David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

Vladimir Cauchemar
"Brrr"
2 mins 52s
14 Apr 2021
Vladimir Cauchemar is unlikely to front a public information film anytime soon. After all, the French DJ wears a skull mask that would make Skeletor blush. This loopy promo sees Cauchemar and his associates trapped in a smartphone, bombarded with vibrations, rotations, and intruders via USB cable.

H & M
"Maisie Williams"
60s
14 Apr 2021
You can't spell transhumanism without H&M - now that’s a phrase DAVID never expected to write. The fashion retailer have a lot on their plate right now, including a Chinese boycott and accusations of greenwashing. Fortunately, they and newly appointed global sustainability ambassador Maisie Williams have a plan.

Habito
"Don't Get Stung"
30s
12 Apr 2021
Habito continue their wonderfully grotesque animated campaign with this bee-focused outing. This time, a woman is pursued by the violent personification of rising interest rates, who sting her until pus leaks liberally from her skin - much like her money haemorrhaging away via tricky mortgage repayments. Gross, yet effective.

The Captain Tom Foundation
"100"
90s
14 Apr 2021
Celebrity cameos abound in this plug for the Captain Tom Foundation's one-hundred challenge. Judi Dench, Anthony Joshua, Ellie Simmonds, et al. follow Capt Sir Tom Moore’s example and complete their own ton-based tasks for charity, with the public urged to join in as well. The upbeat, UGC aesthetic evokes a more united phase in the pandemic.

Halfords
"Steve Jones"
30s
12 Apr 2021
The rhyming script strikes again in this 30" commercial for Halfords. Channel 4's F1 presenter Steve Jones swaps Monza, Silverstone, and the like for anywhere the brand does business, tackling the aforementioned script with commendable zest. We're half-expecting to see a Halfords van instead of the safety car come race day.

findmypast.co.uk
"The Marine"
30s
14 Apr 2021
A bloke discovers his family's military history and immediately regrets it in this amusing, mischievous piece of work for Find My Past. The genealogy website boasts exemplary access to British army records, and encourages the public to seek out their forgotten relatives of yore... cuckolded consequences be damned.

UNHCR
"The Journey"
1 min 40s
13 Apr 2021
While the Tokyo Olympics organising committee bid to make the 2020 Games as safe and, erm, git-free as possible, this pacy commercial from the United Nations High Commissioner for Refugees (UNHCR) reacquaints viewers with the nascent refugees team. Argentine directing trio PANTERA depict one woman's escape from an unnamed warzone.

LG
"Follow The Light"
90s
14 Apr 2021
Light and sound combine beautifully in this transcendent piece for LG. The film follows a woman on a fantastical journey as her mundane environment is transformed into something far more surreal - occupied with glowing cubes, rainbow-coloured fish of pure light, and a spectacularly trippy hall of mirrors. An everyday commute, it ain't.

IKEA
"Our Little World"
60s
9 Apr 2021
We each live in our own little world according to this Canadian commercial for IKEA which renders this idea in a literal fashion by having people residing on separate floating spheres. After a year in which many of us have been obliged by the pandemic to remain within a fairly tight bubble of people, it's interesting to see this idea depicted as a charming lifestyle rather than a claustrophobic horror show.

goPuff
"Waterslide"
30s
13 Apr 2021
This surreal offering from director Andreas Nilsson uses deadpan performances to underline the value of the advertised food and drink delivery service. (Given the way in which events unfold and this particular brand name, you might also expect them to provide recreational drugs… not something, to the best of our knowledge, that they actually do).

Aviva
"The Journey"
60s
13 Apr 2021
This beautiful film by Seb Edwards uses the sheer quality of the director's work to underline the idea that Aviva are a serious financial company who won't let you down when it matters. It follows a woman who is inspired by a vision of children playing in an idyllic Scottish landscape, as she sets about making her dreams come true.

Short Films
"Void"
14 mins 12s
13 Apr 2021
The impact of Covid-19 on live music is laid bare in this atmospheric short film which flits between empty venues and housebound raves. Directed by Sam Davis and Tom Andrew, the film brims with pent-up energy that should be spent in clubs up down and the country. Unfortunately, no-one knows when (or if) these spaces will fulfil their purpose again.

Estrella Damm
"Act II. Lovers"
2 mins 06s
27 Apr 2020
Part one of this Estrella Damm campaign felt (as DAVID put it) "caught between a plea for sustainable living and a warning about the dangers of swimming while drunk." Part two is overlong but more eco-driven, as the Spanish lager highlight charities dedicated to wildlife conservation, marine research, and cleaning the seabed.

