David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Jetpacks Go! to Fresh FilmBrooklyn-based collective Jetpacks Go! have signed with Fresh Film for global representation.
    • Hollywood on hold.Warburtons tackle video calls with relish in this entertaining ad with a surprising celebrity cameo.
    • Giulia Mucci signs with COMPULSORY.Italian horrorphile Giulia Mucci has joined the talented roster at COMPULSORY for representation.
    • Campaigning journalism.One of three New York Times--esque commercials celebrating the 200th birthday of The Guardian,
    • Mile after mile.Asics reach out to those who have embraced solo exercise in this contemplative commercial.
    • Dumas Haddad is AgileAgile Films have signed director Dumas Haddad to their roster for commercials and music promos.
    • Stink Rising get LOOSE.Whip-smart director LOOSE has joined Stink Rising for immediate representation.
    • One and done.Dutch director Fons Schiedon attempts to shift the conversation around climate change with this snappy outing for Concern.
    • Thomas Bird joins Vision Artists.London-based production designer Thomas Bird has joined the dexterous team at Vision Artists.
    • Processed beets.The war against lockdown boredom takes an unexpected turn in this seven-minute documentary-cum-music promo for Subway.


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7 mins 02s
30 April 2021

The war against lockdown boredom takes an unexpected turn in this seven-minute documentary-cum-music promo for Subway. While many viewers kill time nowadays through baking, gardening, DIY, etc., grime artist P Money and producers Star.One prefer to investigate what plants sound like. It really has been a long year.

Yet there’s more to the trio's experiment than meets the ear. All three men are vegans, and they aim to provide a new take on life without animal products. The result—performed in a green-hued recording studio, no less—may be the first rap song to contain the word 'chickpeas'.

Whether P Money includes this on his next set list remains to be seen, but he still makes a decent case for a vegan diet. Perhaps customers who repeat the song word for word can win a free meal.

"Born This Way"
2 mins 15s
4 May 2021

Personal care brand Lux throw their weight behind unfairly-blacklisted athlete Caster Semenya with this animated outing. While controversy around transgender athletes is the latest straw man taking a beating from conservatives in the USA, Olympic gold-medalist Semenya is being banned from competition for her naturally high testosterone levels.

Angular animation from directors Le Cube lends sharpness to the brand's support, as the film neatly explains the situation and grabs audience attention with surreal imagery - lightning bolts, a syringe trailing through the air, darkness drowning the runner as she tries to escape.

The film also points to other famous athletes who are blessed with biological advantages—offering pointed commentary that the likes of Michael Phelps and his doubled-jointed kicks aren't penalised like Semenya is. Support from major institutions like Lux owners Unilever may yet draw attention to the injustice at work—for both Semenya and the intersex athletes of the future.

"The Uncomfortable Truth"
4 May 2021

Durex strike a cheeky tone in this latest instalment of their quest to get Britain shagging better. It picks up where 2019's female-focused campaign left off, centring on empowered women who reckon that when it comes to bumping uglies, wetter is better.

A jaunty soundtrack adds to the piece's light-hearted vibe, as director Alicia MacDonald takes a down-to-earth look at the realities of sex. From mediocre masturbation to awkward shower action, it's a relatable reminder that day-to-day life is rarely reflected on the big screen.

Lovely incidental details also add to the film's charm, effectively introducing character quirks despite each vignette's brief screen time. A tent-enclosed camping romp involving a woolly jumper and a head torch offers particularly timely appeal.

"Fun Stuff Happens"
4 May 2021

You wait ages for a piece of work featuring the Natural History Museum, then two appear at once (kind of). Hot on the heels of Little Simz's 'Introvert' promo comes this 60" National Lottery film, which also features the hallowed building and some unusually animated exhibits.

Narrated by Dermot O'Leary, the ad also spotlights local skate parks and historical reenactments. What binds these busy scenes together is a wheelchair user whose chair becomes even more impressive as the ad goes on.

It's a welcome example of a disabled protagonist in advertising, and lends the brand’s 'good causes' wing extra credibility. Both O'Leary's narration and campaign mainstay 'Three is a Magic Number' could do with more oomph, but there’s still plenty to keep viewers engaged.

Papaya Films score a hat-trick.

Papaya have added Andrea Marini, Jack Bowden, and Mariana Cobra to their ever-expanding roster of directors.

The trio bring a wealth of experience and distinctive directing styles to their new home, from complex documentary work to poetic ruminations on the nature of humanity and polished fashion films. Let's take a deeper dive on what each new addition brings to the table...



Recent Promos
(1-25 of 25)

"I'd Rather Die Than Be Deported"
2 mins 38s
6 May 2021
Hollywood's obsession with the Golden Gate Bridge has been well documented over the years. Perhaps this striking promo for Berwyn will inspire filmmakers to consider the Dartford Crossing instead. Shot by Stink Rising's LOOSE, the promo is a one-take journey across the bridge with Berwyn leaning out of a moving vehicle.

