David Reviews

 It's the work, stupid.

Latest Work
    • Keep on moving.Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work.
    • Through a child's eyes.Make-A-Wish's Irish arm have released this charming film, focused on a recipient of their services who wants others to have access to the same once in a lifetime opportunity.
    • MindsEye swoop for Dugan O'Neal.MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".
    • Start as you mean to go on.This grounded and intimate Bank of Ireland film darts between the country's four professional rugby union clubs.
    • The United States of CaraCara Delevingne contains multitudes in this slick VW commercial.
    • Cool running.Spirited set design and copious gelato enliven this AT&T commercial.
    • Voodoo child.This promo for the Newport Beach Film Festival racks up a tidy kill count in its hundred-second runtime.
    • What Makes You BeautifulMacy's encourage customers to change how they feel about the concept of beauty in this lofty ad.
    • Riff Raff wrangle Ed Morris.Riff Raff Films and their founder Matthew Fone are delighted to add director Ed Morris to their ranks.
    • Winner takes all.This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower.
    • Toilet humour.Aldi pay homage to Game of Thrones in the supermarket's inimitable style.
    • The last working supper.Blessed are the marketers in this Mid-Brow comedy as Jesus Christ's PR team pitch the resurrection.


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"Content Battle"
2 mins 27s
16 April 2019

This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower. Scored by Billy May's theme tune for The Green Hornet, the ad zips between takes on Westerns, costume dramas, and high school comedies before settling into more humdrum surroundings.

While such genre mash-ups are nothing new, the commercial delivers a lively foot-stroke-car-stroke-boat chase, with eclectic production design and vehicle work ensuring our attention doesn't waver. One or two loose transitions aside, it's a diverting tribute to the power of choice - that is, if you're the one with the remote control.

"Toilet Roll"
16 April 2019

Aldi pay homage to Game of Thrones in the supermarket's inimitable style, as a pair of Westeros natives compare name brand and own-brand toilet paper. Unlike their embattled kin, however, these two have time to indulge in a cordial game of chess… whilst sitting on their respective, erm, ‘thrones'.

Both the script and the performances ensure this topical parody lands, while a fiery intrusion from a nearby dragon sets up the ad's enjoyably groan-inducing pay-off. Plenty for both fans and haters to appreciate - now advertisers must pray for something to fill the impending Game of Thrones-shaped hole in their lives.

Short Films
"The Last Supper"
3 mins 03s
16 April 2019

Blessed are the marketers in this entertaining short film / comedy sketch. While Jesus - sorry, "J-Dog" - has more ethereal matters on his mind, his PR team pitch their resurrection campaign: "Think of all the followers you'll get."

The duo's Apprentice-style jargon and Christ's quiet despair clash well. As the world edges closer to the brink, we imagine marketing agencies have their Second Coming pitches tucked away in a drawer, too.

As she did with Domestic Policy, Alicia MacDonald demonstrates a deft comedy touch and even if - this time - the script is a bit slight for a full-fledged short film, she is a director whose progress we continue to watch closely.

Game of Thrones
15 April 2019

Winter is well and truly here in this frigid trail for the eighth and final season of Game of Thrones, as director Tomas Jonsgården takes viewers on a tour of Winterfell… and it's clear that the home of House Stark has seen better days.

Jonsgården's camera roves around the castle's ravaged courtyard, chambers, and corridors, as snow covers virtually every surface. When the source of this meteorological horror wanders into view, it's enough to send a, well, chill down one's spine.

For the uninitiated, this all may seem like a ponderous walk in the snow. Programme buffs, on the other hand, will appreciate the promo's unforgiving aesthetic and multiple nods to seasons past, with feathers, pendants, and swords rewarding keen-eyed viewers as the end draws near.

Lucy Bridger arrives at Agile.

Agile Films are pleased to announce the signing of director Lucy Bridger to their roster.

