David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Keeping the Lights OnThe nurses who keep the NHS running take centre stage in the health service's latest recruitment drive.
    • Picture Perfect MemoriesInstax campaign to re-establish photos as something to be given, not just taken.
    • Burning issues at workWhile Gaviscon proper has thankfully abandoned the dreaded twins and their ailing guts for a more entertaining route, its new brand Guardium has also emerged boldly into the spotlight.
    • Messy business.To say it's tough out there may be the understatement of the year, but it's also the tagline of Apple's latest commercial.
    • Michel & Nico arrive at BlinkBlink have signed sibling director duo Michel & Nico to their roster for commercial representation.
    • Tyrrells go largeHaving won a trio of KP Snacks accounts back in May, St Luke's is now unveiling their first work for one of those brands - the premium crisps Tyrrells.
    • Players Gonna PlayIt's a hard sell to posit online gambling as a wholesome bonding activity, but William Hill might have just about managed it.
    • No more acid tripsAfter summer's ad introducing us to Max Halley and his pH neutral food van, Gaviscon appears to have parked him and gone off to the Night Lab instead.
    • Life With The Label OnDiesel take on the scourge of 'wardrobing' with good humour in this cool commercial.
    • Where's The Beef?Meat is back on the menu in another astutely designed piece of work for McDonald's.
    • Rum RhythmsIt might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing.

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Gaviscon
"Night Lab: Food-Flavoured Yoghurt"
60s
16 September 2019

After summer's ad introducing us to Max Halley and his pH neutral food van, Gaviscon appears to have parked him and gone off to the Night Lab instead.

This is an equally lurid environment, continuing the 1980s neon decor sported by the van and adding every possible effect from the era's VFX toybox for good measure.

Here, 'scientists' focus on the pressing issue of heartburn in 20-somethings - a younger audience than is usually associated with indigestion. The theory goes that after a heavy night out, many regret the kebabs they've inhaled to mop up 21 pints of WKD, as the fast food's fat content leaves their guts in burning agony till they drag themselves out of bed.

So how to tackle it? Fat-free, fast food-flavoured yoghurt with gravy sauce is one terrifying solution under consideration in this particular spot.

Or they can swallow a teeny tiny Gaviscon pill and wave goodbye to all that suffering while still getting unbelievably hammered.

Delightfully cheesy, it cherry-picks elements of iconic TV parody Look Around You and The Day Today amongst others. We do have a vague concern that it gives a big thumbs-up to a new generation getting off their tits when they hit the town, but hey - that's probably hardwired into us.


Diesel
"Enjoy Before Returning"
60s
16 September 2019

Diesel take on the scourge of 'wardrobing' (i.e. returning an outfit after wearing it) with good humour in this cool commercial. While other brands tear their hair out trying to make customers actually keep the clothes they pay for, Diesel instead suggest that if it's going to happen, people might as well have fun with it.

The film announcing their nonconformist returns policy is very on-brand: willowy young people sauntering through their nights out while a punk-ish voiceover recites the official disclaimer. While wearing clothes tag-on might be technically against the rules, this campaign suggests Diesel won't hold it against you... much.


McDonald's
"Beef"
40s
13 September 2019

Meat is back on the menu in another astutely designed piece of work for McDonald's. The brand's latest campaign is focused on addressing long-standing myths about their food quality, and the fact their menu uses 'real', 100% beef is on the docket for this entertaining instalment.

A woman being transported from her car picnic to a fancy establishment is nicely done, with the 'signs of quality' explained by the voiceover implying that one can get the same level of grub at Maccy D's for a fraction of the cost. Those who find fine dining more suffocating than luxurious will no doubt be intrigued by the proposition.


Bacardi
"The Sound of Rum"
57s
16 September 2019

It might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing. 'The Sound of Rum' shines a spotlight on the audible aspect of cocktail making, bringing together bartenders from all over the world to show off their shaker skills.

Director Tucker Bliss keeps the energy up and the vibes good here, with rapid cuts and a party atmosphere contributing to the sense that everyone involved is having a grand old time. With a soundtrack created by producer and rapper Swizz Beatz especially for the occasion, this is a, er, spirited look at the classier end of drinking culture.


Sloggi
"Granny Got Pants"
1 min 36s
13 September 2019

Back in the day as a young student, Mrs David's first landlady swore by Sloggi pants. A very respectable woman in her 60s - an admiral's widow with a cut-glass accent - she would sort out the laundry and mutter disparagingly at the thousand-wash grey knickers with the perished elastic that nestled in the basket next to her own enduring, unfading, and voluminous undies.

