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Brioni
"Jude and Raff" |
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33s
30 Mar 2023 |
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Ever wondered what Jude Law and his son Rafferty like to get up to in their country retreat? No? Well, tough—Italian menswear brand Brioni thought it would be lovely to spend thirty-odd seconds in their company. So, how do the the pair like to relax after a long shoot or an ill-judged adaptation of 'Oliver Twist'?
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Think!
"Speed" |
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50s
30 Mar 2023 |
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"Is pushing it worth it?" That's the question in this ad for road safety campaign THINK!, who want young drivers to curb their enthusiasm, so to speak. Take the protagonist, for example—he just wants to hang out with friends as soon as possible, so he jumps in the car and hits the road with a smile on his face. The more he thinks about his pals messing around and shooting the breeze, the faster he goes.
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Modelo
"Mark of a Fighter" |
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30s
30 Mar 2023 |
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This well-shot Modelo commercial raises the question: are corn tortillas more dangerous than we thought? The bulk of the ad celebrates those who make flatbreads from scratch, only to slap on a "Do not attempt" warning at the bottom of the screen. Perhaps this is a reminder not to use a tortilla press while drunk.
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Kings of the Rollers
"Paradise (ft. Katy B)" |
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3 mins 08s
30 Mar 2023 |
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Since releasing her third studio album, 'Honey’' in 2016, Katy B has kept a relatively low profile. She makes a welcome return on 'Paradise', a rapturous drum and bass track from Kings of the Rollers. When she sings, "Here we go again", it's obvious that she's back in her domain.
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An Garda Síochána
"What to Expect" |
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30s
30 Mar 2023 |
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Is your tea or coffee break sacrosanct? Then you may not cut it in the Garda Síochána. As well as a police officer who must abandon her 4am pick-me-up, this recruitment film shows gardai in classrooms, in hot pursuit, and out of love with police dramas on TV. It may take a few shifts, but the rewards will soon become clear.
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Remember Monday
"Nothing Nice to Say" |
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3 mins 34s
30 Mar 2023 |
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Country pop trio Remember Monday get some bad education in this satirical promo for 'Nothing Nice to Say'. Band members Lauren Byrne, Holly-Anne Hull, and Charlotte Steele find themselves in a school that teaches women how to dress, clean, smile, and win pillow fights. Of course, it doesn't take long for the band to rip up the headteacher's lesson plan.
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eos
"Smells Like Bro" |
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30s
29 Mar 2023 |
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Irreverent self-care brand eos attempt to address toxic masculinity head-on with a new campaign, aimed at Millennial and Gen-Z men who reject the oppressive attitudes of traditional roles. Those attitudes are typified by a smarmy spokesman who accosts a man in a supermarket, and begins talking over him about what a real man should smell like.
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eos
"Gorilla" |
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30s
29 Mar 2023 |
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Men are encouraged to 'unmanhandle their face' in another entertaining outing from self-care brand eos. This time a man questions whether his face really needs to be "strong enough to fight a gorilla," as claimed by another brand's bro-tastic spokesman... who's quickly proved to be full of hot air when he's knocked flat by one bubble-bursting punch. His final cry of "My dad's an attorney!" is particularly amusing.
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Heinz
"Red Tattoos" |
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45s
29 Mar 2023 |
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Red tattoo ink has faced restrictions and outright bans all over the world, due to the frequency with which its pigments cause allergic reactions. Heinz use this as part of curious new campaign, drawing attention to the quality of their products by using the same rigorous standards to develop a new tattoo ink. Whether the saucy formulation catches on remains to be seen, though some brave souls featured here have already taken the plunge.
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Fever Ray
"Even It Out" |
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3 mins 28s
29 Mar 2023 |
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The spirit of John Waters is alive and well in this schlocky promo for Fever Ray's latest track 'Even It Out'. In an era which sees bigots hold up the most toned-down, panto dame versions of drag as being cause for moral panic, the tagline of this violence and sex-soaked video may as well be Make Drag Dangerous Again.
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Everything But The Girl
"Run A Red Light" |
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3 mins 40s
29 Mar 2023 |
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Hull pop duo Everything But The Girl have been greeted with rapturous praise from fans during their recent comeback, and 'Run A Red Light' demonstrates why the group - first formed in 1982 - are still relevant today. The track features a swelling, piano-driven sound which creates a sense of the morning come due, the night before fading into a blurry memory.
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Tyler, The Creator
"Dogtooth" |
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2 mins 56s
29 Mar 2023 |
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Tyler, The Creator has worn many hats throughout his career, but new album 'Call Me If You Get Lost' proves he's here for the long haul. 'Dogtooth' brings the former Odd Future frontman back into the spotlight, accompanied by a sun-kissed promo which sees the rapper flex on just about everyone by tossing cash to the wind, showing off his abs, and smashing a Rolls Royce for the hell of it.
