David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Christopher Hewitt rejoins Knucklehead.Knucklehead say they’re “dead chuffed” to see director Chris Hewitt return to the fold.
    • UNIT9 bring Luke & Joseph on board.Directing duo Luke & Joseph have joined UNIT9 for worldwide representation.
    • Ringing the changes.The Pogues’ ‘Fairytale of New York’ may reference the NYPD choir, but the Co-op choose to throw their weight behind the BTM (Bedwas, Trethomas & Machen) Brass Band this Christmas.
    • Tonight's the night.Edinburgh Gin mark their TV debut with a little help from Frankie Valli & The Four Seasons and their 1972 single, ‘The Night'.
    • Global BootstrapsMoney transfer business Azimo go against the grain of current anti-immigrant rhetoric.
    • Justin Tyler Close joins OB Management.OB Management are pleased to now represent director, writer, artist, and photographer Justin Tyler Close in the UK.
    • It's not you, it's me.How do you let a hulking, clingy robot down gently? That's the premise of this slow-burning ad for Spark New Zealand.
    • All Pain, No GainNew Year's exercise pledges meet Black Mirror in this frankly weird commercial for electronic exercise bike Peloton.
    • Immaculate DeliveryThis cheeky commercial for the Norwegian postal service offers an alternative take on a familiar Christmas story.
    • The only way is Up.The track 'Married Life' by Michael Giacchino is so firmly attached to the 2009 Pixar film 'Up' that you'd think that it'd be necessary to cut an umbilical cord to use it anywhere else. But its use in this fantastically emotional film for Apple by Mark Molloy is simply perfect.
    • A Christmas cracker.According to the Daily Mail, this film for Hafod Hardware cost just £100 to make.
    • Here, There, EverywhereA game of hide and seek goes global in this smartly scripted commercial for Easyjet.
    • Box clever.UK-centric streaming service BritBox operate an open-door policy, according to this 60" launch commercial from ITV Creative and director Daniel Kleinman.

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Peloton
"The Gift That Gives Back"
30s
4 December 2019

New Year's exercise pledges meet Black Mirror in this frankly weird commercial for electronic exercise bike Peloton. An already-slim woman receives the equipment for Christmas from her significant other, reacting with the kind of shock and apprehension we'd expect from it being none too lightly suggested we should shed a few pounds.

Of course, the internet has rightfully had a field day ripping into this particularly salient example of our crumbling capitalist dystopia. From the persistent vlogging and desperately put-together appearance of the woman in question to the clearly expensive house she finds herself sweating away in, it feels like all the worst parts of society dialled up to eleven.

While we can imagine a video montage might make a charming present for a loved one under other circumstances, one which relentlessly documents the use of a gift feels borderline abusive. What would the consequences be if said exercise bike had been relegated to the garage to gather dust come January? Who knows... and we're not sure this will net Peloton any customers to find out.


Posten Norge
"Miracle"
78s
4 December 2019

This cheeky commercial for the Norwegian postal service offers an alternative take on a familiar Christmas story. The audience is transported to approximately nine months BC, following a conspicuously blonde postman as he goes about his scroll deliveries in the dusty town of Nazareth... at least, until a familiar set of names appear on the latest package.

Tongue-in-cheek and playfully sacrilegious, we can't imagine anyone but the most ardent Bible-thumpers being offended by director Filip Nilsson's ‘'glint in the postman's eye' origin story. It's also a neat way to capitalise on the brand's long history, in addition to bringing a new twist to a fiction/non-fiction (delete as applicable) tale as old as time.


Apple
"The Surprise"
3 mins
3 December 2019

The track 'Married Life' by Michael Giacchino is so firmly attached to the 2009 Pixar film 'Up' that you'd think it'd be necessary to cut an umbilical cord to use it anywhere else. But its use in this fantastically emotional film for Apple by Mark Molloy is simply perfect. It's a very deliberate nudge to the audience that the story they're watching has echoes of the famous sequence in 'Up' which delivers the back story of its cantankerous elderly protagonist.

This film, like 'Up', deals with grief. That isn't immediately apparent as it opens with a well drawn depiction of chaotic family travel. A husband and wife and their two young daughters are heading to her father's house for Christmas. We're almost a minute into the commercial when one of the sisters asks her mum: 'is Granddad still sad?' and we begin to understand the dynamic.

The two little girls decide to cheer him up. The audience knows what they're up to, but that doesn't remotely detract from the power when Granddad, Mum and Dad watch what they have created on their iPad. Apparently, the adult actors hadn't seen the presentation until they were filmed, so their emotional reaction is absolutely genuine. And the two girls are sisters in real life, which also adds a note of authenticity.

It's a sublimely clever piece of work. It has true Christmas spirit, and – sorry to remind everyone that advertising has a task to perform – it does a bloody good job of reminding the audience how useful iPads are.


