a diverse visual approach in order to capture the spirit of the brand's all-hands-on-deck attitude to iteration, using stop motion, CG animation, and canny camera trickery to good effect.

Whether depicting ocean-bound nets recycled into plastic uppers or 3D-printed soles harnessing natural movement in the cleanest way possible, the film offers an intriguing insight into how Adidas intend to develop their footwear in a more sustainable manner. Consumers will have to judge the performance outcomes for themselves, but this compelling communication suggests it's definitely worth a try.

The spirit of invention is alive and well in this charming Brazilian outing for Volvo, as batteries gain a new life in creative hands. Far from a simple science experiment, the young girl at the centre of this film is determined to take her investigations into potato power to another level. Move over, Elon Musk.

Far from satisfied by merely getting her toy car to run, however, the inventor-in-training seeks out all manner of ingenious ways to sneak supplies for her pièce de résistance. The gradual increase of scale and final reveal are deftly handled by director Carolina Markowicz, who ensures the tale has just enough reality to keep its childish magic grounded.