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Xfinity
"Bring Your Kid to Work Day" |
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60s
28 Mar 2023 |
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US broadband providers Xfinity take a corporate exercise to its logical conclusion in this amusing commercial. Many offices dread 'bring your kids to work day' as an occasion which slows productivity to a standstill, but these bright young things aren't interested in living up to stereotypes.
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Rimon
"I Choose U" |
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3 mins 28s
28 Mar 2023 |
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A sun-kissed grade evokes the first flushes of romance in this sweet promo for Rimon's 'I Choose U'. The singer's fusion of R'n'B and neo-soul provides a fittingly atmospheric soundtrack to the diverse depictions of urban love, with couples riding public transport, lounging at the beach, and looking out across the city from high-rise windows together. It'll be nostalgic viewing for anyone who remembers when their first love felt like forever.
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WeTransfer
"Move It" |
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30s
28 Mar 2023 |
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File sharing service WeTransfer announce their partnership with British producer duo Jungle in this musically minded commercial. The band draw attention to their upcoming album 'Volcano' via the collaboration, which emphasises the brand's ability to facilitate the easy sharing of ideas and aid quick collaboration at a distance. Shots of the music promo for track 'Candle Flame' add further visual interest to the piece.
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Porter's Paints
"Heart and Soul" |
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30s
28 Mar 2023 |
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Lives play out in shadow in this atmospheric commercial for Porter's Paints. The Aussie effort makes creative use of light throughout its 30" run, in order to both showcase the advertised decorating tool and create a homey, comforting atmosphere. Different occasions are cast against the walls of a family house, with sound design playing a major role in setting the tone for each one.
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McDonald's
"Steakhouse Stack" |
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30s
28 Mar 2023 |
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McDonald's push an elevated platform in this new commercial for their Steakhouse Stack burger. Promised to be "McDonald's, and then some," the item offers more grown-up ingredients than the brand's usual fare - signalling a cheeky step towards the territory of slightly higher-end burger chains as wallets suffer around the country.
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Liquid Death
"Severed Head Basketball" |
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60s
28 Mar 2023 |
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This ad taps into Liquid Death's typically edgy comedy, spoofing toy commercials of the Nineties as it employs NBA star Jalen Green to demonstrate a new 'severed head ball'. This - naturally - involves a junior coach getting viciously decapitated courtside before having his noggin tossed around for laughs.
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BBC Bitesize
"Flat Earth" |
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20s
29 Mar 2023 |
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Flat Earthers, beware–BBC Bitesize are ready to flatten you. When a conspiracy theorist uses his channel to promote the whole pancake planet, the exam board-approved website crush him with a giant smartphone. He even deflates like a balloon in a cheap suit, next to all sorts of flat Earth paraphernalia.
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BBC Bitesize
"Unicorn Anatomy" |
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30s
29 Mar 2023 |
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Revision has changed a lot since BBC Bitesize launched in 1998. Pupils have more sources of information than ever before—some reliable, some not-so-reliable. Concerned about the impact of misinformation on exam prep, the platform offer this advice: "Don't learn off randoms."
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Macgray
"Backbone" |
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4 mins 41s
29 Mar 2023 |
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Belgian director Aline Magrez blurs the line between fiction and reality in this gnarly promo for Macgray. A foley artist (Sarah Lefèvre) is entranced by her latest project: a horror movie where the protagonist (Elisabeth Winter) battles zombies in a forest.
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Jelani Blackman
"Izit (ft. Kojey Radical)" |
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2 mins 44s
29 Mar 2023 |
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This Jelani Blackman promo feels like the spiritual successor to 'Watch Dogs: Legion', the game that turned London into a surveillance state. As Blackman questions the state of the nation ("Freedom of speech, why can I see Tipp-Ex"), a militant AI scans everyone it sees and disrupts the neighbourhood with intrusive glitches.
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Morrisons
"A Very British Easter" |
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30s
29 Mar 2023 |
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We like to think Morrisons underlined the word "British" several times with blue and red pen before the script was given to the narrator. She does Yellow Supermarket proud in that department, as does director Helen Downing with her eye for Easter fare. One cast member might have stormed off if there was no mint sauce.
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BBC Bitesize
"Iguanas" |
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25s
29 Mar 2023 |
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One of three spots directed by Bine Bach for BBC Bitesize, this instalment features a bloke who claims humans are descended from iguanas. Keen to ensure this nonsense doesn't slip into anyone's biology revision, the brand unleash a giant CG tongue on him. We reckon it'll be busy as other unreliable fonts of knowledge pop up online.
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Charli Cohen
"Flow" |
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63s
28 Mar 2023 |
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This slick commercial for fashion brand Charli Cohen has enthralling visual appeal. The film draws us in with swirling camera angles in a bare room, focused entirely on expert hula hooper Eshna Kutty's unusual movements. Part dance, part finely honed athletic skill, Kutty's cool attitude and precise movements make for hypnotic watching.
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