David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

confused.com
"ITV Rugby World Cup Sponsorship"
70s
20 Sep 2019
An educational new series of idents for confused.com's sponsorship of the Rugby World Cup on ITV attempts to expand the British public's vocabulary. Various Japanese phrases are translated and illustrated via the advertised sport, broadening viewers' understanding of another language and, with a bit of luck, the game itself.

Sandy Hook Promise
"Essentials"
66s
19 Sep 2019
The start of a new school year is a stressful time for kids all over the world - none more so than those who know their daily environment isn't safe. That's the reality for schoolchildren in America, and The Sandy Hook Promise draw attention to this barbaric situation with a new, deeply disturbing and emotionally challenging campaign.

Lego
"Rebuild the World"
1 min 42s
19 Sep 2019
The world takes on a fantastically elastic quality in this whimsical commercial for Lego. The surreal film sees a hunter attempting to keep up with his prey... with only an oversized bow and arrow for company. Fear not, younger viewers, as there's never any suggestion that his furry little opponent is in danger. Instead, the rowdy rabbit manages to outwit him at every turn.

Sky Vegas
"Prize Machine"
30s
18 Sep 2019
Sky Vegas's mustachioed spokesman draws attention to their latest offer in this quirky commercial. The gent wanders through a building which contains the brand's games on different floors, stopping off at the neon-soaked 'prize machine' level to heap praise upon the newest money-sink. Stylish work from director Guy Soulsby.

Amazon Prime
"Band Practice"
30s
18 Sep 2019
Another instalment of Amazon Prime's freeze-frame campaign shows a nascent band in the making. The rest of the household might not be impressed with the fledgling noise makers, but shots of the rockers in training show they're certainly enjoying themselves. Set against a contrasting operatic soundtrack and dad's noise-cancelled tranquillity downstairs, it makes for an eye-catching outing.

Vodafone
"Huxley"
2 mins
17 Sep 2019
This poignant outing for Vodafone's New Zealand arm explores just one way 5G can make the world a better place. With greater connection comes an easier sharing of resources - something an elderly gent finds out the hard way when his beloved pooch falls ill. The connection between that and a man hurrying through a city isn't immediately clear, but there's hope on the horizon.

Philips Sonicare
"Upgrade"
20s
15 Sep 2019
Mouths are, ahem, "made to amaze" according to this strange commercial for Philips Sonicare. The rest of the script is equally poetic, which does jazz things up a bit as familiar imagery of bright white smiles and toothbrushes agitating water is trotted out. The ending shot of a father and daughter obviously just holding brushes to their mouths just creepy, though.

Emirates
"Entertain"
30s
15 Sep 2019
The cabin crew in this ad for Emirates go above and beyond the call of duty to demonstrate the airline's range of in-flight entertainment. From Bollywood-style dance routines to a spot of football, it certainly draws attention to the range of distractions available... although the bloke's gormless performance doesn't suggest it's particularly diverting.

Nike
"Dream Crazier: Tennis"
60s
20 Sep 2019
Nike's latest addition to their 'Dream Crazier' strand focuses on tennis players Caroline Garcia, Simona Halep, Madison Keys, and Elina Svitlona as they each describe how to cope with cynics and haters. As director Stefan Hunt's film shows, it can be done with a light touch. The international quartet are well cast, as they challenge preconceptions about size, character, and "ladylike" behaviour on the tennis court.

Amazon Music
"You Need to Calm Down"
30s
20 Sep 2019
It seems only Taylor Swift's mouth was available for this CG commercial for Amazon Music. As multi-hued chops float through a magical setting, the singer-cum-political activist's latest track urges people to just calm down for a bleeding moment. Think Michael Winner's Esure commercials for the streaming generation.

GAA
"First Timer"
30s
19 Sep 2019
This ad from the Gaelic Athletic Association (GAA) encourages budding camogie players to stick at it, even when the fundamentals seem impossible at first. This is neatly conveyed by a girl who struggles to master lifting the ball with her stick - frustration growing with each miss. Her eventual triumph is accompanied by an overlay of camogie team names to show she's not alone.

NHS
"We Are Nurses"
90s
17 Sep 2019
The nurses who keep the National Health Service running take centre stage in the health service's latest recruitment drive. With fears of staff shortages on the advent of Brexit looming in the background, it's heartening to see the backbone of the country's hospitals and home care services celebrated for all they do day after day.

Instax
"Give"
60s
18 Sep 2019
The tangible quality of photographs has waned in recent years - as was always inevitable with the march of time and technology. From disposable cameras taking days or hours to develop to smartphones instantly capturing and storing images on the cloud, memories have become almost entirely digital. That's something Instax intend to change, by campaigning to re-establish photos as something to be given, not just taken.

