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Levi's
"Secrets And Lies" |
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60s
16 Sep 2008 |
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A young couple reveal to one another that not everything they told each other earlier in the evening is strictly true. But they are both so intent on their forthcoming carnal adventure that neither seems too bothered even as the scale of their mendacity becomes evident. Wonderfully sexy.
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Tesco Mobile
"Stop Talking Nonsense" |
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40s
16 Sep 2009 |
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This highly amusing commercial for Tesco Mobile makes fun of portentous advertising. After a series of people make pompous announcements about their hopes for communication, a Welshman points out that he'd rather just have a straightforward deal.
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Carling
"Brilliantly Refreshing" |
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60s
16 Sep 2011 |
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This dramatic ad for Carling is the first TV work since the account shifted to VCCP Blue. Out goes the mateyness that defined BMB's commercials and in comes an approach designed to suggest the exceptional quality of the product.
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T-Mobile
"You Fix" |
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2 mins
16 Sep 2011 |
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You have to credit the treatment given to this idea for ensuring that this works because it could have ended up looking like a piss-poor Jeremy Beadle stunt. Instead, thanks to skilfully editing and an excellent choice of music, it creates the feel-good note for which it aimed.
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St John Ambulance
"Helpless" |
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2 mins
16 Sep 2012 |
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The extraordinary achievement of this film is the manner in which it manages to transmit the sense of helplessness on-screen to the viewer. A man who has survived the very worst that life can deliver is brought to his knees by a medical crisis that would be easily resolved by someone with the required skills.
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Allianz
"School Run" |
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40s
16 Sep 2013 |
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The gritted determination on the faces of parents doing the school run is universal, and it's captured to great effect in this ad for the well-known insurer. Unless you've got the drill nailed like a military operation, there are any number of distractions that can derail you, so this is a great way to say Allianz will be sympathetic to your plight.
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BUPA
"Children's Wishes" |
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60s
16 Sep 2013 |
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A group of young children tell us what they'd make their key priorities if they started up a healthcare company. As they talk, they illustrate their points on a wall; and their straightforwardness is a delight. What's more, the VO points out in no uncertain terms that BUPA's profits are ploughed back in for all members to benefit from.
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Axe
"The Clean Cut Look" |
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1 min 33s
16 Sep 2013 |
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What's the word for this spot? Oh yes: exquisite. This is in another league to the bland pap we expect from hair product advertising. A genuinely witty and intelligently written script is perfectly paired with the action, without ever losing sight of the product itself. A joy from start to finish.
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St John Ambulance
"Save the Boy" |
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60s
16 Sep 2013 |
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An astonishingly powerful ad from the charity, reminding us that it's crucial to know first aid. The deceptively gentle start, cocooned in the outdoor sounds of a late summer afternoon, is suddenly and traumatically disrupted. Beautiful sequencing follows - giving you hope before a powerful paradigm shift occurs.
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Maltesers
"Dog (Signed Version)" |
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30s
16 Sep 2016 |
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As the Paralympics drew to a close, Channel 4 provided us with further evidence of their commitment to diversity when one of their ad breaks was signed for the deaf in its entirety. But this was no po-faced rendition of words into sign language... that wouldn't be the Channel 4 way. Instead, the signing became part of the creative and added to the overall impact by fusing with the commercial behind.
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Just-Eat
"Egg" |
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40s
16 Sep 2016 |
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A sad half-cracked egg voiced by Bill Nighy leads a succession of people through their takeaway dreams in this new ad for Just-Eat. It's the latest in a series of changed approaches and the lack of a discernible strategy inevitably gives rise to the possibility of client chaos. But - however they got here - this works.
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Bacardi
"The Sound of Rum" |
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57s
16 Sep 2019 |
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It might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing. 'The Sound of Rum' shines a spotlight on the audible aspect of cocktail making, bringing together bartenders from all over the world to show off their shaker skills.
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William Hill Betting
"It's Who You Play With" |
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60s
16 Sep 2019 |
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It's a hard sell to posit online gambling as a wholesome bonding activity, but William Hill might have just about managed it with their latest commercial campaign. Focused on the uniting phenomena of the group chat, the ad shows a group of friends sharing their betting highs and lows in real time.
