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Five Star Work
(1-25 of 25) |
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Warburtons
"It Can Wait" |
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60s
7 May 2021 |
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While many corners of adland have tried to adapt to our newly tech-reliant world (with varying degrees of success), great gags about video calls and Zoom meetings have been few and far between. Warburtons change that with this excellent piece of work, which has chairman Jonathan Warburton demonstrate that his priorities are firmly in order.
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Lux
"Born This Way" |
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2 mins 15s
4 May 2021 |
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Personal care brand Lux throw their weight behind unfairly-blacklisted athlete Caster Semenya with this animated outing. While controversy around transgender athletes is the latest straw man taking a beating from conservatives in the USA, Olympic gold-medalist Semenya is being banned from competition for her naturally high testosterone levels.
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Durex
"The Uncomfortable Truth" |
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50s
4 May 2021 |
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Durex strike a cheeky tone in this latest instalment of their quest to get Britain shagging better. It picks up where 2019's female-focused campaign left off, centring on empowered women who reckon that when it comes to bumping uglies, wetter is better. A jaunty soundtrack adds to the piece's light-hearted tone, as director Alicia MacDonald takes a down-to-earth look at the realities of sex.
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Tajawal
"Bring Back You" |
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2 mins
30 Apr 2021 |
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With international travel once again on the horizon in the wake of Covid-19, UAE-based travel app Tajawal encourages users to shake off their routine-induced ennui with a trip to exotic climbs. The unexpected protagonist of this intriguing short film on the matter is a mandrill monkey—one who's lost his wildness to the corporate world's relentless grind.
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Landsec
"Get Kitted Out" |
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30s
27 Apr 2021 |
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Directing duo Ben Mallaby and Rachel Stubbings aka BARBARA helm this amusing piece of work for shopping centre owners Landsec. What used to be a straightforward trip to the shops now requires vital equipment (face mask, hand gel, a two-metre barge pole) and discipline—the kind only battle-hardened mums can instill.
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Expedia
"Companions" |
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60s
29 Apr 2021 |
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This is a commercial which asks the viewer to rethink the brand it advertises… it is – at least according to this winning film – a virtual travel companion ready to step in when ever needed to enhance the experiences of someone in unfamiliar territory. It's a knowing exaggeration of what Expedia can really deliver, so the humour plays a vital role in acknowledging that we're not supposed to take this representation of the advertised service too seriously.
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Wrigley's Extra
"For When It's Time" |
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60s
29 Apr 2021 |
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Now many of us have become accustomed to life indoors, the prospect of leaving quarantine looms large. Getting back to mates, dates, and meetings which don't take place through a screen can feel overwhelming, but this upbeat ad for Wrigley's Extra reckons a well-timed stick of gum can ease the way to normality.
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Formula E
"Change. Accelerated." |
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90s
29 Apr 2021 |
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Science fiction doyen Arthur C. Clarke narrates this beautifully crafted promo for the new Formula E season. Directed by Marcus Söderlund, the film starts with one of Clarke’s most famous quotations: "Trying to predict the future is a discouraging and hazardous occupation". Meanwhile, something equally momentous draws attention from people around the globe.
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SIMI
"Goodness from Grit" |
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4 mins 30s
26 Apr 2021 |
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It's a proper challenge to persuade an audience to stay with a piece of advertising which lasts for four and half minutes because – statistically speaking – such a piece of work would typically be four minutes too long. Not so here. Director Nick Ball brings his customary energy and humour to tell an epic story which – to be fair – is worth telling.
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UNICEF
"Homework" |
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2 mins 50s
27 Apr 2021 |
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Parents who were introduced to the struggles of home-schooling during lockdown will be particularly gripped by this visceral film from UNICEF, which addresses the barriers preventing children all over the world from accessing education. Yet there are far greater threats at play than a dodgy Wi-Fi signal.
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FIFA 21
"Midnight Ramadan League" |
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60s
23 Apr 2021 |
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Leicester City midfielder Hamza Choudhury stars in this 60" commercial from EA Sports—the latest Channel 4 Diversity In Advertising Award winner. Keen to salute those who juggle religion with football, the brand highlight Birmingham's Midnight Ramadan League.
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Google
"With a Little Love" |
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90s
22 Apr 2021 |
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The tricky business of making a new place feel like home takes centre stage in this touching Australian ad for Google. Shot by director Patrick Fileti, it focuses on a father who encourages his daughter's burgeoning passion for Australian rules football. The action is tenderly drawn, with the father's love always at the fore as he muddles his way through unfamiliar sporting territory
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Amazon Echo
"Pompeii" |
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60s
21 Apr 2021 |
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Amazon's latest historically-minded Alexa campaign transports viewers back to the Roman Empire. While previous ads have explored classical French opera and dragon-rich worlds a la Game of Thrones, this instalment plonks the audience - and polo-shirted protagonist - firmly in 79AD during the destruction of Pompeii.
