David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Pit StopStraight-talking Aussie health insurance provider AHM offer medical insurance 'you might actually use'.
    • Up in the air... ish.Acrophobes have nothing to fear in this diverting Thatchers commercial.
    • More Than OkayThese ads for Okay created by Publicis and directed by Fat Lemon's Fern Berresford offer bite-sized chunks of comedy in just 15" apiece.
    • Ricky Staub joins Great Guns.Great Guns have signed American filmmaker and entrepreneur Ricky Staub for international representation.
    • A Little RespectPride London have released a timely series of films to coincide with the start of the capital's Pride festival.
    • Allison and Boville's Superhumans 'mic drop' ends Cannes Festivities.The Cannes Festival ended with a British triumph once again as Channel 4's Superhumans promo picked up the Film Grand Prix.
    • Ain't Nuttin' WrongBMB have aired the first KP Nuts ad campaign for twenty-four years with this fun film.
    • Everyone's for drinks.Martini’s 2016 comeback claimed that time was only currency that mattered. Now they return to the theme with this Italian caper.
    • Line dancing.Aaron Paul takes his cardio routine up a notch in this Vitaminwater commercial.
    • Thirsty work.As much of the UK bakes, Robinsons launch their latest variant - a flavoured water called Refresh’d.
    • Straight 8's Cannes Shoot OutThere's a lot at stake in the Straight 8's Industry Shoot Out this Friday in Cannes.
    • Five Favourite... LGBT AdsSeeing as it's Pride Month, we've compiled some of our favourite LGBT-themed ads from 2017.
    • Meet the Homespun Yarns finalists.Four is the magic number as Homespun Yarns unveils its quartet of finalists.
    • Another Film Company for Lee J FordAnother Film Company have signed director Lee J Ford to their roster.
    • Kicking adversity up the jacksy.The name Margrét Lára Viðarsdóttir might not mean a great deal to you but after watching this sparkling film for Icelandair, you might want to look her up.
    • I still love to boogie.Following 2015’s Sir Trevor McDonald retrospective, Vision Express now invite Dame Julie Walters to look back on her career.

THE BLACK BOX

ALICE:

Isn't it revolting to see everyone bragging about the parties they're going to in Cannes?

JASON:

Um...

ALICE:

By staying away you send a strong message of disapproval.It makes me proud of you.

JASON:

Yeah, um... about that...

ALICE:

And - let's face it - because of what you've said in the past... if you went now, you'd look like a complete twat.

DAVID GOES TO CANNES. CLICK HERE FOR DETAILS.


Robinsons Refresh'd
"Endless Straw"
30s
19 June 2017

Feeling parched? You’re not the only one. As much of the UK bakes, Robinsons launch their latest variant - a flavoured water called Refresh’d.

When this woman takes a slurp, her straw embarks on a countrywide mission. The intrepid tube pierces succulent apples and raspberries before hoovering some H2O. And you thought your crazy straw was impressive.

It’s neatly done, with Academy’s Conkerco producing a whimsical treatment. The ad also manages to suggest that Robinsons go further to provide refreshment - reassuring to know in these temperatures. Together with their Wimbledon sponsorship, this should strengthen the brand’s summer push.

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Straight 8's Cannes Shoot Out

There's a lot at stake for the companies competing in the Straight 8 Industry Shoot Out this Friday. Organiser Ed Sayers has persuaded some of the best known companies in the world to throw their hats into the ring and each and every one of them will be hoping they have created the winning film.

Straight 8 is a unique challenge. Entrants are sent a single cartridge of Super 8 film which they must use as their canvas. Because the film has to be returned to the organisers before it is developed, the competitors have no idea how well their shoot has gone until it is shown on the big screen. Worse still, there is no editing and no post production... everything must be done in sequence and in camera. The sound is created separately... generating a further opportunity for things to go awry.

There are still tickets available (just £10) for the screening in Cannes which is being held at Cinéma Les Arcades on Friday 23rd June 2017 at 11:00 with all ticket proceeds going to the Fireflies' chosen charity Bloodwise.


CLICK HERE TO READ MORE...

Five Favourite... LGBT Ads

Seeing as it's Pride Month, we've compiled some of our favourite LGBT-themed ads from 2017.

