David Reviews

 Biting the hand that feeds us since 2002.

These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. Orlando Wood 83.7%  
 2. Charlie Crompton 82.9%  
 3. Ewen Brown 82.6%  
 4. Jeremy Smith 82.4%  
 5. Simon Cooper 81.8%  
 6. Luke Jacobs 80.8%  
 7. James Waters 80.5%  
 8. Nell Jordan 80.1%  
 9. James Sorton 79.6%  
 10. Bart Yates 79.6%  
 11. Matthew Fone 78.5%  
 12. David Van Der Gaag 78.4%  
 13. Emma Butterworth 78.4%  
 14. Hughie Phillips 78.0%  
 15. James Howland 77.8%  
 16. Fergus Brown 77.2%  
 17. Justin Edmund-White 77.0%  
 18. Dom Thomas 77.0%  
 19. Tim Nash 76.9%  
 20. Stuart Wrigglesworth 76.7%  
 21. Paul Weston 76.5%  
 22. Chris Barrett 76.3%  
 23. Medb Riordan 76.3%  
 24. Helen Kenny 75.7%  
 25. Tom Farley 75.6%  

Five Star Work

"The Winner"
2 mins
18 Sep 2017
Avid readers of DAVID - as we're sure you all are - will remember the fantastic film which encouraged viewers to guess which car would win Bwin's mad dash through the city streets. This version reveals the winner... and a twist ending to the whole shebang. We won't spoil it, but keep watching until the end...

Absolut Vodka
"Big Bang"
15 Sep 2017
Having previously insisted love is indeed all around us, Absolut now go back to the beginning with this eye-catching commercial. Starting with the Big Bang, the Swedish vodka cram trillions of years worth of history into 60”. Director Emmanuel Lubezki crafts a brisk jaunt from dinosaurs to Pong and beyond.

H & M
2 mins 30s
15 Sep 2017
Rumour has it that those at the top of the creative tree at adam&eveDDB have been trying to identify an opportunity to incorporate Wham!'s Wham Rap! into a commercial for years. If this is true then they seem to have found the perfect moment to unleash it. This ad for H&M is given a huge dollop of energy by George Michael's perfect 1980s earworm, and you may find yourself forming a new appreciation for a song that once seemed quite inconsequential.

Virgin Atlantic
15 Sep 2017
Virgin Atlantic get meme-tastic to show off their new wi-fi capabilities in this fun ad. With internet now available on every flight, passengers can browse the latest videos to their hearts' content... and even recreate them, if this film is to be believed. Director Jamie Maule-Ffinch has dug deep into the viral archive, bringing back deep cuts including 'peanut butter jelly time', Chocolate Rain, and Salad Fingers.

"Welcome to the Pack"
14 Sep 2017
Lance Acord’s fruitful relationship with Subaru continues with this charming ad. This bloke looks forward to spending some quality time with his girlfriend. There’s just one furry complication: Butch the dog. From the moment man and dog lock eyes, our money’s on the latter. Thanks to Acord’s playful treatment, the marque strengthens its personable image.

The Prince's Trust
"Youth Can Do It"
14 Sep 2017
Director Andrea Arnold is no stranger to coming-of-age stories. 2016’s ‘American Honey’ delivered a vivid, tangible take on youth and young adulthood. It’s little wonder The Prince’s Trust engaged her services for this 60” film. These youngsters rise above abuse, poverty, and other setbacks. In some instances, they tower over them.

"Go with the Flaw"
2 mins 11s
14 Sep 2017
Diesel continue their campaign to embrace the weird and wonderful in this striking ad directed by François Rousselet. To the stirring strains of 'Je Ne Regrette Rien', we see unfinished buildings, decaying landscapes, and imperfect film - even the editor cutting it has a surprising flaw of his own. It's edgier and less cheerful than their last outing, but has a power all of its own.

NBA 2K18
2 mins 33s
14 Sep 2017
The NBA 2K series has cornered the simulated hoops market in recent years. 2016’s edition even tapped Spike Lee for their story mode. With 2K18 around the corner, this feel-good commercial favours a hands-on approach. As soon as this baller hits the block, he exchanges deft handshakes with everyone he meets.

13 Sep 2017
A young inventor develops her tech skills in this excellent American ad for GE. Put out by having to take out the trash in bad weather, she devises an ingenious workaround and heads to the toolbox to make her idea a reality... and it doesn't stop there. We see Molly grow from a little girl putting a lot of effort into being lazy, to a full-grown engineer working for GE.

"Marathon Man"
13 Sep 2017
This Three commercial casts a positive light on smartphone culture. A marathon runner toils as the clean-up operation begins. As night falls, even a giant chicken has finished before him. Not that this bloke minds - the finish line will still be there. While we all enjoy sticking our phones on silent, the brand remind us what we can achieve with a little e-encouragement.

Kari Traa
"Celebrate Yourself"
2 mins 40s
12 Sep 2017
This musical ad for active wear brand Kari Traa - inspired by the Norwegian Olympic ski champion of the same name - is an extremely impressive film which manages to be both silly and heartening. We see a woman finishing a neon-lit jog through dark streets before returning to her locker room... and then the music kicks in.

