What do a fish and a plastic bag have in common? According to this intriguing commercial for HP, their final destination in life. Directors Megaforce examine the parallel existences of marine life and the pollutants which threaten it, as they follow the journey of a fish from tiddler to full-grown and a plastic bag from factory to landfill.
It's an effective way to show the very real impact of plastic on the ocean, speaking to a wider trend while bringing the action down to an intimate level audiences are more able to relate to. Well-judged CG and underwater shots make this a striking moral lesson, while the brand's commitment to using more recycled plastic suggests a, ahem, sea change in manufacturing attitudes.
Curate Films sign Cyril Gfeller.
Curate Films have signed acclaimed multimedia director Cyril Gfeller to their roster for representation.
Known for his ability to blend lively camerawork and physical design elements, the Swiss director's films have a handmade aesthetic which translates effectively across the artistic, narrative, and commercial. With more than a decade of experience in the advertising world, he brings a seasoned work ethic to Studio 12, 63 Jeddo Road.
Romance is, if not dead, then certainly much changed in this entertaining commercial for Channel 4's Married at First Sight. The Will Clark-directed film sees a couple at the altar before their nearest and dearest, being read some rather unusual vows by a clearly unimpressed minister.
Said minister gives an excellent performance throughout the 60" ad, as he compares the adulterous bride and foolish groom and appeals for sanity from those in attendance. A wandering eye and belief in the flat-Earth conspiracy are traits best exchanged before one's nuptials, after all.
Yet it's the absurdity of finding these things out post-ceremony which will bring viewers flocking back to the new season of the popular series. Clark's film is bound to whet the appetites of those raring for more drama - embodied by a funny last-minute cameo from a pair of flower girls.
A collaboration between Speyside whisky The Macallan and Bentley sounds like a drink-driving ban waiting to happen. Yet in the hands of director Bugsy Steel, it's a vivid, fleet-footed look at the two brands in tandem.
Both are well-served throughout by Steel and DP David Foulkes, yet the single malt's blend of Scottish countryside, ornate cask rooms, and time-honoured methods perhaps edges it. Not that luxury petrolheads will feel hard done by.
Despite their shared kudos, the brand admit they are "but a blink of an eye in nature's great story." Thus, they promise to deliver sustainability as well as quality - perhaps a joint effort will succeed where others have failed.
Marko Roth's effective lockdown drama is inspired by Masque-19 - the codeword used by domestic abuse victims in France. When a woman spots a pharmacy on her one-hour walk, she also spots a chance to escape her partner once and for all. Yet the fear of discovery follows her every step of the way.
Timely dread permeates Roth's five-minute film, as the twin threats of violence and Covid-19 collide in a cramped Paris store. Echoes and phantom hands risk a late shift into horror movie territory, though the overall tone is grounded and sensitive. The existence of codewords like 'Ani' and Masque-19 is heartbreaking, but a clear lifeline for those in need.
A customer is so pleased with the prices that she staggers to the checkout with an entire pallet of Coca-Cola. It's a nice conceit and well cast: there's intrigue and comedy value in the way she psyches herself up and grunts her way down the aisle. For a relatively modest ad it's nice to see a real effort has been made, and care taken in the production too.
This strong proposition shows O2 claiming it has an app that enables you to send and receive texts on other devices if you're a customer. To convey this, the campaign's doggy-moggy bounds across laptops and tablets and more to make the app appear, as it were. If you aren't already with the network, this very much makes you want to join.
The gadgets take a back seat in this lovely film for Samsung. To a laid-back version of the already gentle David Bowie song Absolute Beginners, a collection of people bound by a connection to surfing prepare for the ocean. There are glimpses of the devices that have turned Samsung into Apple's key rival but they are more or less incidental as the film focuses on the human element instead.
Good grief - a hair product ad that actually packs a whole load of punch. Who'd have thought this of L'Oreal? It's all in the style - for once there's no crappy 'science bit' and no gushy simpering; just Cheryl Cole dancing to a sexy, sassy track to demonstrate that the right colour on your hair turns up the volume on your gorgeousness dial.
An inspired idea and terrific casting make this ad for Brother one that bears repeated watching. A young man left in charge of the control booth in the big top is a tad nervous, but you can see he's relishing the opportunity to demonstrate his abilities to help make the performance run smoothly. Unfortunately, he needs some labels to help him remember some very essential stuff, without which things unravel with alarming speed.
