Tanqueray's discerning spin on a blind taste test starts in 1830 and finishes in the present day, with plenty of costume changes and lush period details in-between. As an orchestral soundtrack sets the tone, director Scott Lyon underlines the advertised gin's longevity as fashions change and interiors transform.

This is done through a pleasing, diorama-style effect, with Lyon's camera regularly swooping around a Tanqueray bottle to reveal a new decor. It's a neat way to draw viewers in and suggest that the advertised spirit is still an attractive choice nearly two hundred years after its inception. Props must go to the discriminating set designer, too.

The limitations of travelling while disabled are explored in this touching partnership between Tesco and accessibility charity Changing Places. Blue Supermarket have teamed up with the organisation to install more accessible toilets at their locations across the UK, and one family's story explains why it's such an important move.

While there's often some forced heartstring-tugging in these sorts of ads, matter of fact narration from the mother of twin girls - one of whom is disabled - ensures this film packs a genuine emotional punch. The love between the family is front and centre throughout, clearly demonstrating the very real impact these simple decisions have on people's everyday lives.

The fact the whole family were able to visit an ailing grandparent, and all do so with equal dignity, is extremely powerful without any added bells and whistles - something director Sonja Phillips astutely allows to shine through. With Tesco planning to add more Changing Places in the coming year, here's hoping other brands get on board with the scheme too.

Banking becomes even more of a dystopian nightmare than usual in this ominous commercial for Brazilian financial institution Nubank. People's faces are replaced with blank, featureless masks as a woman makes her way to work, unimpeded by the anonymous masses as she, too, is one of them.

An unusual customer, however, makes her see things differently. This is a dramatic and eye-catching way to deliver the brand's message about exploring new credit card possibilities, with the stylised action lending a cogent sci-fi feel to proceedings (and echoes of Pink Floyd, to boot). Sleek, thoughtful work from director Rodrigo Saavedra.