12 Sep 2017
Another ultra-stylish ad for website builder Squarespace sees a collection of writers - sorry, storytellers - tapping away at their latest masterpiece. There's a 'thousand monkeys writing Shakespeare' joke implied here, which only drives home the brand's point about standing out from the crowd online. The classical soundtrack is a lovely touch, choreographed perfectly with the visuals.

12 Sep 2017
According to Squarespace, there are one-hundred-and-thirty-two bands called Atlas. Quite a leap from Spinal Tap’s Originals/New Originals quandary. Eleven make the cut in this entertaining Squarespace ad. While the brand can’t guarantee dibs on your band name, they can help you stand out from the e-crowd.

"Best Friends"
12 Sep 2017
A pair of unlikely friends star in this charming ad for Dreamies... for a while. Everything is set for this to be a tale of friendship that transcends species: the upbeat acoustic guitar music, pastoral frolics through the woods, nights spent curled up together in comfort. It all seems perfect... until things take a dark turn.

"Go Play"
10 Sep 2017
This cool film for ASOS shows off the brand's rebellious side as it launches their first make-up range. We see a diverse array of bright young things experimenting with their look in bold ways, as an edgy spoken word piece about being 'both the artist and the canvas' serves as soundtrack. With a cool vibe and emphasis on personal sparkle, this is bound to appeal to anyone who wants to stand out from the crowd.

Compare The Market
"The Black Prince"
8 Sep 2017
Sergei and Aleksandr team up with Kingsman's Harry Hart in this funny campaign from VCCP. This homage ad offers a satisfying reminder of why the first film was so enjoyable... and why we're fairly sure meerkats can't be Kingsmen. The furry friends are accosted by a group of yoofs while enjoying a quiet pint at 'The Black Prince', and Sergei's attempts at defending their honour are somewhat... shortsighted.

Halo Top
10 Sep 2017
Every now and then though, we'll see a piece of work where the adjective 'brave' - while still wildly inappropriate - doesn't seem quite as hyperbolic as it usually is... and this film for Halo Top ice cream is a perfect example of this rare beast. It is genuinely unnerving. An elderly woman is force-fed ice cream by a calm but malevolent robot. The situation becomes increasingly fraught as she pushes back against the clinical insistence of her automaton carers and its comedy is very dark indeed.

8 Sep 2017
The media was full of stories last week about a study which had determined that our like or dislike of Marmite was determined genetically. But it was all a clever ruse from ever-inventive adam&eveDDB to maximise the impact of their latest TVC concentrating on the infamous reputation of the yeast-based spread.

"By The Grave"
8 Sep 2017
Finnish opticians Instrumentarium know coping with loss is hard. Still, you’d think a priest would be a paradigm of restraint. Not when your glasses slip into an open grave. As the casket is lowered, he tries to delay proceedings as best he can - much to the winch operator’s frustration. Despite the grim setting, Rattling Stick’s Pete Riski delivers a likeable farce.

BBC Radio 1
"Foo Fighters"
7 Sep 2017
BBC Radio 1 announces their month of Live Lounge sessions with this evocative film about Foo Fighters front man Dave Grohl. With a campaign focused on 'today's biggest artists' and 'history's most inspiring songs', directors Tubby Brother show us where Grohl has been to explain where he is now. We head backwards through time to see where it all began...

Destiny 2
"New Legends Will Rise"
2 mins
7 Sep 2017
The original ‘Destiny’ initially flattered to deceive. Criticised for a dearth of content, endless fine-tuning and expansions have since improved the game’s standing. This action-packed ‘Destiny 2’ commercial underlines the sequel’s comedic tone and formidable body count. What the ad lacks in actual gameplay footage, it delivers in firepower.

Agent Provocateur
"Tease & Hustle"
3 mins
4 Sep 2017
When it comes to Agent Provocateur’s advertising, the clue’s in the name. The lingerie label doesn’t so much enjoy pushing buttons as stroking them. Thus, Anton Corbijn’s seductive pool game is on-brand and skilfully paced. While the brand may have struggled in recent times, this shows they’re dressed to thrill again.

Tena For Men
"Stirling's Fit Pants"
4 Sep 2017
Stirling Gravitas rides again in this excellent ad for Tena For Men's 'active fit' pants. Following ads which have seen him juggle with chainsaws, train a lion, and even tap dance on water, this time the spokesman brings his, uh, gravitas to a dojo. It's a neat conceit which allows Stirling to maintain his all important control while his athletic friend shows off the product's features.

"Father's Day"
2 mins
4 Sep 2017
This moving Spark NZ film depicts a single mother and her son. The father’s whereabouts are left unsaid - what matters is they’re both there for each other. Of course, some days are easier than others. The telecom giant remind us it’s the little things that make a big difference. When it’s just two against the world? Even more so. A touching representation of single-parent families.

"The Dancer"
1 min 50s
3 Sep 2017
This engrossing AXA film introduces Taylor Haines - a ballet dancer who’s worn a prosthetic leg all her dancing life. The Alaskan tumbles and falls, but sheer grace and determination prevail. Advertisers continue to shed light on extraordinary individuals like Haines. For AXA, it’s a gutsy shift from domestic scenarios and ukulele jingles.

Five Star Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.