David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

TOP 25 CREATIVE AGENCIES
These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. 4 Creative 86.1%  
 2. Fold7 84.4%  
 3. Neverland 84.1%  
 4. Snap London 84.0%  
 5. BBC Creative 84.0%  
 6. Droga5 London 83.6%  
 7. Abbott Mead Vickers BBDO 83.5%  
 8. Uncommon 83.1%  
 9. Lucky Generals 83.0%  
 10. Engine 82.9%  
 11. Wieden + Kennedy 82.5%  
 12. Mother 82.4%  
 13. Sky Creative 82.3%  
 14. Saatchi & Saatchi 82.2%  
 15. Iris London 81.8%  
 16. McCann London 81.6%  
 17. The Leith Agency 81.4%  
 18. adam&eveDDB 81.1%  
 19. Grey London 81.1%  
 20. Leo Burnett 80.4%  
 21. Wonderhood Studios 80.4%  
 22. Ogilvy UK 80.3%  
 23. MullenLowe London 80.1%  
 24. Pablo London 79.6%  
 25. VCCP 79.6%  
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On This Day
(1-25 of 25)

Ford Mondeo
"Baby Animals"
60s
19 May 2009
Various animals are shown in utero in a remarkable sequence highlighting the miracle of life. The idea being that the advertised car's green credentials will help keep the planet fit for the next generation... but not as much as walking, cycling and public transport would.

Wall's Sausages
"Kitchen Thank-You"
40s
19 May 2011
This quirky ad for Wall's has all the makings of a cult classic. A man feels the need to express gratitude to his wife for the lovely sausages she's cooked for him but he's a "bloke" so he can't just tell her, can he?

Ford
"Metamorphosis"
60s
19 May 2012
Ford appear to be claiming that the advertised model is all things to all people in this ad that sees its colour metamorphose to suit those admiring it from the street. Strangely, this has the effect of making the viewer pay less attention to the vehicle's unusual shape than might be expected.

Nike
"My Time Is Now"
90s
19 May 2012
A game between the French and the Dutch is interrupted by a horde of invading interlopers in this ad for Nike that continues their trend of making it look more like they're selling video games than football boots. It's fast, furious and fun but Nike's ads were better when they had a more coherent narrative.

Nike
"My Time Is Now"
2 mins 40s
19 May 2012
A game between the French and the Dutch is interrupted by a horde of invading interlopers in this ad for Nike that continues their trend of making it look more like they're selling video games than football boots. It's fast, furious and fun but Nike's ads were better when they had a more coherent narrative. (Longer online version).

J2O
"Cats and Dogs"
40s
19 May 2012
The advertised drink promises distilled togetherness in this ad which shows some dogs turning up unexpectedly at a cat party. The tension in the room is palpable until the J2O starts flowing and the room fills with bonhomie. Now, all we need to do is persuade the Israelis and the Palestinians to sup some.

Daft Punk
"Random Access Memories"
1 min 40s
19 May 2013
Unlike other ads selling the latest albums from whichever band is riding high, this spot is a full two minutes twenty and plays only seconds of the first track. There's no VO; just a futuristic vault and a couple of robots putting a vinyl record on a turntable. But as soon as we see a telltale crash helmet we know (unless we've been exiled to Neptune for the past few months) that this is going to be plugging the new Daft Punk album.

Samsung
"Gladiator"
60s
19 May 2014
If the Currys / PC World ads haven't got men surreptitiously ordering curved screen TVs in order to watch the World Cup in style, this spot should provide them with a legitimate excuse. A father and his son discover themselves in a gladiatorial arena where adversaries are squaring up to each other tensely, waiting to see what sign the emperor gives.

Iceland
"Paul O'Grady Idents"
1 min 35s
19 May 2014
Five stars for a series of bumpers, we hear you ask... well, yes - and we make no apology for it. Because not only are these utterly charming, they do a really good job of drawing parents' attention to a range of tea-time options at the very moment when they're starting to wonder what to put together for their little tykes.

Apartments.com
"Brad Bellflower"
60s
19 May 2015
Following the passing of Steve Jobs, worthy contenders for the title of 'King of the Turtlenecks' were few and far between... until now! Enter Jeff Goldblum as Brad Bellflower; "Silicon Valley maverick" and man who just can't stop changing the game. His next feat? Apartments.com - and he's ready to take us on a virtual tour.

U.S. Bank
"Lights"
50s
19 May 2016
"Let there be light!" say U.S. Bank with a suitably illuminating commercial which portrays the institution with the kind of restrained optimism currently so prevalent in the financial sector. It's a compelling treatment both aurally and visually, with Gorgeous director Patrick Daughters flicking the switch on a rapid-fire light show.

