How about this for a welcoming party? With the British and Irish Lions preparing for this summer’s tour of New Zealand, this potent Sky Sports promo reveals there will be no respite from their hosts.

This goes beyond the All Blacks’ starting fifteen - primary school children, firefighters, and wedding guests all demonstrate their mettle. Eyes bulge, muscles tighten, and passions flow as Kiwis young and old unleash the haka.

It’s an impressive spectacle, and one which conveys New Zealand’s dedication to their national sport. The broadcaster remains confident the Home Nations elite can cope - on this evidence, they may need a bigger lion.

To mark their fiftieth year, homeless charity Crisis are mobilising to make themselves obsolete before another fifty years have passed. This poignant film imagines what a world without homelessness could - and will - look like.

We watch the sun rise over London, visiting various spots across the city where we'd expect to see a homeless person bedding down - a park bench, an underpass, a shop doorway. But there's not a sleeping bag in sight because, as the voiceover explains, one day every person will be able to find their own space.

Performance poet Francesca Beard wrote the script, delivered brilliantly by Crisis member Lewis Ford. It's a unique approach for a brand to try and make themselves obsolete, something Crisis are determined to achieve with their 'Everybody In' campaign, and this beautiful film takes an equally unusual look at homelessness to help achieve that goal.

Young love takes a sinister turn in this compelling Movistar commercial. Two youngsters exchange text messages and pictures before deciding to meet. As their online relationship blossoms, however, you can’t help but feel something is amiss… and it is.

It’s an unnerving reveal, but also darkly comic. Fans of cult animation Monkey Dust will be familiar with the twist. Here, ‘Mia’ and ‘Alejandro’ exchange awkward glances before going their separate ways. Well, the course of true love never did run smooth.

Director Andrew Lang coaxes two convincing performances from his child stars. Each message builds visible excitement for their date, which makes the reality even more disturbing. Meanwhile, Flora Cash’s ‘You’re Somebody Else’ suits the duplicity well.

While youngsters are becoming more social media-savvy, they remain just as vulnerable to deception. Thanks to a well-realised script, this ad reinforces the real danger posed by fake profiles.

This artfully-constructed ad for Nytol depicts the battle to go to sleep via a literal war room in Cliff's head, as he lies awake worrying about how much time he has left to kip. It's a familiar scenario for anybody who finds themselves staring at the alarm clock in the wee small hours, the vicious cycle of worrying about how long it is until we have to get up for work.

The war room here is executed well, with vintage computers and giant alarm clock numbers standing out starkly against the dark background. The moment when the entire war council begin counting sheep along with Cliff is an excellent comedy beat, delivered with great timing.

This is impressive stuff from Lucky Generals and directing duo Us, sure to appeal to any insomniac who identifies with Cliff's urge to drug himself into submission just so he doesn't have to count any more bloody sheep. Sweet dreams, Cliff.

The Yorkshire Building Society present a wealth of reasons to move house in these entertaining online spots, directed by Fogg. A couple endure the indignities of living in the wrong house - the cramped garden, annoying neighbourhood dog, obsessed neighbour who seems ready to go full-on Single White Female - with a stoicism which only heightens the pay-off.

We enjoy the unquestioning way these scenarios are presented. There's no explanation how the tiny dog conquered the bloke, or whether the guy has just crumbled under the weight of inevitability and laid down in surrender - we only see the victorious face-licking. It's an understated approach which fits the subject matter well: anybody can see why this couple needs to move.