Phoebe Green
3 mins 34s
5 May 2021
Mancunian electro-pop artist Phoebe Green returns with a slice of Eighties-inspired cool in the form of latest track 'IDK'. Shades of Blondie and New Order flit through the track's relentless pulse and hypnotic vocal drone, as Green remarks drolly on "cyclical occurrences and cynical people" making her lose touch with reality.

2 mins 25s
28 Apr 2021
This enigmatic promo for Clark's 'Small' centres on a young boy who seems to be the king of his own ruined castle. The child's isolation is palpable as he beach-combs solo, collecting trinkets to be examined later on a perch overlooking the flooded world around. Apocalyptic hints are peppered throughout the film's slow, lingering shots, suggesting that perhaps this is the last survivor of some catastrophic event.

Gigi Moss
"Poisoned Whispers"
3 mins 16s
27 Apr 2021
Gigi Moss goes (London) underground in this promo for an acoustic version of debut single 'Poisoned Whispers'. The singer wanders through an empty Tube train carriage, as director Chris Fowles and DP Marti Guiver makes the most of the cramped setting. Well-judged lighting further enhances Moss's solo journey.

Little Simz
6 mins 01s
23 Apr 2021
Little Simz's latest track 'Introvert' is a sweeping, six-minute piece which blends orchestral flair with electronic beats and ever-evolving lyrical subject matter. The accompanying promo from director Salomon Ligthelm is equally expansive, as it encompasses protest footage, dance sequences, and pointed political commentary.

"Earth to Dora"
3 mins 45s
22 Apr 2021
The future of stop-motion animation looks bright thanks to artists like Isabel Garrett, who directs this beguiling promo for Eels. Brooding frontman Mark Oliver 'E' Everett's paper plane turns into a bird on its way to the moon, where his friend and muse Dora lives on top of a coiled snake. A tale as old as time, eh?

Eli Brown
2 mins 57s
20 Apr 2021
This ominous promo for Eli Brown's latest track 'Trouble' creates a sense of foreboding straight away. The film's moody visuals and muted grade grip the viewer and refuse to let them go, with constant movement only enhancing the dread. These characters are fleeing some unknown threat - one that remains unseen and is all the more chilling for it.

Vladimir Cauchemar
2 mins 52s
14 Apr 2021
Vladimir Cauchemar is unlikely to front a public information film anytime soon. After all, the French DJ wears a skull mask that would make Skeletor blush. This loopy promo sees Cauchemar and his associates trapped in a smartphone, bombarded with vibrations, rotations, and intruders via USB cable.

Tiana Blake
3 mins 14s
7 Apr 2021
Retro R&B rules the day in this sumptuous promo for Tiana Blake's 'Interruption'. Director Sheena Brobbey helms the Nineties-inspired effort - a low-fi fever dream of satin, sparkles, and soft-focus shots. Nods to Britney Spears's infamous 1999 Rolling Stone cover as the artist lounges on a pink bed only cement the film's vintage vibe

Bobby Gillespie and Jehnny Beth
"Remember We Were Lovers"
3 mins 37s
6 Apr 2021
Inspired by classic Japanese cinema, this monochrome promo for Bobby Gillespie and Jehnny Beth's 'Remember We Were Lovers' delivers a striking watch. Primal Scream vocalist Gillespie cuts a stark figure against a bare beach landscape, while Savages frontwoman Beth lurks deep inside a barren woodland - eventually becoming one with the earth itself.

John Grant
"Boy From Michigan"
4 mins 29s
1 Apr 2021
Directing duo Ewan Jones Morris and Casey Raymond combine surreal animation with a roguish sense of humour in this vibrant promo for John Grant. Similar to 2018's 'He's Got His Mother’s Hips', the film delivers a diverting watch as it sweeps through a dreamlike visual landscape - drifting through hand-drawn/digital animation and puppetry by turns.

Lil Nas X
"Montero (Call Me By Your Name)"
3 mins 10s
29 Mar 2021
After teasing fans with snippets for months, viral sensation Lil Nas X has finally dropped latest single 'Montero', accompanied by a typically attention-grabbing video. Much more than a stunt designed to stir up controversy (and oh, how it's stirred up controversy), the film makes a defiant statement about being yourself - boldly, fully, and unapologetically.

Sad Night Dynamite
3 mins 28s
26 Mar 2021
Parody meets escapism in this grimy promo for Sad Night Dynamite's latest track 'Krunk'. Centred on a narcissistic protagonist who meets an untimely end, the film lampoons the sort of bloke who thinks he's Tony Montana on a night out at the Babylon Club: misogynistic, egocentric, and unbearably obnoxious.