Samsung Galaxy
"Sink"
45s
19 May 2016
A young man fears the worst when the young woman he fancies drives away without giving him her phone number. Sure, she has his but what are the chances she's going to call? In a highly relatable sequence, he constantly checks his phone, has his hopes raised when someone else with a similar ringtone receives a call and basically turns into a hopeful nervous wreck.

Canon
"Boundaries"
60s
19 May 2017
Perhaps wary of smartphones stealing their thunder, Canon wish to reassert their photography credentials. Life moves at light speed in this ad depicting youth evolving into young manhood. Like any good story, there are thrills and spills - and the brand wants every moment to look its best. There are no product shots or specifications, so it's up to the viewer to follow Canon's story thread further.

Lacoste
"Crocodile Inside"
1 min 37s
19 May 2019
When was the last time a commercial had a soundtrack by Edith Piaf and a stunt inspired by Buster Keaton? Never, that's when. This rousing film for Lacoste is in keeping with the brand's fondness for celebrating love and all its complications. A couple stand on the brink of oblivion as their relationship unravels but as finality looms they see sense and realise they belong together after all.

Police Recruitment
"Life as a Black Police Officer"
4 mins 25s
19 May 2021
Released shortly after Stephen Lawrence Day and the trial of Derek Chauvin, this eloquent film features a police interview of a different kind. A serving Black officer answers questions about life on the force, and how more like him are needed to repair decades of mistrust. His interviewer is a former cadet who left over concerns about his appearance and multiple stop-and-search incidents.

Chelsea FC
"21/22 Home Kit"
2 mins 15s
19 May 2021
Did Chelsea lose a bet with the Test Card Girl? The club's new home kit suggests so, but Nike's blend of zig-zags and squares may also be a tribute to dazzle camouflage used in World War I. Either way, next season's design is not for the faint-sighted. The accompanying launch ad is far more agreeable, with director Harry Cauty evoking 1960s London.

Sainsbury's
"Jersey Royals"
40s
19 May 2005
Big-tongued celebrity chef and all-round good egg Jamie Oliver gets all enthusiastic about new season jersey Royal potatoes in the company of a local farmer and his family who serve up some of the little tubers for the school food hero.

Nestlé Cheerios
"Happily Eating"
40s
19 May 2005
Cheerios is presented here as one of the few foods children enjoy which are actually good for them. A cheery sequence of family scenes underlines the point in including two boys eating in their bedroom; a Mum nicking one form her daughter's bowl and a son eating directly from the box after returning late.

Sainsbury's
"Asparagus"
20s
19 May 2005
St Jamie Oliver tells us that it is the asparagus season and then offers a simple recipe for using the vegetable that involves griddling it in butter and dripping it with lemon.

Embarrassing Illnesses
"Consultations"
35s
19 May 2007
Various people line up to be examined in intimate areas after letting the doctor know about uncomfortable itching and the like in a trail for a forthcoming series on Channel 4 dealing with, we suppose, sexually transmitted diseases. It includes the obligatory snap of a latex glove.

Galaxy
"Sex And The City"
30s
19 May 2008
In the style of Sarah Jessica Parker's narration of Sex & The City, a woman describes her newly found perfect relationship... with a bar of chocolate. Galaxy chocolate, to be precise, for that's what is being advertised here with specific mention of a tie in with the forthcoming movie.

NHS
"Alcohol Units"
30s
19 May 2008
As if we don't have enough to worry about, it turns out that even those who imagine their consumption of alcohol to be at a responsible level are, in fact, slowly marinading their livers. Mind you, has an anti-drinking film ever made drinking look quite so attractive?

Orange
"Orange Canary"
40s
19 May 2008
A charming ad for the mobile network reacquaints us with the balloon animals introduced last year. Only this time, the balloons are more modestly sized and consequently, the proposition is more inclusive and intimate. It is beautifully photographed... but in a good way.

Strongbow
"Roof Terrace"
30s
19 May 2008
The idea in the previous ad that taking a swig of Strongbow makes you impervious to everything else has been taken on a step... a man setting up a surprise birthday party doesn't notice that the event has been sabotaged by woodland animals. The same thing happened to DAVID when he took crack cocaine.

BBC Radio 3
"Haydn"
40s
19 May 2009
Another of the ads for Radio 3 which claims that listening to the classical music station will provide you with a little tranquillity. A preoccupied couple chance across the red circle in a shopping centre and enjoy a little Haydn.

On This Day
(1-25 of 25)

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