"I couldn't put up with the rubbish you wear," she'd say purse-lipped, folding ironing into piles. "I won't wear anything but Sloggi. You barely know you've got anything on."

This conflicting concept - big knickers that felt like no knickers - was something Mrs D didn't need to know about her landlady; and for decades afterwards she associated the brand with a particular type of weird prissiness.

Times have changed. And Sloggi's own time has well and truly arrived... thanks to MullenLowe, who observed that as the diversity of female body shapes and ages is now being embraced, women are far more prepared to put comfort and ease ahead of eroticism.

To that end, MullenLowe asked 56-year old Colette Zacca to front a music promo endorsing Sloggi. You may already recognise her - she's the gran who went viral after being filmed busting some moves at the Notting Hill Carnival.

Blinged up to the hilt, she is a natural; giving it her flamboyant all as she performs 'Granny Got Pants' - a snappily brilliant version of 'Baby Got Back', the 1992 Sir Mix-A-Lot hit.

Lines such as 'I like big pants and I cannot lie', and "You gotta go big or go home" are delivered with an attitude you wouldn't expect from someone who's had a double hip replacement - but there she is; strutting around in waist-high knickers with a 90s boombox on her shoulder... and it's truly joyous.

Mrs David is an instant convert. Kudos to the female creative team, Charlotte Robbins and Nina Griffiths, who willed this into being. They've turned a brand with all the allure of a cheap funeral plan into one that is unapologetically womanly and strong and funny. Sensible is the new sexy!


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On This Day
(1-25 of 25)

EA Sports
"Let's FIFA 10"
2 mins
20 Sep 2009
A charismatic look at people congregating to play the advertised video game including some of the footballers who are depicted within it. These include Wayne Rooney who is as animated when involved in the game as the cartoon figures on the field.

Tetley Tea
"Tea Folk"
60s
20 Sep 2010
The return of the Tetley Tea Folk is the latest instalment in an ongoing nostalgia boom that has also seen the Honey Monster re-enter our lives. It's an elaborate conceit which appears to suggest that the animated characters have been dormant in a cellar somewhere awaiting a fresh drop of tea to bring them to life.

Virgin Trains
"Arrive Awesome"
60s
20 Sep 2014
It seems you can use public transport and still arrive in style, according to this smart new campaign for Virgin Trains. In a departure from the usual focus travel companies go for - the quality of the journey - the emphasis here is firmly on the moment you reach your destination. It's very clever, because in showing the chilled-out crowd with its hint of swagger, you already know they've enjoyed the ride.

Heineken
"Share the Drama"
60s
20 Sep 2017
Heineken and Sonny's Fredrik Bond have good form with on-foot capers. With the Champions League underway again, the two reunite for this 60" foot chase. Former Real Madrid and Manchester United striker Ruud van Nistelrooy summons his inner action hero as he evades capture. He may be outnumbered, but van Nistelrooy has his own particular set of skills.

British Vogue x Selfridges
"Everything Looks Better in Eyewear"
65s
20 Sep 2018
This charmingly vintage ad from British Vogue and Selfridges suggests that any and every activity can improved by wearing fancy glasses. The premise is given an impressive Seventies vibe by director Danny Sangra, who channels old fashioned infomercials for a pitch-perfect parody. Wry work with plenty of, erm, specs appeal.

Alzheimer's Research UK
"First Breath"
60s
20 Sep 2018
Alzheimer's Research UK address the sense of hopelessness which accompanies the public perception of dementia in this intriguing film. Voiced by 'Game of Thrones' actress Lena Headey, the piece focuses on a baby swimming through a mysterious underwater world. It's a cryptic approach, but one which makes the important message land all the more effectively.

Debenhams
"The Mission"
40s
20 Sep 2006
Jaime Murray who is best known as a member of the team in BBC's Hustle sends Jake Maskall who is best known as Billy Moon in Eastenders to find some designers to provide her with some new clothes for Autumn in this classy-looking ad for the High Street fashion retailer.

Pilkington Glass
"Home Sweet Home Sponsorship"
75s
20 Sep 2008
A series of bumpers advertising Pilkington's sponsorship of Home Sweet Home has people pushing aside objects that stand between themselves and the view out of their windows containing the advertised self-cleaning glass.

Harveys
"Buddha And Balloon"
40s
20 Sep 2008
Just as well Buddhists are such a forgiving lot... had Harveys opted to bring to life a statue representation of Muhammad instead of Buddha then they might have provoked a fatwa. Instead the worst they might face is a spell of bad karma urged upon them by some hard-praying monks.

Harveys
"Ted And Giraffe"
45s
20 Sep 2008
Various inanimate objects come to life to illustrate how the advertised furniture retailer brings your home to life. This is a pretty cute execution with a pair of giraffes sneaking around a lamp and a little teddy making itself snug in a vacant slipper.

