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Alzheimer's Research UK
"Change The Ending" |
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2 mins
21 Sep 2023 |
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What happens in the aftermath of 'happily ever after?' That's the premise of this deeply poignant piece of work for Alzheimer's Research UK, which opens with the triumphant slaying of a dragon and rescue of a damsel in distress. Some dragons are a lot less killable, however... and the most deadly can't even be seen.
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Lionsgate+
"Gardener" |
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30s
21 Sep 2023 |
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A woman fantasises about a hunky gardener with a twist in this amusing commercial for Lionsgate+. She watches the elderly worker clip a rose bush in the hot sunshine, while lost in a memory of a buff young man cooling off in a stream - as seen on the advertised streaming service. Her disgruntled response when she comes back down to earth and reality doesn't match her reverie is captured amusingly by director Diego N Irigoyen.
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No Rome
"Elevator Music (OMG)" |
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2 mins 54s
21 Sep 2023 |
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No Rome and director Ben Brook continue their fruitful creative partnership with a new promo for 'Elevator Music (OMG)'. The camera pans unceasingly upwards throughout the film, taking viewers on a trip through the artist's creative mind. Debris, shadowy lighting, and hints of apocalyptic destruction make it a fascinating foray into what makes the London-based Filipino musician's brain whirr.
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Troye Sivan
"Got Me Started" |
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3 mins 17s
21 Sep 2023 |
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Troye Sivan follows up wildly successful (and predictably controversial) single 'Rush' with vibe-fuelled party anthem 'Got Me Started'. It treads what's become familiar ground for the Aussie pop star, as the visuals focus on lean, lithe bodies writhing in tautly executed choreography, in addition to bold costuming and a relentless celebration of all things camp.
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The Guardian
"Open" |
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60s
20 Sep 2023 |
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The Guardian draw attention to their reader-funded platform in this enthralling commercial. It's becoming increasingly clear that internet users will have to get comfortable with paying for websites they care about - as the algorithmic destruction of once-useable free sites to prioritise data selling demonstrates - and in that sense, the news service are ahead of the curve.
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Lionsgate+
"Restaurant" |
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30s
21 Sep 2023 |
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Standout moments from film and television can stick in our minds for years, floating back into our heads whenever our daily life reflects the action onscreen. A lovely new campaign for Lionsgate+ takes that universal fact and spins it into an amusing series of stories, with this restaurant-based instalment perhaps the most visceral.
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Imagine Dragons
"Children of the Sky" |
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3 mins 28s
20 Sep 2023 |
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Imagine Dragons explore the cosmos in this promo for their contribution to the Starfield soundtrack. The wildly popular new game allows players to travel through the universe open-world style, and soaring visuals draw us into the setting with a similar sense of boundless verve here. Things quickly take a turn for the trippy, with director Filfury hinting towards the sort of dramatic options the game allows players to throw themselves into.
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Vinted
"Catapult" |
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30s
19 Sep 2023 |
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A father seemingly punishes an innocent toy for his son's incompetence in this quirky commercial for Vinted. The pair have rigged up a game which rewards the boy for hitting targets with an improvised catapult, and a nearby rocking horse is caught in the crossfire upon a failed attempt. The dad soon sells the offending item via the advertised app, teaching perhaps the wrong lesson about consequences to his popcorn-scoffing sprog.
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Tubi
"Boat" |
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30s
19 Sep 2023 |
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The conspicuous quirks of crime drama take centre stage in this amusing ad for Tubi, which rounds off Andreas Nilsson's new batch of work for the brand. A trio of criminals wait for their drug smuggling contact at a murky dock, and are relieved when he finally pulls up... only for his flashy speedboat to extend far past the dock itself. It's a memorable visual which will entertain genre fans with its trope mockery, and encourage them to indulge their TV passions on the advertised streaming service.
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Flash
"Slow Motion" |
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30s
14 Sep 2023 |
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A man (and his familiar pooch) are exhausted by the endless elbow grease that goes into cleaning the kitchen - something the brand's new 'spray wipe done' formula promises to make a lot less labour intensive. There's even a shower version to let people clean their environment while they clean themselves.
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Burberry Goddess
"Lionesses" |
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60s
7 Sep 2023 |
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At first glance, we thought Emma Mackey (aka Physicist Barbie) had stumbled into the live-action remake of 'The Lion King'. Turns out this is Mackey’s debut Burberry spot, and she has a message for likely perfume buyers everywhere: "There is a goddess in all of us, strong as a lioness." Whether the product functions as lion spray in the wild is unclear.
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Warburtons
"Mad About Bread" |
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2 mins 10s
20 Sep 2023 |
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The right celebrity spokesperson can make or break an ad, as readers will be well aware... but sometimes they can also send a commercial into the stratosphere. Warburtons reach the heady heights of a viral hit via sheer star power with their latest ad, starring Jonathan Warburton - as portrayed by Samuel L Jackson.
