David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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On This Day
(1-25 of 25)

Kinder
"Choir"
35s
2 Apr 2009
It's been put to DAVID that this is the best ad for Kinder Surprise ever... no argument there. In fact, this Swedish ad is a lovely piece of work which manages to make the indigestible chocolate egg with its crap toy look quite the treat.

Birds Eye
"Back In Bromley"
30s
2 Apr 2011
The polar bear is back and he's up to his old tricks. Once again, a woman is left speechless after an intervention from the ursine Birds Eye advocate. He reminds her that she doesn't have to be on holiday to enjoy wonderfully fresh seafood and that she can buy delicious food to cook at home.

Matalan
"Forever Spring"
60s
2 Apr 2011
How was this done? It's a really remarkable piece of film. If it's all been done with post-production jiggery pokery then it's one of the cleverest examples of these techniques that we can remember seeing. But if it's all been achieved in camera then it's even more remarkable. Either way, it's a triumph.

Oasis
"Scotch Egg"
30s
2 Apr 2011
Oh, you guys. Charged with the task of inventing some advertising to highlight Oasis's versatility, the decision was taken to portray the drink as a slut. It's an inspired decision. Not since the heyday of Pot Noodle has this strategy been used to such good effect... and even if it doesn't do the job for Oasis, we've a feeling that sales of Scotch eggs will soar.

KFC
"Emergency Chairs"
60s
2 Apr 2011
You see, it wasn't that difficult, was it? By making the food a relatively incidental part of what's going on in their latest commercial, KFC have finally created a piece of advertising that isn't embarrassing. In fact,it's really good. Chairs are sought from here, there and everywhere for a massive family gathering.

EDF Energy
"Electric Dreams"
60s
2 Apr 2012
This charming commercial features a strange animated figure trying out various pieces of electrical equipment to demonstrate the wisdom of the advertised energy tariff. The use of Phil Oakley's 'Electric Dreams' is inspired and provides a hint of nostalgia that augments the action. It's still a leap of faith to imagine that punters will investigate 'blue' but they seem likely to be more kindly disposed to EDF than they were before they viewed the ad.

HTC
"Nick's Freefall Fashion Shoot"
60s
2 Apr 2012
Nick Jojola is a photography student whose decided to go to extreme lengths to make his first fashion shoot a little bit special. He takes his snaps while hurtling towards the ground at 126mph using the advertised device and then uploads them before he lands.

Lurpak
"The Cook"
60s
2 Apr 2013
Lurpak's advertising just gets better and better; each individual ad now seeming like a miniature work of art. This 60-second beauty directed by Scott Lyon is about an unassuming alchemist - the unshowy cook with "slightly blunt knives" - turning prosaic ingredients into glorious feasts.

Omega
"Mechanical World"
70s
2 Apr 2013
This visually impressive ad for Omega is let down by the VO and a portentous soundtrack... which is a pity. The animation is genuinely impressive and must have required a lot of work. Why do advertisers like Omega always speak to us as though we're barely worthy of their products?

Asda
"Beans"
30s
2 Apr 2013
This is one of those executions where the director appears to have gone above and beyond the call of duty. There's nothing wrong with the script, but this treatment breathes extra life into it and ensures that it stands out where it might not have done. Hats off to Good Egg's Chris Sweeney.

Mini
"Dashing Home"
30s
2 Apr 2013
This cute commercial for Mini manages to make the vehicle look perfect for cool, young urbanites. The unconventional fellow driving it either lives in his garage or parks his car in his living room - it's hard to say which. And from the look of things, he's such a cool dude that nobody in his neighbourhood expects him to pay for anything.

Nike
"Risk Everything"
60s
2 Apr 2014
Jonathan Glazer may be a man of many talents but he's also a director of very few commercials and it's a cause for celebration each time he adds to his impressive canon. This isn't as showy as you might expect from a collaboration between Nike and Glazer but it doesn't half whet the appetite for this summer's tournament and it positions Nike exactly where they want to be... attached to some of football's most intriguing characters.

