David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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On This Day
(1-25 of 25)

Phones 4 U
"Aunt"
30s
18 Nov 2013
Again, one of those where casting is everything. David Mitchell informs us that Tom forgot to buy his auntie a Christmas present as we witness the awkward silence between them. But this year he makes up for it with help from Phones 4 U. Auntie is delighted. Tom's face is a picture. Lovely.

Aldi
"Aussie Christmas"
2 mins
18 Nov 2014
It's always interesting to see how a brand's personality shifts from one country to another, and this epic from Australia does a cracking job for Aldi. A young man from a small Nordic village comes back from Oz full of tales about the way they celebrate Christmas down under, and incurs the wrath of his elders... until one tastes an Aldi prawn and is converted.

Westfield Australia
"Sophia Grace and Rosie"
1 min 51s
18 Nov 2014
This ad for Westfield Australia features the irrepressible young stars of YouTube and Ellen, Sophia Grace and Rosie. The girls became a sensation a few years ago when a video of them rapping to Super Bass by Nicki Minaj was posted on YouTube, and their big personalities have ensured their fame has continued to grow.

O2
"Ed Sheeran"
60s
18 Nov 2014
This excellent ad features Ed Sheeran, portraying his rise to fame from his bedroom at the family's home, through to busking on the underground and ending with an appearance at Wembley Stadium. The whole commercial was filmed in a single shot which gives it a lovely dynamism and proves Sheeran must be good at hitting his marks.

BNP Paribas
"Impossible"
60s
18 Nov 2014
An office worker sees that it's nearly 5pm, and realises she must make a sharp exit in this latest ad for BNP Paribas. However, fate is conspiring against her - it's only her Herculean efforts that ensure she even gets in the lift. Not deterred when it breaks down, she does everything she can in order to pick up her little boy on time and get to the bank.

Federal Express
"Show the World"
2 mins 18s
18 Nov 2014
Pepper sauce that ages like wine? We'll have some of that, thanks. This lovely ad for FedEx focuses on the story of Llewellyn, who wants his own take on the fiery condiment to be enjoyed all over the world. As such, we see him using the courier service to convey his sauce from the Jamaican island of Nevis where he lives to far-flung climes... and the reactions of the people who sample it.

Kmart
"Ship My Pants"
30s
18 Nov 2014
This terrific spot from the US for KMart tells us that if we can't find what we want instore, we can find it online and KMart will ship it to us for free. The twist is that 'ship my pants / nightie / bed' sounds very much like something else, and this is played on to the hilt as various customers young and old proudly announce what they've done in public.

Loteria de Navidad
"Justino"
3 mins 30s
18 Nov 2015
Those itching for another dollop of Pixar-esque magic before the year is out will find plenty to enjoy in this touching ad for the Spanish Christmas Lottery. Night watchman Justino dutifully clocks in for his lonely shift every night. Except he's not really alone - that's the perk of working in a mannequin factory.

Adidas
"Our Pitch, Our Rules"
55s
18 Nov 2015
Slick and commanding, this Adidas ad encapsulates the reputation of the German national team with clever visuals and a steely team talk for a script. The lines of the pitch become battle lines as players and fans organise themselves with precision. It's a very well-crafted production and one that only strengthens the long-lasting bond between team and kit provider.

Halfords
"Winter"
30s
18 Nov 2016
Halfords sum up the reality of going away for the weekend with your mates in this frenetic ad. The script's staccato barrage carries us along on an exhausting but exhilarating ride, once again smartly implying that a trip to the retailer beforehand ensures we can take spontaneity for granted.

Sainsbury's
"Googlebox Christmas"
3 mins 20s
18 Nov 2016
The cast of Gogglebox become stop-motion characters in this special adbreak from the show's creators Channel 4, and Sainsbury's. Following the groundbreaking ad to promote The Lego Movie - in which Orange Supermarket's current agency PHD recreated an entire commercial break in Lego - this ad sees the Gogglebox crew react to the Sainsbury's animated Christmas ad which launched last week.

The Samaritans
"Small Talk Saves Lives"
1 min 34s
18 Nov 2017
This film was created by The Samaritans and Network Rail to persuade us to look out for one another and offer reassurance about the value of intervening if we think someone looks troubled. It's a superbly-judged piece of work. Director Matt Hopkins has shown great restraint giving the subject matter the gravity it deserves and - in doing so - has made a film which stands a chance of making a real difference.