Hotels.com
"A Decent Proposal"
20s
12 Apr 2021
Has Captain Obvious been court-martialed? Hotels.com's long-serving spokesbeard is nowhere to be seen in this 20" ad, which instead depicts a football widow's grand plan for peace and quiet: sending her partner on a city break for the away match. It does the trick, but the 'traditional' depiction of a long-suffering football widow is a tad clichéd.

Ronald McDonald House Charities
"Family Is Medicine (Director's Cut)"
2 mins
12 Apr 2021
Charlotte Regan directs this stirring piece of work for Ronald McDonald House Charities Canada that underlines the importance of family in a sick child's recovery. As a boy and his family enter their accomodation late at night, we realise they’re in it for the long haul. The reality of extended care is well-handled

Graze
"Chief Eating Officer"
30s
12 Apr 2021
Health food enthusiasts Graze introduce a CEO with a twist in this entertaining ad. The brand's new Chief Eating Officer is uniquely suited for her position among the creators of all things nutty, oaty, and otherwise earthy and edible - that is to say, she's a squirrel. Lovely animation work on the diminutive boss helps the ad's humour land, as does the sheer difference in scale between her and her bipedal colleagues.

Anglian Water
"Never Still, Never Stop"
40s
9 Apr 2021
The water treatment process becomes an adventure in this chirpy commercial for Anglian Water. The ad follows a young girl just learning about what it takes to make the taps run, and charts her rapid acquisition of knowledge around chemical cleaning, conservation, and the more unsavoury aspects of drain maintenance.

Short Films
"Jag Har Fattat (I've Understood) "
6 mins 01s
12 Apr 2021
This touching film from Maceo Frost and Swedish performer Robin Nazari offers a profound commentary on masculinity and grief. Combining VHS footage from Nazari's childhood with contemplative action in the here and now, the film ruminates on the emotional impact his father's death had on the artist as a boy.

Disaronno
"The New Dolce Vita"
20s
11 Apr 2021
There's a decent attempt to ape Sixties-style Italian glamour in this ad from Disaronno, but it's utterly undercut by jagged editing and a terrible tagline. Why the brand felt it appropriate to pair a genuine stab at elegance with such clunkers as "Dis is silky" and "Dis is smooth" remains totally unfathomable - it flips the ad from aspirational to simply amusing.

Iams
"Catness"
47s
9 Apr 2021
Cat lovers are thoroughly exposed for their masochism in this entertaining campaign from Iams. Persnickety felines of all types revel in disdain for their owners in each 15" ad, while the human fools bend over backwards to cater to their furry overlord's every whim. Highly relatable content for pet owners of all persuasions.

Checkatrade.com
"Garden"
30s
12 Apr 2021
Julius Caesar and Marcus Brutus are neighbours in this offbeat new direction for Checkatrade. The former is understandably wary of the latter post-Senate, and this extends to tradesmen recommendations in 2021. The scenario is played admirably straight, but we could do without the William Tell-inspired boogie at the end.

Oppo
"Strangers"
60s
9 Apr 2021
The success of WandaVision and The Falcon and the Winter Soldier on Disney Plus must have brands itching for a piece of Marvel action. Sure enough, Chinese smartphone maker Oppo enter the fray with this nimble commercial directed by Nick Bartleet. What it lacks in character development, it makes up

Volvo
"Bjorn"
2 mins
8 Apr 2021
A chirpy bloke named Bjorn fronts this safety-conscious ad for Volvo. Touting the marque's long history of putting driver and passenger welfare above all else, the film follows its host on a tour of the aptly named Safety Centre, where creative tests take place in order to put each new vehicle through its paces before it hits the road.

Bodyform
"Intimawear"
30s
8 Apr 2021
Bodyform continue their mission to demystify menstruation in this 30" outing. The film draws attention to the brand's range of period underwear, promising that they'll meet the challenge of whatever monthly mischiefs wearers are subjected to - clots, cramps, and all. Director Femke Huurdeman keeps the action lively throughout, as expressive washes of stormclouds and ink dissolved in water overlay the screen.

Metropolitan Police
"Yvonne"
30s
9 Apr 2021
It's an interesting time to try and forge positive associations with law enforcement of any sort, to say the least, so the creators of this piece for the Metropolitan Police have their work cut out for them. A focus on the victims of knife crime and absence of uniforms helps, though some would argue the force only seem to care about those in need when it benefits them.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.