David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Keeping the Lights OnThe nurses who keep the NHS running take centre stage in the health service's latest recruitment drive.
    • Picture Perfect MemoriesInstax campaign to re-establish photos as something to be given, not just taken.
    • Burning issues at workWhile Gaviscon proper has thankfully abandoned the dreaded twins and their ailing guts for a more entertaining route, its new brand Guardium has also emerged boldly into the spotlight.
    • Messy business.To say it's tough out there may be the understatement of the year, but it's also the tagline of Apple's latest commercial.
    • Michel & Nico arrive at BlinkBlink have signed sibling director duo Michel & Nico to their roster for commercial representation.
    • Tyrrells go largeHaving won a trio of KP Snacks accounts back in May, St Luke's is now unveiling their first work for one of those brands - the premium crisps Tyrrells.
    • Players Gonna PlayIt's a hard sell to posit online gambling as a wholesome bonding activity, but William Hill might have just about managed it.
    • No more acid tripsAfter summer's ad introducing us to Max Halley and his pH neutral food van, Gaviscon appears to have parked him and gone off to the Night Lab instead.
    • Life With The Label OnDiesel take on the scourge of 'wardrobing' with good humour in this cool commercial.
    • Where's The Beef?Meat is back on the menu in another astutely designed piece of work for McDonald's.
    • Rum RhythmsIt might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing.


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13 September 2019

Meat is back on the menu in another astutely designed piece of work for McDonald's. The brand's latest campaign is focused on addressing long-standing myths about their food quality, and the fact their menu uses 'real', 100% beef is on the docket for this entertaining instalment.

A woman being transported from her car picnic to a fancy establishment is nicely done, with the 'signs of quality' explained by the voiceover implying that one can get the same level of grub at Maccy D's for a fraction of the cost. Those who find fine dining more suffocating than luxurious will no doubt be intrigued by the proposition.

"The Sound of Rum"
16 September 2019

It might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing. 'The Sound of Rum' shines a spotlight on the audible aspect of cocktail making, bringing together bartenders from all over the world to show off their shaker skills.

Director Tucker Bliss keeps the energy up and the vibes good here, with rapid cuts and a party atmosphere contributing to the sense that everyone involved is having a grand old time. With a soundtrack created by producer and rapper Swizz Beatz especially for the occasion, this is a, er, spirited look at the classier end of drinking culture.

"Granny Got Pants"
1 min 36s
13 September 2019

Back in the day as a young student, Mrs David's first landlady swore by Sloggi pants. A very respectable woman in her 60s - an admiral's widow with a cut-glass accent - she would sort out the laundry and mutter disparagingly at the thousand-wash grey knickers with the perished elastic that nestled in the basket next to her own enduring, unfading, and voluminous undies.

"I couldn't put up with the rubbish you wear," she'd say purse-lipped, folding ironing into piles. "I won't wear anything but Sloggi. You barely know you've got anything on."

This conflicting concept - big knickers that felt like no knickers - was something Mrs D didn't need to know about her landlady; and for decades afterwards she associated the brand with a particular type of weird prissiness.

Times have changed. And Sloggi's own time has well and truly arrived... thanks to MullenLowe, who observed that as the diversity of female body shapes and ages is now being embraced, women are far more prepared to put comfort and ease ahead of eroticism.

To that end, MullenLowe asked 56-year old Colette Zacca to front a music promo endorsing Sloggi. You may already recognise her - she's the gran who went viral after being filmed busting some moves at the Notting Hill Carnival.

Blinged up to the hilt, she is a natural; giving it her flamboyant all as she performs 'Granny Got Pants' - a snappily brilliant version of 'Baby Got Back', the 1992 Sir Mix-A-Lot hit.

Lines such as 'I like big pants and I cannot lie', and "You gotta go big or go home" are delivered with an attitude you wouldn't expect from someone who's had a double hip replacement - but there she is; strutting around in waist-high knickers with a 90s boombox on her shoulder... and it's truly joyous.