Smart Energy GB
"Hidden Camera"
2 mins 05s
2 Apr 2015
Another funny slice of hidden camera fun from specialist Chris Faith of Fat Lemon has shoppers being completely bamboozled by a supermarket's policy of estimating their shopping bills. Excellent performances from the actors playing the supermarket's staff ensure that a lot of fun is had as they explain to punters how it works at their outlet. British stoicism stops anyone going completely ballistic but it's clear that people aren't happy with the idea.

New York Times
"Fearlessness"
2 mins 11s
2 Apr 2019
The New York Times celebrates gusty journalism in another gripping film as part of their recent series exploring the work that goes into building a story. With the phrase 'fake news' bandied about as frequently as votes on Brexit deals, the series offers a timely reminder of what real journalism looks like. Onscreen text again proves an effective tool, as it charts the progress of an ISIS exposé.

Twinings
"300 Years"
40s
2 Apr 2005
Stephen Fry explains that after 300 years of producing fancy teas, Twinings has finally produced an everyday tea. He then becomes quite animated as he wonders why it has taken them so long and begins hammering at their doors.

Boots
"Grooming"
30s
2 Apr 2006
One of the better ads to come out of Mother's relationship with Boots shows ordinary people using the products available at the High Street chemist to groom themselves and because of Boots special offers no-one can afford not to... even the bloke in the petrol shop at Tesco Springburn who never washes.

Tetley's Bitter
"T-Shirts"
30s
2 Apr 2006
saatchis are going to have some fun with the "don't do things by halves" idea and the latest evidence is provided here by an ad depicting a bloke selling t-shirts in a pub with a parade of models. One thought though, if DAVID ordered a half of Tetley's, would he be told he had to buy a pint as they don't... etc.

Velvet Toilet Tissue
"Executive Orders"
30s
2 Apr 2006
The spooky child from the earlier ad returns to offer instructions to his subordinates that, rather cutely, include a demand for one of them to warm his milk. The idea that only a toddler would be able to ensure toilet paper is soft enough is a good one but DAVID still thinks this is one scary infant.

Alfa Romeo
"Dance"
30s
2 Apr 2006
The idea that a beautifully choreographed outbreak of dancing will occur whenever the Alfa Romeo passes a crowded pavement works really well. the soundtrack is an excellent choice. But who decided it needed a voiceover explaining everything for dummies?

Tetley Tea
"Tea For Everyone"
30s
2 Apr 2007
So what do you do if one of your rivals steals a march on you by the simple expediency of including a free sock puppet monkey in its boxes of tea. You remind everyone that prior to the inclusion of cuddly simians yours was their tea of choice. Come back Tetley, all is forgiven.

Peperami
"Flash Meat"
20s
2 Apr 2007
Ah Peperami... the meat snack takes on some foods that try to intimidate it in a posh delicatessen (is there any other kind?) They soon run off then they see he is "packing meat". A bit of an animal indeed... specifically the bits you'd probably prefer not to think about... if you get our drift.

Vauxhall Astra
"Panoramic View"
30s
2 Apr 2007
A man illustrates the cleverness of the Astra's panoramic windscreen by getting out of the car and pushing up the black bar at the top of the screen to enable more of the landscape to be seen. A simple eye-catching device to draw attention to one of the car's winning features.

Greater London Authority
"Shane's London Leaps"
40s
2 Apr 2007
Now here's a promising idea: Shane Ritchie plummeting to Earth from a high roof. Sadly, he must have been harnessed as he lands safely and explains how London's Mayor will subsidise you if you pay to insulate your home... provided you live in London, naturally.

Cadbury Snaps
"Vultures"
20s
2 Apr 2007
A continuation of the campaign which uses subtitles to indicate the subtext behind the politer utterances of three women. The hostess is reluctant to answer the phone as she knows her friends will dive into the Cadbury Snaps and so all three sit there waiting with strained smiles.

Tropicana
"Falling Star"
20s
2 Apr 2008
Slow motion photography is used to good effect here as we see pieces of fruit literally exploding in the air. The soundtrack is a jazzy version of Catch A Falling Star and the overall effect is to suggest zesty exuberant product. Excellent work.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.