Waitrose
"Fast Forward"
40s
18 Nov 2018
John Lewis responded to this ad on Twitter with the words: "I thought we were Partners @waitrose?" which led to a conversation with Waitrose which ran and ran. Aside from demonstrating a proper understanding how brands can engage with the public using social media, it also draws attention to the 'cheeky' piece of advertising which prompted the exchange.

McDonald's
"No Carrots"
90s
18 Nov 2018
Santa's reindeer suffer a fuel shortage in this well-rendered Christmas ad for McDonald's. While their corpulent master enjoys his annual fill of mince pies, Rudolph and co. haven't a carrot to share between them. In other words, it's mincemeat and no veg. Like 2017's pro-carrot offering, the fast food restaurant aim to warm the heart rather than clog it.

TV2 Sumo
"Keep Streaming"
60s
18 Nov 2018
This beautifully shot ad for Finnish streaming service TV2 Sumo argues that good programming is an art form... literally. Evoking classical artwork through a painterly grade, the film shows people captivated by their favourite shows at pivotal life moments, transporting them to a different plane of existence. Artful work which shows a confident hand on the rudder.

Canal Digital
"Netflix"
70s
18 Nov 2018
Typical, eh? You're minding your own business on a city street when your friend runs up and says you're both currently starring in a commercial. Such an uncanny fate befalls a man called Björn in this meta escapade for Canal Digital and Netflix as he becomes embroiled in a ‘Narcos'-style raid. Blurred realities and tough justice combine well here.

Reebok
"The Pump"
30s
18 Nov 2005
Trainers with an on/off switch? Impressive special effects consider the possibility of a whole city emerging from your shoe to illustrate how life opens up when you go out running in a pair of Reeboks. But does anybody actually go running in these shoes?

Iceland
"Too Tarty?"
10s
18 Nov 2005
Kerry Katona is at cross-purposes when she asks "Gaz" if her dress is "too tarty?" He only has eyes for the dessert in front of him and, having apparently reassured her that she looks okay his addendum that he "loves tarts" does not go down well.

Citroën
"Road Map"
30s
18 Nov 2007
A similar idea to one that appeared in a Vauxhall ad earlier this year has a man crumpling his map in order to create a more interesting landscape to cross. This only works if you have a magic map that causes the local topography to react when you scrunch it up... maybe it comes free when you buy the car.

Freeview
"Football Match Delay"
30s
18 Nov 2008
Another neat addition to this winning series of ads manages, against all odds, to get a decent performance out of pundit dunce Andy Townsend and, less surprisingly, the slick Steve Rider. Everyone at the football must wait until 'Mike in Cirencester' has had his bath and done his hair.

Waitrose
"Christmas"
40s
18 Nov 2008
The photography's immaculate and the food's posh so it can only be Waitrose's annual Yuletide effort. A montage of very attractive scenes and an elegant soundtrack remind the middle classes of the kind of Christmas they will achieve so long as the Chavy side of the family doesn't track them down.

MTV
"Slash"
60s
18 Nov 2008
An amusing reminder that we can help to preserve water if we flush our toilets less often. Unlikely music provides an ironic backdrop as people urinate in all kinds of unusual places in a bid to illustrate the green message. Mind you, if this is ad number one, we definitely don't want to see ad number two.

Road Safety
"The Boy Who Didn't"
40s
18 Nov 2008
This animated film reminds children of the importance of crossing the road safely. It tells the tale of a little boy who liked to play football but no longer can because of the severity of the injury he received when hit by a car. The film wisely focuses on something boys genuinely care about without being overly alarmist.

New Zealand Transport Agency
"Urban Speed"
60s
18 Nov 2009
This film from New Zealand reminding drivers that it's wise to drive slowly in the suburban streets shows the difference between driving at 50 kph as against 60 kph using a neat trick. As ever with antipodean road safety work, the suspense is impressive.

Oxfam
"Give A $%@#"
45s
18 Nov 2009
This amusing US ad has a woman explaining how she discovered that it's easy to "give a shit"... only every time she says the word 'shit' it's bleeped out. It's an attention-grabbing piece with a decent pay-off but may be too glib to persuade people to, well, give a shit.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.