Prostate Cancer UK celebrate masculinity in all its forms in this touching commercial from BBH and director Nicolas Jack Davies. Far from upholding traditional macho ideals, the charity follow the example of brands like Gillette and opt to take a more nuanced look at what masculinity really means.

Shakespeare's 'What a piece of work is man!' speech - delivered delicately here by Zoe Wanamaker - accompanies the visuals, as 'being a man' is shown to encompass caring for others, bravery, and the ability to still be gentle, in spite of everything. This is well-judged work which should raise awareness across people of all stripes.

When was the last time a commercial had a soundtrack by Edith Piaf and a stunt inspired by Buster Keaton? Never, that's when. This rousing film for Lacoste is in keeping with the brand's fondness for celebrating love and all its complications. A couple stand on the brink of oblivion as their relationship unravels but as finality looms they see sense and realise they belong together after all.

The dynamism provided by directorial team Megaforce is immense. It's not often that you're conscious of the brilliance of the VFX element without feeling as though it has eclipsed the story. Here, the VFX is the servant rather than the master of the completed film... and that's as it should be. It's testament to the skills of Megaforce that they've managed to deliver such a powerful paean to the force of love while balancing the technical demands of this project. C'est magnifique!