David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Five Star Work
(1-25 of 25)

"Watching is Dreaming"
30 Jul 2021
Despite controversy about streaming access on this side of the pond, US broadband providers Comcast reckon that the Olympic Games can be universally inspirational. This compelling commercial sees a diverse array of children captivated by various events, seeing sporting dreams play out on onscreen and imagining themselves in the athletes' place.

"Discord: The Movie"
5 mins 51s
29 Jul 2021
Danny DeVito and Awkwafina star in this comprehensive short film for Discord. The chat platform explores what makes their self-contained social servers unique throughout the film's almost six minute run, as Devito is led through winding digital corridors of content. Director Finn Keenan makes the most of the wealth of diverse interests available here.

"Parallel Lives"
28 Jul 2021
What do a fish and a plastic bag have in common? According to this intriguing commercial for HP, their final destination in life. Directors Megaforce examine the parallel existences of marine life and the pollutants which threaten it, as they follow the journey of a fish from tiddler to full-grown and a plastic bag from factory to landfill.

Married at First Sight
"Complete Strangers"
28 Jul 2021
Romance is, if not dead, then certainly much changed in this entertaining commercial for Channel 4's Married at First Sight. The Will Clark-directed film sees a brand new couple at the altar before their nearest and dearest, being read some rather unusual vows by a clearly unimpressed minister.

The Macallan
28 Jul 2021
A collaboration between Speyside whisky The Macallan and Bentley sounds like a drink-driving ban waiting to happen. Yet in the hands of director Bugsy Steel, it's a vivid, fleet-footed look at the two brands in tandem. Both are well-served throughout by Steel and DP David Foulkes, yet the single malt whisky perhaps edges it.

1 min 40s
25 Jul 2021
A passing alien picks up a signal from planet Earth, and it turns out to be Netflix… and we witness him going through a full gamut of emotions as he watches some of the programmes on offer. Netflix has long been the frontrunner in the world of streaming, but it doesn't have the deep pockets of its rivals, and it's going to have to fight hard to stay alive when it is much more financially dependent on retaining a decent share of the market than Apple, Amazon or Disney.

2 mins 44s
26 Jul 2021
Coronavirus may have spoiled the word 'variant' for good, but Marvel & Disney’s 'Loki' offers a welcome twist on permutations. Tom Hiddleston returns as the Norse god of mischief in this six-part series, which dabbles in time travel, multiple universes, and space bureaucracy. All three elements are covered in this pithy trailer that also establishes Owen Wilson as Loki's guide-slash-caretaker.

"Longboard Family"
2 mins
26 Jul 2021
This delicate film for Facebook makes the most of director FKA twigs' understanding of movement. The action fluidly follows longboarders who have made connections through a social group on the advertised site, as they demonstrate their unique skills and assist each other in perfecting tricks and moves of their own.

Gentleman Jack
"Milestones (Director's Cut)"
1 min 39s
25 Jul 2021
This charming film for American whiskey Gentleman Jack asserts the idea that many of life's real celebrations should be attached to the minor milestones which we encounter every day. After depicting the traditional milestone of a graduation ceremony, director Ian Pons Jewell contrasts its significance with four moments less likely to feature in a Christmas round robin newsletter.

22 Jul 2021
There are some proper adverts out there at the moment... this film for Toyota, for example, has a compelling message for existing owners, as well as an incentive for those in the market for a new car, and it delivers the message clearly and stylishly. It's a perfect demonstration of how the cleverest advertising draws attention to a worthwhile proposition - something that you'd think would be Advertising 101, but is often sacrificed because of the preoccupation with the awards circus.

19 Jul 2021
There's a perfect blend of comedy and pathos in this immensely sweet film for Pedigree designed to remind us that there are wonderful dogs to be found at our nearest shelter, and – by implication – that this should be our first port of call when considering dog ownership.

"Must I Evolve?"
1 min 55s
19 Jul 2021
Uncommon's latest piece of work for Method feels like a good-natured remake of 'The Blob'. Instead of a murderous alien amoeba, citizens are enveloped by soap suds like a hygienic foam party. DAVID never thought he'd use those words in the same sentence. It's a confidently realised premise, with bubbles coating a city street and smothering identikit rivals in the household cleaner aisle.

Virgin Media
"Faster brings us closer - Part II"
15 Jul 2021
There's always something quite gratifying about a piece of work which credits the audience with a little intelligence, and this marvellous film for Virgin Media is a prime example. The story unfolds as much in the head of the viewer as it does on screen as we are invited to join the dots, and piece together an emotional tale of a talented daughter who has lost her father.