The X Factor hype machine has received an injection of self-awareness judging by this enjoyable look at the behind the scenes preparation for this year's competition. Having been promoted to the main show, presenting duo Caroline Flack and Olly Murs are granted a sneak peek at The X Factor's clandestine HQ. After all this time, we finally see where the magic is manufactured.
Brian the Robot has been consigned to the great scrapheap in the sky as James Corden arrives to give confused.com a boost. We're used to seeing Corden driving a car but usually he has the likes of Adele or Michelle Obama alongside. Here, his passenger is a little slow to appreciate the run of green lights that speeds their journey. Perhaps no one told him it's a metaphor for the help provided by confused.com when he's searching for a car insurance deal.
Pete Riski demonstrated his ability to squeeze every drop of emotion from a script with a Wrigley's ad which picked up a number of awards as well as finding favour with the public. Now, he's only gone and done it again with a splendid Olympics-themed commercial for Folgers coffee.
Cravendale resolve the mysterious teasers they've been releasing on Channel 4 with this excellent ad. Shot mockumentary style in the small rural village of Cravendale, the film addresses claims that the semi-mythical 'Moonicow' is responsible for the freshness of their milk. Moonie gets the full Loch Ness Monster treatment, from merchandise to walking tours and a ringing endorsement from the mayor.
How nervous are Channel 4 about the launch of the new series of The Great British Bake-Off? After being cast as the bad guys when they outbid the BBC and ripped this broadcasting institution from the grasp of the team that nurtured it, they will be hoping to attract an audience to justify their investment.
Tottenham midfielder Dele Alli may only be 21 years old but he's already demonstrated he has more than enough charisma on the football field to become England's biggest star in a generation... and now he's shown that he's got a fair bit about him off the field too.
This persuasive film uses the idea that each of us is no more than six degrees separated from any other individual to show how giving blood is likely to benefit someone who is closer to you that you might imagine. This shouldn't really affect your decision but it's a compelling strand to the argument.
DAVID has a sneaking suspicion that this script may have been written for hip illusionist Derren Brown. And that it would be more fun if the Croydon-born trickster was making fun of subliminal techniques. That's taking nothing away from Paul Daniels... after all, who wants to kick a man when he's down.
If advertising commentary was provided by football crowds then we reckon they'd be singing: "are you the Vauxhall Corsa puppets in disguise?" in response to this commercial for Nestlé Cheerios. Five strange little creatures enthusiastically cavort with the product.
The school holidays in England may have only just started but that isn't stopping advertisers from looking ahead to the start of the new school term. Here, a mother can barely conceal her delight at getting her three children out of the house.
Since some of the ingredients coincide, perhaps it isn't surprising that a shampoo should choose to advertise itself as though it's a sports drink. A man in a canoe assures us that it will invigorate him when he has finished hurtling down a river.
Presumably, the aim of this commercial is to reassure men that the advertised product is pretty macho despite the mint and so forth. We know this because the testimony comes from a man aboard a bicycle who is hurtling down a muddy track.
Another scenario is painted in a bid to persuade young men that they can lead to a more exciting existence. Sat behind some sandbags, some soldiers monitor some distant vehicles heading in their direction. What should they do?
These bumpers continues the fairy tale theme established in the main TV work and uses it to unleash a series of winning gags. Little Red Riding Hood provides the perfect vehicle for a number of broadband related puns and these offer very good value for bumpers.
School clothes are such good value at Tesco that Dad decides to buy next year's uniforms as well as those for the coming term. Meanwhile, Mum's taking advantage of something called the Clubcard Voucher Exchange... which sounds complicated.
This longer online version of the recent television ad for Subway takes the silly premise so much further. A tourist duels with sandwiches from the advertised retailer standing in for mouth organs. It's harmless fun but who will watch it?
It's unusual to focus on a potential negative when drawing attention to a new variant but if you're going to do it, you might as well do it cutely. A series of people are losing or searching for the new smaller box of Klennex's man-sized tissues.
Orange supermarket makes its pitch for the school uniform market with this nostalgia infused commercial which, rightly, targets mums rather than kids. It's a neatly filmed concoction and may well persuade parents to buy the gear they need from Sainsbury's.
Trumpets herald the pleasure a mum is about to experience when she opens a Pot of Joy. This is a chilled mousse-style dessert which, we have established, has a dodgy name. The camera cuts to a young boy and we realise he is the source of the music. It's an old joke but it does the trick in this context.
Green Supermarket flag up the value and durability of their school uniforms in this sweet ad showing what clothes have to put up with throughout the school year. From science projects to playground rough and tumble, there's a lot going on and this nicely demonstrates the 100 Day Guarantee offered by the store.