Hafod Hardware
"Be A Kid This Christmas"
2 mins 03s
3 December 2019

Each year, something unexpected and delightful shows up on our radar at Christmas, and 2019 is no exception. According to the Daily Mail, this film for Hafod Hardware cost just £100 to make. In many respects, it looks like it only cost £100 to make but that is actually part of its charm. And while the production budget may have been extremely modest, the idea is priceless.

The star of the show is two year old Arthur Lewis Jones. He arrives at the advertised shop for his shift with a perfect blend of weariness and joy. Arthur is so young that he isn't quite able to make it look as though he's really doing some of the things that he is supposed to be doing… but, once again, this only enhances the charm.

His interaction with the customers is beautiful. His signature raised thumb immediately feels like a well loved ritual in the Welsh town lucky enough to house this shop.

The soundtrack – Alphaville's 'Forever Young' (covered by Andrea von Kampen) foreshadows the reveal. And the 'transformation' itself has been beautifully devised to suit the budget.

For those of us who can never rid ourselves of the niggling doubt that the advertising industry massively over complicates what it does, this is a wonderful example of what can happen if passionate people get behind a fantastic idea. While it's clearly naïve and a bit insane to advocate for all advertising to follow this creative template, there is no doubt that it does tell us something about the value of simplicity.


Easyjet
"Hide and Seek"
60s
3 December 2019

A game of hide and seek goes global in this smartly scripted commercial for Easyjet. A woman relaxing on the beach begins to count to a hundred while her companions dive for cover, but all is not what it seems... and she has a lot further to look than we expect.

With deft scene transitions taking her to different locations all over the world - the sea becomes a fountain, a market opens into sheep-strewn countryside, et cetera - there's a playfulness to this film which complements the brand's cheap and cheerful reputation.

Helpful locals and creative hiding spots also enhance the film's light-hearted vibe, though - given the timing and expense - you can tell the brand are serious when it comes to exploiting a Thomas Cook-free market.


QUICK SEARCH

On This Day
(1-25 of 25)

KFC
"Musical"
30s
6 Dec 2004
A change in direction for KFC with a truly fantastic commercial in which a father mocks his son's new (Flock of Seagulls) hair style in song. His wife then kicks in before the son gets his own back by telling his mother, again in song, that it must be terrible being married to a slaphead.

Harvey Nichols
"Walk Of Shame"
55s
6 Dec 2011
This cunning commercial suggests that the real reason for the shame when women walk home after stopping out has nothing to do with a lack of moral decorum and everything to do with the style of the clothes they're wearing as they make their way home.

Sainsbury's
"Million Kids Challenge"
3 mins
6 Dec 2011
A longer version of the ad for a charitable concern initiated by orange supermarket which shows David Beckham finding out what it's like to play his sport without the benefit of sight. The footballer's charisma ensures this is a highly compelling watch.

Glorious Monsters
"Normal Men"
3 mins 50s
6 Dec 2013
Here's a smart piece of comedy to improve your day. Strictly speaking, this isn't a trail but it's such a marvellous piece that we had to share it. It's a sketch from the Stephen Pipe-directed comedy Glorious Monster and it offers an unhealthy insight into the mentality of men gathered at a speed dating event. Women... heaven help you.

Canvas
"Roger Ballen x The Skateroom"
1 min 38s
6 Dec 2017
Skate art meets psychological horror in this collaborative film. Launching on the Arts Council's online platform, boutique deck designers The Skateroom partner with photographer Roger Ballen for a monochrome fever dream. Luckily, art-conscious skaters won't have to navigate this Saw-esque labyrinth themselves.

Lidl
"The Cell"
1 min 43s
6 Dec 2018
This Finnish Lidl commercial offers hope to jailbirds everywhere as a warden ignores protocol in favour of Christmas spirit. As a wizened prisoner looks out on a snowy night, he's shocked to receive a beautifully wrapped metal file, which is duly applied to the iron bars on his cell window. It's enough to make prison staff balk, but there is a suitably festive twist to this escape.

Ugly Betty
"Mr Blue Sky"
15s
6 Dec 2006
Neat spoof of the M & S ad from about a year ago in which Twiggy and her model pals cavorted around while ELO's Mr Blue Sky played in the background. In this version, the object is not to sell woolly pullovers but America's hit show Ugly Betty which Channel 4 will be showing from January.

ESPN
"Good Things Come To Those Who Wait"
70s
6 Dec 2009
This trail for this weekend's match between Manchester City and Chelsea uses the soundtrack and some of the ideas from Jonathan Glazer's classic Guinness ad so we thought we'd add it for your contemplation and amusement.

