David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Recent Promos
(1-25 of 25)

Oliver Malcolm
"Switched Up"
2 mins 33s
21 Feb 2020
This edgy promo for Oliver Malcolm's 'Switched Up' sees the powerhouse producer debut as a solo act. Fusing R&B, rap, and electronica, the artist gives an enigmatic performance as he rolls around in the snow, hangs out in a neon-lit truck cab, and rides the track's sleek beats with ease. It's an energetic, intriguing debut for the twenty-year-old, leaving us keen to see what he comes up with next.

Tim Burgess
"Empathy for the Devil"
4 mins 28s
17 Feb 2020
The Rolling Stones had sympathy for the devil; now former Charlatans frontman Tim Burgess has empathy for the beast. Sure enough, AB/CD/CD’s accompanying promo suggests we give Satanism a chance… or at least ask if he was bullied at school and could really use a friend right now. The devil that greets us, however, is a snarling, thrusting beast with a tongue that seems desperate to break free and run wild

Salvatore Ganacci
"Boycycle (ft. Sébastien Tellier)"
4 mins 02s
19 Feb 2020
This surreal, sinewy promo for Salvatore Ganacci's 'Boycycle' just gets - as Alice in Wonderland once said - curiouser and curiouser as it goes along. Vidran Rupic’s film combines the story of a found family, a quest for belonging, and, er, fleshy motorcycle men all at once. Think centaurs with wheels and you won't be far off.

"Love Death Distraction"
4 mins 51s
18 Feb 2020
This atmospheric promo for Eden's 'Love Death Distraction' takes us out on the open road. The film follows a truck driver as he carts the wreckage of a small aircraft across the wide Kazakh plains, miles of open sky and mountains interspersed only by pit stops, cigarette breaks, and the rhythm of dawn and dusk.

"Me Because of You"
5 mins 33s
18 Feb 2020
HRVY (or Harvey Cantwell, if you’re not into the whole brevity thing) receives a neon-soaked promo for ‘Me Because of You’ courtesy of Matthias Hoene. The result is a familiar but vibrant mix of ‘Blade Runner’ and ‘Power Rangers’, as the one-time CBBC star escapes into a futuristic metropolis through a glowing red MacGuffin.

Declan McKenna
"Beautiful Faces"
3 mins 42s
18 Feb 2020
There's a touch of David Bowie about Declan McKenna's latest single 'Beautiful Faces', and a colourfully quirky promo only helps cement the association. With director Will Hooper at the helm, the film sees McKenna decked out like a modern-day Freddie Mercury - leading his band in a bedazzled leather jacket as digital glitches begin to suggest this is more than your average live performance.

"Hanging Off Your Cloud"
5 mins 46s
13 Feb 2020
This cryptic promo for the Courteeners' 'Hanging Off Your Cloud' is based on a short story by British novelist Emma Jane Unsworth. The film follows a woman as she journeys into the depths of her own psyche, exploring her inner world through a shadowy dreamscape before resurfacing with a deeper sense of who she is. A lovely central performance and restrained direction from Joe Connor ensures audiences are enthralled throughout.

Arlo Parks
3 mins 44s
13 Feb 2020
Directing duo the Coyle-Larner Brothers make their debut with this stripped-back promo for Arlo Parks' latest single 'Eugene'. The film sees a relationship evolve from the top down, taking a bird's-eye view on a couple's bed as their romance plays out in both laid-back and overt ways. Of course, it's not long before there appears to be trouble in paradise.

"Stop This Flame"
4 mins 50s
13 Feb 2020
British soul artist Celeste takes to the streets of New Orleans for this stylish promo for latest track 'Stop This Flame'. Directed by Leonn Ward, the film evokes the location's place in the storied history of jazz - featuring brass bands, military dance troupes, and shots of the city's iconic and instantly-recognisable architecture.

10 mins 20s
11 Feb 2020
This slow-burning Foals promo is the most fetching episode of Countryfile we’ve seen for a long time. Shot in and around Kent’s Botany Bay, the ten-minute film sees frontman Yannis Philippakis resemble a younger, moodier John Craven as he delivers a lament for the dead and our impending doom: "Now in the vastness of pines/Where my ghost lies in loose-limbed array."

Liam Gallagher
5 mins 33s
11 Feb 2020
Liam Gallagher may be a Manchester City fan, but even he must doff his flat cap to Eric Cantona. The ex-Man Utd forward fully embraces his ‘King Eric’ persona in this surprisingly touching music video, wherein Cantona swans around his country manor in a dressing gown and quaffs red wine like there’s no tomorrow. In fact, what does the future hold?

The 1975
"Me & You Together Song"
3 mins 48s
10 Feb 2020
Things get retro in The 1975's latest promo, which accompanies the imaginatively titled 'Me & You Together Song'. The Nineties and early Noughties are given the full nostalgia treatment from directing duo bedroom throughout, from Von Dutch t-shirts and old school performance set-ups to the slightly hazy grade which will send viewers a decade or two back in time.

L Devine
"Boring People"
2 mins 32s
7 Feb 2020
Are hairdryers used for anything other than social media subterfuge these days? Apparently not. This L Devine promo is the latest project to skewer image-obsessed millennials, and the lengths some will go to achieve the perfect shot. Like Apple’s recent ‘Slofie’ ad, director Anna Radchenko’s promo makes good use of the prop department to nail this twenty-first century phenomenon-slash-irritant.