Dettol
"Project Earth"
30s
19 Sep 2019
Parent-approved products are at the heart of a new campaign for Dettol's Australian arm. A diverse array of mums and dads tackle the daily household chaos which comes with teacup humans - from overflowing baths to endless cleaning up - while discussing the brand's new range. No parabens and harsh chemicals is all well and good, but can it get crayon off the walls?

Plenish
"Super"
35s
17 Sep 2019
For those who've had their fill of cow juice comes Plenish - a new range of dairy-free milk. Whether nut or soya takes your fancy, the brand set out their environmentally-friendly stall with this commercial. Featuring a voiceover which sounds ready to announce the latest summer blockbuster, it's a confident first step into the grocery aisle.

Guardium
"A Knight's Tale"
30s
17 Sep 2019
While Gaviscon proper has thankfully abandoned the dreaded twins and their ailing guts for a more entertaining route, its new brand Guardium has also emerged boldly into the spotlight. The debut ad is set in an office, where a savvy woman - seeing her colleague wincing with the pain of heartburn - advises him sotto voce to try the product in question.

Nutella
"Best Mum Ever"
30s
16 Sep 2019
An underappreciated mother stars in a restrained piece of domestic drama for Nutella... just kidding. Rather, a family eat breakfast to an intrusively jaunty soundtrack before heading off without so much as a goodbye to poor old mum. Such emotional neglect explains why she's so effusively delighted to find a spread-focused thank you card in the cupboard.

Brown Thomas
"Belong Together"
2 mins
19 Sep 2019
Irish department store chain Brown Thomas plunge beneath the surface in this surprisingly intense piece of work that depicts the highs and lows of a relationship. Neatly sketched by director Dermot Malone, the story unfolds over two emotionally charged minutes before the brand try to lodge themselves in the minds of invested viewers.

TIM
"Tomorrow Starts Today"
77s
19 Sep 2019
Typical, eh? You're about to watch your daughter get married when you're suddenly asked to perform heart surgery through a VR headset. That's the premise of this enjoyably bonkers ad for Italian telecom giant TIM, which blends science fiction and family drama to underline the potential of 5G... and scare the bejeezus out of any watching heart patients.

Apple iPhone
"It's Tough Out There"
60s
19 Sep 2019
To say it's tough out there may be the understatement of the year, but it's also the tagline of Apple's latest commercial. The tech giant aim to show they mean business in an increasingly crowded smartphone market, and that requires one sturdy piece of kit: the iPhone 11 Pro. Said device is put through the wringer here, as it faces an onslaught of toys, vegetables, and everyday accoutrements in a wind tunnel.

Dillon Francis
"Go Off (Nuthin' 2 It)"
2 mins 52s
19 Sep 2019
A man struggles to forge meaningful connections in this deadpan Dillon Francis promo, as every friendly gesture is met by sheer apathy. Yet with the aid of an infomercial starring a very familiar face, the protagonist (played by Broad City's John Gemberling) learns how easy it is to show the world that you just don't give a fuck... and give your hips a workout into the bargain.

PitPat
"Walkies"
30s
19 Sep 2019
This ad for canine fitness app PitPat features a lead performance that becomes increasingly deranged as time goes on. As the spokeswoman tries to rouse any watching pooch with items associated with an impending walk, her voice deepens to a vaguely nightmarish extent - adding a knowing sense of humour to proceedings.

Lidl
"Big on Autumn"
20s
16 Sep 2019
Having previously waxed lyrical about summer, it should come as no surprise that Lidl are big on autumn, too. The discount supermarket stick to their tried and tested formula of perky home lives and engaging food photography, with an emphasis on hearty fare like vegetable soup and jacket potatoes. Stay tuned to see if the brand are as enthusiastic about winter.

Lidl
"Big on Babies"
20s
15 Sep 2019
This ad for Lidl's baby range is very down to earth - no frills, no faff; simply the info you need with just enough humour and warmth to appeal to parents on a budget. What we like is that it isn't trying to be too clever or attention-seeking: instead, there's a sense it knows parents need it to cut to the chase... yet that it doesn't have to be brutally dull to achieve this.

Hello Fresh
"Dinner is Solved"
30s
15 Sep 2019
Why bother buying a whole bunch of stuff at the supermarket when you can simply order the ingredients for a single, simple-yet-inspired meal? That's the proposition Hello Fresh remind us of in their snappy 'Dinner is Solved' TVC. It's also a slightly daunting proposition for any of us who live in fear of not having enough food left over for seconds.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.