In a world where Facebook features a rainbow 'like' button and Pride filters are available for every social media profile picture, it can feel like LGBT culture has finally hit the mainstream. However, it's still rare for ads to focus on queer characters beyond a brief glimpse as part of a line-up of diversity, and many representations still fall back on tokenism and stereotypes.

So let's celebrate some of the best queer-focused content we've seen this year: films which have gone above and beyond the norm and embraced diverse narratives.


CLICK HERE TO READ MORE...

Meet the Homespun Yarns finalists.

Four is the magic number as Homespun Yarns unveils its quartet of finalists.

Now in its fourth year, Homespun and Stitch’s short film competition continues to go from strength to strength. Following another successful call for entries, organisers are pleased to announce this year’s finalists.


CLICK HERE TO READ MORE...

Another Film Company for Lee J Ford

Another Film Company have signed Brighton native Lee J Ford to their roster for UK representation.

Drawing his early inspiration from classic horror movies , Lee went on to graduate from Central St Martins with a degree in film and graphics. He got his start in the industry as a creative... where he was remarkably successful considering he confesses to having little focus on the job.


CLICK HERE TO READ MORE...

QUICK SEARCH

On This Day

Beer (The Brewing Industry)
"Let There Be"
60s
27 Jun 2013
Slow motion is used to good effect to illustrate the rising excitement of people in different scenarios who've decided that they deserve a thirst-quenching glass of beer in this film designed to persuade people that they should drink more of the amber nectar.

Laundrapp
"Successful"
40s
27 Jun 2015
This is a great way to gain attention for a newly-launched service. Rather like the recent Weedol ad, the protagonist is shifted into a number of situations - only here, he doesn't know what he's doing. His cluelessness doesn't matter because he's wearing a freshly laundered shirt; and he's able to do that because he takes advantage of Laundrapp.

O2
"Wagging Tails"
60s
27 Jun 2015
This creates the impression that the whole thing is one continuous shot, and even though some of the joins are easy to spot it's still impressively done - the fluidity of movement really captures and keeps the attention. The people who've taken advantage of their connection to O2 to secure special deals and priority tickets are easily spotted because their tails are wagging.

Veterans For Peace
"Battlefield Casualties"
2 mins 55s
27 Jun 2015
This brilliantly realised spoof of an ad for Action Man stuns you with dark comedy before allowing you to see that it has a deadly serious message about the age of many of those who join the British Army. With only a handful of countries around the world still allowing children of 16 to become soldiers, it's a matter of national shame that we are among them.

Lynx
"Like Father, Like Son"
2 mins 40s
27 Jun 2016
With the 'Lynx Effect' effectively confined to the rear of the bathroom cabinet, the deodorant brand continue their noteworthy shift towards a more perceptive approach to masculinity with a series of films under the banner of 'Men in Progress'. No longer a fixed notion in modern society, it's an evolving concept.

A Bear's Tail
"Patsy Kensit"
28s
27 Jun 2005
Patsy Kensit announces the advent of Channel 4's new sitcom based around the perverse adventures of the bear from Bo Selecta featuring Leigh Francis in a variety of different guises including that of the bear itself.

A Bear's Tail
"Sean Pertwee"
20s
27 Jun 2005
Sean Pertwee lurks in the background this time in trailer confirming the advent of Channel 4's new sitcom based around the perverse adventures of the bear from Bo Selecta featuring Leigh Francis in a variety of different guises including that of the bear itself.

A Bear's Tail
"Seals And Robots"
27s
27 Jun 2005
Leigh Francis reprises his role as the rude little bear in a trailer for his new sitcom in which he claims it will be of interest to everyone with the possible exception of seals and robots.

A Bear's Tail
"Perfume Ad"
21s
27 Jun 2005
Leigh Francis as the bear suggests his black and white trailer for his new series is as classy as a perfume ad and asks for the wind machine to be turned on but its effects quickly become excessive.

Travelocity
"Alan Whicker's Moustache"
30s
27 Jun 2005
Alan Whicker explains that his moustache is a special instrument that lights up whenever he is close to finding a bargain. If you don't have a price-sensitive moustache, you can still find great deals at Travelocity according to the aged traveller.