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Diesel
"Enjoy Before Returning" |
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60s
16 Sep 2019 |
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Diesel take on the scourge of 'wardrobing' (i.e. returning an outfit after wearing it) with good humour in this cool commercial. While other brands tear their hair out trying to make customers actually keep the clothes they pay for, Diesel instead suggest that if it's going to happen, people might as well have fun with it.
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Tyrrells
"Tyrrellbly Tasty" |
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30s
16 Sep 2019 |
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Having won a trio of KP Snacks accounts back in May, St Luke's is now unveiling their first work for one of those brands - the premium crisps Tyrrells. Using real Pathé News footage, they've created a retro-world where the presenter's cut-crystal accent comments on the folk at Tyrrell Farm as they harvest and prepare potatoes to be fried, bagged and sold.
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Gaviscon
"Night Lab: Food-Flavoured Yoghurt" |
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60s
16 Sep 2019 |
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After summer's ad introducing us to Max Halley and his pH neutral food van, Gaviscon appears to have parked him and gone off to the Night Lab instead. This is an equally lurid environment, continuing the 1980s neon decor sported by the van and adding every possible effect from the era's VFX toybox. Delightfully cheesy, the two spots are aimed at 20-somethings out on the town brought low by indigestion.
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Gaviscon
"Night Lab: The Mealstopper" |
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60s
16 Sep 2019 |
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In this second ad in Gaviscon's new campaign aimed at a more youthful market, kebab 'nannies', meal-flavoured gobstoppers and some trippy animation are explored as potential solutions to heartburn brought on by booze and burger binges. It's important stuff. Our young folk shouldn't have to cut back on their excesses because of acid indigestion. After all, those livers won't get fatty by themselves!
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Raindance Film Festival
"RFF 2020" |
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1 min 35s
16 Sep 2020 |
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As Covid-19 cases soar and the government continues to fuck up any response that doesn't involve grouse shooting, it's safe to say we're unlikely to see a physical festival on these shores for a while. Yet the Raindance Film Festival haven't let that stop them, as shown by this beautiful promo for their online event taking place from October 28th to November 7th.
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New York Times
"It Takes a Journalist" |
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76s
16 Sep 2021 |
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The New York Times celebrates the grit, determination, and ingenuity of journalists in this engrossing film. From amusing camera mishaps in the field to the very real business of reporting on protests and environmental decay, Camille Summers-Valli's film is proof that it takes a certain type of person to relish documenting life from all angles.
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Sloggi
"Body Adapt" |
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50s
16 Sep 2021 |
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Comfort-forward underwear brand Sloggi aim to appeal to a Gen-Z audience with this body-positive commercial. Featuring boob-owners who dance, skate, create art, and more, the high-energy ad focuses on the versatility of the brand's heat-activated 'body adapt' bra.
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National Network of Abortion Funds
"Eff-Urself" |
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90s
16 Sep 2022 |
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Those concerned by the Supreme Court’s decision to overturn Roe v Wade, rejoice—the Eff-Urself is here for you. Perhaps the biggest and ugliest dildo since Donald Trump, the aforementioned product is, among other things, "the best way to swear off semen forever".
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Budweiser
"Unstoppable" |
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60s
16 Sep 2006 |
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A film made for the Irish Republic out of DDB London has a bunch of lads so oblivious to the obstacles that lie between them and a cold beer at a friend's barbecue that they literally drag anything in their path along with them. This includes the final member of the group who is pulling a car.
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Marmite
"Paddington Bear" |
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40s
16 Sep 2007 |
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Excellent new ad for Marmite shows what happens when Paddington Bear decides to switch from his usual marmalade sandwiches for the yeast-based spread. Although he enjoys the change, a pigeon who tries some of the sarnie is so horrified by the taste that it causes an accident.
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Marmite
"Paddington Bear" |
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30s
16 Sep 2007 |
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Excellent new ad for Marmite shows what happens when Paddington Bear decides to switch from his usual marmalade sandwiches for the yeast-based spread. Although he enjoys the change, a pigeon who tries some of the sarnie is so horrified by the taste that it causes an accident.
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D & A
"Sea Of Glasses" |
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30s
16 Sep 2007 |
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An animated ad in the same style as the sausage factory ad has a bit more going for it as it uses a much more apposite metaphor. A woman is awash in a sea of different glasses options when she is rescued by a Dollond & Aitchison lifeguard.
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