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Guinness
"Dark Life" |
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60s
16 Dec 2010 |
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Dark clouds gather above a variety of different landscapes in this Irish ad for Guinness which isn't afraid to use imagery that many will find quite disturbing. It's used to illustrate the idea that there's life in "there's more life in the dark".
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Stitch
"Christmas Message" |
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1 min 45s
16 Dec 2012 |
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This delightful Christmas message from the lovely people at Stitch Editing uses 'Only You' by The Flying Pickets to provide an excuse for some sublime seasonal antics. Personnel from the company have had their visages superimposed on Christmas paraphernalia in a fashion that simultaneously shows off their skills and makes you laugh.
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Christmas on BBC
"Miranda and the Doctor" |
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60s
16 Dec 2012 |
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Another delicious helping of nostalgia courtesy of David C Kerr (from Hotspur & Argyle). No fan of Miranda Hart's eponymous sitcom will be able to resist the site of 'Queen Kong' chasing after Matt Smith as 'the Doctor' while even the most avid defender of Eastenders may have to concede that the row in the Queen Vic about mince pies strikes a satirically familiar note.
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Hillbilly Handfishin'
"Staying Alive" |
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30s
16 Dec 2012 |
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Another terrific trail from the inventive team at Discovery UK. They've knitted together footage from a forthcoming programme about an unusual fishing method to make it appear as though the participants are combining to perform 'Staying Alive' by the Bee Gees using shrieks of surprise.
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Strategy Online
"The Marketers’ Anthem" |
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90s
16 Dec 2013 |
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When it's not bringing a wry smile to the lips of viewers, this will have many in the industry laughing in (slightly uncomfortable) recognition. This spot for the Marketer of the Year awards is packed with affectionate self-referential jokes about time-saving acronyms and brand guardianship - and it's all done using the stock footage it mocks.
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REMA 1000
"Brothers" |
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75s
16 Dec 2015 |
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This well-judged Christmas ad for Norwegian supermarket REMA 1000 deals with another elderly man in isolation... only this time, it's self-imposed. It seems brotherly love is in short supply up Scandinavia way. A man enlists the help of his granddaughter in writing a reconciliation letter, but progress is hampered by his refusal to forget old scores.
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Thomson Holidays
"Moments" |
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60s
16 Dec 2016 |
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This impressively-shot ad for Thomson Holidays captures the feeling of never wanting your holiday to end. A little girl has all the time in the world as she wanders through a beach resort in dream-like stasis. From exotic birds taking flight to a towel mid-flutter, she explores the little moments we might otherwise miss
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Bross Bagels
"Mama Bross" |
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1 min 44s
16 Dec 2018 |
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This film by freelance director Charlie Parker is a perfect example of how stuff created on a shoestring can sit alongside much better financed films these days. Written and performed by Larah Bross and Keir McAllister, this ad for a small chain of Edinburgh bakeries demonstrates an astute understanding of what will fly on social media and looks certain to generate a ot of friendly interest in the brand.
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American Express
"Antarctica" |
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30s
16 Dec 2002 |
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With an old sea shanty playing in the background, two men, warmly dressed, set up camera and tripod amongst some penguins. They stand in front of the camera and wait for the timer, when it eventually takes the shot one of them says 'he blinked'.
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Kellogg's Corn Flakes
"6:45 BC" |
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30s
16 Dec 2002 |
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6:45 BC, before cornflakes the alarm wakes a man, who stumbles out of bed with pants back to front. It's only when he's had his cornflakes that he emerges from early man, shown through stages, to the upright man.
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MasterCard
"Oxfam Alpacas" |
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60s
16 Dec 2006 |
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MasterCard's usual schtick is given a worthwhile twist here as they announce a programme with which they are involved (in conjunction with Oxfam) which provides alpacas to South American farmers. The animals may not look as "gorgeous" as the music implies but to the farmers that's just what they are.
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Chanel No. 5
"Nicole Kidman" |
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30s
16 Dec 2007 |
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Shorter version of the laughably bad Chanel commercial which reunited Baz Lurmann with Nicole Kidman and proved that the magic of Moulin Rouge was not transferable to a commercial. Here, the awfulness is, at least, briefer and in the long version which gives free rein to Kidman's excesses.