A Bear's Tail
"Dexter Fletcher"
27s
27 Jun 2005
Dexter Fletcher solemnly announces the advent of Channel 4's new sitcom based around the perverse adventures of the bear from Bo Selecta featuring Leigh Francis in a variety of different guises including that of the bear itself.

O2 Wireless Festival
"Neon"
20s
27 Jun 2005
A flashy display of fluorescent lights announces Channel 4's Wireless Festival a musical event to be broadcast by the station during the summer.

Kellogg's Rice Krispies
"Listening"
30s
27 Jun 2006
A little girl puts her ear to a sea conch; a tree and various other things in this nicely shot film for the cereal giant. Only the sound of Rice Krispies with their familiar snap, crackle and pop refrain manages to put a smile on her face .

Low Low Cheese
"Snow White"
40s
27 Jun 2006
Shades of Snow White here as a woman is covered by animated animals as she gets some Low Low cheese out of her fridge. The little creatures pass on the benefits of whatever Low Low is low in even as an onscreen graphic advises that it should only be eaten in moderation as part of a balanced diet.

Guinness
"Doctor"
40s
27 Jun 2006
It was a dark and rainy night. The 'doctor' is flagged down and rushed to an 'emergency'. The only information is that they've taken 'her' temperature and it isn't right. Eventually we are in a small Irish pub where the 'doctor' is revealed to be one of the roving technicians employed to ensure the perfection of Guinness.

Powerade
"Rugby Banter"
30s
27 Jun 2007
Will Cullen enjoys some banter with rugby International Paul O'Connell as the latter helps the former with his triathlon training. Unscripted ads are becoming more popular as agencies look to exploit the public appetite for reality TV... this is a good example of how they can work well.

MFI
"Teenage Tantrum"
30s
27 Jun 2007
Troubled furniture retailer MFI demonstrates they're not going down without a fight. Quite literally, in this bold commercial which starts with a teenage girl provoking a row with her parents after coming home late. At least that's what you think until it is revealed that they are in an MFI showroom.

MFI
"Ironing Row"
30s
27 Jun 2007
A gritty drama about a young married couple struggling with the responsibilities of adulthood? No, the latest ad for the troubled furniture retailer MFI. The furniture will make you feel so much at home that you will indulge in the very bad behaviour you normally reserve for behind closed doors.

Palm Pixi Plus
"Change"
30s
27 Jun 2010
This is a novel way of illustrating the benefits of a touch-screen phone but it's slightly fraudulent. As we all know, the reality of trying to use the device as we walk down the pavement involves a series of collisions and ill tempered exchanges.

Dispatches
"Landlords From Hell"
20s
27 Jun 2011
Damp is used as a metaphor to represent the 'landlords from hell' in this trail for a Dispatches programme concerned with this issue. It's a foreboding image but the decision to call this programme 'landlords from hell' makes it sound like it's one of those voyeuristic documentaries on ITV.

Innocent Smoothies
"Mini Movies Winning Entry"
30s
27 Jun 2011
This, apparently, is the winning entry in a competition in which members of the public were invited to make their own version of the recent Innocent Smoothies ad. It's good fun and a future beckons for its makers if they feel they can maintain this standard despite the distraction of being showered with cash.

Heat
"Fruity Names"
10s
27 Jun 2011
A lovely piece of oddity has a man sat on living room furniture in a park putting forward the idea that children should be named after fruit. Has this got anything to do with the advertised gossip magazine? Er, possibly not. Do we care? Absolutely not.

Vodafone
"Just Text Giving"
40s
27 Jun 2011
A new initiative from Vodafone has made it easy for charities to attract donations via mobile phones according to this attractively filmed commercial. We really hope that Vodafone have been wise enough to ensure they don't receive a single penny from this venture.

Kinder Pingui
"Cupboard Heist"
30s
27 Jun 2012
This cutely filmed commercial features a pair of children intent on a snack when they get home from school. As a retro track plays, the duo wrestle their way into a cookie jar only to discover that it's empty apart from a note from their mum advising them to try the fridge instead.

Go Outdoors
"Charge"
30s
27 Jun 2013
While this has an obvious resemblance to an even more spectacular T-Mobile ad from last year, it's rather good. Über in Sheffield are creating some interesting work for this client and as soon as someone there returns our calls, we might even be able to credit the individuals who put this together.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.