David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. 4 Creative 87.0%  
 2. Neverland 85.4%  
 3. BBC Creative 84.5%  
 4. Snap London 83.9%  
 5. Droga5 London 83.7%  
 6. Iris London 83.6%  
 7. Wieden + Kennedy 83.6%  
 8. Fold7 83.5%  
 9. Abbott Mead Vickers BBDO 83.2%  
 10. Uncommon 82.9%  
 11. Engine 82.9%  
 12. McCann London 82.4%  
 13. adam&eveDDB 82.3%  
 14. The Leith Agency 82.2%  
 15. Lucky Generals 82.1%  
 16. Saatchi & Saatchi 82.1%  
 17. Sky Creative 81.8%  
 18. Wonderhood Studios 81.8%  
 19. MullenLowe London 81.3%  
 20. Grey London 81.0%  
 21. Mother 81.0%  
 22. VCCP 80.6%  
 23. Pablo London 80.5%  
 24. Ogilvy UK 80.4%  
 25. Leo Burnett 79.8%  

Five Star Work
(1-25 of 25)

"The World's Game"
2 mins 24s
6 Oct 2022
This commercial provides a fantastic demonstration of the way in which the world of real football is increasingly aligned with its electronic gaming equivalent. The anticipation of an approaching game is caught beautifully by directing team Jungle, and will be especially recognisable to those who grew up watching football in England.

"Night Creatures"
2 mins 45s
5 Oct 2022
This, the third collaboration between Burberry and Riff Raff's Megaforce, is as stunning and spectacular the previous executions, and – given the quality of the earlier work – there is no higher praise than that. It opens with a conversation about a science fiction movie... before becoming one. As a London bus draws to a halt amidst scenes of panic, the three protagonists climb off to be confronted by the metal tentacles of an unknown entity.

Coalition to Stop Slavery
"Car Wash"
4 Oct 2022
This is one of two films which have been created to raise awareness of modern slavery in the UK today. Both films confront us with the possibility that slavery is something we may have come across without realising it... something which cleverly shifts the problem from being an abstract concern which can be shuffled to the backs of our minds, to an urgent difficulty which we can help to confront.

"See The Person"
2 mins
2 Oct 2022
This immensely moving film offers a very different perspective on the issue of blindness. It provides a poignant reminder that every individual who loses their site will have had to make extraordinary adjustments to their life, and come to terms with a new existence providing them with endless challenges and difficulties.

"This Is How We Work Now"
2 mins 25s
2 Oct 2022
You have to doff your hat to director Ivan Zachariás for this utterly bonkers piece of advertising which advocates for a completely new approach to the working week. It opens on a board meeting where a conservative fuddy-duddy is suggesting that the post-pandemic tendency to allow office staff to work from home needs to be stamped out.

1 min 40s
4 Oct 2022
In this moving commercial for Vodafone Ireland, there is a pitch perfect demonstration of cooperative parenting, as mum and dad navigate their way through the post-separation landscape. While mum appears to carry the burden of the major responsibilities, dad provides a stoical and dependable presence for his teenage daughter.

Breast Cancer Now
"Let's Talk More Openly"
26 Sep 2022
There's a terrific central performance in this film for Breast Cancer Now. The woman at its heart is facing up to the affliction which gives this charity its name, and finds herself unable to speak honestly to her friends and family. Her asides to camera owe something to 'Fleabag', which proves to be an excellent way of conveying the idea that her innermost thoughts are kept to herself because she is not yet ready to share them.

2 Oct 2022
"How did the inventor of the clock know what time it was?"That's the question posed by confused.com, who are perhaps the most inquisitive price comparison website around (Judi Dench must have a file on them). Horologists may balk, but agency Accenture Song and director Vedran Rupic's 30" explanation is an off-beat treat.

"Summer Never Sleeps"
25 Sep 2022
To judge by the completed work, outdoor wear company Kathmandu are keen to attract younger customers. It neither emphasises the quality of the clothes or the wonders of nature... well, not in the traditional style anyway. Instead, director Daniel Warwick has created a film which celebrates a very different spirit of adventure.

30 Sep 2022
The unrelenting march of plus signs continues as Starzplay becomes Lionsgate+ in the UK. To mark the occasion, agency adam&eveDDB and director Finn Keenan have made this slick commercial delving into the physiology of viewers.

"Fear of Failure"
29 Sep 2022
A man's fear of failure goes haywire in this well-performed spot for Pinterest. Atychiphobia is personified as a sweaty bloke cowering under the kitchen table, and he is spooked rotten. Why? Because the protagonist dares to cook a new recipe for his in-laws.

