David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

GoDaddy.com
"Look mum no hands!"
30s
20 Jan 2020
This cheeky commercial for website builder GoDaddy takes the rise of hipster niche businesses to the next level. Look Mum, No Hands! is an achingly trendy bicycle repair shop-cum-cafe in London, introduced by comedian and actor Javone Prince - who also brings a lovely comic flair to the ad as he provides all the voices.

Diet Coke
"Same Super Cute You"
30s
17 Jan 2020
Fans of Love Island (you know who you are) will spot Ovie Sako in this Diet Coke ad that’s quirky to a fault. The brand double-down on last year’s ‘You Do You’ philosophy and salute those who lounge on inflatable clams and reverse park like a stunt driver, et cetera. Confusing for some, but infectiously confident in its execution.

Open University
"Set Your Ambition Free"
30s
20 Jan 2020
This clean, crisp commercial for the Open University starts at the end, so to speak, as former students reap the rewards of their studies. What matters most, however, is the decision to study in the first place. Thus, agency Havas London and director Ivan Bird hit the rewind button and shows the cast’s toil in reverse.

Dolittle
"Auditions"
1 min 50s
20 Jan 2020
Now that Tony Stark has finally bitten the dust, Robert Downey Jr leaves his MCU days behind for the eccentric world of animated animals. This, erm, audition footage from behind the scenes of box office flop 'Dolittle' makes the most of Downey's personality and considerable charisma, but his CG companions' movie-based quips can't quite keep up.

Zoopla
"Alex"
30s
20 Jan 2020
This slow-motion ode to DIY from Zoopla stars Alex - the new owner of 15 Rosemary Terrace and a demon with a power sander to boot. As with the recent ‘Tia and Jake’ ad, the brand target those stifled or frustrated by their current abode. The sense of relief experienced by Alex and co. is tangible… and potentially persuasive.

Audi
"Addison Lee Group"
2 mins 16s
20 Jan 2020
Who better to extol the benefits of an Audi e-tron than someone who drives nearly every day for a living? That’s the logic behind this collaboration with taxi firm Addison Lee, which follows a day in the life of London chauffeur Alan Meere. Unsurprisingly, this cabbie has got plenty to say... and much of it is complimentary about the advertised vehicle.

Burger King
"Rebel Whopper"
30s
17 Jan 2020
Fast food chains continue to lead the way with plant-based alternatives to their most famous orders - who'd have thought? Burger King's Rebel Whopper is the latest to join the meat-free menu, compared favourably in this 30” ad to its meaty cousin. However, the small print may leave a bad taste in some viewers’ mouths.

Pandora
"Something About You"
20s
17 Jan 2020
Pandora encourage jewellery lovers to express something unique about themselves by wearing their birthstone… something they share with literally millions of people. The women in this ad are otherwise defined by riding a motorbike, loving a dog, or enjoying their teaching job, all of which doesn't do much to describe them at all, really.

Aldi
"Dive"
20s
20 Jan 2020
Incremental changes are the order of the day at Aldi, as this commercial starring Lois Toulson urges customers to, ahem, dive into healthy eating. Avocado toast and baked fish may not be the launchpad for Olympic glory, but they're more than enough to support a comfortable trip off the high-dive to kick off a new year's fitness resolution.

Short Films
"Diary of Hidden Bodies"
3 mins 12s
17 Jan 2020
The fundamental idea of what it means to inhabit a body comes under scrutiny in this intriguing short film by Joan Bosch. While we all become aware that we're merely grey matter piloting a flesh-covered skeleton from time to time, Spaniard Bosch takes that brief existential crisis and distils it into a far more nuanced examination of what it means to physically be.

Habito
"Go"
30s
16 Jan 2020
Home-buying needn’t be hell, according to another edgy outing for online mortgage broker Habito. The brand have established a distinctive visual identity with their grisly animated commercials, and this addition to the canon of guts and gore continues the tradition with relish. Such bold visuals and cheeky humour are bound to appeal to the next generation of home buyer.

EE
"Augmented Reality"
60s
14 Jan 2020
A live music performance is broadcast throughout the country via the power of 5G in this curious ad for EE. Bastille vocalist Dan Smith sings in the middle of King's Cross station, joined by a troupe of dancers and an augmented reality set those watching can only see through their various devices. It's interesting, sure, but we're not sure why they bothered paying Kevin Bacon to be there.

Bentley
"Breathtaking Futures"
30s
17 Jan 2020
There's a science fiction vibe to this commercial for Bentley which lends the visuals an unexpectedly futuristic air. The synth-driven soundtrack is a major contributor, volume steadily increasing as the advertised car takes a winding country road away from its "beautiful past” to its “breathtaking futures”. Odd, but deftly shot.

