|
|
|
|
|
|
|
|
Jade
"Midnight Cowboy" |
|
3 mins 52s
3 Oct 2024 |
|
 |
|
Former Little Mixer Jade Thirlwell, now known simply as JADE ups the ante with this banger, and this visualiser from Fa and Fon makes a good fist of matching its energy. Catwalking her way through fountains, the singer appears to be being papped with every stride to judge by the continuous camera flashes.
|
|
|
|
|
|
|
Nigo
"Dope Boy (w/ Young Thug)" |
|
1 min 54s
3 Oct 2024 |
|
 |
|
Is it a bird? Is it a plane? Is it a piece of advertising content dressed up to look like a promo? Did they release it before they'd completed it? Is it a mess? The answers to these questions are 'no', 'no', 'possibly', 'it looks like it' and 'yes'. The best thing that can be said about this is that it's less than two minutes.
|
|
|
|
|
|
|
Sasha Keable
"Take Your Time (ft. 6lack)" |
|
3 mins 55s
3 Oct 2024 |
|
 |
|
The setting is great so kudos to production designer Yusuf Ahmed but the slice of life approach doesn't really sustain nearly four minutes of promo. Sasha Keable has a lot of presence, but the same cannot be said of guest vocalist 6lack and his low-key contribution to the track is matched by a similar energy in the video.
|
|
|
|
|
|
|
Danone YoPro
"Witness Yourself (Director's Cut)" |
|
43s
3 Oct 2024 |
|
 |
|
Danone YoPro (not to be convinced with Danone NoPro) encourage viewers to, er, witness themselves. If you work hard, train hard, and play hard like the cast of this commercial, then why the hell not? If amateur yoghurt consumers watch this ad enough times, they may be allowed to join the professional ranks.
|
|
|
|
|
|
|
Arsenal FC
"Worn by the Arsenal Faithful" |
|
1 min 52s
3 Oct 2024 |
|
 |
|
Pele once said: "Football is like a religion to me. I worship the ball and treat it like a god." This tie-up between Arsenal and streetwear brand Aries is all about faith—oh, and a glut of actors, musicians, and players who make ecumenical cameos. Those enraptured by the London City Voices choir include Alessia Russo, Bukayo Saka, Declan Rice, Beth Mead, and Martin Odegaard, who drops to his knees like a pilgrim.
|
|
|
|
|
|
|
Renault
"The Painting" |
|
60s
3 Oct 2024 |
|
 |
|
Mr and Mrs DAVID were certain that Daft Punk would reunite to open the Paris 2024 Olympics or Paralympics. Renault, bless them, have come up with a compromise: a commercial scored by 'Instant Crush' from ‘Random Access Memories'. It's a good listen, but an even better watch thanks to director Bruno Aveillan's brief history of French revolutions all shapes, sizes, and art styles.
|
|
|
|
|
|
|
Waitrose & Partners
"The Great British Bake Off" |
|
75s
3 Oct 2024 |
|
 |
|
Waitrose now sponsor The Great British Bake Off, and they know that half the Battenberg is won in the mind. These idents, directed by Florence Winter Hill, revolve around the inner thoughts of bakers on the brink. Delicious dilemmas include whether or not to open the oven door and when can you have too much of a good sausage roll.
|
|
|
|
|
|
|
Franz Ferdinand
"Audacious" |
|
3 mins 27s
3 Oct 2024 |
|
 |
|
Franz Ferdinand know the Barrowland Ballroom inside out. Alex Kapranos and company have played it many times over the years, and DAVID's got a ticket for 7 March 2025. The promo for 'Audacious' cements the idea that the Glasgow venue is home.
|
|
|
|
|
|
|
Riyadh Season
"Call of the Kings" |
|
5 mins 19s
3 Oct 2024 |
|
 |
|
With fifty-three Grand Slam titles between them, Novak Djokovic, Rafael Nadal, Jannik Sinner, Carlos Alcaraz, Daniil Medvedev, and Holger Rune are the current kings of tennis (though Sinner may have an asterisk next to his name soon enough). Saudi Arabia reckon they have a tournament fit for a king or six.
|
|
|
|
|
|
|
West Midlands Bus
"Bussing It" |
|
30s
2 Oct 2024 |
|
 |
|
This ad must have been well rehearsed as it's been captured in a single shot with a camera moving through a busy bus and capturing all manner of onboard interactions. Kudos to director Lauren Midwinter and cinematographer Sara Deane for their masterful delivery of a tricky proposition... and it's worth it as their trickery gives the piece a sparky dynamism.
|
|
|
|
|
|
|
Sky Vegas
"Sky Comedy Bumpers" |
|
55s
2 Oct 2024 |
|
 |
|
This neat collection of bumpers advertising Sky Vegas's sponsorship of Sky Comedy illustrates how some people can't help looking for competition, even when it has to be manufactured. Each vignette has someone attempting a minorly risky endeavour just for the fun of it, and each is both silly and relatable.
|
|
|
|
|
|
|
Vodafone
"Back on the Saddle" |
|
40s
1 Oct 2024 |
|
 |
|
This sweet commercial for Vodafone in Ireland has a young mum struggling when she is back in the saddle after a long abeyance. Encouraged by her father to enjoy a day out with her friends, she falls behind the other cyclists and is on the brink of giving up when a beautifully timed video message inspires her to keep going.