Mrs David is an instant convert. Kudos to the female creative team, Charlotte Robbins and Nina Griffiths, who willed this into being. They've turned a brand with all the allure of a cheap funeral plan into one that is unapologetically womanly and strong and funny. Sensible is the new sexy!

"Free Range"
12 September 2019

The provenance of eggs takes centre stage in this amusing commercial for McDonald's breakfast food menu. A bloke minding his own business at a bus stop is pulled into a fantasy supermarket by a mysterious hand and given a masterclass on how to spot the kind of bougie store where free range eggs are likely to be found.

From a hundred varieties of granola to wicker shopping baskets and wooden display cases, it's a pitch perfect pastiche of hipster grocery establishments. McDonald's have established themselves as the simple choice amid a sea of complex food outlets (see their range of coffee ads), and this classy film is a worthy addition to the canon.

"Ultra HD"
12 September 2019

A seamless, gorgeous-looking commercial which aims to demonstrate the superb quality of Ultra HD on Sky Q. It's a tricky thing to pull off... while it neatly conveys that this is the most immersive TV experience to date, the impact of the spot - as ever with this proposition - depends on what type of screen you're currently looking at.

Still, the close-ups of details we don't normally pay attention to help establish the idea that such improved resolution can make for more emotionally intense viewing; whether we're watching man walk on the moon or elephants storming the veldt.

If only it didn't also give the impression that Ultra HD is set up on your telly and ready to use... there still aren't a great deal of films and programmes available in this format, and a long list of FAQs on the relevant Sky web page suggest you need some technical know-how to even get it up and running.

But that's not the remit of this ad. And although there'll be some frustrations along the way until Ultra HD is well and truly established, this certainly provides a sense of anticipation for what is to come.


Recent Promos
(1-25 of 25)

Dillon Francis
"Go Off (Nuthin' 2 It)"
2 mins 52s
19 Sep 2019
A man struggles to forge meaningful connections in this deadpan Dillon Francis promo, as every friendly gesture is met by sheer apathy. Yet with the aid of an infomercial starring a very familiar face, the protagonist (played by Broad City's John Gemberling) learns how easy it is to show the world that you just don't give a fuck... and give your hips a workout into the bargain.

Louis Tomlinson
"Kill My Mind"
4 mins 01s
16 Sep 2019
Louis Tomlinson shows a more muscular side to his music with 'Kill My Mind', and in the promo by Charlie Lightening we see him performing the track in a club. He's a backdrop for the story that unfolds as a girl in the crowd is joined by her boyfriend, and the pair quickly leave on the boyf's motorbike. But strolling along a seafront cliff in the near dark, things take a turn for the unexpected...

James Massiah
"Natural Born Killers (Ride For Me)"
4 mins 55s
15 Sep 2019
It's the end of the world, happening not with a bang but a heatwave; the planet simmering like one big lobster pot slowly coming to the boil. People strip and lie motionless, basting in their own sweat. The oppression is hypnotic. It's not the first theme that might come to mind for James Massiah's 'Natural Born Killers', but somehow it's the most perfect fit imaginable.

Billie Eilish
"All The Good Girls Go To Hell"
3 mins 41s
12 Sep 2019
Hipster messiah Billie Eilish falls to earth in this striking promo for 'All The Good Girls Go To Hell'. The apocalyptic lyrics only enhance the film's dark and gritty vibe, as wings violently sprout from the singer's back and she finds herself engulfed in oily black tar: angelic nature covered up with something far more sinister. It's just the right kind of melodramatic, and ends up all the cooler for it.

"Hold On To Me"
3 mins 04s
12 Sep 2019
Eye catching design work and tumultuous romance come together to create this promo for Rika's 'Hold On To Me'. The singer and her beau exist in a pastel-painted world, with only the ever-changing picture outside their window contrasting the cheery interior and suggesting storms may be on the horizon.

