David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Dog Eat Dog sign Marc BethkeDog Eat Dog have added noted automotive director Marc Bethke to their roster.
    • Mind and BodyThis nifty piece of work for Asics emphasises the importance of mind over matter.
    • The time is now.5:10 is the real number of the beast in this super piece of work for EA's Need For Speed franchise.
    • Meet Factory's new creative directors.Seasoned sound designers Dan Beckwith and Jon Clarke have been sworn in as Factory’s new creative directors.
    • Unmasking selfishness.This Swedish film for Volvo accidentally offers a perfect commentary on those objecting to public health measures during the current pandemic.
    • Reynald Gresset heads to The SweetshopThe Sweetshop's UK arm have added London-based director Reynald Gresset to their roster.
    • Railing cry.This 30" London North Eastern Railway film aims to put bums on train seats again.
    • Hola from 1stAveMachine Buenos Aries.1stAveMachine have expanded into Argentina with the launch of their new Buenos Aries office.
    • No Pain, All GainVR workout programme FITXR dismiss the notion that one has to suffer in order to get in shape in this satirical ad.
    • Molly Burdett arrives at Spindle.Director and photographer Molly Burdett is the latest to join the forward-thinking roster at Spindle.
    • Heart and beyond.Now that most of life takes place in doors, Dunelm suggest our confines should be as comfortable as possible.
    • Sea change.This atmospheric film for Mercedes shines a light on the way time and climate are changing the shape of life in Thailand.
    • Believe Media welcome Fredrik Bäckar.Swedish director-cum-cinematographer Fredrik Bäckar is now on the books at Believe Media.
    • He's such a player.Actor, producer, and Animal Crossing resident Elijah Wood stars in this endearing 30" ad for AFK Arena - a mobile role-playing game (RPG) and apparent homewrecker.
    • The drive of your (West)life.This beautifully judged McDonald’s ad nails the first car experience.
    • Max Hemmings joins RadicalMediaRadicalMedia have expanded their roster with the signing of Max Hemmings for representation in the UK and Germany.
    • Cover story.As cases skyrocket and government guidance on Covid-19 restrictions remains as muddy and meandering as ever, frustrated viewers will appreciate this spunky short film.

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Molly Burdett arrives at Spindle.

Director and photographer Molly Burdett is the latest to join the forward-thinking roster at Spindle.

Born and raised in Suffolk, Burdett studied graphic design at Chelsea College of Art. Having impressed with her degree show project 'Love Birds' (a documentary about Bromley Common Pigeon Racing Club), Burdett pursued filmmaking full-time.


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Dunelm
"Home. We Get It (Director's Cut)"
90s
14 October 2020

Home is now not only where the heart is, but where almost all of our day-to-day lives take place. Work, school, socialising - 90% of it happens within our own four walls. This charming commercial for Dunelm argues that these confines should at least be as comfortable as possible.

The film skilfully blends both quirky and familiar moments of life at home, including the perennial threat of parents stepping painfully on toys and the recent phenomenon of semi-dressed Zoom meetings. These diverse vignettes allow the brand's range of products to shine in situ, too.

Director Jesper Ericstam has done a fine job of capturing everyday foibles in naturalistic fashion here, leavened by humour throughout. A bloke sliding off his chair to avoid answering the door is a particular highlight.


Mercedes-Benz
"To Live with Water"
2 mins 09s
14 October 2020

This atmospheric film for Mercedes-Benz shines a light on how time and climate are changing the shape of life in Thailand - that is, by literally altering the configuration of the country's coastline. Director Aldona Kwiatkowski's film adopts a quiet tone, charting a landscape architect's efforts to adapt to the nation's shifting needs.

It's a beautifully shot piece of work, giving old and new aspects of Thai life equal heft as they collide due to corrosion. Temples situated on the sea, vast rooftop gardens feeding a university campus, boats gliding through waterways while cars navigate dusty streets - all are rendered in arresting detail and give viewers a new appreciation of nature's diversity... and danger.


Believe Media welcome Fredrik Bäckar.

Swedish director-cum-cinematographer Fredrik Bäckar is now on the books at Believe Media.

Bäckar is perhaps best known for his work on 2009's Philips 'Carousel' ad, where he teamed up with director and compatriot Adam Berg. The film won acclaim for its cinematic visuals, and ably demonstated Bäckar's assured style.


CLICK HERE TO READ MORE...

