"Golden Moments"

13 May 2019

30s

Moments to Remember

Guinness's African arm maintains their reputation for style and panache with this vibrant film. Directed by Steve Cope, the ad celebrates what it deems to be 'golden moments': unique snatches of time in which everything comes together perfectly - people, style, and, of course, beer.

A suave spokesman pauses his night to draw attention to the vivacious atmosphere and cool company he finds himself in. It's a smartly shot conceit, as the protagonist rights a spilled drink and adjusts a mate's pocket square before diving back into the fun. Buoyant and colourful, it's a worthy addition to the Guinness pantheon.

Nigeria

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