Nike’s irreverent streak continues with this disco-infused commercial. It’s a West Coast showdown between the Seattle Seahawks and the San Francisco 49ers. When Seahawks quarterback Russell Wilson receives the ball, his opponents suffer a bad case of the skates.

Suddenly, this gridiron tussle turns into a roller disco - complete with lighting pinched from Studio 54. Of course, Nike’s Alpha Menace boots ensure Wilson stays on his feet. While his pursuers hit the deck, the Seahawk runs free.

The switch from CenturyLink Field to disco inferno is well-executed. It’s a fun contrast to the brand’s solemn fare, and imbues their latest footwear with a playful element. Kudos to the 49ers for playing the fall guys, too. We’re sure Nike will make it up to them.

This artistic ad for Honda explores the process of filmmaking, concentrating on the transition of ideas from page to screen. We see scripts coming to life - black and white words flowing into monochrome sketches which quickly gain colour, depth, and motion.

The mix of live action, CG, and animation is kept in delicate balance by directors James Allen and Michael Skrgatic. The transitions between mediums are beautifully executed, flowing in a way which shows off the step-by-step process but never becomes jerky.

The sound work here is also astutely executed, as the sketchy scratch of pens and highlighters blends with the music and sound effects of film-within-film. Extremely impressive work which stands up to multiple watches - W+K and Time Based Arts have made something special.

Renault have released this fascinating film about Rosemary Smith: rally driver, racing champion, and oldest person to drive a 800bhp race car.

Directing team Michel + Nico give us an intimate insight into Rosemary's preparation for the record-breaking drive, intercut with glimpses of her life behind the wheel. We take a look back at archive footage of her early career, in which she drives 'like nobody's business' to win trophy after trophy.

This film creates a sense of urgency which fits its subject, as Rosemary describes wanting to live out her passions before it's too late. Her anxiety about driving the F1 car is a moment of vulnerability which lends the film a compelling emotional honesty.

She completes the big drive, of course. Music swells and the audience's spirits lift when we see her speeding around the track - all with the Renault team's support. Although Rosemary claims that at her age she 'should be doing her knitting', we don't think she's likely to hang up her helmet any time soon.

As players loosen those muscles and pine for transfers, Virgin Media welcome the 2017/18 Premier League season with some vocal support. This lad enjoys a quiet kickabout in a familiar-looking tunnel. He’s not alone for long, though - not when the Saints are marching on.

Mark Jenkinson takes the fibre optic reins from Rogue colleague Sam Brown. Known for his automotive work (there’s horsepower of a different kind here), Jenkinson proves equally adept at crowd control.

Fan-service resonates throughout: old-school fans equip their portable radios; wheelchair-using supporters are duly represented; while the brand’s commitment to low-cost away tickets receives the banner treatment.

Kasabian’s ‘L.S.F. (Lost Souls Forever)’ is an apt track choice, too. Followers of FIFA video game series will remember its inclusion in the 2004 edition, while the song’s built-in terrace chant ensures a stirring coda.

The brand seems confident their all-in-one coverage will sway armchair supporters - and not just Southampton fans. We doubt Usain Bolt will be cheering on the Saints; he is a Manchester United fan, after all. Still, the south coasters will be pleased with their primetime coverage.

This whimsical ad for the Samsung Max Space fridge depicts a kid creatively passing the time. While the fridge was created with local concerns in mind - many Ukrainian kitchens need to be smart with space - the emotional message of the ad is universal.

The touching work shows a boy counting down the days until his dad comes back from working at a polar station. He concentrates on his origami skills, and we watch his triumphs and late night disasters as he folds a menagerie of animals.

The purpose of the paper zoo is revealed when dad finally makes it home: a wintry tableau inside the fridge with a welcome home message attached. This film is charming without crossing the line into schmaltz - slick work from director Max Ksjonda.