AFK Arena
"Caught in the Act"
30s
14 October 2020

Actor, producer, and Animal Crossing resident Elijah Wood stars in this endearing 30" ad for 'AFK Arena' - a mobile role-playing game (RPG) and certified homewrecker. Well, that's if you believe Uzgahk the Horrid.

The CG orc features in a rival, 'World of Warcraft'-style RPG that no longer scratches Wood's gaming itch. One-hundred-and-fifteen hours spent upgrading a loincloth seemingly does that to a relationship.

Wood and Uzgahk's living room tiff is expertly realised by director Nick Ball, who squeezes every ounce from Hannah Fortune and Chelsea Thorley’s excellent script. For once, a mobile game has genuine stakes.

Credit must also go to Untold Studios for their work on Uzgahk the Horrid - an axe-wielding brute with emotional layers. To quote Bart Simpson, you can actually pinpoint the second when his heart rips in half.


QUICK SEARCH

On This Day
(1-25 of 25)

Stella Artois
"Le Sacrifice"
60s
19 Oct 2005
Delicious spoof of French Surrealist cinema is a brave move for the consistently brilliant Stella campaign as it departs from its normal course for the first time in many years. The idea that the beer is worth more than anything is retained but the ad asks a lot more of the audience's intelligence.

Debenhams
"Ear Ring"
40s
19 Oct 2009
Paul McGann speaks over Roxy Music's Love Is the Drug in this stylish film for the high street retail chain. At a fashionable soiree, the camera focuses on the carefully designed items available throughout each floor of Debenhams.

O2
"This Is Priority"
60s
19 Oct 2009
An impressive restatement of one of the O2 phone network's USPs... the prioritisation of their customers when it comes to allocating tickets for events at the O2 arena. Well-known acts emerge from the backstage dressing rooms as Sean Bean delivers the reminder.

Debenhams
"Every Department"
60s
19 Oct 2009
Paul McGann speaks over Roxy Music's Love Is the Drug in this stylish film for the high street retail chain. At a fashionable soiree, the camera focuses on the carefully designed items available throughout each floor of Debenhams.

VW
"Woofwagen"
60s
19 Oct 2013
If dogs look like their owners, why not substitute the drivers in this ad for their canine passengers and make things a whole lot more entertaining? That's what VW has done in this disarmingly sweet ad which features pooches of all persuasions enjoying a ride while less fortunate pooch pals look on.

Lotto
"Vinnie Jones (Extended)"
1 min 40s
19 Oct 2015
This is the campaign that keeps on giving. It's not often these days that agencies carry on delivering on a promising conceit but you have to hand it to AMV: the second wave of 'please don't let it be them' is every bit as good as the first. Much of the credit for that belongs to director Jeff Low who has coaxed wonderful pieces of self-deprecation from the subjects of these films.

Acura
"The Test"
60s
19 Oct 2015
For anyone who enjoyed 'Humans', this terrific spot for luxury car brand Acura will no doubt have extra resonance. As we watch, an R&D guy carefully places people in a pristine vehicle and belts them in. They comprise a family: mum, dad, a boy and a girl. But strangely, they are completely passive - catatonic, even. What's the deal? Wait for the clever reveal at the end.

Ford Edge
"Le Fantôme"
8 mins
19 Oct 2016
We wish we were as cool as Mads Mikkelsen, that's what we're getting from this surprisingly funny ad. He spends a lot of his time striking various poses in the dusty countryside as he follows a couple in witness protection he's supposed to assassinate. They nearly slip under his radar too... until he falls in love with their Ford Edge (no seriously, he rubs his face on it to 10CC's 'I'm Not In Love').

The End of the F***ing World
"James and Alyssa"
60s
19 Oct 2017
Stink's Jonathan Entwistle is the director behind this intriguing new series on Channel 4. Looking like a trail for an independent movie, it introduces us to a pair of teen protagonists who appear to be involved in a considerable misadventure. Tonally, it reminds DAVID of both Wes Anderson's work and Richard Ayoade's debut feature 'Submarine'... in a good way. A really good way.

AMF
"Unicorn"
55s
19 Oct 2017
Swedish insurance providers AMF take a surreal approach in this entertaining ad for their pension plan. Director Tomas Jonsgården mixes the fantastical with the mundane to great effect, as we see a guy's inner monologue come alive. He catches the bus home on a rainy night, feeling sorry for himself... until something unexpected sends him to his happy place.

