David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

TOP 25 CREATIVES
These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. Tom Corcoran 94.8%  
 2. Tom Bender 94.8%  
 3. Mark Shanley 93.1%  
 4. Paddy Treacy 93.1%  
 5. Ed Redgrave 90.6%  
 6. David Wigglesworth 90.6%  
 7. Frazer Price 90.4%  
 8. Teddy Souter 90.4%  
 9. Peter Reid 90.4%  
 10. Rob Ellis 90.4%  
 11. Hollie Walker 88.1%  
 12. Toby Allen 88.0%  
 13. Jim Hilson 88.0%  
 14. Eoin McLaughlin 87.6%  
 15. Antony Nelson 87.4%  
 16. Mike Sutherland 87.3%  
 17. Diego de Oliveira 87.3%  
 18. Matt Collier 87.2%  
 19. Wayne Robinson 87.2%  
 20. Dan Morris 87.2%  
 21. Charlene Chandrasekaran 87.2%  
 22. Orlando Warner 86.8%  
 23. Jonny Parker 86.6%  
 24. Chris Birch 86.6%  
 25. Iain Tait 86.6%  
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On This Day
(1-25 of 25)

Citroën C4
"Alive With Technology"
30s
15 Nov 2004
Very impressive special effects make a car come alive and turn into a robot-like figure that then dances around. Music: Jaques Your Body (Make Me Sweat) by Les Rythmes Digitales of the album Darkdancer.

Esso
"Car Wash"
40s
15 Nov 2004
People are shown obsessively cleaning their cars in clever and stylishly filmed that seeks to suggest that Esso's petrols and oils take care of the inside of your car in the same manner as you take care of the outside. All of which works provided you don't, as DAVID does, depend on the outer dirt to hold your car together.

Vodafone
"Cartwheel"
90s
15 Nov 2007
A woman in a red leotard represents all the time we waste in our day in this stylish film from Rattling Stick's Ringan Ledwidge for BBH. The various positions adopted by the woman are sped up to depict her performing an elaborate cartwheel representing the better use of time made by someone browsing the net with Vodafone.

GHD
"The Choice"
60s
15 Nov 2007
Beautifully made viral with a very funny punchline shows three innocent looking children playing in a meadow. The two girls are vying for the attention of the boy and he looks from one to the other as if making the decision of his life. It's certainly seen that way by the girl he rejects as she is already plotting her revenge.

John Lewis
"Sweet Child Of Mine"
70s
15 Nov 2009
A charming montage of superbly photographed sequences of children taking delight in Christmas presents uses a folk version of the Guns & Roses track, Sweet Child Of Mine as a musical accompaniment. John Lewis's Christmas ad, once again, is a cut above the rest.

Sainsbury's
"Perfect Christmas"
60s
15 Nov 2010
Since Jamie Oliver has been such an asset to Sainsbury's, it's quite surprising that this ad appears to be going swimmingly until the TV chef shows up. Maybe it's just a blip but, this time around, he seems to detract from the transformation rather than enhance it.

B & Q
"Snowman"
30s
15 Nov 2012
Just when we thought that everyone had broadcast their Christmas ads, along come B & Q to prove us wrong with their own charming contribution. Their ad has mum and dad baffled by a secret project being carried out by their young daughter... what on earth can she be doing? All is revealed at the end when she unearths some unusual artwork.

Fab.com
"Touched"
60s
15 Nov 2012
In this American-made ad, the central figure seems to have the same malady as Myleene Klass in the Littlewoods Christmas campaign and he's unable to stop transforming his modest bachelor pad into something more assuming when he sees that the woman of his dreams is about to pay a visit. Presumably he's planning to pose as her gay best friend and then pounce when she least expects it.

Baileys
"Nutcracker"
2 mins
15 Nov 2013
Baileys has done some beautiful work this year, but this has to be their most extraordinary spot yet. Contrasting with the executions built around swirling abstractions billowing like silken wreaths of smoke, this is a decidedly corporeal - if fantastical - perspective that brings ballet to the Christmas ball.

Gogglebox
"Monty the Penguin"
3 mins 22s
15 Nov 2014
Is this a commercial? Well, no... it's much better than that. As last year, the denizens of Gogglebox have been asked to assess the John Lewis Christmas commercial and - once again - their responses are as delightful as the ad itself. And when their wry comments are intercut with the ad itself, you end up with a supercharged version of the original film that intensifies its impact and takes it to a whole other level.

Amazon Prime
"Mini Horse"
60s
15 Nov 2015
Sonny & Cher's 'Little Man' provides the musical backdrop to this tale of a small horse struggling to integrate with his equine pals. Newly introduced, the little fella tries to make friends with his stablemates but to no avail. Looking out of her kitchen window, his owner offers an empathic sigh... but what can she do?

