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Olympus
"Toddler" |
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40s
1 Dec 2007 |
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Outstanding commercial focuses on an extraordinary USP of this product. A toddler gets hold of the camera and decides to use it to play a game of fetch with his dog. This includes hurling is across rocks and the like before using to thump open an outdoor tap and washing it. The camera survives this punishment.
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Department of Health & Social Care
"Sick" |
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60s
1 Dec 2008 |
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Watching the sequence of events in this morality tale in reverse order makes it all the more affecting. It may even succeed in forming a connection in the target audiences minds between the casualness of the act and its unfortunate consequences.
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Accurist
"Vintage Ad" |
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30s
1 Dec 2009 |
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Accurist have resurrected this classic 1978 commercial featuring John Cleese to boost their Christmas sales. Older viewers may remember the original... if not, you'll get a glimpse of what your senior colleagues refer to as the golden era.
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NHS Sexual Health
"Contraception" |
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40s
1 Dec 2009 |
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A series of candid conversations are represented by speech bubbles in this clever piece promoting sexual health. By hiding the faces of the actors speaking the words, this film manages to get across its message that this topic is too important to be embarrassing.
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Finnish Post
"Infatuation" |
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75s
1 Dec 2010 |
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A rather beautiful examination of infatuation from Finnish director Vesa Manninen which aims to extoll the merits of the humble letter. In the era of electronic communication, it's worth remembering that a hand-written note can have a tremendously positive impact.
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XXL
"Zombies" |
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80s
1 Dec 2012 |
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When zombies go on a rampage in a Norwegian suburb, the locals know what to do. They reach for the sports equipment they've bought from the advertised retailer and begin a counter assault. This culminates in a pitched battle in a sports stadium that doesn't look like it's going to end well for the undead.
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Maille
"Memorable Guest" |
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80s
1 Dec 2014 |
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It takes a lot of skill to get something like this right - and this online spot for Maille mustard is balanced perfectly between excruciating and hilarious. A young dinner guest is drawn into conversation by the woman on his left, who, a propos of nothing, suddenly starts telling him way more than he could ever want to hear about her and her husband's sex life.
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Interflora
"Circus" |
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75s
1 Dec 2014 |
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This slightly dark ad from Scandinavia is not what you tend to expect from an Interflora commercial, but it's all the better for that. A lonely clown falls for a trapeze artist at the circus where they both perform, and tries a number of ways to get her attention. But she, quiet and self-possessed, doesn't even notice he exists.
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Road Safety
"Doghouse" |
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60s
1 Dec 2015 |
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This public information film features Brendan. Brendan is in the doghouse. Why? No, not because he recklessly decided to drive after a drink. It's because he didn't... leaving his missus, Sandra, to walk home from the train station in torrential rain. As you can see, Sandra is not best pleased. What makes it such a powerful message is that it looks at the consequences of such a choice and legitimises the drinker's refusal to get behind the wheel.
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Cadbury
"Lights" |
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45s
1 Dec 2016 |
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Cadbury have created a festive cadvent calendar (gettit) which will see the brand release a new clip every day until Christmas finally arrives. The first day sees a young boy fulfil his wish to decorate his neighbours' house with Christmas lights - since they're too old to string the bulbs up themselves.
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Co-op Supermarkets
"Community" |
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60s
1 Dec 2016 |
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The Co-op puts community spirit at the heart of its Christmas campaign. We watch the good times roll in for friends, families, and workmates. Smuggler's Joshua Neale creates an appealing medley of festive moments, from a passionate kiss to revellers enjoying a chilly Christmas swim. Yet that's only half the story. We think we know what Christmas is all about, "but what if it could do more?"
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Iceland
"Turkey" |
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30s
1 Dec 2017 |
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It's difficult to stand out at Christmas and with 99% of clients pointing at the John Lewis showreel and asking their agency to reproduce something on it, it's incredibly hard to steer away from sentimentality... but Iceland has found a way. The heavy-handedness is perfectly judged as we witness the subversion of a familiar Christmas scene which - crucially - has been executed in a fashion which feels certain to ensure turkeys will fly from the retailers shelves.
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EDEKA
"2117" |
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3 mins 53s
1 Dec 2017 |
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German supermarket EDEKA travel one hundred years into the future for their Christmas ad. Not much has changed… well, aside from robots taking over the planet. As droids patrol the city streets, one breaks formation to investigate an abandoned cinema. Inspired by a festive matinee, the robot arranges its own Christmas do. Despite its best efforts, some things require the human touch.