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McQueens
"Parkour Cows" |
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30s
18 Sep 2023 |
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This ad for McQueens dairies is terrible... to the point where DAVID sort of likes it. A trio of morph-suited cows take a street by storm in the early hours of the morning, performing gravity defying leaps and rolls as they deliver cold, fresh milk - with added vitamin D at no extra cost, the voiceover enthusiastically informs us - straight to customers' doors. We wonder if the cast got paid extra if they provided their own cow suits.
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UNICEF
"The C Stands for Children" |
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30s
19 Sep 2023 |
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UNICEF centre the experiences of the youngest people they help in this touching commercial. The charity highlight the origin of their name (originally United Nations International Children's Emergency Fund in full) and muse on what childhood means in the 30" spot - and how some universal things translate differently according to circumstances.
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Candy Crush Saga
"Beach" |
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30s
19 Sep 2023 |
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This enjoyably silly spot for Candy Crush sees a pair of friends reach new heights in the game... quite literally. The film opens with the pals spending a relaxing time at the beach, playing the advertised match-three on their phones rather than engaging with the boring natural world around them.
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Candy Crush Saga
"Spin" |
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30s
19 Sep 2023 |
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This gravity-defying spot for Candy Crush Saga sees a woman turn her world upside down. Playing the game causes her to defy the laws of physics in the 30" commercial, rising to the ceiling of a café and dropping giant versions of the on-screen sweeties onto the other patrons. It's an eye catching way to encourage viewers to play for themselves, even if the real-life action is likely to be a bit less exciting.
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Vinted
"Turntable" |
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30s
19 Sep 2023 |
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DAVID would love some of the clever machines featured in Vinted's 'do less, get more' campaign. This instalment features a woman who's weaponised her head massage, cleaning her house at the same time via an ingenious series of pulleys. It's a memorable visual, and one which will get the brand's message - that it's super easy to sell clothes and accessories on their app - stuck in viewers' minds too.
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Vinted
"Train" |
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30s
19 Sep 2023 |
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Vinted continue their quest to make customers work smarter not harder in this quirky commercial. A woman has her snack situation tailored to a fine art in the spot, which sees a toy train transport anything she could wish for straight to her fingertips. Whether she's after reading material, a cup of coffee, or even crisps with a strategically placed bowl of dip, she needn't rise from her repose to access them.
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Tubi
"Banjo" |
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30s
19 Sep 2023 |
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Musical enthusiasts are assured that the content never stops coming in this entertainingly quirky spot for Tubi. A banjo player gives it his all, strumming madly as a pair of dancers swing each other around... until one move simply never ends. Director Andreas Nilsson pairs the wacky visuals with a polished aesthetic, balancing the humour and preventing the action from becoming cheesy.
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Cristale
"Roadents" |
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2 mins 18s
12 Sep 2023 |
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Viral freestyler Cristale moves into pre-written songs in this promo for fiery new track 'Roadents'. The rapper has plenty to say when not coming up with her rhymes on the spot, as she muses on street life and the struggle of making it. With a unique lyrical flow and realistic view of society, she draws listeners into her world to take a peek through her lens and understand how she sees things.
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English Teacher
"The World's Biggest Paving Slab" |
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3 mins 06s
19 Sep 2023 |
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As song titles go, 'The World’s Biggest Paving Slab' is a doozy. The promo takes place in Colne, Lancashire, home of Cemetery Chippy, Lawson Butchers, and a panopticon known as The Atom. It's also home to a man with a papier-mâché head à la Frank Sidebottom, and he'd like to show viewers around this market town.
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Google Chromebook
"Zombie Make-Up" |
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30s
19 Sep 2023 |
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The first 'Resident Evil' movie was worse than any bio-organic weapon cooked up by the Umbrella Corporation. Michelle Rodriguez (who played ill-fated special forces soldier Rain) emerged unscathed from the train wreck, and has since gone on to star in 'The Fast and the Furious', 'Widows', and 'Dungeons & Dragons: Honour Among Thieves'.
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Zalando
"As You Dream It" |
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60s
19 Sep 2023 |
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Argentine directors Brian Kazez, Pato Martinez, and Francisco Canton (aka PANTERA) direct this light-footed commercial for German fashion retailer Zalando. Scored by a cover of Doris Day's 'Dream a Little Dream of Me', the ad demonstrates what happens when fashion meets flights of fancy.
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Tubi
"Lifeguard" |
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30s
18 Sep 2023 |
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Director Andreas Nilsson adds to Tubi's bizarre commercial canon in his own quirky fashion with a new series of spots, kicked off by this poolside caper. A pair of women are rapt with attention when a nearby lifeguard decides to take his shirt off... and off, and off, and off. Like a nightmarish version of a long Furby - or a human centipede without the extra bodies - the man's torso extends to a nightmarish length.
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Uber Eats
"Period Drama" |
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60s
18 Sep 2023 |
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Bridgerton actor Nicola Coughlan stars in this entertaining spoof commercial for Uber Eats. Reprising her role as a hopeless romantic, this time in the modern world, she wistfully types 'period drama' into her delivery app of choice - yearning for her own Mr Darcy to appear and make her life more interesting. The results are as requested... if not quite as she expects.
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