David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Fail BetterThis follow-up spot to the highly-acclaimed previous Always ad - ' Like A Girl ' - looks at the notion of failure and puts it in a whole new light.
    • Eva Michon heads to BRFBRF (B-Reel Films) have signed award-winning director Eva Michon to their roster.
    • You bet your life.The betting sector has been going from strength to strength recently and this startling film for Bwin is further evidence that a competitive realm can still prompt a creative surge.
    • Odds and sods.This is a wonderfully daft piece of work from an inspired series of ads for Kwiff which draw attention to a fun proposition... randomly lengthened odds which mean punters will enjoy a windfall if their bet comes in.
    • Relax. Don't Do It.The scene: a fashion show. Models slinking up and down the catwalk. Among them is one with a smile that's electrified rather than electrifying...
    • Music to my fears.Toyota appeal to the paranoia of every parent whose teen is about to hit the road with a freshly minted driving license.
    • Five Favourite... Ad SongsMusical ads have long been an industry mainstay... so here are five of our favourite.
    • What are the odds?Have you ever spontaneously done something so cool you wish you could replay it endlessly for the benefit of those who missed it?
    • Fire storm.If you're aiming for 'over the top' then it's a good idea to go way over the top as director Isaiah Seret has in this marvellously bombastic film for EDEKA.
    • Agile Films won't PanicAgile Films have signed design and animation studio Panic to their roster.
    • Legend in his own LunchtimeMcDonald's have given their latest 'Chicken Legend' the Eddie 'The Eagle' Edwards treatment.
    • A power of good.The striking thing about this moving examination of infertility is the way it demonstrates that online communities can be a force for good.
    • Resisting A RestThis amusing ad for Eve Sleep shows the consequences of not getting a decent night's kip.


Wednesday, 6th September.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How We Made... Macmillans.

● Free the Bid.

● Alicia MacDonald.

● Straight 8.

● Fell.

● John Smith's Penguins.


Brought to you by DAVID REVIEWS and the APA.

Agile Films won't Panic

Agile Films have signed design and animation gurus Panic Studio to their roster.

The Latvian-based studio brings a range of skills to the roster, offering all the animation services a client could want - from creative direction and story development to character design and, of course, 2D and 3D animation.


"Chicken Legend"
14 August 2017

The British are notorious for our love of an underdog, from Susan Boyle to Leicester City, so perhaps it's no surprise that McDonald's have given their latest 'Chicken Legend' the Eddie 'The Eagle' Edwards treatment.

We see a canoeist pausing to fix his glove before his big race... and losing his oar in the process. What follows is an unexpectedly proficient turn around the course, guided by nothing but the current. He's even applauded for his non-effort by a particularly enamoured spectator.

The overly-dramatic music, plus the guy's gleeful disbelief at his own luck (and a small but effective straw gag at the end), really make the ad.

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Penguin Books
"Let's Talk Fertility"
3 mins 58s
13 August 2017

The striking thing about this moving examination of infertility is the way it demonstrates that online communities can be a force for good.

The testimonies we hear from a variety of people - mostly but not exclusively women - about the way their lives have been blighted by the difficulty of conceiving are linked by a number of common themes and one of the most powerful is the sense of isolation they've felt. So much so that the harmless joy of someone's else's pregnancy becomes a doubled-edged sword as it provides a reminder that it isn't yet 'my turn'.

The online forum established by author Izzy Judd after 'Dare To Dream' - her memoir of fertility treatment - was published, has been a huge source of comfort to the women who participated in this film... and - we assume - to many more besides. Simply finding others who are in the same predicament can provide a huge release and - at a time when every story about online communities seems to involve hatred and violent plots - it's massively gratifying to be reminded that there's another, more positive dimension.

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Eve Sleep
"Sleep Poor"
13 August 2017

This amusing ad for Eve Sleep - the purportedly revolutionary memory foam mattress which claims to eliminate restless sleeping - shows the consequences of not getting a decent night's kip.

The symptoms of being 'sleep poor' are demonstrated by a tired man who makes a hash of his morning and scoffs cake while his cat looks on, perturbed by its own offering of coffee beans instead of kibble. There are some smartly judged comedy beats in here, including a well-timed gulp from the nervous mog.

Eve Sleep's USP is that it offers only one mattress rather than an endless variety of options, and promises your money back if you don't 'join the sleep rich' after using their product. This ad is far more eye-catching than their previous fare, and is sure to make insomniac viewers take a second look... if they can keep their eyes open.

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11 August 2017

After their last Samba-heavy, uh, misstep, Tena have stepped their game back up with the return of their laissez faire campaign. This time the French minx not only ruthlessly breaks her fiancé's heart to demonstrate the absorptive powers of Tena, but we - gasp - actually see a real life sanitary product in an ad. The classy clip maintains the distinctive humour we've come to expect from the brand, bien sur.

For products like this, we often expect to see an older woman cast as spokesperson but it's a case of 'damned if you do and damned if you don't'. Casting a younger, glamorous woman - as they have in this campaign - can feel as though it's increasing the invisibility of older women but casting an older woman can underline a stereotype. So, we say: cast who you damn well please!