Aldi
"Swap Your Shop"
20s
16 Jan 2020
Health-conscious consumers are encouraged to start their January diets piecemeal in this cheery ad for Aldi. Adapting to a more plant-based meal plan may not bring sweeping changes (like suddenly transforming into an Olympic athlete), the commercial suggests, but they’re steps in the right direction nonetheless. Unless you fall off your bike at the starting line, naturally.

First Choice
"Ridiculous"
30s
16 Jan 2020
First Choice take the TK Maxx route with their 2020 campaign, describing their package holidays as “ridiculously good value”. The accompanying visuals by VMLY&R and director Djawid Hakimyar also take a leaf out of the discount store’s book, ramping up the silliness, flying mermen, and watermelon drums to respectable levels.

Short Films
"Present Day Athens"
2 mins 40s
14 Jan 2020
Business is slow in Marion County, Texas… especially for the local sheriff. Fortunately, he can dance on the empty highway to Ol’ Dirty Bastard with impunity. Even if you’re not a fan of spontaneous body popping, Sheriff Hodges's rhythmic spin on parking enforcement is hard to resist. Stick around for the pyrotechnic finale, too.

TravelUp
"Mel & Paul"
20s
16 Jan 2020
TravelUp’s Mel and Paul remind DAVID of Hotels4U’s ‘Anything for you, cupcake’ ads from 2014. Primary colours and OTT performances are once again the order of the day here, as well as a mildly mischievous tagline. Forget nuance, folks - this is designed to singe eyeballs and ideally ensure brand recall.

Crazy Delicious
"Gods of Food"
50s
17 Jan 2020
The USP of Channel 4’s Crazy Delicious is that the set is almost entirely edible. This is basically Heston Blumenthal’s wet dream, as is the requirement to dress head to toe in white like some kind of food deity. Look past the ego, however, and this Willy Wonka-esque jaunt could be a worthwhile addition to the cookery show canon.

Army Recruitment
"Confidence That Lasts"
60s
17 Jan 2020
Twelve months after mobilising snowflakes, binge gamers, phone zombies, etc., the Army switch focus to millennials suffering from low self-esteem. The solution, of course, is a stint in the armed forces, which has naturally drawn mixed responses. The protagonist of this compelling 60” film, however, sees the Army as an escape from confidence hacks.

Otro
"The King on Climate"
38s
17 Jan 2020
Eric Cantona riffs on his own press conference legacy in this festive Otro ad, wherein the Manchester United legend tackles climate change. Due to global warming, Cantona explains, the seagulls that once followed the trawler for sardines are no more… and that it’s somehow Liverpool’s fault, too. Some rivalries just never die.

HSBC
"Home"
60s
14 Jan 2020
Another thoughtful ad for HSBC explores the concept of home and what it really means. Spokesman Richard Ayoade is a level presence, as ever, bringing enough gravitas to his delivery to really make ask, "Is home where we're from, who we love, or how we got to where we are?" In addition to these philosophical ponderings, it's an attractively shot piece of work.

Gillette
"Second Shave"
1 min 47s
14 Jan 2020
The Buddhist practice of tonsure - the ritual shaving of the head and face - is part of the ceremony involved in becoming a monk. While little-seen in these parts, Thai culture considers time spent as a monk as one of the most important events in a man's life. That’s the premise of this engrossing ad for Gillette by director Coral Amy Brown.

Kellogg's Cereals
"We Do Breakfast"
30s
15 Jan 2020
Plastic Bertrand's 'Ça plane pour moi' has received plenty of attention from advertising campaigns since its 1978 release, and this upbeat ad for Kellogg's can't resist it's punky charm. Varying approaches to breakfast are crammed into Conkerco’s 30" montage, from pals crunching dry cornflakes at a sodden festival to children feeding their toys.

Peugeot 208
"Car of the Future"
66s
14 Jan 2020
There's a decent idea behind this ad for Peugeot, but something about the execution feels off. Perhaps the children consulted about the “car of the future” are a little too precocious, or the vintage conceit simply can't hold up over almost 70". Whatever the reason, it's close but very much not a cigar.

Tic Tac
"Slingshot"
20s
13 Jan 2020
This cheeky commercial for Tic Tac sees a pair of elderly women delight in bamboozling other park patrons. A pair of blokes look on in bewilderment, as one fires a mint to the other over their heads via slingshot, before dumping the weapon on them. Much like passing the torch to the next generation, we imagine they're now required to learn similar skills of accuracy.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.