David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

TOP 25 BRANDS
These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. IKEA 88.9%  
 2. Apple 88.6%  
 3. Short Films 87.2%  
 4. Just-Eat 85.5%  
 5. Amazon Prime 85.2%  
 6. Argos 84.9%  
 7. PlayStation 84.7%  
 8. Amazon 84.5%  
 9. Nike 84.5%  
 10. Coca Cola 84.4%  
 11. ITV 84.1%  
 12. Virgin Media 84.1%  
 13. Channel 4 83.7%  
 14. John Lewis & Waitrose 83.6%  
 15. Walkers 82.4%  
 16. NHS 82.0%  
 17. Very 81.9%  
 18. O2 81.7%  
 19. Sainsbury's 81.6%  
 20. Audi 81.6%  
 21. McDonald's 81.4%  
 22. Uber Eats 80.9%  
 23. Barclaycard 78.5%  
 24. KFC 78.2%  
 25. Adidas 77.8%  
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On This Day
(1-25 of 25)

Lastminute.com
"Thumb Wave"
60s
28 Feb 2009
One of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

Cravendale
"Cats With Thumbs"
40s
28 Feb 2011
This attention-grabbing piece for Cravendale milk asks us to imagine what would happen if cats had opposable thumbs. Clearly they would plot against us in a bid to steal our milk and this commercial uses CGI to illustrate how this feline menace might unfold.

Holland & Barrett
"The Good Life"
30s
28 Feb 2013
This is a welcome departure from the grisly offerings we've become used to flinching at from the health retailer. Their new campaign features animated woodland creatures enjoying "the good life", although whether the script - benignly voiced by David Jason - should have rephrased "we scour the earth for the finest health foods" is a moot point.

Vigorsol
"Extreme Training"
30s
28 Feb 2014
A Vigorsol master teaches a young man the ways of the ice; toughening him up until he can wrestle a polar bear trained in the martial arts and pluck out the heart of a snowman. Then, and only then, is he ready for the blast of coolness provided by the advertised chewing gum in this effortlessly brilliant piece of work.

Honda Civic
"Up"
90s
28 Feb 2017
Aim high and don't look down, says this stunningly-shot Honda Civic commercial, in which rock climber Imogen Horrocks decides to take the gnarly way up an imposing mountainside. After all, she didn't become a Team GB member by climbing ladders. Evoking ‘Mission: Impossible II''s opening scene, Horrocks tackles great heights in searing heat.

Toyota
"Good Chat"
90s
28 Feb 2017
This touching ad for Toyota explores the value of silence. In a world where we're increasingly encouraged to be open about our feelings, whether in person or shouting into the technological void, director Hamish Rothwell demonstrates that sometimes it's more powerful to say nothing at all.

Nokia
"Best Friends"
1 min 49s
28 Feb 2018
This charming film for Nokia centres on a friendship as solid as its iconic 3310 model. We see a pair of kids becoming fast friends in childhood, and watch their lives unfold while they stay together through thick and thin. The action is nicely constructed, with an astute balance of comic and tragic moments played out while Nokia products take a central role in each.

Nordstrom
"An Open Mind is the Best Look"
2 mins
28 Feb 2019
American department chain Nordstrom sets out its stall in this bold new ad campaign. Directed by Martin de Thurah, the two-minute launch film explores just some of the ways we are connected - the bonds both physical and societal which extend deeper than the things which divide us. A thought-provoking look at the America beyond the headlines.

Co-op Supermarkets
"Feel the Heat"
30s
28 Feb 2019
Anyone who's ordered the hottest curry on the menu and lived to regret it will appreciate this well-observed ad from the Co-op. Like a game of chicken (erm, curry), a bloke and his prospective son-in-law square off in an eating contest worthy of Rajasthan while their other halves look on. Engaging and deftly shot, it's another strong addition to a relatable campaign.

Lego
"Catching Crooks The Kids Way"
90s
28 Feb 2020
Childrens' imaginations have always been the secret sauce in Lego's enduring success - generations have projected their own games onto the versatile blocks, constructing and destroying entire worlds with the glee that only childhood fantasy can produce. This latest commercial celebrates that in charming fashion, bringing such games to life in a slick, polished manner.