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Recent Promos

"What About Us"
5 mins 21s
17 Aug 2017
This promo for 'What About Us', directed by Georgia Hudson, brings a sheen to the darkness of inner city life. We see tightly choreographed routines carried out in parking lots, all-night diners, and on the street, before escaping into the desert as the sun comes up. P!nk's powerful vocals are on full display here, as she laments 'all the happy ever afters' that never came to fruition.

Dua Lipa
"New Rules"
3 mins 44s
16 Aug 2017
This sleek promo for Dua Lipa's 'New Rules' is an intriguing mix of pop video and branded content, as the singer shares the spotlight with Hyatt’s boutique hotel, The Confidante. We watch as Dua and her squad of girlfriends get over a breakup in the most stylish way possible, complete with makeovers and choreographed support, before transforming into flamingos. Fun stuff.

Wretch 32
"Whistle (ft Donae'o, Kojo Funds)"
2 mins 46s
14 Aug 2017
Tottenham-born Wretch 32 has a new single out; one that's more accessible than his usual output. To go with it, director João Retorta has filmed a split-screen promo in which the hip-hop artist and fellow rappers Donae'o and Kojo Funds mooch about in a murky underground club. Bound to go down well with grime fans.

3 mins 23s
11 Aug 2017
MNEK samples Ultra Nate's 90s classic 'Free' on his release 'Paradise', as a response to all the current EDM tracks sampling R&B songs. The summery, infectious result comes with a slick promo by Ciaran Lyons which sees the singer moving through a minimalist, hyperreal landscape - presumably towards the titular destination - and into the blue yonder.

3 mins 27s
10 Aug 2017
Björk collaborator Andrew Thomas Huang has created a richly layered promo for R&B singer Kelela's 'LMK'. Whether her music does anything for you or not, his visuals give the impression that Kelela means business and we should sit up and listen. The clip is both unsettling and inviting in just the right way to make fans of the genre feel it's edgy without losing that mainstream touch - a neat trick.

Raw Bars & JR
"Oochee Wally"
3 mins 37s
9 Aug 2017
South African cider brand Hunter’s and urban station Metro FM aim to give raw talent a leg-up. This fluorescent promo sees young gun Raw Bars and rapper JR share the limelight… and they’ve both got cold, hard cash on the mind. Meanwhile, Independent’s Daniel Levi opts for carnivalesque sci-fi - all neon fixtures and plumes of colourful powder.

"All in One Night"
4 mins 44s
8 Aug 2017
Say what you will about Stereophonics - the Welsh rockers have staying power. The group’s brand of wistful rock has served them well over the past twenty-five years. While latest release ‘All in One Night’ won’t convert cynics, frontman Kelly Jones crafts another earnest romance. While the lyrics aren’t exactly open to interpretation, director Joe Connor and DP Simon Hawken deliver an engaging promo.

4 mins 07s
3 Aug 2017
This fragmented Rinngs promo feels like an urban fever dream. Directing duo Silent Tapes and DP Francis Lane follow the protagonists through industrial estates and midnight bus rides. Erratic cuts keep the viewer on their toes, though 'Oceans' provides a melodic anchor. An opaque vision of love under the city lights.

Jai Wolf
"Indian Summer"
4 mins 15s
3 Aug 2017
Gap years are like sneezes: enjoyable for the person having one, less so for whoever's in the splash zone. This promo for 'Indian Summer' is beautifully shot, giving a halcyon sheen to a world of backpacking through the jungle, meeting new people, and frolicking on the beach... but part of us can't help thinking about how insufferable this bloke's going to be when he gets home and starts talking about how he 'found himself'.

Manchester Orchestra
"The Sunshine"
2 mins 41s
2 Aug 2017
Seems the AA’s singing toddler has an even younger rival. Instead of Tina Turner, this youngster delivers some soft indie rock. When Manchester Orchestra’s Andy Hull conks out, his companion takes over. PrettyBird’s Daniels navigate the Uncanny Valley largely intact. It shows just how far digital artistry has come - though some will insist it's not far enough.

Lewis Capaldi
"Lost On You"
3 mins 56s
1 Aug 2017
This intimate promo for Lewis Capaldi's 'Lost On You' is as stripped-back as the song it accompanies. The singer sits on a stool, performing in a decaying room surrounded by retro luggage and abandoned instruments. The sepia-tinged grade and distinctive lighting enhance the vintage vibe, with subtle imperfections in the image evoking old film footage and decay.

"World to Me (ft. Luke James)"
5 mins 20s
31 Jul 2017
Ordinary people need not apply in this Tchami promo. Drawn to Shanghai’s bright lights, the city’s relentless pace takes its toll on the protagonist. Partizan’s Sing J Lee delivers a kaleidoscopic tour of Shanghai nightlife before easing into a soporific homecoming. Diverse scenery and deep house beats combine to good effect.