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Marks & Spencer
"Michael Parkinson" |
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40s
16 Dec 2008 |
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Doesn't Michael Parkinson sound bossy? DAVID feels strongly inclined to ignore the self-styled King of Chat and buy food from anywhere but M & S after watching this ad. Poor Mary is left sounding the most put upon woman in Britain (with the possible exception of the medic who was forcibly married by her parents).
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Google Chrome
"Features" |
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4 mins 30s
16 Dec 2009 |
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A series of Heath-Robinson style contraptions are used to illustrate the improvements offered by Google's web browser over its competition. The length of this piece will require your full interest to have been aroused if you're going to watch it to the end; but the abundance of visual ideas is, in itself, very impressive.
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Sky News
"West Bank" |
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30s
16 Dec 2009 |
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This intriguing ad for Sky News may be a little ill-advised but it's certainly eye-catching. The participants in a firefight on the West Bank offer an analysis of what's happening even as the battle continues. It's a bit of a stretch to associate the implied fire-mindedness with Sky.
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Schweppes
"Tree" |
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10s
16 Dec 2009 |
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Another of this winning series for the Schweppes has the familiar protagonists in another piece of clever horseplay. As hubby looks on, wifey wonders what's wrong with her Christmas tree. It might be a bit two-dimensional, luv.
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Publicis
"I've Got A Feeling" |
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5 mins
16 Dec 2009 |
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Occasionally, advertising agencies put something into the public domain which advertises themselves. Judge for yourselves whether or not this is a good idea as you watch this lengthy piece featuring the staff of Publicis.
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BBC One
"Doctor Who" |
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30s
16 Dec 2009 |
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As David Tennant's stint as Doctor Who draws to an end, the BBC demonstrates a good understanding of what he means to the excessively loyal fans of the TV series and this exuberant ident showcases the spectacular sense of fun that has made Tennant such a success.
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Famous Footwear
"Frozen Moments" |
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55s
16 Dec 2010 |
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A woman dashes to her boyfriend as he arrives in the snow which wouldn't really be remarkable were it not for the fact that the action has been shot using some super duper equipment and slowed down so that it all looks rather beautiful.
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Girl Effect
"Consolée" |
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3 mins
16 Dec 2012 |
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This immensely positive film introduces us to Consolée - a product of the more enlightened attitudes towards women in some parts of Africa. Her father sold one of his animals so that he could buy her a guitar and it was so unusual in her village to see a girl with a musical instrument that she became a local phenomenon.
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George Clarke's Amazing Spaces
"Christmas Special" |
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40s
16 Dec 2012 |
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George Clarke has an impressive array of astonished expressions and he unleashes most of them in this trail for a Christmas special. Presumably, his programme devoted to people making the most of unusual and small spaces must have been an overnight success... why else would Channel 4 have granted such a new programme a seasonal slot?
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Sainsbury's
"Fridge" |
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20s
16 Dec 2012 |
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Another in this excellent series of commercials for orange supermarket based on well-observed home truths. When mum can't find space in the fridge for the ham she's just cooked, she heads to the garage and begins emptying beer from the small fridge there while dad watches with panic behind his eyes.
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Paxo
"The Turkey Whisperer" |
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70s
16 Dec 2012 |
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As a comedy sketch this hits the right notes but as a piece of advertising... not so much. Paxo deserve praise for a willingness to adopt a subversive approach but – in reality – British consumers are pretty squeamish about the reality of food production and many will be offended by this.
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My Mad Fat Diary
"Rae" |
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60s
16 Dec 2012 |
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E4's forthcoming series set in the mid-1990s surrounds Rae - recently released from a mental health facility. If 'My Mad Fat Diary' is a match for this inventive trail then it may prove a hit with the target audience. Alice in Wonderland style imagery is used to excellent and intriguing effect.
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Redd’s
"Angel or Demon?" |
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60s
16 Dec 2012 |
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We hope that the lengthy end-frame reassuring viewers that all actors were 18+ is all part of the porn façade in this American commercial for beer which uses vaguely erotic imagery of flowers and fruit combined with a sexy soundtrack to suggest that the advertised drink has a bit of an edge.
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