"Momentary Bliss (ft. Slowthai and Slaves)"
5 mins
7 Feb 2020
Gorillaz recruit the SAS (that’s Slaves and slowthai) for new single ‘Momentary Bliss’, which proclaims: “We could do so much better than this.” Fortunately, this doesn’t refer to Laurie Vincent, Isaac Holman, Tyron Kaymone Frampton, or Damon Albarn’s performances. Nor does it refer to animation studio The Line’s hybrid promo.

Dua Lipa
4 mins 03s
5 Feb 2020
Dua Lipa's latest single 'Physical' has been sending fans into raptures for almost a week now, and the accompanying promo from CANADA seems likely to bring more party lovers under her thrall. Dominated by strong rainbow hues with animated flares punctuating key moments, the piece marries sex, dance, and a little romance to produce a heady concoction perfectly suited to the club scene.

Willie J Healey
"Why You Gotta Do It"
4 mins 07s
5 Feb 2020
Willie J Healey comes across as someone you’d like to share a drink or perhaps set fire to some butternut squash with. The latter features prominently in this lo-fi promo for ‘Why You Gotta Do It’, which sees Healey strum away in a decidedly analogue caravan, take farm equipment for a joyride, and hold a rooster, as you do.

Louis Tomlinson
4 mins 02s
5 Feb 2020
It's been a tough few years for erstwhile One Directioner Louis Tomlinson, and he attempts to channel his emotional energy into Britpop-tinged music with latest track 'Walls'. The result is bland and strangely underpowered, yet mercifully countered by a promo that sees him go between a sun-baked desert and a spiral-floored ballroom.

"Concrete Pony"
4 mins 06s
4 Feb 2020
This Ghostpoet video feels like a left-field Dulux commercial. Shot with oily flair by director Thomas James, ‘Concrete Pony’ sees Obaro Ejimiwe gradually consumed by sentient black ooze. So much for a quiet day in the flat, eh? Given two of Ghostpoet’s previous albums are called ‘Shedding Skin’ and ‘Peanut Butter Blues & Melancholy Jam’, it’s perhaps fitting that James leans towards viscosity like he does.

Leif Vollebekk
"Apalachee Plain"
3 mins 40s
4 Feb 2020
This moody promo for Montreal native Leif Vollebekk's latest track 'Apalachee Plain' explores the Icelandic wilderness to bracing effect. Vollebekk is shot in desolate black-and-white as he laments lost love, nothing for company but his own thoughts and “mustangs kicking in the field". Meanwhile, Joe Connor’s visuals offer a fittingly stripped-back interpretation.

"Fried for the Night (ft. EarthGang)"
3 mins 27s
31 Jan 2020
You tell Jennifer Lee aka TOKiMONSTA is living life to the full after surviving two brain surgeries The Los Angeles-born DJ arrives at a seriously fuggy house party to promote her new single ‘Fried for the Night’, and director Romain Laurent runs with the track’s title. Thus, we see Matryoshka revellers, animated costumes, and literal personal bubbles, among other chemically-enhanced sights.

Pet Shop Boys
"Monkey Business"
4 mins 11s
29 Jan 2020
The Pet Shop Boys are up to their usual flamboyant tricks with the promo for latest single 'Monkey Business'. An assortment of night owls dressed to the nines primp, pose, and throw shapes on the dance floor - closely observed by Neil Tennant and Chris Lowe, of course. Resurgent, disco-soaked catnip from director Vaughan Arnell.

JP Cooper
"In These Arms"
3 mins 33s
27 Jan 2020
JP Cooper’s latest promo is car-crash TV in the best way possible, as the dreadlocked troubadour prepares to be T-boned by a falling vehicle. Director Calum Macdiarmid has more up his sleeve, however, than a spot of demolition derby. Macdiarmid also serves up an effective relationship drama set almost exclusively in the backseat of a car.

La Roux
"Automatic Driver"
4 mins 38s
27 Jan 2020
Elly Jackson aka La Roux returns from a five-year musical hiatus with nostalgic comeback single 'Automatic Driver'. The perma-quiffed artist draws on retro video game graphics and the double meaning of 'driver', treating viewers to an arcade-style golf game with some trippy visuals that are, ahem, well above par.

Mura Masa
"Teenage Headache Dreams"
4 mins 44s
21 Jan 2020
A volatile relationship comes to a head in this poetic promo for Mura Masa's latest track 'Teenage Headache Dreams'. Directed by Marcus Söderlund, the film takes place on a desolated stretch of road - murkily lit and occupied only by forgotten trash and the couple themselves. The choreography here is excellent, with Holly Blakey's characteristic touch ensuring that each jerky motion communicates the right amount of anguish.

"Rabbit Hole"
3 mins 21s
14 Jan 2020
CamelPhat’s tech house blinder ‘Rabbit Hole’ receives an equally vibrant promo courtesy of director Taz Tron Delix, who serves up a kinky, strobe-lit remix of ‘Alice in Wonderland’. Here, Alice finds herself in a warren of defamiliarised office spaces before being subsumed by the heady atmosphere. Or so it seems.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.