AutoTrader
"World Of Cars"
30s
28 Feb 2008
Although looking like the illegitimate children of the eBay figures and whichever of the Teletubbies is most virile, the animated characters in this ad successfully suggests that the advertised car magazine is an invaluable tool when you're searching for the perfect car.

Renault Clio
"Bel Air (No Supers)"
60s
28 Feb 2008
There's so much wrong here that you don't even know where to start. Are the residents of Beverley Hills ashamed of owning the advertised product? And have you ever seen such a massive 'super'... it practically obscures the first half of the commercial (although, arguably this is merciful).

Lastminute.com
"Thumb Wave: Part 2"
60s
28 Feb 2009
The second of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

Lastminute.com
"Thumb Wave: Part 3"
60s
28 Feb 2009
The third of three new ads for the holiday company which use a grand concept designed to make TV advertising history. In the ad people raise their thumbs to signal their approval of the wide range of destinations available via the advertised service.

UEFA Europa League
"Liverpool"
50s
28 Feb 2010
This amusing trail for Five's coverage of Liverpool's UEFA Europa league matches claims to include the thoughts of the players. If you could hear the thoughts of Steve Gerrard they'd include: "I can't believe I got away with assault" and "I should have gone to Chelsea".

Alzheimer's Society
"Dementia"
40s
28 Feb 2011
As a woman describes her concerns about the decline of her father's mental faculties, we see that he is literally fading away. However, once she persuades him to visit the doctor, he's restored to his former self and she has him in her life for a little longer.

Wrigley's Extra
"Everyone"
30s
28 Feb 2011
Puppets representing the food that could damage our teeth run riot in an office in this amusing ad for Wrigley's Extra. The little critters steadily accumulate until someone uses the advertised product to vanquish them and they're ejected through a window.

Meteor
"Matchday"
30s
28 Feb 2011
A man in Ireland phones a friend in London and natters like a loon because of a special deal from the advertised mobile phone provider. It doesn't particularly suit his interlocutor but he's an unstoppable source of conversation and he carries on regardless.

Paddy Power
"Chav Tranquiliser"
40s
28 Feb 2012
The second of the recent Paddy Power ads to be banned shows Chavs being tranquillised at Cheltenham race course. No doubt, the Irish bookmaker will regard the publicity they've gained from the bans as valuable as the advertising itself. Nice job.

Mr Kipling
"Grandma and Her Tin"
30s
28 Feb 2012
Mr Kipling is a brand with a lot of advertising heritage but commercials have been thin on the ground for some time. This offering from new agency 101 cleverly draws on the Mr Kipling legacy and it's clearly designed to stir memories in the target audience.

Sony PlayStation
"Uncharted"
30s
28 Feb 2012
Another helping from the campaign that seeks to demonstrate that people who play video games become increasingly paranoid until eventually they cannot distinguish between real life and what they see on the screen and their sanity unfolds in dramatic fashion. Or something like that.

Lynx
"Controlled Explosion"
60s
28 Feb 2012
One of two online additions to one of Lynx's recent television commercials gives us a further insight into the antics provoked by a new variant's aphrodisiac qualities. News stories from across the globe confirm the severity of the crisis.

Lynx
"Reactions"
75s
28 Feb 2012
One of two online additions to one of Lynx's recent television commercials gives us a further insight into the antics provoked by a new variant's aphrodisiac qualities. Here we hear about vigilante sprayers causing mayhem in Berlin and the whole world seems to be in its grip.

Lynx
"Epidemic"
60s
28 Feb 2012
This campaign by Razorfish backing the work produced by BBH purports to show the effects of an epidemic caused by the advertised product. It uses the vernacular of 24 hour news with some success but is undermined a little by the performance of the newsreader.

The London Dungeon
"Frozen"
40s
28 Feb 2013
An impressive use of the 'time-slice' technique gives this commercial for the London attraction a gloss that we're not used to seeing for ads in this sector. But punters used to the old Tooley Street location may be baffled by the glimpse of youngsters aboard some kind of fairground attraction, and it might have been wise to make more of the fact that The London Dungeon has moved.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.