James Blunt
4 mins 19s
11 Sep 2019
It's been more than a decade since James Blunt plunged into the sea at the end of the 'You're Beautiful' video, and anyone who has spent the intervening years wondering what on earth happened next, finally has an answer! Great Guns director Calum MacDiarmid is behind a new promo which picks up the action from where the aforementioned video left off. It appears that the ex-forces balladeer has been splashing around in the cold sea for some time, but he is finally able to come ashore and retrieve his clothes.

Lil Nas X
2 mins 24s
11 Sep 2019
Viral star Lil Nas X shows no signs of letting his 'Old Town Road' fame abate any time soon - returning with a sci-fi influenced promo for synth-heavy single 'Panini'. Set in a futuristic, surreal world, the film follows a non-fan (Skai Jackson) who's desperate to escape seeing the artist on every holographic billboard and poster in town. However, Nas and a gang of dancing cyborgs have other ideas.

Danny Brown
"Dirty Laundry"
3 mins 11s
11 Sep 2019
Hailing a cab is always something of a gamble - you might be lucky and get a quiet, route-savvy driver... or you may end up flung around in the back while an unhinged dude with the concentration of a gnat's chuff demonstrates what post-bender psychosis looks like. In Dirty Laundry, Danny Brown's going full-on for the latter... a potbellied has-been crooner in possession of a taxi and a perpetual hard-on.

James Blake
"Can't Believe the Way We Flow"
4 mins 43s
3 Sep 2019
Frank Lebon directs this hypnotically frenetic video for James Blake's love song to partner Jameela Jamil. Featuring real-life couples (not necessarily romantically involved) in random moments - ranging from bondage sessions to hospital visits to shared cigarettes - it captures both the banal and the profound; and reminds us how broad a church love can be.

"6AM (Ready to Write) ft. Joe Rogan"
3 mins 58s
9 Sep 2019
Recreational drugs get surreal in this weird promo for Beardyman's latest single '6AM'. Featuring podcast livewire Joe Rogan, the promo focuses on a man who has such a strong penchant for cocaine that his nose takes on a mind of its own... literally. While his hooter does its best to seek out any possible source of white powder, things get increasingly strange at home.

"Sounds of the Skeng"
3 mins 24s
9 Sep 2019
Stormzy educates the next generation of Grime artists in this jam-packed promo for new release 'Sounds of the Skeng'. Joined by his attentive nephews Allyas and Omari (who have stolen hearts online for their roles in the film), the rapper offers a masterclass from Merky University on how to grow up to be just like him.

Freddie Mercury
"Love Me Like There's No Tomorrow"
3 mins 52s
5 Sep 2019
Freddie Mercury's 1985 single 'Love Me Like There's No Tomorrow' has received an animated promo to mark what would have been the Queen frontman's seventy-third birthday. At the same time, it's a reminder of the work carried out by the Mercury Phoenix Trust - the HIV/AIDs charity established by Mercury's former bandmates and manager.

"Pan-Fried (ft. Kojo Funds)"
3 mins 45s
4 Sep 2019
This may lack the emotional punch of Kano's last outing, but director Taichi Kimura's promo for 'Pan-Fried' still has a fresh, spontaneous charm all of its own. Set in Kano's native East London, the piece juxtaposes shots of urban neglect with scenes of those who "celebrate life non-stop" because they "made it off the block".

David Guetta
"Thing for You (ft. Sasha Sloan)"
3 mins 11s
2 Sep 2019
This tactile promo for David Guetta and Martin Solveig's 'Thing for You' explores those "fucked up feelings" that arise when lust takes over. Particularly when you and the object of your affection have a beach and surrounding bedrock to yourselves. The duo in question writhe and squirm on sand, grass, and any other terrain you'd care to mention. It's getting back to nature and getting off on it to boot.

Ed Sheeran
"Take Me Back to London (ft. Stormzy)"
3 mins 51s
28 Aug 2019
Ed Sheeran and Stormzy both have number one albums and . Glastonbury headline slots under their belts, yet we still didn't see this collaboration coming. KC Locke's oddly charming promo for 'Take Me Back to London' sees the pair enjoy a grand day out together, with Sheeran coming off second best in the tracksuit stakes.

