David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

GrabFood
"Thumb"
60s
30 Nov 2022
Some children get head lice, others—like the boy in this cracking GrabFood commercial—get a thumb growing out of their skull. Before the local herbalist can work his magic, he must ask the boy's guardian some important questions, like, "Did he pee on a supernatural being?"

Coca Cola
"Magia de Verdad"
60s
30 Nov 2022
Family recipes are fraught with danger: pull them off and you're untouchable; ruin them and you can kiss that inheritance goodbye. The protagonist of this Coca-Cola spot decides to tackle his mum's Christmas pie recipe… and she's right next to him every step of the way.

Indeed
"Flex"
30s
30 Nov 2022
Indeed are at the opposite end of the flexible working scale from Jacob Rees-Mogg, Elon Musk, et al. The recruitment firm even have an app dedicated to temporary work, which lets the cast of this 30" commercial nail work-life balance. Despite the ad's chipper tone, it remains to be seen how a recession will affect this particular jobs market.

Count Pushkin
"Here We Play"
30s
30 Nov 2022
Now may not be the best time to promote a vodka called Count Pushkin, but there's still much to enjoy in this 30" commercial. Glitter lipstick, neon arrows, and metallic threads are the order of the day here, as the brand offer a grape-ified twist on Mother Russia's ruin. Caffeine and guarana extract might explain the zippy choreography.

Budweiser
"Cafu"
10s
30 Nov 2022
There have been some crazy moments at this year's World Cup (Richarlison's overhead kick, Cameroon's errant goalkeeper, etc.), but Cafu speaking Welsh is on another level. The former Brazil captain says "Iechyd da!" and "Good luck, boyos" in this 10" Budweiser ad shown on S4C, which rather suits this already surreal tournament.

Woman, Life, Freedom
"Woman, Life, Freedom"
1 min 58s
30 Nov 2022
Inspired by an email sent to 1stAveMachine, this topical collage explores the Mahsa Amini protests that have swept Iran in recent months. The anonymous sender writes, "We are fighting a tyrannical government that has been oppressing and killing us for forty years" and that "the people of Iran need to know the whole world is standing behind them."

Discover Tasmania
"Come Down For Air"
30s
27 Nov 2022
This is such a wonderfully counter-intuitive way to advertise a holiday destination that it really captures both the attention and the imagination. Tasmania doesn't have the climatic advantages of other parts of Australia so it's marketed instead on the idea that it's somewhere you can breath... both literally and metaphorically.

Dolce & Gabbana
"Holidays"
30s
27 Nov 2022
This is a fantastically weird addition to this year's Christmas commercials. Sig Dolce and Sig Gabbana are shown in animated form, like outcasts from one of Wes Anderson's nightmares dancing around a funfair with a musical backdrop that sounds like the soundtrack from a truly terrible Italian movie from the 1960s.

Capital One
"Lost Card"
60s
27 Nov 2022
In this sweet addition to an ongoing campaign, comedian Diane Morgan highlights two of the small differences which make the advertised credit card a little bit better than all the others. The juxtaposition of beautiful visuals and Morgan's sardonic voice sets this out as a serious proposition which is, nonetheless, being delivered with a light touch.

Bakar
"Noun"
3 mins 22s
29 Nov 2022
Nathan Taylor and Joshua Hercules (aka Machine Operated) direct this heightened promo for Bakar. Inspired by the Londoner's multilayered lyrics that reference both fizzy water and Keane at one point ("I been feelin' more yellow than my San Pellegrino/Run away to a place somewhere only we know"), the duo take viewers on a tricksy tour of the city.

Red Cross
"Snowfall"
73s
29 Nov 2022
Child protagonist? Check. Acoustic soundtrack? Check. Enough decorations to light the entire neighbourhood? Check. It's clear that the American Red Cross and director Martin Stirling have read the Christmas ad playbook from start to finish, but there's more to this commercial than meets the eye.

Migraine Trust
"Relink"
2 mins 09s
29 Nov 2022
This thoughtful commercial for the Migraine Trust is a family affair. Director Karel van Bellingen’s sister, Yasmine, has suffered from chronic migraines since she was eleven years old, and both are keen to share her story after years of pain, introspection, and stoicism.

Under Armour
"The Gift"
30s
28 Nov 2022
DAVID's Christmas party is almost at full capacity, but there’s still room for latecomers like Under Armour. Rather than kick back with some mince pies and mulled wine, the brand celebrate hard work in their festive spot. Forget meat sweats—this lot are all about perspiration in the gym, on the pitch, or at the top of a hill.

