Ubisoft emphasise the importance of 'failing, failing again, failing better' in this kinetic ad for their latest release, ‘Trials Rising'. Directed by Hugues de la Brosse, the promo sees a mysterious bike rider become something of a motivational spectre for various people.

From a child suffering skateboarding mishaps to a despondent American football team (we can't imagine being called "the Shrimps" helped), the rider shows up to give each scenario the kick up the arse it needs.

Interspersed with shots of the rider dancing and posing on a line of cars, the humorous ordeal culminates when the protagonist emerges from a shower and drops his towel... only to reveal his regular kit underneath. Magical realism with a tongue-in-cheek edge.

This black-and-white curio from directors Laurie Hill and Osbert Parker offers a fun sideways glance at the work of John Lubbock: nineteenth-century baron, knight of the realm, and noted insect lover.

Part biopic, part entomological fever dream, Hill and Parker cast Lubbock as a wasp's insistent mentor. Keen to gauge the creature's intellectual capacity, Lubbock provides it with everything from pianos to books… and, erm, copious amounts of tea.

Crafted via paper cutouts and stop-motion animation, it's an irreverent yet endearing look at one of the nation's eminent polymaths. If this film is to be believed, laboratory conditions have changed a lot since Lubbock's time.

German retailer Hornbach have always had an off-kilter take on all things DIY. Past outings from the brand have seen men belly-surf down rocky slopes and women introduce a sledgehammer to stereotypes - now they have a bizarre use for human sweat in mind.

There's no shortage of the wet stuff in Sam Hibbard's 60" ad, as middle-aged men toil in the warm spring sun. Their respective efforts are only halted by the arrival of two men in lab coats… and they want anything drenched in perspiration.

We won't spoil the finale, but it's an, erm, sensual tribute to blowing away the cobwebs of winter. While it won't be to everyone's taste, few brands manage to capture the physicality of DIY as vividly as Hornbach.

Move over, Gordon the Boar - there's a new anthropomorphic gin connoisseur in town. His name is Mr Swan, and he's the focal point of this terrific commercial for artisan distillers Sipsmith.

Realised through deft stop-motion animation, Mr. Swan (voiced by Julian Barrett) saunters through the ad whilst outlining the gin's production process. He may be fowl, so to speak, but Swan proves a witty and entertaining advocate for the brand's wares.

This is in large part down to a great script from Jonny Durgan and Ilka Mourao's - with Jeff Low's distinctive voice making a clear contribution as well - which offsets the protagonist's mild narcissism with his human colleagues' deadpan replies. The result is a refined slice of comedy, as well as a thoroughly modern spin on the ol' G&T.