In this fun commercial directed by Thomas Thomas's Tiny Bullet, there's mayhem in a focus group when they are asked to test the advertised product. This is the kind of idea that only works if you go way, way over the top... and that's exactly what's been achieved here.

The set pieces are quite familiar but there's a reason advertising returns to these tropes, and this is a good illustration of why – no matter how many times you may have seen this approach work in the past, it's still got legs.

There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve. All it needs you to know is that you want a burger! And, regardless of your dietary preferences, you are extremely likely to find yourself hankering for one while watching this commercial for an American food delivery service. (And, thanks to the proliferation of vegan options, there should be no exceptions to this!)

After picturing one gravity-defying burger moving in his direction, the protagonist is lost in his fantasy. Suddenly he is faced by a plethora of burgers swimming through the air, each heightening his appetite to a new peak. When burgers collide, they softly squash each other in a fashion which is comical without undermining our desire to eat them, making this a perfect illustration of the enduring effectiveness of the 30" TV commercial.

Winona Ryder meets her namesake in this off-kilter Squarespace ad, which borrows liberally from the world of ‘Fargo’ in terms of visuals, performance, and setting. Welcome, therefore, to Winona, Minnesota.

Shot on the outskirts of town (est. 1851), the commercial has Ryder explain her presence to a ‘Minnesota nice’ state trooper. In typical ‘Fargo’ fashion, however, the conversation goes everywhere and nowhere fast.

Apparently, all Ryder wants to do is help put Winona on the map courtesy of the advertised website. How she manages to get internet in the snow is unclear, but it’s good enough for local law enforcement.

The result is a well-observed riff on the brand’s obsession with dual identities. The ad’s deliberately blank execution, however, may leave some viewers feeling, well, cold.

Unlike a Tinder date from hell or weapons-grade aftershave, Aldi’s Valentine’s Day plug doesn’t outstay its welcome. What we get is a nimble 20” balancing act between product and comedy, as a woman describes her Valentine’s meal from the night before. Unfortunately, she’s picked a less than receptive audience.

Valentine’s Day ads rarely stick in the memory, but agency McCann Manchester and director Stuart Elliot have made a commendable effort here. A game lead performance and a bemused supporting cast do the concept justice, while strong tabletop photography makes pudding, steak, and roses look more sophisticated than you expect from a budget supermarket.