David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

ICEE
"Yummageddon"
30s
18 Jul 2019
US slushie brand ICEE enter the overpriced cinema refreshments market with this in-your-face piece of animation. Keen-eared viewers will recognise the amped tones of Andrew Anthony aka the voice of EA Sports, who reels off a script that comes across like the literary equivalent of E numbers. Sensitive eyeballs won't know what hit them, either.

Multiple Sclerosis Trust
"Danielle"
15 mins 03s
18 Jul 2019
This bracing documentary from director Gareth Warland introduces Danielle MacGillivray: single mother, outdoor enthusiast, and proud Hebridean. She also suffers from a form of multiple sclerosis called relapsing-remitting MS, and a storm is slowly but surely growing inside her body. Despite the grim subject matter, the film is at pains to show life does go on.

Vauxhall
"Crushed"
30s
18 Jul 2019
Another foolish motorist jumps the gun as Vauxhall continue to promote their Trade Up scrappage scheme. The protagonist realises his error only when he's relinquished his car keys to the local scrapyard owner... and satisfied one employee's appetite for destruction. The ad's meagre helping of vehicular mutilation feels like a cop-out, though.

Subway
"Protest"
40s
15 Jul 2019
Subway bid to steal Extinction Rebellion's thunder with an ad that sees rival fast food outlets Burger King, McDonald's, and KFC (or guerilla parodies of them, at least) turn nasty. Sure enough, production on the sandwich chain's latest commercial is temporarily suspended by three protesters in slapdash disguises.

Reebok
"Nails"
60s
15 Jul 2019
Rap star Cardi B debuts magical nail-growing abilities in this slick commercial for Reebok. Director Andreas Nilsson establishes a cordial atmosphere - friends chatting in a beauty salon about one's latest romantic conquest - before things take a turn for the surreal. Having spotted an unsightly untied shoelace, the rapper's perfectly manicured nails grow rapidly in order to correct the fashion faux pas.

Billie Razors
"Red, White and You Do You"
36s
15 Jul 2019
Despite claiming to tackle the scourge of unwanted body hair, it's rare for a shaving commercial to actually feature the stuff. Hairless chins and chests are re-scraped over in men's ads, while marble-smooth legs and armpits are displayed in women's campaigns without ever showing a single follicle cut down to size. This commercial for Billie Razors intends to change that, upsetting the established order of things by showing women with actual, factual body hair.

Duracell
"Toy Story 4"
30s
17 Jul 2019
The Duracell Bunny's Hollywood career is thankfully yet to materialise, but this 'Toy Story 4' tie-in may give the pink furball hope. Buzz Lightyear takes centre stage with an intrepid fairground mission, only for his zinc batteries to flatline at the worst possible moment. No prizes for guessing who has a set of Ultra Power batteries at the ready.

Birds Eye
"VampCon"
30s
16 Jul 2019
Birds Eye have created a meat-free burger so, er, meaty it could fool that most bloodthirsty of cryptids: vampires. Or, at least, the kind of vampire who'd attend VampCon to pick up their latest gothic wares. There's a touch of 'What We Do in the Shadows' to this ad, bringing charming humour to the revelation that the undead have accidentally gone "a bit veggie".

Synchrony
"A Place for Possible"
60s
17 Jul 2019
US finance outfit Synchrony promise to oil the wheels of consumerism with a raft of e-solutions in this neatly designed film. Set in a building filled with pneumatic tubes and jolly robotic arms, the ad explains how businesses can use data to push what customers "might consider buying next" their way. What a time to be alive... and be a smug CEO.

Adidas
"Robert 'Brooksy' Brooks"
2 mins 54s
17 Jul 2019
Some people collect stamps, others collect buses - Robert 'Brooksy' Brooks, on the other hand, collects Adidas trainers. The Hackney resident offers a meandering explanation of what the brand's three signature stripes mean to him, with nods to reggae music and the camaraderie shared by fellow shoe collectors along the way.

Channel 4
"Those Who Go Beyond"
60s
16 Jul 2019
Channel 4 harness the legacy of the Apollo 11 Moon landing to emphasise their own progressive mantra in this 60" commercial. Using John F. Kennedy's speech from 1962 as a, er, launch pad, the broadcaster suggest what can be learned from the mission fifty years on. As we've seen before, Channel 4 have a knack for creating a dialogue between past and present.

Honest Tea
"Small Decision, Big Impact"
60s
16 Jul 2019
Honest Tea may be a wholly owned subsidiary of The Coca-Cola Company, but the herbal tea brand insist they are as wholesome as the day as long in this admittedly fetching commercial. Straddling the line between earnest and saccharine, directors and 'Isle of Dogs' alumni Mark Waring and Anna Mantzaris depict how one woman's choice of beverage affects not just her taste buds.