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Taylors of Harrogate
"Latte" |
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60s
20 Apr 2021 |
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Most of us spend our lives in pursuit of a shockingly small number of things: a family to love, a place to live, and financial stability. Taylors of Harrogate imagine a world in which acquiring those things is as simple as snapping one's fingers - bringing the old adage 'if you don't ask, you don't get' to its logical conclusion.
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Walkers
"#crispIN or #crispOUT" |
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30s
18 Apr 2021 |
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Walkers reignite an age-old debate with their latest campaign, prompting customers to take a stand on whether they prefer their sandwiches with or without a crunchy element. Crisp butties are either a staple food or an unthinkable culinary sin according to this ad, which sees folks from all walks of life stating their position with great vehemence.
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ACC New Zealand
"Have a Hmm" |
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45s
15 Apr 2021 |
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Insurers ACC New Zealand encourage people to look before they leap in this engaging commercial. Focused on a young daredevil eager to prove his mettle by leaping from a great height, the ad muses on what the consequences may be if his moment in the spotlight goes wrong.desperate need of a wingman a particular standout.
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Saudi Telecom
"Popcorn" |
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60s
15 Apr 2021 |
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Easy access to high-speed internet could free up enough time to cause a fracas. At least, that's according to this spirited commercial for Saudi Telecom, which touts the simplicity with which one can connect to their 5G network anywhere - even isolated in the middle of a desert. In a post-lockdown world, the prospect might appeal to more modern-day hermits than we'd expect.
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findmypast.co.uk
"The Marine" |
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30s
14 Apr 2021 |
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A bloke discovers his family's military history and immediately regrets it in this amusing, mischievous piece of work for Find My Past. The genealogy website boasts exemplary access to British army records, and encourages the public to seek out their forgotten relatives of yore... cuckolded consequences be damned.
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UNHCR
"The Journey" |
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1 min 40s
13 Apr 2021 |
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While the Tokyo Olympics organising committee bid to make the 2020 Games as safe and, erm, git-free as possible, this pacy commercial from the United Nations High Commissioner for Refugees (UNHCR) reacquaints viewers with the nascent refugees team. Argentine directing trio PANTERA depict one woman's escape from an unnamed warzone.
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Aviva
"The Journey" |
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60s
13 Apr 2021 |
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This beautiful film by Seb Edwards uses the sheer quality of the director's work to underline the idea that Aviva are a serious financial company who won't let you down when it matters. It follows a woman who is inspired by a vision of children playing in an idyllic Scottish landscape, as she sets about making her dreams come true.
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Ronald McDonald House Charities
"Family Is Medicine (Director's Cut)" |
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2 mins
12 Apr 2021 |
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Charlotte Regan directs this stirring piece of work for Ronald McDonald House Charities Canada that underlines the importance of family in a sick child's recovery. As a boy and his family enter their accomodation late at night, we realise they’re in it for the long haul. The reality of extended care is well-handled
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Oppo
"Strangers" |
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60s
9 Apr 2021 |
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The success of WandaVision and The Falcon and the Winter Soldier on Disney Plus must have brands itching for a piece of Marvel action. Sure enough, Chinese smartphone maker Oppo enter the fray with this nimble commercial directed by Nick Bartleet. What it lacks in character development, it makes up
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Volvo
"Bjorn" |
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2 mins
8 Apr 2021 |
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A chirpy bloke named Bjorn fronts this safety-conscious ad for Volvo. Touting the marque's long history of putting driver and passenger welfare above all else, the film follows its host on a tour of the aptly named Safety Centre, where creative tests take place in order to put each new vehicle through its paces before it hits the road.
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McDonald's
"Breakfast Done Properly" |
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60s
8 Apr 2021 |
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This handsomely shot McDonald's commercial portrays breakfast with reverence. Bathed in light as they tuck into McMuffins, hash browns, bacon rolls, and more, each cast member savours their respective happy places. One diner even breaks the fourth wall as she slots a hash brown into her Egg McMuffin and says: "We all do it".
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Lucozade
"Hula" |
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40s
7 Apr 2021 |
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The world's most laid-back hula-hooper stars in this entertaining commercial for Lucozade. Ini Kamoze's dancehall classic 'Here Comes The Hotstepper' provides a fittingly rhythmic soundtrack to the bloke's shopping trip with a twist, as his ever-moving hoop and casual attitude draw curious attention from passers-by. Well, it's one way to keep cardio fun.
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Five Star Work
(1-25 of 25) |
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