Jessie Ware
"Remember Where You Are"
6 mins 19s
28 Mar 2021
The '28 Days Later' aspect may have lost its novelty by now, but that hasn’t stopped artists and filmmakers from pursuing new takes on lockdown Britain. This Jessie Ware promo, for example, is a poignant tour of London that leans more on its protagonist than its setting. Gemma Arterton is the wanderer in question, with director Dominic Savage's camera trained on her throughout.

Purple Disco Machine
4 mins 28s
25 Mar 2021
West Side Story meets generational conflict in this absorbing promo for Purple Disco Machine's 'Fireworks'. Director Greg Barth pits Boomers and Gen-Zs against each other as dance-fighting street gangs, with the initial conflict rapidly fading into indoctrination as the older generation become a corrosive influence on the young upstarts.

Nick Jonas
"This is Heaven"
3 mins 58s
23 Mar 2021
Nick Jonas—one-third of the Jonas Brothers (the others are Kevin and Joe, as if you care)—has navigated life post-Disney Channel well thanks to some polished solo work. New single 'This is Heaven' is another respectable calling card, with lively production and fan-pleasing lyrics ("Every kiss with you, it's like a prayer falls from my lips") aplenty.

Joel Corry
3 mins 10s
11 Mar 2021
Modern dating is a minefield even when not stymied by a pandemic, with apps galore and social media stalkers complicating the already thorny business of finding love. This tongue-in-cheek promo for Joel Corry's 'BED' takes things to their logical conclusion in humorous fashion, as it depicts Perfect Partner - a service which creates dates tailored to client specification.

Dense & Pika
"Honey (feat. Matthew Dear)"
3 mins 12s
8 Mar 2021
The hypnotic pulse of DJ duo Dense & Pika's latest track 'Honey' is matched by an equally enthralling promo. Directed by Maxim Kelly, the film uses C.G.I to create a virtual world which evokes the likes of sci-fi classic 'Tron' - guiding regimented gig-goers through a sparse digital space. It's one way to shoot a nightclub scene during a pandemic.

"Black Hole"
3 mins 32s
4 Mar 2021
Filmed at St John-at-Hackney Church, this stripped-down promo for Griff captures a live performance of latest track 'Black Hole'. Accompanied by a drummer and a keyboard player, the electro-pop singer soon embraces her ample surroundings and strides across the church's dark wooden floor. Meanwhile, occasional shifts into darkness add welcome visual variety.

Biig Piig
"Cuenta Lo"
3 mins 51s
3 Mar 2021
Ireland's Biig Piig opts for Spanish in her latest single 'Cuenta Lo', as the bilingual singer/former croupier targets elitism, greed, and inequality. “Papel en mis manos sienta bien" [The paper in my hands feels good] is repeated throughout Jess Smyth's hip-hop-inflected track, and the promo sees co-directors Nono and Rodrigo Inada run with the sentiment.

3 mins 32s
2 Mar 2021
Anyone with fond memories of the glossy R'n'B promos which flooded MTV during its glory days will feel a spark of nostalgia upon viewing Mahalia's 'Jealous'. From styling choices (PVC and pigtails) to neon lighting and screens-within-screens, director Melody Maker toys with promo tropes while a home invasion with a twist plays out onscreen.

Alfie Templeman
"Everybody’s Gonna Love Somebody"
4 mins 21s
25 Feb 2021
The phrase 'cosmic puppet romance' doesn't usually make it into reviews here at DAVID, but then there's nothing routine about this promo for Alfie Templeman's 'Everybody's Gonna Love Somebody'. The film sees the Bedfordshire singer take a ride with an unexpected companion: a green, furry puppet trying to track down its lost love.

5 mins 34s
19 Feb 2021
Iceage frontman Elias Bender Rønnenfelt describes new single 'Vendetta' as "an impartial dance along the illicit lines of infraction". We half-expected the promo to feature an edgier version of the hokey-cokey, but director Jonas Bang responds with a moody blend of performance and criminal elan from Croatian-Danish actor Zlatko Buric instead.

For Those I Love
5 mins 56s
18 Feb 2021
This striking promo for Dublin artist David Balfe's 'Birthday' is a testament to loss, sketched in the dusty dregs of memories both barely recalled and still so painful. 'For Those I Love' is the artist's solo project, whose debut album was conceived and created following the untimely death of a close friend. As such, it's no surprise that grief is writ large across the hazy, monochrome visuals here.

"Tuk-Tuk (feat. ÄTNA)"
3 mins 39s
16 Feb 2021
Fans of 'John Wick', 'Killing Eve', and the 'Hitman' video game series will appreciate this ballistic promo for disc jockey Solomun. Knives, silenced pistols, and the odd syringe filled with a luminous green substance appear throughout Chehad Abdallah's film, as the protagonist (played by guest vocalist Inéz Schaefer) shows why she is the boss.

Recent Promos
(1-25 of 25)

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