This well-shot commercial for outerwear brand Aigle suggests Parisians have missed a trick with their morning commute. After all, why put up with incessant train delays when you could mountainboard to work from the Sacré-Cœur basilica instead?

Sure enough, the protagonist - sporting goggles, gloves, helmet, and a winter parka - hits the cobbled streets at top speed. His downhill jam certainly catches the eye of those he passes, though the brand will argue it's all about the aforementioned coat.

Regardless, director Vincent Rodella and DP Elías M. Félix keep up the pace with some zippy camerawork and only a light dusting of snow. While many see Christmas as a time to slow down and take stock, the brand insist we keep things rolling.

One of several films promoting BBC Sounds podcasts, this engaging piece of work is all about, well, getting the word out there. The spokesman in question is ‘Have You Heard George's Podcast?' creator George the Poet, and he prefers substance over style.

This is illustrated by George sliding onto the set of the cheapest, tackiest game show around - the kind even the late Dale Winton would turn his nose up at. "What does is take for the word to be heard?" George asks. Simply put, not this.

Accompanied by some neat set deconstruction, the host encourages us to ditch distractions like a widescreen TV and focus on what's actually being said. It would be ironic if viewers catch this on a 75" telly of all things, but that doesn't detract from a slick, personality-driven outing.