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Fender
"Ed O'Brien" |
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3 mins 25s
1 Dec 2017 |
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Keen to develop his "sonic palette", guitarist Ed O'Brien has joined forces with instrument makers Fender to produce a new Stratocaster - one with extra staying power. Radiohead's O'Brien points to the band's shift from traditional guitar music. Despite initial concerns ("What am I going to do here?"), he decides to upgrade his weapon of choice.
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Air New Zealand
"A Very Merry Mistake" |
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2 mins 47s
1 Dec 2017 |
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Santa mixes up his present orders in this highly amusing ad for Air New Zealand. Putting the Kiwi accent on trial, the film displays a wonderfully self-deprecating sense of humour as children ring the man in red to place their gift requests... only for things to get a bit lost in translation. The comedy is spot on here, as each punchline builds on the last.
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BBC
"Wonderland" |
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2 mins
1 Dec 2018 |
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Doctor Who may have been shunted to New Year's Day in the BBC's festive schedule, but the corporation's two-minute Christmas ad offers plenty of timey-wimey drama. As a mother and her teenage boy threaten to drift apart, time freezes to offer them an uncanny bonding session. While school friends and co-workers stand still, the pair enjoy everything their seaside town has to offer.
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Irn Bru
"Payback" |
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60s
1 Dec 2018 |
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Over a decade since viewers watched the Snowman nick a young boy's can of Irn Bru, this 60" sequel picks up straight after the lad's face-first landing in Glasgow's George Square. While the not-so-whiter than white figure thinks he's got away with it, he forgets that hell hath no fury like a young'un scorned. What follows is another aerial tour of Scotland, as the boy commandeers a seaplane in, well, cold pursuit.
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Baileys
"Low Key" |
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20s
1 Dec 2005 |
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The coolly beautiful black Baileys couple return in an ad where he seeks clarification from her that their Christmas decorations are to be low key this year. This she confirms despite what look to be the most elaborate Yuletide decorations imaginable.
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D & G
"Watch Handover" |
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30s
1 Dec 2005 |
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is the aim of indecipherable advertising to make you keep looking at it in the hope that finally all will become clear? Or is DAVID being stupid and simply missing the point? Bother men and women have two watches on their arm in this ad for the fashion houses timepiece decision. Answers on a postcard please.
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Burger King
"Angus Burger" |
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30s
1 Dec 2006 |
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Fairly strange ad for the fast food company has a man facing mocking laughter when he asks for an Angus Burger at a rival chain called Fast Burger (and we cannot even begin to imagine who they are supposed to be). He should, of course, have gone to Burger King where the new product is available.
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Nokia
"3,000 Calls" |
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30s
1 Dec 2006 |
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According to this ad, Nokia travelled the World to let people listen to the new Nokia phone and make a free call. We get a statistical breakdown of what happened next with predictable numbers of people declaring love etc. Sadly, none of them called a Premium Rate Sex Line.
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Canadian Real Estate Association
"Personal Trainer" |
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30s
1 Dec 2006 |
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If estate agents in Canada do as little for their money as the breed we have in these islands then it's not surprising people might opt to use a personal trainer to deliver the service instead. This neat film seeks to do something about the loss of business resulting from such fallout.
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Sony PlayStation
"Chimps" |
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30s
1 Dec 2006 |
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The visitors to a zoo are in for a long and frustrating wait at the monkey house as the chimps are out of view. What they don't know is that the mischievous apes are playing a monkey based video game on their Sony Playstation. One of the players nips out for a quick hop about when he's knocked out of the game.
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BBC Radio 4
"Uncovering Iran" |
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30s
1 Dec 2006 |
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Clever film from Steve Reeves of Another Film Company plays on our prejudices as we see a Middle Eastern woman in traditional clothes loading a gun. Only the most open-minded of viewers will imagine her to be a member of her country's Olympic shooting team.
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Sony PlayStation
"Missing" |
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40s
1 Dec 2006 |
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The sportsmen and women in this commercial are managing to continue despite some vital element. the jockeys get by without the horses; the swimmers struggle on despite the absence of water and so on. All to illustrate that there is no need for sports kit when you play on the Playstation.
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