Bridger's arrival coincides with the release of her latest project, ‘Mothering', which has already scooped Best Short Film gongs at both the London Short Film Festival and the UK Film Festival. The early success of her foster home-set drama means Bridger can stride into her new home with confidence.



On This Day
(1-25 of 25)

P & G
2 mins
18 Apr 2012
This emotional rollercoaster of an ad was directed by Alejandro González Iñárritu who is most famous for making the beguiling film Babel. A series of Mums (or Moms as the Americans insist on calling them) support their young offspring as they embark on a path that could one day bring them the glory of an Olympic gold medal.

"Get Personal"
18 Apr 2013
An ordinary bloke makes his weary, bleary way home from work to be met by FI mechanics who rush out to tinker with his unremarkable car the moment he parks up. This sweet and lovely ad is promoting the chance to obtain VIP tickets to mingle with various F1 stars, and a very winning formula it is too.

"Uncle Bob"
18 Apr 2013
In this amusing Canadian ad, a couple are getting it on with considerable vigour when a photo is spotted on the wall. Why on earth does she have a photo of his Uncle Bob on the wall? Could it be that he's dabbling with someone who's had a relationship with a member of his family? No... it's way worse than that.

Evans Cycles
18 Apr 2013
How utterly delightful - and what an unexpected deviation from the normal range of sports equipment ads that urge you to go for the burn in your wallet. Genteel and elegant, this points out the uses we put our redundant old bicycles to - and explains mildly what we could have in their place instead.

Sky Broadband
18 Apr 2016
With 'X-Men: Apocalypse' set to up the mutant stakes even higher later this year, Evan Peters reprises his role as Quicksilver from the superhero franchise in this impressively-crafted commercial for Sky Broadband. When a student at Xavier's School for Gifted Youngsters finds the broadband signal operating at less than superhuman speed, Quicksilver spies an opportunity to impress her with supersonic efficiency.

1 min 50s
18 Apr 2016
Canal+ showed they have a firm understanding of the football fan's psyche earlier this year with their heart-warming portrait of a Marseille-supporting steward. In a wry twist, the broadcaster now demonstrate the ugly side of having a lover of the beautiful game in the family.

Jacob's Cracker Crisps
"Ride On Time"
18 Apr 2016
A trio of bridesmaids waiting for the wedding to start become distracted by a packet of the advertised snacks in this lively addition to a winning campaign. Director Gary Freedman has surpassed the considerable gusto of the previous executions and we suspect he's achieved this by urging them to show absolutely no restraint as they mime along to 'Ride on Time'.

"A New Further"
18 Apr 2016
This stirring ad for Hennessy tells the story of two generations of the Piccard family - a clan seemingly destined to chart the great unknown. Before we have to get our bearings, we're propelled into the heavens as Auguste Piccard begins his historic flight up, up, and up in 1931 before son Jacques begins his own record-breaking expedition.

"Dry Cleaners"
18 Apr 2016
The young man at the centre of this lovely commercial for Foster's has discovered that his job at a dry cleaners allows him to be anyone he wants to be. Like a modern day Mr Benn, he pops on a costume and adopts the persona of the man who would normally wear it... and is not above taking advantage of any misplaced generosity that comes his way.

Red Cross
"The Power of Kindness"
18 Apr 2018
At a time when many charities have seen their public image sullied by questionable fundraising methods and other scandals, the British Red Cross suggest unity through kindness in this 60" commercial. The ad encourages a hands-on approach to helping others, whether it's learning first aid or simply knocking on a neighbour's door

Kellogg's Cereals
"Food Information"
18 Apr 2005
Kellogg's jump aboard the healthy food bandwagon by appealing to those who are growing concerned about what's in their food. It shows a number of people with puzzled and bewildered expressions on their faces looking at packages in the supermarket.

