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Sharif Abdel Mawla joins FRIEND.

by Andrew MacGregor

FRIEND London have completed the signing of Dutch director Sharif Abdel Mawla for UK representation. His commercial credits include a Turkish Airlines spot with Steven Gerrard and Cafu, plus a lively Puma ad where a boom operator questions Pep Guardiola's authority.

The company were also impressed by his feature debut 'Casting Call', wherein naive young actor Amir (Ahmed Bouyaghroumni) swaps a show about crime for the world of crime. FRIEND now want to help the Dutchman develop his natty blend of "cinematic flair, surrealism, and nuance," with UK clients set to reap the benefits.

For more information about Sharif Abdel Mawla, ring Luke Jacobs (, John Rooney (, or Nicole Hartley ( for music videos on 020 3397 3111.