David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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On This Day
(1-25 of 25)

Film 4
"Films Worth Talking About"
1 min 40s
29 Sep 2008
If you're going to get together the great and the good of cinema to declare their love of film then you might as well aim high and see if you can get the likes of Russell Crowe, George Clooney, Michael Caine, Denzel Washington, Brad Pitt to participate because, if you succeed, you'll end up with something damned impressive.

Canal+
"Carlos Tick"
50s
29 Sep 2010
Is this taken from a film? It's a stunning piece of footage and if it was specially made for Canal + then we're very impressed. The aftermath of an explosion shown backwards and in slow motion is given stark beauty and the suspense of the immenent blast given all the more menace by the peace before the detonation.

Volvo
"The Swell"
60s
29 Sep 2014
What grabs your attention when you watch this ad is the sound design. It's what turns it from a good ad to a great ad. As clever as it is to draw analogies between the experience of driving a particular car and intensely physical activities, Marcus Söderlund's excellent direction is definitely enhanced by Aaron Reynolds's equally brilliant contribution.

Emirates
"Bringing Rugby Home"
90s
29 Sep 2015
Wilson the volleyball from the film 'Castaway' must watch this enjoyable ad from Emirates and wonder just how he got such a raw deal. We're introduced to Gilbert the rugby ball on a New Zealand farm and it seems his destiny awaits. Thousands of miles separate him and the Rugby World Cup, so what better way to travel than in luxury with Emirates?

Nike
"Last"
60s
29 Sep 2015
Nike has a knack for speaking to athletes of all abilities and this tribute to the marathon runner argues that leading the field is one thing, but being part of the field can be a victory in itself. We never see the finish line as the camera instead travels back along the marathon route. It's an unfamiliar sight for a sports ad seeing the cleanup operation underway, but the race is still going for a determined few.

H & M
"Modern Essentials"
6 mins 50s
29 Sep 2015
The full version of the film so brilliantly teased last time out has landed and it's fair to say that H & M's unorthodox pairing of David Beckham and Kevin Hart delivers in its near-seven minute form. The 'I, Beckham' movie is in the works - not that poor David is in the loop - and leading man Kevin is keen to go beyond Method for the role. Armed with notes and a blissful ignorance of boundaries, he sets out to find just what makes Goldenballs tick.

H & M
"The Road Trip"
5 mins 20s
29 Sep 2016
H & M's odd couple of David Beckham and Kevin Hart hit the road to Las Vegas... or ruin, more like. Seems like the latter has decided 'I, Beckham' would work better as a musical, and David is last to know as always. Once again identically dressed in the retailer's threads, the duo pick up from where they left off last year with two likeable performances.

Elisa
"Miss You"
2 mins 25s
29 Sep 2017
This emotive film for Finnish telecommunications provider Elisa shows the deterioration - and subsequent reconciliation - of a relationship between father and son. Director Pete Riski is a master of creating touching content, and his talents are beautifully exhibited in this poignant film. This is excellent, emotionally honest work which many parents will relate to.

FIFA 18
"El Tornado"
2 mins 07s
29 Sep 2017
Rabonas, Cruyff turns, Marseille Roulettes… now FIFA 18 adds ‘El Tornado' to football's bulging trick book. The specially-created manoeuvre encompasses a drag back followed by a swivel and volley. Easy enough for pixelated superstars, but can real-life players replicate it? The results are, well, mixed. Riffing on social media reactions and gameplay sharing, the football sim advocates self-expression.

Audi
"Clowns"
90s
29 Sep 2017
Next time someone is bemoaning the lack of creativity in modern advertising, stick this under their noses. This isn't just a brilliant execution by Ringan Ledwidge, it's a superb idea based on the really excellent insight that it's not our driving that endangers us on the road, it's all the other clowns out there.

L&P
"Best Day Ever"
60s
29 Sep 2019
If you ever find yourself caught up in a zombie apocalypse, let's hope you're not in New Zealand. Because it transpires that kiwi fizzy drink brand L&P reanimates the parts other sodas cannot reach; breathing new life into the bodies of the undead. What's more, it infuses them with a cheeky sense of fun.