Olympus Pen
"Heartbreaking Pictures"
10s
6 Dec 2009
A reprise of the current campaign featuring Kevin Spacey once again has the film and stage actor suggesting that the advertised camera is only for those who value quality over quantity. This is the epitome of what good advertising is all about and these cameras will sell.

Nintendo DS
"Holly's Presents"
30s
6 Dec 2009
Fearne Cotton has bought Holly Willoughby some new games for her Nintendo DS in this ad which asks us to believe that the two are as inseparable as Dec and Ant. Cotton cannot resist trying out the games but gets a bit carried away.

Victor Chandler
"It's Victor"
30s
6 Dec 2010
Paddy McGuinness goes to a football match with Victor Chandler and imagines the attention they receive is because of his celebrity status. In fact, the football fans are trying to get Victor's attention because they want to place a bet.

UBS
"F1"
30s
6 Dec 2010
The animated technique which places us in the driver's seat of a Formula One car has been done rather well but the message it conveys is a little too corporatist for our taste. It's hard to like a commercial that feels as though it is aimed of people much wealthier than yourself.

Adidas
"Sneaker Addict"
30s
6 Dec 2010
A combination of live action and animation is used to illustrate this commercial which draws a comparison between sneakers and sex (without ever quite saying so). Mind you, it would probably be healthier if a young man thought this often about sex rather than sneakers.

Tetra Pak
"The Circle Of Protection"
10 mins 10s
6 Dec 2010
Tetra Pak explain how their move into Egypt has brought about health improvements for the African country's people. Any of you ancient enough to remember cinema matinees in the 1970s may recall that films like this were often shown before the main feature. It's worthy but a little dull and, quite frankly, it could have a naked Can-Can at the end and we doubt that anyone would know about it.

Benecol
"Once A Day"
30s
6 Dec 2010
It always makes more sense to us when products like this emphasise their healthiness rather than their deliciousness because it's so much easier to buy into the former than the latter. On that basis, this has to be one of the best ads we've seen in this product sector.

Kellogg's Crunchy Nut
"Rob Brydon"
30s
6 Dec 2010
TV funny man Rob Brydon plays most of the parts in this creaky ad for Kellogg's Crunchy Nut Corn Flakes. It's rather a quaint piece of advertising and perhaps if it had been made in the 1970s with Stanley Baxter it would feel quite so strained.

Buttercup
"It's Soothing, By Nature"
30s
6 Dec 2010
For reasons that are hard to understand, the combination of animals and silly voices usually proves a winner with the British public so we anticipate a positive reaction from punters to this compilation of neatly annotated stock footage.

Asda
"Cheese"
40s
6 Dec 2010
Another of the relatively stylish commercials for green supermarket which attempts to upgrade our impressions of their food offerings. Once again, Asda's name is kept out of proceedings until the message about quality has been well and truly seeded. Good advertising.

GDF Suez
"Happy Customers"
30s
6 Dec 2010
According to this commercial, the advertised power utility company is so dedicated to their customers that the entire company mobilises as soon as they get the thumbs up from some new punters. It's a slick piece of corporate advertising of the variety that achieves nothing.

greentomatocars
"Laser Drawings"
1 min 55s
6 Dec 2010
This online piece of work advertises a new taxi service in London that has one eye on the environment. Using a laser and other related technology, London landmarks are lit up at night with green, unsurprisingly, proving the colour of choice.

12 Minutes Of Love
"Tango"
60s
6 Dec 2011
This beautiful piece of animation is designed to provoke intrigue and persuade us to buy a book about the history of Tango. Okay, you're advertising people so you're now thinking it's a book about an orange geezer slapping people in the face... but it's not.

Jamie's Christmas
"With Bells On"
20s
6 Dec 2011
Jamie Oliver is going to teach us how to cook our Christmas dinner... again. This lively trailer makes it clear that it's going to be a lot of fun and Oliver's trademark enthusiasm is irresistible even if we've heard it all before.

CK One
"Shock"
20s
6 Dec 2011
This laughably earnest attempt to get down with the kids looks like a cross between a Duran Duran video and zombie movie filmed on a mobile phone. DAVID has never felt less qualified to judge its impact on the target market and is genuinely curious to know what the under-25s make of this.

Scottish Executive Anti-Drinking
"Lost Licence"
40s
6 Dec 2011
This film reminds us what we have to lose if we make the mistake of drinking and driving. One version of a man watches himself in the pub as he downs a pint unaware of the calamity that's about to befall him. To underline this, the ghostly figure begins cutting his licence with a pair of scissors.

British Comedy Awards
"Jonathan's Delivery"
20s
6 Dec 2011
Jonathan Ross is flung from a Jack In A Box in this ad reminding us that he'll be hosting the British Comedy Awards again this year. It's usually the best bit of telly he does and for those of us who can't be bothered to watch his fawning me-me-me interviews on ITV, a rare chance to see him in action.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.