Chick-Fil-A
"The Snow Globe"
7 mins 15s
27 Nov 2022
Ten out of ten for effort but this is so sugary that it ought to carry a warning so that diabetics know not to watch it all at once. It's part of an ongoing series with another episode promised next year... unless we're lucky enough to be hit by a meteor prompting an extinction level event. Something, something, time travel, something, something.

Vrbo
"Always Private"
30s
29 Nov 2022
Vrbo must hate it when horror films like 'The Rental' and 'The Lodge' are released, as they combine isolated accommodation with bloodshed and/or psychological trauma. Maybe that's why the kid in this 30" commercial is so excited about the door code, as the holiday brand seek to reassure families about privacy and security.

Disturbed
"Bad Man"
3 mins 22s
29 Nov 2022
Heavy metal veterans Disturbed are the latest band to release an AI-generated music video. Director Tristan Holmes and editor Ari Tomasettig provide the human touch, with thousands of Expressionist frames weaved together to make a gnarly tapestry. Consider it a treat for the eyes while vocalist David Draiman makes your eardrums bleed.

Call Of Duty
"Last Stand"
1 min 34s
29 Nov 2022
Past Call of Duty villains Raul Menendez, Gabriel T Rorke, Seraph, and Khaled Al-Asad return in this fiery CG trailer. Weapons-grade psychopaths from head to toe, the four antagonists detonate a volcano to show that they still mean business. We hope real-life tyrants don't take inspiration from this or Mauna Loa.

Loterías y Apuestas del Estado
"Three Orchids"
2 mins 11s
27 Nov 2022
This Spanish film for their national lottery provides an interesting counterpoint to the excellent ad for the UK lottery which we brought you last week. In the UK spot, a young woman tracks down a man she connected with on a train, in part, because she wants to reunite him with his winning ticket. That isn't her only motive, and her romantic diligence has brightened many a viewer's heart.

John Lewis
"The Story Behind Christmas"
90s
27 Nov 2022
The reception of this year's John Lewis Christmas commercial has been truly remarkable, and as well as watching this explanation of its rationale, take the trouble to read the YouTube comments which follow its inclusion here. Instead of the vituperative nonsense to which we've become accustomed, they are immensely positive.

Iceland
"Not Yet Noddy"
30s
27 Nov 2022
Noddy Holder is all set to blast out his seasonal cry of "it's Christmas!" but he's stopped in his tracks by a VO channelling Brian Blessed who tells the former Slade front man that he can't sound his vocal klaxon yet because the World Cup is still to be concluded. Most of the rest of the ad is taken up with Iceland's very distinctive take on a festive feast.

eBay
"Gift Diggers"
30s
27 Nov 2022
This is another excellent contribution to a highly effective campaign for the online trading website. Portraying its users as the warriors of the retail world seems to be a winning idea, and one which cleverly appeals to the vanity of the seasoned bargain hunter... clearly target market for eBay.

Apple
"Chase"
60s
27 Nov 2022
This kinetic film for Apple centres on the marvellous filmmaking features of the new 14 Pro. As a director/cinematographer/editor puts the advertised device through its paces, it becomes evident that it is a truly remarkable piece of hardware. Whether the average user is willing to go to these lengths is arguable, but if they do... it can handle it.

Deutsche Telekom
"The Teacher"
1 min 36s
27 Nov 2022
As a teacher navigates a weary day, looking out for one student after another, it begins to take a toll on him. The impact on his demeanour is subtly portrayed in an excellent performance coaxed from the lead actor by director Jonathan Alric, but a colleague notices that he is struggling and, just as he arrives home, she phones him to check that he's all right.

UNICEF
"Gifts of Tomorrow"
87s
27 Nov 2022
This affecting film for UNICEF opens on a normal Christmas scene as a family gathers around the tree to exchange gifts. Then, without notice, their lives are turned upside down as they're forced to flee the desolation of the war. When you consider that the Ukrainian people were gathering around their Christmas trees in 2021, oblivious to the terrible trauma that lay ahead, it's a stark reminder of how fragile the peace we take for granted can be.

EE
"No-Fans-Land"
60s
28 Nov 2022
Former Wales midfielder Vinnie Jones chats Dragons and (Three) Lions in this timely EE spot. Ahead of Wales-England at the 2022 World Cup, Watford-born Jones portrays himself as a man caurd,ght between his nain and his nan, Welsh rarebit and a full English breakfast, beautiful daffodils and bright red roses. Lock, Stock fans will appreciate Jones's sign-off.

Latest Work
(1-25 of 25)

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