Super Mario Odyssey
"Jump Up, Super Star!"
1 min 40s
19 Oct 2017
Mario has come a long way from his 8-bit origins. Since making the leap into 3D, Nintendo's mascot has toured the universe and elsewhere. With ‘Super Mario Odyssey' on the horizon, this Broadway-inspired commercial urges us to "do the Odyssey". Set in the game's New Donk City level, Partizan's Warren Fu blends live-action and CG to jolly effect.

Now TV
"Walker Survival Guide"
2 mins 30s
19 Oct 2017
It's a modern conversation staple: "What would you do in a zombie apocalypse"? Well, Joe Wilkinson has got us covered. To promote Now TV's The Walking Dead collection, the comedian offers some, er, helpful tips to avoid infection. These instructional videos cover everything from morale to bite prevention. Alas, things don't always go according to plan.

K Plus
"Face/Off"
3 mins 22s
19 Oct 2018
Mobile banking app K Plus takes a bizarrely effective approach to announcing a firmware update in this entertaining ad. Rather than directly address the all-important changes, the brand show a woman changing her physical appearance and thoroughly unsettling her boyfriend, instead. Creepy and engrossing in equal measure, it's also a worthy treatise on how consumers - particularly in this sector - react to change.

Herbal Essences
"Multi Organic"
30s
19 Oct 2004
An elderly couple listen to the young woman next door neighbour as she washes her hair with Herbal Essences and goes through the whole When Harry Met Sally fake orgasm routine. Once she has finished she starts over and the old lady comments that once would have been enough for her.

Fellowes
"Identity Theft"
30s
19 Oct 2004
Very well-timed debut for a paper shredder coming as it did during a drama about identity theft. A man recommends shredding confidential documents before you bin them to prevent them being taken from your rubbish.

Toshiba
"Oriental Engineer"
30s
19 Oct 2005
My, how Dave Trott's bastardisation of Alexei Sayle's "Hello, John Got A New Motor" has endured. Here a Japanese computer engineer appears to have a strange London accident as he explains the abuse you can put your Toshiba laptop through without it ceasing to function.

Army Recruitment
"Out Of Bounds"
40s
19 Oct 2005
Second in the new series of Army recruitment ads makes its point more successfully than its companmion piece - a young woman's wisely prevents her friends from chasing a lost football in tandem with an equally wise decision not to pursue some lost cargo in a different context.

Army Recruitment
"Defusing Situations"
40s
19 Oct 2005
Interesting attempt to cover the shortfall in army recruitment inevitably resulting from the genuine prospect of being blown apart by an Improvised Explosive Device (IED) has a night-club bouncer being shown to have the same skills as an army officer which is probably true, but not in a good way.

Woolwich
"Cramped"
30s
19 Oct 2006
House prices in London are going a bit insane again according to this amusing piece in which a man arrives home to the mailbox he has turned into an apartment. As he uncomfortably (and implausibly) climbs in, we hear his wife ask if he has remembered the milk.

Dairylea Cheese Strips
"Ducks"
30s
19 Oct 2006
The Dairylea cows return with a new mission which they achieve by strapping a fake duck to the head of one of their number and getting him to lob the product at a Mum feeding the ducks with her young charge. Sometimes writing these descriptions makes DAVID wonder what he is doing with his life.

June
"To Be A Girl"
45s
19 Oct 2009
A man enjoys watching June so much that it makes him want to be a girl according to this amusing French ad. We see him in a variety of situations where his macho bulk prevents him from looking like he's one of the girls despite his game efforts.

Benylin
"Mucus Monster"
30s
19 Oct 2009
A man is attacked during the night by a small green monster representing the mucus that sits on his chest because of a cold. He's forced out of bed to battle the little gremlin but is probably as perplexed as us by the strains of a Mexican Mariachi band.

Lloyds Pharmacy
"Dual Tens"
30s
19 Oct 2009
A grandfather who looks worryingly like Robert Kilroy-Silk finally decides to do something about his back pain in this ad for the high street chemist. Apparently, tens machines are available at half price for a limited time... so hobble to your nearest outlet now.

Erskine
"Jack"
30s
19 Oct 2009
An elderly resident of one of Erskine's homes for retired soldiers tells us about Jack... whom he describes as the bravest man he knows. Jack is not a veteran of World War II though, he received his injuries in one of the ongoing conflicts in the Middle East. Decent work.

Sanex
"Three Rights"
30s
19 Oct 2009
Sanex return to the idea that our skin can be represented by a thousands of smaller naked bodies belonging to people who are far more healthy looking than us. It's an impressive effect but if it were really thus, wouldn't you hope that Sanex killed off the little parasites?

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.