City & Guilds
"The Real You"
18 Apr 2005
Extraordinary commercial for City & Guilds has middle-aged parents disturbed by strange noises from their teenage son's bedroom but, no, it's not that. It's his battle with the "real" him inside as it tries to burst out like the creature in alien. There'll be complaints.

"All In One"
18 Apr 2005
A family is amazed to see white bread on their table after Mum had plainly banned it some time ago. She has relented because Warburtons's new All In One variant contains all the goodness of wholemeal bread and Dad is soon thinking 'bacon sandwich' scaring his daughter who clutches her toy pig.

"Snowball Fight"
18 Apr 2005
What makes Evian so special? The secret is "in the Alps" according to this ad for the French mineral water which shows a whole village taking part in a giant snowball fight after a young man starts the whole thing off by knocking some snow off a branch after taking a sip of Evian.

Tiscali Broadband
"Deli Counter"
17 Apr 2006
A man behind a deli counter explains to a woman buying cheese that the first few slices are cheaper than subsequent slices and that the offer is only available to "new cheese customers" in a n excellent parody of the 'special offers' made available by broadband companies. Presumably, Tiscali offers a flat rate.

"Brazilian Team"
17 Apr 2006
The latest salvo in Nike's World Cup campaign shows the Brazilian team messing about with a football in the changing room as they get ready for a match. Be nice to think it's the same in the England dressing room but DAVID suspects it's all high stakes poker and mobile phone shenanigans.

Army Recruitment
"Five A Side"
18 Apr 2007
An excellent, if slightly optimistic, glimpse of how a military training will give people the attitude, ability and inclination to take charge in an emergency. While the dumb civilians stand around gawping, the army boys take control when a car accident occurs next to their five a side football pitch.

"Summer In The City"
18 Apr 2007
Jane Seymour steps into the Debenhams campaign to play Jaime Murray's mother as the latter struggles to make it around the pool to join her boyfriend at a summer party. Seymour appears intent on eating the young man alive until her 'daughter' intervenes.

"Human Kind"
18 Apr 2008
This film for Oxfam appears to concede that many of those it targets are suffering from compassion fatigue. This is understandable really... well-meaning pop stars declared poverty to be history not so long ago, didn't they? Nonetheless, there are many problems still worthy of our attention.

"Job Interview"
18 Apr 2009
Shouldn't this be a WKD ad? Three pals conspire to cunningly arrange for one of their number to get a bit of an edge in a job interview. One of the trio takes one for the team by pretending he's being attacked by the interviewer. Puerile but fun.

Bernard Matthews
18 Apr 2010
This confident commercial for Bernard Matthews demonstrates that the company has put its trials and tribulations behind them. It's one of those curious films that works equally well whether or not you feel that its tongue is in its cheek.

Centraal Beheer
18 Apr 2011
A man and his wife are surrounded by sheep in this amusing Dutch insurance ad. They are unable to shift the ovine menace but it turns out this is the least of their problems... as they discover when they seek the help of a nearby shepherd who is urgently intent on letting them know something.

Coca Cola
"125th Anniversary"
18 Apr 2011
To mark Coca Cola's 125th anniversary, they've put together a strange compendium of clips from famous ads mixed with other bits and bobs. It's puzzling that they've included a clip purporting to show someone pouring a Coke in 1886... some nine years before the Lumiere brothers first exhibited their epoch-making invention.

18 Apr 2011
There appears to be no end of ingenuity when it comes to providing people with a nicotine fix. As well as all the other possibilities, it's now possible to use a spray to deliver an instant hit. If the tobacco companies had seen the potential of expensive products like these in the 1960s, the health benefits brought about by their conversion could have been monumental.

Wall's Cornetto
"Giant Teddy Bear"
18 Apr 2011
When a woman asks her boyfriend if he'll ever show her his soft side, she can't really have imagined that he'd be transformed into a giant teddy bear. And if she had, she'd have run screaming In the other direction if she had any sense. There's a strange suggestion that behaving like this will gain you a sexual advantage... which is weird.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.