Honest Tea may be a wholly owned subsidiary of The Coca-Cola Company, but the herbal tea brand insist they are as wholesome as the day as long in this admittedly fetching commercial.

Straddling the line between earnest and saccharine, directors and 'Isle of Dogs' alumni Mark Waring and Anna Mantzaris depict how one woman's choice of beverage affects not just her taste buds, but fruit and tea farmers and their communities across the globe.

Whimsical, colourful, and skilfully rendered, the ad's only drawback is the VO that tells the protagonist that her children are doing juuuust fine with their low-sugar pouches, which leaves a distinctly corporate aftertaste.

If the first rule of advertising is to get the attention of the audience – and, let's face it, it is – then this passes with flying colours. Who, after all, can ignore a cat DJ scratching its way through its set? Not DAVID that's for sure!

The conceit is built upon a pun, and there are those who will tell you that that's a very bad thing – advertising's worst crime. (Apart from plagiarism… and actual crime.) But here at DAVID HQ, we – like the public – have no problem with puns, and we guffawed childishly at this one.

As the Internet has proven time and time again, cats are naturals when it comes to garnering attention via a moving image, and that's another reason why this is a piece of work likely to boost sales for the advertised product.

As various world economies do their absolute best to throw themselves into the shitter, cryptocurrency outfit Libra say they have a solution: an accessible global economy which digitally cross borders and avoids division.

This is illustrated by a dynamic 90" film, directed by Alex Hulsey, which demonstrates the diverse range of people and cultures the currency intends to serve. From karaoke bars in Singapore to sending money home to family in Mexico, the concept of streamlining purchasing all over the world is nimbly relayed to travellers and businesses alike.

Naturally, there will be those who regard Facebook's latest brainchild with a colossal dose of skepticism. The ad does almost make the concept sound too good to be true - and, in the US Senate Banking Committee's opinion, it is.

An effective back and forth between protagonist and narrator drives this energetic ad from the Royal Air Force. Directed by Adam Berg, the film follows a young potential recruit as she's shown the myriad options for RAF careers, from running a kitchen to defending satellites from unidentified threats in space.

It's a suitably well-constructed outing, with the young woman taking on multiple roles at once and operating as a super-crew of one while the narrator stretches her adaptability. Whether she ends up finding her niche in high-octane situations or a more sedate environment, this film convincingly insists there's a place for just about everyone in military life.

Boston's John F Kennedy Presidential Library and Museum are revisiting the moon landing for its fiftieth anniversary via a new augmented reality app, Moonshot. Director Jonathan Pearson's nostalgia-driven launch ad tracks one family's fascination with space travel across the decades, with orbital camerawork and snippets of JFK's 1962 speech used to good effect.

Given that Kennedy didn't live to see Apollo 11 land on the Moon (conspiracy theorists, be damned), there's an extra jolt of poignancy to this 40" celebration of human endeavour. And to think the White House is currently occupied by a bloke who thinks the Moon is a part of Mars.