"Holy Moly"
3 mins 33s
27 Aug 2019
This over the top promo for Carnage's abrasive dance track 'Holy Moly' features, of all things, a clan of nun assassins. A young girl ends up at the convent when her mother is murdered, and ends up training for her eventual revenge. Given the quasi-medieval feel of most of the film, the tone jars somewhat when it's revealed to actually take place in the modern day.

The 1975
2 mins 52s
23 Aug 2019
The 1975 are in fine form on latest single 'People', with the raucous track serving as a call to action for those dim enough not to realise the world is literally on fire. The accompanying promo opens with a warning for those with photosensitive epilepsy... and its necessity becomes apparent after only a few strobe-spattered seconds.

"She Plays Bass"
3 mins 29s
23 Aug 2019
Eighteen-year-old singer-songwriter Bea Kristi aka Beabadoobee has talent to burn, as this in-your-face promo for 'She Plays Bass' confirms. Blue hair clashing against a red backdrop, Beabadoobee reveals her crush on the eponymous bass player as the camera rotates to convey her world turned upside down.

5 mins 44s
22 Aug 2019
The intriguing duo slenderbodies continues to carve out their own groove with latest track 'Arrival'. Savannah Setten directs the accompanying video; the second she's made for them after the haunting 'Belong'. It's set in a high security prison in Ukraine, and the grim, diminished environment ensures any sunlight that comes through the windows or shines over the yard only sharpen the pain of what these young men have lost.

Bree Runway
"All Night"
3 mins 34s
22 Aug 2019
Bree Runway may describe herself as that "weird black girl", but she's calling the shots in Tash Tung's erotic, fetishistic video for 'All Night'. Beautifully lit by Jordan Buck, this minimalist clip has Runway in total control of her own sexuality as she sets her sights on a guy who evidently isn't going to get much sleep in the small hours.

Tino Kamal
3 mins 12s
21 Aug 2019
Model-turned-rapper Tino Kamal's latest promo has a sci-fi vibe which relies on the heavily-tattooed artist's visage remaining distinctive through several layers of VFX... which, indeed, it does. Performing in what initially appears to be a smoke-filled void, a digital version of Kamal acts as a computer-generated chameleon.

"Hearts Will Bleed"
2 mins 55s
20 Aug 2019
Woozy Scandi pop proves it still has a place at music's high table thanks to Janice's latest release 'Hearts Will Bleed'. Like iron dressed in the finest of velvet, this is a tune whose softness caresses your cheek before punching you in the gut with a killer beat. To seal the deal, director Freshteh has filmed a sinuous promo choreographed by Matilda Fleberg.

Belle Mt.
3 mins 35s
21 Aug 2019
The neo-soft rock of Belle Mt's 'Origins' comes with a hand-drawn meditation on the future of our species. Indeed, our entire planet. A mature couple who happen to be scientists with the technology to populate other planets (is it a good idea?) take a rocket 'arc' through interstellar space scattering seeds and babies willy-nilly.

Mystery Jets
5 mins 10s
21 Aug 2019
The plangent new track from Mystery Jets examines how hatred and bigotry emerge in a nation torn apart by its own ignorance. Henry Dean directs, giving us a video in which latent violence appears to give way to moments of levity and tenderness; while cinematographer Ash Barron keeps the lighting murky - all the better to emphasise the ambiguity of the proceedings.

"Fly Like An Eagle"
4 mins 46s
18 Aug 2019
This promo for 'Fly Like An Eagle' by the Stereophonics perfectly encapsulates the difficulties that teenagers can face even in an environment which is generally supportive. Its teenage protagonist clearly has a very special relationship with her fatherů but you sense very quickly that she doesn't feel able to tell him everything. She has a crush on another girl at her school, and doesn't identify with the stereotypical look of the other female students. Dad appears more than happy with her 'tomboyishness' but lacks both the information and the wherewithal to recognise that there's more going on than that.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.