|
|
|
|
|
|
|
Sky Broadband
"Co-Pilot" |
|
40s
1 Oct 2024 |
|
 |
|
As a metaphor for how easy it is to change broadband provider, this commercial may be slightly too honest for its own good. Sure, ejecting through the ceiling of your house alongside Idris Elba would a thrilling ride, but it couldn't be described as smooth or easy!
|
|
|
|
|
|
|
Levi's
"Launderette" |
|
30s
30 Sep 2024 |
|
 |
|
When, on Beyoncé's most recent album 'Cowboy Carter', she unveiled the track 'Levii's Jeans', it was perhaps inevitable that an enterprising ad agency would forgive her the extra 'i' and take advantage of her tribute to an iconic brand. And so it is that we now have a tribute by the world's biggest music artist to one of the greatest commercials of all time.
|
|
|
|
|
|
|
Walkers
"Sausage Sarnie/Cheese Toastie" |
|
41s
2 Oct 2024 |
|
 |
|
Walkers tap William Hanson and Jordan North, hosts of the 'Help I Sexted My Boss' podcast, for a brace of commercials that revolve around crisp sandwich etiquette. A scene from 2023's 'In or Out' spot is adapted to fit Hanson and North—the latter of whom places sausage sarnie and cheese toastie crisps between slices of bread with reckless abandon.
|
|
|
|
|
|
|
Whitworths
"Immense Nutrient Power" |
|
30s
1 Oct 2024 |
|
 |
|
In another life, Mr Motivator would have been the star of this 30" Whitworths commercial. Dancer Anna-Kay Gale is a more than adequate replacement: a force of nature contained in a roasted almond. Sinewy choreography, a fluorescent colour palette, and a piano house soundtrack complete the whole 1990s vibe.
|
|
|
|
|
|
|
Kicking Horse Coffee
"Kick-Ass" |
|
45s
2 Oct 2024 |
|
 |
|
Recent Virgin Media commercials have seen a walrus helm a speedboat, a goat pilot a glider, and a Highland cow drive a motorcycle. If the latter ever gets sick of life on the road, this Kicking Horse Coffee commercial from across the pond features a ready-made replacement: a donkey with the need for speed.
|
|
|
|
|
|
|
BBC News
"The Fight for Truth is On" |
|
90s
2 Oct 2024 |
|
 |
|
Clive Myrie's had enough of this shit. Alternative facts, disinformation, unsubstantiated claims… the presenter's got enough on his plate already without a side order of fake news. "You make our jobs almost impossible," he tells misinformation, a villain that uses technology and weapons-grade tittle-tattle 24/7.
|
|
|
|
|
|
|
Boots
"Make Room for More Beauty" |
|
62s
1 Oct 2024 |
|
 |
|
Last time we checked, not every woman is obsessed with beauty products, but the cast of these Boots commercials are. One raids the fridge for milk—Milk Makeup Hydro Grip Primer, that is— while another uses her son’s buggy as a trolley. Elsewhere, a man learns what “the essentials” means before a holiday with his girlfriend.
|
|
|
|
|
|
|
Very
"Dream Toys" |
|
30s
1 Oct 2024 |
|
 |
|
'Boys' by Charli XCX? No, you mean 'Toys' by Charli XCX. It's Very.co.uk's twist on the song released in 2017—it's hard to imagine a world pre-brat summer, but there you go. Why the remix? Because the advertised retailer have enough toys to warp a CG flamingo's fragile little mind. You'd think Christmas was only a couple of months away!
|
|
|
|
|
|
|
ScHoolboy Q
"THank god 4 me" |
|
4 mins 08s
2 Oct 2024 |
|
 |
|
There are shades (pun intended) of 'Without Me' by Eminem to Schoolboy Q's 'Thank God 4 Me'. The latter once rapped: “It feels so empty without me"—now, with tongue-in-cheek brio, the former wants to be the centre of attention after five years away.
|
|
|
|
|
|
|
Yoto
"Rabbit Ears" |
|
60s
2 Oct 2024 |
|
 |
|
Kids have to be so patient growing up. For years, they have to listen to parents say, "You're not old enough to do this" and "You're not old enough to do that". Yoto, a company that makes screen-free audio players, think children deserve a little more credit.
|
|
|
|
|
|
|
Chicago Town
"Feed the Urge" |
|
30s
1 Oct 2024 |
|
 |
|
Hungry commuters find common cause in the thought of chucking one of the advertised pizzas in the oven as soon as they get home. They are slightly perplexed that they appear to be reading one another's minds and there's a neat bit of business with a magazine cover as the action grows more surreal, and - in the end - everyone seems comfortable with their shared passion.
|
|
|
|
|
|
|
Silver Spoon
"Victoria" |
|
30s
1 Oct 2024 |
|
 |
|
This nostalgia-soaked commercial for Silver Spoon celebrates its presence as a constant in the life of a woman with distinctive red hair. From her first baking adventure to proudly watching a grandchild emulate that early effort, we see her through the years as a version of 'Victoria' by The Kinks pays tribute to her preferred sponge.
|
|
|
|
|
|
|
A$AP Rocky
"HIGHJACK (ft. Jessica Pratt)" |
|
3 mins 13s
1 Oct 2024 |
|
 |
|
ASAP Rocky's fourth album was meant to come out on August 30, 2024. Leaks and sample clearances put paid to that, so fans must content themselves with a drip-feed of tracks from 'Don’t Be Dumb'. The latest, 'HIGHJACK', is complemented by a black-and-white music video with shades of German expressionism and hood futurism.
|
|
|
|
|
|
|
|
|