Sony PlayStation
"Best Of"
15 Jul 2021
A pair of mates refuse to quit in this sprawling Playstation commercial. The never-ending fight for supremacy takes them from sci-fi battlegrounds to dragon-infested forests, chasing glory on the football pitch, in the Wild West, and while crawling through waterlogged sniper fields in the meantime.

Channel 4 Paralympics
"Super. Human."
3 mins
14 Jul 2021
"To be a Paralympian, there has to be something wrong with you" – these words appearing in a super around two-and-a-half minutes into this superb trail for the delayed 2020 Paralympics in Tokyo, and they encapsulate the spirit and genuine bravery of 4 Creative's quadrennial communication advertising their coverage of the event.

BBC Sport
"Ladies Wimbledon Final"
2 mins 40s
14 Jul 2021
Tennis is one of those rare sports where the women's game has parity with the men's. Unlike sports such as football and cricket where female competitors are scrambling to achieve a tenth of the recognition of their male peers, tennis's women have long been considered superstars, and have been handed the same amount of prize money as the men for nearly fifteen years.

"Arrive Like You Mean It"
12 Jul 2021
While rap tracks written specifically for commercials have a questionable history (see Pepsi's most recent Christmas offering for a cringeworthy example), this Asda campaign swerves embarrassment by virtue of its juvenile cast. Bringing noted music producer KZ on to develop the track can't have hurt either.

"First Day Out"
12 Jul 2021
Tom – the old boy at the centre of this lovely commercial for the Co-op – is venturing outside, and we get the impression that it may be his first trip beyond his front door for the entirety of the pandemic. This isn't stated, and it doesn't need to be… we've all experienced some measure of isolation over the past year and a half, and we know that this has been more acute for elderly people living alone.

Irn Bru
"The Good, The Bad and The Orangey"
13 Jul 2021
It's been a while since the last big production for Irn-Bru, but this appropriately silly comeback is worth the wait. Set in a classic Western saloon bar, it opens with a disagreement about the flavour of the advertised drink, with one gunslinger claiming that it taste like "bubblegum" and another picking up notes of "tutti-frutti".

National Lottery
"There’s an easier way"
7 Jul 2021
One of the most visible indicators of the success generated by the charitable funding provided by the National Lottery has been Britain's Olympians at both the regular games and the Paralympics. In the years since the introduction of the National Lottery, the able-bodied British team has gone from a single gold among a modest haul of fifteen medals at the Atlanta games of 1996 placing us 36th in the world, to twenty-seven golds among sixty-seven medals placing us 2nd in the world at the Rio games five years ago.

"We ALL Rise With More Eyes"
2 mins
9 Jul 2021
The importance of visibility is intricately explored in this new commercial for streaming service DAZN. The platform encourages potential viewers to show their support for the UEFA Women's Champions League, asserting that the more attention the sport receives, the more opportunities its players will have in line with their masculine counterparts.

International Olympic Committee
9 Jul 2021
Following the success of 'Tony Hawk’s Pro Skater 1+2' - remasters of two seminal skateboarding video games from 1999 and 2000 - Hawk stars in this measured piece of work for the International Olympic Committee. He may be one of the least recognized celebrities on the planet, but his impact on the sport about to make its Olympic debut is palpable.

BT Sport
"Hope United (Director's Cut)"
7 Jul 2021
The ubiquity of social media means bullying is now a very different beast than it was only a few years ago, and this unsettling film for BT Sport demonstrates just how insidious it can be. No longer something which can be curbed by physically avoiding one's tormentors, the film depicts cyber-bullying as a literal spectre - one which haunts its victims in increasingly physical ways.

8 Jul 2021
Face masks have dulled many social interactions over the last sixteen months, whether between loved ones or complete strangers. Facial expressions are harder to read, and smiles are hidden behind polymers and cloth. This 60" McDonald's ad goes to the other end of the spectrum, with a medley of laughs, chuckles, and guffaws that proves, well, infectious.

"Breaking Point: Ryley Batt"
8 Jul 2021
Australian wheelchair rugby player Ryley Batt stars in this bone-crunching ad for Toyota. Released ahead of the Tokyo Paralympics, the film captures Batt and co. in the midst of a friendly street game... and we say friendly on the assumption that the players enjoy knocking lumps out of each other. Dynamic, expectation-smashing stuff from director Adam Gunser et al.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.