Spies Rejser
"Do It Forever"
2 mins 47s
15 Nov 2016
Following a supposedly successful campaign to encourage people to 'do it for Denmark' and raise the rock-bottom birth rate in response to an ageing population, travel firm Spies Rejser return with another bonkers ad encouraging harried parents to, uh, bonk. A lack of sex affects both health and life expectancy, we're warned, and this ad suggests people go abroad and reignite the spark in their relationship.

Birds Eye
"Peas"
90s
15 Nov 2016
Grey London goes green with its first piece of work for Birds Eye. This beautifully shot film pays tribute to the humble pea - not the most obvious launchpad for a campaign, but what's that they say about big things and small packages? We follow pea growers throughout the seasons. Despite the changeable conditions, these workers know what patience brings.

Sony PlayStation
"The King"
2 mins
15 Nov 2016
Sony celebrate the past, the present, and the future with this epic ad for the PlayStation 4. This young king is underwhelmed by castle life. Instead, he revisits his halcyon days slaying demons, exploring strange dimensions, and firing high-powered laser cannons. Poor lad just wants to go medieval on someone's backside.

PhotoBox
"Dog Warrior"
40s
15 Nov 2017
The irrepressible Los Pérez bring a riot of colour to our screens in this entertaining ad for PhotoBox. Capitalising on the current trend for physical photos, we watch a kid gearing up to give his parents a truly album-worthy photo op. It's a great concept, as the camera slowly pans out to show the 'virtuoso of photographic dynamite' in all his glory.

Star Wars Battlefront II
"Rivalry"
1 min 40s
15 Nov 2017
A kid is dismayed when his new neighbour succumbs to the dark side of the Force in this ad for Star Wars Battlefront II. A rivalry soon sparks which plays out over decades - from birthday party posturing to tree house one-upmanship. The narrative is well executed here, and does a good job of making the advertised game a logical next platform for their fun.

Marks & Spencer
"Extraordinary Christmas"
40s
15 Nov 2017
Given Paddington Bear's starring role in the M&S Christmas ad, we're surprised their food commercial doesn't feature a sniff of marmalade. Unless he's scoffed the lot, of course. Whatever the circumstances, this 40" ad provides more than adequate sustenance. Should mobilise discerning party hosts with ease.

John Lewis
"Elton's Piano"
2 mins 20s
15 Nov 2018
The rumours around Elton John's involvement in this year's John Lewis Christmas ad were true then. The 71 year old superstar has lent his voice and his gravitas to the advertising's biggest event as it edges away from its well-established template into a slightly different shape. The film uses a Time's Arrow approach to Elton John's life, opening with a reflective moment on the piano and a glance through his stellar career.

Just-Eat
"Squadron"
60s
15 Nov 2018
Donna Summer's ‘Hot Stuff' provides the apt soundtrack to this 60" Just-Eat commercial, which sees the company's airborne delivery drivers descend on the nation's hungry, sofabound masses. Riffing on pilots' radio chatter and unreliable moped engines, agency Karmarama and director Jeff Low offer a, er, heightened spin on the UK's fast food obsession.

Aldi
"Crash Landing"
90s
15 Nov 2018
Santa gets a helping hand in this charming Christmas ad for Aldi's Australian arm. When a sleigh crash ends his seasonal trip around the world a little earlier than expected, a tight-knit outback community take it upon themselves to get him back in the air. The action is nicely understated, as the townspeople pool their resources and accept St Nick as one of their own.

Martini
"George Clooney"
30s
15 Nov 2004
George Clooney appears in this continental ad for the insipidly sweet alcoholic drink. George turns up to a party but has the door slammed in his face when he failes to bring any Martini. Turning up later with crates of the stuff he is equally disappointed to have a bottle grabbed before the door is once again closed on him.

Finlandia
"Roof Party"
30s
15 Nov 2004
Debut ad for the brand in the Uk has a woman finding herself unable to prevent her lift from making its way to the building's roof where she discovers a party going on. It has an ice bar and a waterfall and loads of Finlandia vodka, of course.

Vodafone
"Snowballs"
30s
15 Nov 2004
A series of people in unlikley places get hit by snowballs. What can be going on? The cause, it emerges, is a fellow who has recorded a video clip of himself hurling a snowball on his mobile phone and has sent it to all his mates.

Marks & Spencer
"Christmas Magic & Sparkle"
40s
15 Nov 2004
Marks & Spencer convene the annual celebrity fest for their annual Christmas bonanza. The featured celebrities include Emma Chambers (Alice from The Vicar of Dibley), Rupert Everett, Des Lynam, Martine McCutcheon, Gordon Ramsay and Helen Mirren.

Argos
"Little Monster"
30s
15 Nov 2005
The ad for parents whose little monsters are so out of control that they dare not unleash them in a public retail environment. The option is to shop online while your little darling thrashes about like a rock star in a hotel room. Makes sense, we guess.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.