Harveys
"Jack And Dolls"
40s
20 Sep 2008
A jack in the box and some Russian dolls make their way to a part of the living room where they have a view of the TV and can watch Coronation Street in these bumpers which advertise the sponsorship of the long-running soap opera by the furniture retailer.

Zurich Insurance
"We Help Here"
60s
20 Sep 2008
Sometimes the proposition in an ad feels too vague to yield any kind of result. This is a great example... Zurich Insurance may well have policies which can benefit consumers in each of the depicted situations but there's nothing here to persuade us that we should give them a go.

McCain Home Fries
"All Star Family Fortunes Sponsorship"
65s
20 Sep 2009
An appropriate series of bumpers advertising McCain's sponsorship of All Star Family Fortunes depicts the inner thoughts of a family as they eat their evening meal. Each vignette has someone suggesting a poll has been held to determine something within the family.

EDF Energy
"Good Night"
30s
20 Sep 2010
A spoof of the scene that used to close The Waltons has an unseen voice saying 'good night' to various electrical items to illustrate the claim that you can monitor the use of each separately and use the information to reduce your power bills. You can also turn them off by remote control.

Cosmote
"The Tourist"
30s
20 Sep 2010
An amusing demonstration of the lengths to which some people will go to avoid roaming charges on their mobile phone. A man creeps up on various reporters speaking to camera so he can dive in and get a message to his relatives at home. Apparently, he could use the advertised service instead.

The Sunday Times
"Gorillaz"
30s
20 Sep 2010
The members of Gorillaz appear to have been persuaded that it's not selling out if you don't appear to know you're in a commercial. They're wrong, of course, and there's something a little unedifying about seeing them in this but maybe they believe that they'll flog a few more concert tickets on the back of it and they had already done an ad for O2.

BT
"Upgrade"
40s
20 Sep 2010
Adam, Jane and the family are among those watching in a mesmerised fashion as meteors representing BT's super-duper fast broadband fall slowly to the ground. The photography is impressive and the ad manages to convey the idea that something genuinely momentous is happening.

Kellogg's Krave
"Unleashed"
20s
20 Sep 2010
A piece of the advertised cereal uses a picture torn from the front of the box to entice a piece of chocolate close enough to attack. The idea being that 'chocolate will never be safe' while so much of it is needed for the advertised breakfast cereal. This will either encourage or discourage you to buy it depending on whether you shop at Asda or Waitrose.

Smirnoff
"Nightlife Exchange Project"
40s
20 Sep 2010
This visually impressive ad reveals that Smirnoff have already been responsible for a series of massive parties around the world. But they're not prepared to leave it there... they want to unleash a new series of events and they're inviting us to make some suggestions to them. DAVID's idea for a drunken crèche party didn't go down well.

Greenpeace
"40 Years Of Victories"
60s
20 Sep 2011
The responses of Greenpeace's various nemeses are charted in this proud piece of work by Gorgeous's Peter Thwaites. There can't be many organisations who can claim that the infuriation of their political opponents is among their greatest achievements.

Land Rover Range Rover
"Loud City"
30s
20 Sep 2011
If Loud City isn't Las Vegas then we don't know what it is. Anyway, the strange sights and sounds of the desert city provide a handy backdrop for the understated charm of the advertised car. The claim translates as: "expensive without looking expensive".

T4
"The Place To Be"
60s
20 Sep 2011
A big night out is shown from back to front in this engaging film advertising Channel 4's youthiest strand of programming. As the youngsters arrive at the broadcaster's HQ, they are in an intriguing state of undress. It's a bit like the film The Hangover... only without the tiger, the prostitute with a heart of gold, the naked Chinese psychopath and the comedy.

Strictly Come Dancing
"Let's Dance"
60s
20 Sep 2012
This longer version of the trail for the new series of Strictly Come Dancing allows the rivalry between the three male judges for the attention of newcomer Darcey Bussell a lot more room. It is an excellent way of introducing Bussell and emphasising the freshness she'll bring to the show.

The Valleys
"Party"
60s
20 Sep 2012
The hijinks we can expect from those taking part in a new reality series on MTV are highlighted in this hedonistic trail. A slightly less naughty version is running on Channel 4 but we thought you'd enjoy the online version which offers an unashamed preview of the programme's contents.

Aldi
"Garden Peas"
20s
20 Sep 2013
A little girl is inspired to ask a question of her playmate when he tells us that he likes chasing the peas round on his plate. It's very sweet, and we love what this campaign has done, but somehow the ads always seems more powerful when you can't anticipate the punchline.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.