Charli XCX
2 mins 48s
31 Jul 2017
This pastel-hued video for Charli XCX sees an appropriate amount of Boys get in touch with their softer side. The promo boasts a star-studded cast, featuring the likes of Riz Ahmed, Mark Ronson, the Libertines' Carl Barat, and Stormzy, who are each framed in their own individual scene. Subverting masculine tropes, the guys embrace babies, play with puppies, and pillow-fight - all without a single 'no homo' being uttered.

Dillon Francis
"Say Less"
4 mins 28s
27 Jul 2017
This glossy promo by the artist formerly known as Mr Whitmore - now sticking with Tomás after dropping the nom de plume - demonstrates that it's worth paying attention when the credits roll. The promo begins in the midst of a night out, which soon takes a violent turn...

Barns Courtney
"Golden Dandelions"
3 mins 24s
27 Jul 2017
Barns Courtney's latest track is his strongest yet; his voice gathering in range and depth till it channels Scott Walker himself. Fittingly, 'Golden Dandelions' comes with a promo by Alex Southam which reflects the song's retro aesthetic; bringing together Courtney's lung-power, the miracle of existence, and its flipside, doom.

"Hold On"
3 mins 45s
27 Jul 2017
Break-ups are never easy… especially when your other half really can’t let go. This amusing promo for Fabich’s ‘Hold On’ depicts a desperate bid for reconciliation. Jemma is ready to move on with her life - easier said than done when your ex is holding on for dear love. Caviar’s Ollie Wolf runs with the track’s title.

Dej Loaf
"No Fear"
3 mins 01s
24 Jul 2017
A sassy promo for 'No Fear' has Dej Loaf taking us on a journey across the California desert... on her bed. While we can't feel much love for the track, the CG action keeps us invested as we move from a bed trip to a head trip via Dej Loaf's ear. Multiple versions of the singer appear once we emerge back into the real world... a neat conclusion courtesy of director Rubberband.

Alice Jemima
"Take Me Back"
2 mins 38s
26 Jul 2017
This halcyon Alice Jemima promo says thanks for the memories. A woman summons past acquaintances in a near-permanent daydream. Director James Heaphy flits between past and present as the protagonist revisits time well spent. A chilled soundscape and Jemima’s delicate vocals complete the video’s summery vibe.

Tom Grennan
"Found What I've Been Looking For"
3 mins 14s
26 Jul 2017
Powerhouse vocalist Tom Grennan returns with this stark promo to accompany 'Found What I've Been Looking For'. Shot primarily in black and white, with brief flashes of golden light for contrast, the video lets Grennan's voice and understated performance stand alone. Blank backdrops place the singer front and centre as a relentless guitar line lifts the raw vocals from the void.

Nothing But Thieves
4 mins 02s
25 Jul 2017
How would you spend your last two hours on Earth? Director Thomas James asks if we have any plans for doomsday in this Nothing But Thieves promo. Some drink to forget, others run for the hills… though business is booming for one riverbank preacher. As frontman Conor Mason sings “I’'m ready for it/I've been waiting so long”, the inevitable looms large.

Vic Mensa
5 mins 18s
19 Jul 2017
Rapper Vic Mensa has been steadily making a name for himself since 2009, and his first album for major label Roc Nation is hotly anticipated in the hiphop world. If bonus track 'Rage' is anything to go by, it's going to be pretty special. Reflecting on more turbulent times in his life, it comes with a promo by Andrew Donoho which takes the 'crash and burn' metaphor quite literally.

"What I Love"
3 mins 57s
20 Jul 2017
This gorgeous promo for Punctual's 'What I Love' captures childhood exuberance at its finest. Director Geej Ower follows a lad with seemingly boundless energy around his estate, as he joyfully dances the day away. The shrewd decision to avoid casting a trained dancer pays off here, as the boy's moves have a compelling, childish rawness to them.

3 mins 07s
19 Jul 2017
Dublin outfit Otherkin create exuberant, thrashy guitar rock that hails from an era when energy was an instrument in its own right. The frantic pace, full-on vocals and squally riff of 'React' is infectious: you know that if there's more than a square metre of empty space in any room where it's playing, pretty much everyone nearby will rush in to fill the vacuum and get moshing.

The All-American Rejects
"Sweat / Close Your Eyes"
11 mins
19 Jul 2017
Jamie Thraves explores identity in this pair of promos for the All-American Reject's first album in five years. The promos - which function as a short film despite showcasing two separate tracks - explore identity in a unique, poignant way rarely seen (let alone pulled off with such aplomb) in under twelve minutes. Things begin with 'Sweat', in which we're introduced to singer and sometime actor Tyson Ritter playing Betsy, a cross-dressing prostitute.

The Horrors
4 mins 09s
19 Jul 2017
The Horrors frontman Faris Badwan introduces ‘Machine’ with: “Your smile is nothing to live for”. As opening lines go, that is cold. The warmth of previous album ‘Luminous’ is replaced by talk of “mannequin moves” and “cold simulation”. As for the promo, digital filmmaker Jon Emmony presents a hypnotic sequence of biomechanical mutations.

Recent Promos

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