VW Vans
"Mountain"
30s
29 Sep 2019
Like its two companions, this is an automotive spot that ticks all the boxes instead of being a mere exercise in box-ticking. A professional cake maker, likening her current project to scaling Everest with just the right balance of earnestness and deadpan humour, calls her VW van her trusty Sherpa who helps her reach the summit.

Visit Norway
"We Have Survived Nature For Ages"
2 mins
29 Sep 2019
This unconventional approach to selling a country as a tourist destination manages to achieve its aim while maintaining an immensely cool vibe. There's no reason why these two aspects should be contradictory but they generally are. There is very much a standard approach when it comes to tourist board-financed advertising and it's depressingly bland, but it's been eschewed here in favour of something more esoteric.

Carphone Warehouse
"The Lucky Ones"
60s
29 Sep 2005
Like a Ribena berry on the run, a mobile phone makes a break for it from the factory in a bid to be one of the 'lucky ones' to be sold through the Carphone Warehouse in a tongue in cheek ad that sees the phone carried on the back of a dog before being spotted by a lorry driver.

Goldplated
"Opulence"
40s
29 Sep 2006
Post-watershed version of the trail we featured last week has even saucier images promising an even closer approximation of Footballers Wives. Of course, since it's on Channel 4 it won't actually be tacky, it'll just be sending up programmes that are.

Parkinson's Disease Society
"Thoughts"
40s
29 Sep 2006
Parkinson's Disease is not an affliction that forces you use the work 'extraordinary' in every sentence and being unable to get through a conversation without mentioning your Yorkshire origins but a serious disease as this worthy film reminds us. A man describes how much thought goes into his every movement.

BBC Radio 2
"Chris Evans"
30s
29 Sep 2007
Chris Evans appears to out himself as a competent pianist in this ad for Radio 2 running on the BBC. The DJ sits down at a piano in an antique shop and begins playing Coldplay's Trouble before reverting to type and knocking out a bit of Chopsticks.

BBC One
"Stepford Wives"
15s
29 Sep 2007
One of the most amusing of BBC's current idents has the iconic circle being formed by the lawn manicuring exploits of a bunch of robotic-looking Stepford Wives. Although we imagine for legal reasons, the BBC would probably prefer it if we didn't actually call them Stepford Wives. Oops, there we go again.

Spooks
"Mirror"
40s
29 Sep 2007
It looks as though Rupert Penry-Jones's character is going to be going through a personal crisis in the latest series of Spooks. The posh actor stands in front of a mirror as his voiceover reveals inner turmoil. Or maybe he's just thinking back on his night with Martine McCutcheon in a recent Tesco ad.

BBC Radio 2
"Russell Brand"
40s
29 Sep 2007
Another in the new series of ads for Radio 2 running on the BBC has hirsute comedian and DJ Russell Brand picking up a lute and appearing to pluck the main refrain from REM's Losing My Religion. After breaking a string, he returns the antique instrument and moves on.

Heinz
"Stop Stupid Hunger"
2 mins 05s
29 Sep 2007
Excellent series of extremely silly bumpers which are being used to advertise Heinz's sponsorship of Ant 'N' Dec's Saturday programme on ITV. Shot as if the camera was inside the mouth of a hungry man who has not discovered Heinz's food offering, he appears to be willing to eat just about anything.

Kellogg's Coco Pops
"Dancing Milkmen"
30s
29 Sep 2008
If you peer into a bowl of the chocolatey cereal you may see a number of dancing milkmen who use umbrellas to shelter from cocoa rain. At least that's what the young lad in this ad sees as he prepares to eat a bowl of the advertised product. Now, that's what we call a sugar rush.

BFI Festival
"Film"
67s
29 Sep 2009
To emphasise the location of the BFI Festival, people in London are able to see the flicker of light on a cinema screen wherever they are. It's a charming idea which has been beautifully filmed and we hope it persuades everyone to get along to the events.

Yahoo
"You"
60s
29 Sep 2009
It's hard to deduce what we're supposed to do in response to this commercial. Yahoo appear to be trying to persuade us that they are the Internet. But (a) they're not and (b) we all know it. It's glossy and big but not clever.

UEFA Europa League
"UEFA Europa League"
50s
29 Sep 2009
Images of football matches are projected across the towns and cities of Europe in this piece designed to attract a TV audience for coverage of UEFA's less glamorous continent-wide football competition. It's suitably grand but feels a little too pan-Euro.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.