25 Sep 2022
Seinfeld fans will appreciate this multifarious commercial for iShares. Like Jerry, George, and Elaine in The Stock Tip ("Sendrax have got some new kind of technique for televising opera"), the protagonist is a jittery mess as he tracks his investment. His train might be moving, but the market sure ain't.

British Heart Foundation
"Cum On Feel the Noize"
25 Sep 2022
The British Heart Foundation appeal to Boomers and Gen X in this whistle-stop tour through history. Featuring a stand-in 'cameo' from Slade with their familiar hit 'Cum on Feel the Noize' as soundtrack, the piece takes viewers from the hippie movement and widespread anti war protests to the emergence of the contraceptive pill and the first successful heart transplant.

"The Life Collection"
25 Sep 2022
Not even a Billy bookcase is safe from neglect in this timely IKEA spot. The retailer demonstrate what happens when life becomes incompatible with flat-pack furniture for whatever reason: pregnancy, death, marriage, divorce, boredom, etc. As a cover of Don’t You Forget About Me by Simple Minds plays in the background, we see other used IKEA items and the reason for their domestic demotion.

"Everyone's Got a Thing"
21 Sep 2022
This commercial for DFS emphasises the idea that the furniture offerings are able to match the individual taste of the chain's customers. This is a pretty wild claim, but will assume that the in-store experience is keeping pace with the advertising... we certainly hope so.

League of Legends
"Wild Rift"
5 mins 20s
21 Sep 2022
This film by Ross Cooper is an absolute tour de force, and when you discover the limitations the director faced when making it, its achievement is all the more impressive. The film was commissioned at the eleventh hour when a resurgence of the pandemic meant that the Wild Rift Icons Global Championship in China had to be cancelled.

"Because Crocs"
22 Sep 2022
A woman plays a strange game of Hot and Cold in this ad for Australian retailer Catch. When she arrives home, she's greeted by twenty-four men and women in crocs—as good an excuse as any to call the police, you might think.

"Why Choose The Alternative?"
21 Sep 2022
This is a fantastically persuasive piece of advertising disguised as a bit of amusing fun. A woman has prepared a sandwich using the advertised meat alternative, and is about to take a bite when she becomes distracted by a mellifluous voice over extolling the virtues of her food.

Back Market
21 Sep 2022
As Cravendale customers know all too well, cats always have an agenda. Those in this Back Market spot are no exception, as they scratch, smash, and sabotage every electronic device they can get their paws on. We've all seen cats knock over stuff, but this is next-level vandalism.

National Network of Abortion Funds
16 Sep 2022
Those concerned by the Supreme Court’s decision to overturn Roe v Wade, rejoice—the Eff-Urself is here for you. Perhaps the biggest and ugliest dildo since Donald Trump, the aforementioned product is, among other things, "the best way to swear off semen forever".

14 Sep 2022
Not since the Tide commercial which dominated the Super Bowl a few years ago has there been such a fantastic opportunity to make fun of the advertising business. Director Andreas Nilsson is in his element as he parodies multiple genres in an endless series of questions about what the advertised product might be.

Vodka Cruiser
"Cruisin' On My Own"
2 mins 42s
15 Sep 2022
Much has been made online about the frankness of this paean to female masturbation, but DAVID suspects the authors of these pieces have been paying more attention to the press releases than to the work itself which, while it undoubtedly implies approval of the aforementioned activity, does so in a fashion which is unlikely to frighten the horses.

"Car Crash"
14 Sep 2022
This wonderful piece of insanity directed by Thai director Wuthisak Anarnkaporn riffs on the idea that green is used as a calming influence in filmmaking. The stilted deadpan delivery is absolutely perfect, elevating the script's weird vibe into a comedy masterclass. But, more importantly than that, it also brings home the advertising message.

"Inner Critic"
14 Sep 2022
In this entertaining commercial for Pinterest, a young woman is confronted by her 'inner critic'. It transpires that she's been haunted by this version of herself throughout her life... and, let's be honest, haven't we all? All of her attempts at self expression have fallen foul of this limiting force which persuades her that all her choices are foolish.

INEOS Hygienics
"You Can Handle Anything"
19 May 2021
This riveting collage cleverly pushes the idea that 'you can handle anything' by reminding us of the eclectic array of tasks we require from our hands. The panic buying of hand sanitiser during the early part of the pandemic is forever etched into our cultural memory, and has undoubtedly boosted the profile of this product on a permanent basis.

Five Star Work
(1-25 of 25)

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.