The Lateish Show
"Guests"
40s
11 Jul 2019
Comedian Mo Gilligan emerges from Big Narstie's considerable shadow in this charismatic trail for The Lateish Show. The host may not impress members of his own crew, but he does a good job of dissuading viewers from other Friday night pursuits like going to the gym or pub. We also appreciate his postscript dig at a certain Uncle Patrice.

Itch
"FleazyE"
30s
12 Jul 2019
If the first rule of advertising is to get the attention of the audience – and, let's face it, it is – then this passes with flying colours. Who, after all, can ignore a cat DJ scratching its way through its set? Not DAVID that's for sure! The conceit is built upon a pun, and there are those who will tell you that that's a very bad thing – advertising's worst crime. But here at DAVID HQ, we – like the public – have no problem with puns, and we guffawed childishly at this one.

Libra Coin
"The Future of Currency"
90s
16 Jul 2019
As various world economies do their absolute best to throw themselves directly into the shitter, cryptocurrency outfit Libra Coin say they have a solution: an accessible global economy which claims to cross borders to digitally overcome divisions. This is illustrated by a dynamic 90" film, directed by Alex Hulsey, which demonstrates the diverse range of people and experiences the currency intends to serve.

RAF
"Find Your Force"
70s
16 Jul 2019
An effective back and forth between protagonist and narrator drives this energetic ad from the Royal Air Force. Directed by Adam Berg, the film follows a young potential recruit as she's shown the myriad options for RAF careers, from running a kitchen to defending satellites from unidentified threats in space. A suitably well-constructed outing from Berg and co.

JFK Moonshot
"Moon Landing"
40s
16 Jul 2019
Boston's John F Kennedy Presidential Library and Museum are revisiting the moon landing for its fiftieth anniversary via a new augmented reality app, Moonshot. Director Jonathan Pearson's nostalgia-driven launch ad tracks one family's fascination with space travel across the decades, with orbital camerawork and snippets of JFK's 1962 speech used to good effect.

BT
"Data Flow"
30s
15 Jul 2019
BT use ‘All Day and All of the Night' by The Kinks to push their Stay Fast Guarantee in this 30" ad, which aims to show the provider are quick to react when service dips. This illustrated by a surge of purple data that snakes its way through a house - which we imagine is beyond even the most capable BT engineer.

Santander
"The Money Mule"
3 mins 24s
16 Jul 2019
Part three of Kurupt FM's foray into investigative journalism for Santander has MC Grindah (Allan Mustafa) and DJ Beats (Hugo Chegwin) tackle money laundering... down the local caff, of all places. Their meeting with an unsuspecting money mule highlights the crime's insidious nature - as well as the duo's utter ineptitude.

Skoda
"Taken Back"
29s
16 Jul 2019
A bloke does his best Liam Neeson in this amusing outing for Skoda. Drawing attention to the marque's tracking app - which allows drivers to locate their vehicle remotely - the ad riffs on Neeson's middle-aged hardman from 'Taken' with none of the 18-rated violence. Victims of car theft will be disappointed that hammer isn't put to use.

Amigo Loans
"Backers"
60s
16 Jul 2019
Amigo Loans dispense with claymation for a more grounded approach in this 60" commercial. Like other lenders before them (e.g. Sunny and the, erm, sorely missed Wonga), the brand are at pains to show they are about people rather than profits... and that may just be enough for desperate viewers backed into a corner.

Freya Ridings
"Castles"
3 mins 28s
16 Jul 2019
A deconstructed grand piano forms the centrepiece of this Isaac Rentz-directed promo for Freya Ridings. The instruments appears as if frozen in time after a bomb's gone off inside, with wooden shards and contorted innards stuck in mid-air. This quirky design is accompanied by the singer and her red-and-blue entourage flitting between rooftops and the streets below.

Fibre One
"Falling Apart"
20s
15 Jul 2019
This fibre-driven wrecking of Eighties classic 'Total Eclipse of the Heart' has finally hit UK shores, after being launched across the pond back in 2013. The reimagined lyrics are clunky and nothing to write home about, while the thoroughly unpleasant brand name conjures up visions of bowel movements rather than palatable treats.

Post Office
"Travel"
62s
16 Jul 2019
The Post Office encourage future travellers to shirk their responsibilities and engage 'holiday mode' as soon as they pick up their exchanged cash in a pair of droll ads. Whether it's a bloke calling time on his office duties or a sign language interpreter who'd rather describe his upcoming fishing trip, it's a tempting prospect as temperatures climb.

Supercuts
"Bad Hair Day"
30s
13 Jul 2019
A man suffering a bad hair day is lectured by a fellow commuter with a very different problem in this amusing outing for Supercuts. Directed by David Shane, the film compares the existential angst of a no hair day with its more hirsute counterpart and posits that one, at least, can be rectified.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.