David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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On This Day
(1-25 of 25)

Walkers Sensations
"Opera"
40s
1 Jul 2005
Superb return to form for one of advertising's longest-running campaigns which has started to look a little tired lately. Gary Lineker and Tara Palmer-Tomkinson appear in an opera in which his attempts to get her to share her crisps are met with a glass-shattering and ear-splitting fashion.

Anti Smoking
"Impotence"
30s
1 Jul 2005
At last, an English anti-smoking ad that focuses on the more mundane side-effects of smoking rather than turning off viewers by trying to scare the Bejesus out of them. A cigarette between two fingers represents a man's fading penis as a voiceover explains that smoking makes you impotent.

McDonald's
"Planting"
60s
1 Jul 2008
McDonald's have a way of persuading people of their noble intents that is so convincing that even though it flies in the face of all the available evidence, you still find yourself beguiled by the message. That's very much the case with this charming commercial which shows a group of youngsters doing a bit of farming.

MasterCard
"School's Out"
60s
1 Jul 2008
The teachers at a secondary school wait for the bell signalling the start of the summer holidays before heading en masse for the airport and on to a hotel in the sun. Alice Cooper's School's Out For Summer offers musical accompaniment to the nicely choreographed chaos.

Audi
"Economy Drive"
60s
1 Jul 2009
A continuation of the campaign highlighting Audi's energy-saving innovations represents cars as light bulbs as they make their way through landscapes shot in black and white. Simon Callow asks why engines shouldn't stop while the car is stationary.

Evian
"Rollerbabies"
60s
1 Jul 2009
This one is going to prove to be a firm favourite with the public... and rightly so. The special effects may not be flawless but they certainly achieve their aim by making it appear as though a collection of babies have suddenly gained the motor function required to break dance.

Budweiser
"Lyrics"
60s
1 Jul 2009
An outstanding piece of film by Chris Palmer demonstrates that the gorgeous director is still King of the Hill. A cute version of The Beatles song Altogether Now is visually annotated across an urban landscape from the point of view of someone aboard a train.

Bertolli
"Passionate About Our Olives"
30s
1 Jul 2009
This amusing commercial shows Italian olive growers demonstrating an extraordinary affection for the produce they grow. Slow motion photography is used as the agricultural workers are shown diving and jumping to ensure that every olive ends up on the truck.

Pimm's
"The Call Up"
30s
1 Jul 2009
This terrific commercial for Pimm's uses the theme music from The Avengers to good effect as a squad of people representing the ingredients of the summer cocktail assemble together and head to a garden barbecue. We'll miss Alexander Armstrong... but this is good.

McDonald's
"The Big Nothing"
60s
1 Jul 2009
You cannot really fault this thoroughly charming film for McDonald's. The photography is beautiful... the performances from the children are natural... and it makes its point about the product's purity in a very clever fashion. If only it weren't for McDonald's.

Trebor Mints
"Sweet Success"
30s
1 Jul 2011
This is like a cross between the recent Tesco Mobile ads and the Heineken commercial featuring the dude who arrives at a party. Our hero is greeted by a series of over-the-top gestures and all, it seems, because of his choice of mint.

Heat
"Gossip Guru"
20s
1 Jul 2011
It turns out that last week's commercial introducing the 'gossip guru' was an abbreviated version of this ad. Sat in front of the magazine's target audience, the guru urges them to name their children after fruit (bringing to mind Gwyneth Paltrow) and to ask of themselves "what would Gaga do".

Adidas
"Take The Stage"
60s
1 Jul 2012
It's interesting that the company that's best captured what it means to be a home athlete at 2012 is German. This lovely montage showing British athletes looking intense as the Games approach is a perfect distillation of the competitors' anticipation. Jessica Ennis and Tom Daley appear to draw more attention than most.

Vauxhall Astra
"Reasons To Be Cheerful"
40s
1 Jul 2013
It's not often that a car ad has any emotional weight behind it - so many are glossy, sterile concoctions that make you feel you'd be a pretentious arse to drive whatever's been presented to us. But this nails the audience fair and square: here is a family car for a young family's aspirations, filmed - and sung - with charm and warmth.

McCoy's
"Lost"
30s
1 Jul 2013
Three young men are lost on a country road, confounded by the directions their satnav has given them. They consult a map. They puzzle. One of them suggests they ask someone. It's the tumbleweed moment: a horrified old bloke at the bus stop glares at the chap as his dog mutters: "Never in all my life..." Lovely bit of man-size fun.

Müller Rice
"Bear"
30s
1 Jul 2013
There wasn't a great deal we liked about the recent Müller ad featuring Nicole Scherzhinger and we much prefer this piece featuring a rapping bear. Sorry Nicole. Anyway, essentially the premise is this: if your tummy's rumbling like a big ole grizzly, Müller Rice will sort you out.

Westons Cider
"The It Men"
60s
1 Jul 2013
You know an ad's a winner when it bears repeated viewing and you spot something fresh in it every time. This is one of those ads. An inspired use of the word 'press' in the strapline forms the concept - a group of men resolutely pressing on against all odds; with a determination that calls for the reward of a glass of Westons Stowfords.

Always
"Like A Girl"
3 mins 05s
1 Jul 2014
This excellent internet spot shows up everything that's wrong with campaigns like Tampax's 'Mother Nature'. Rather than perpetuating the culture of shame surrounding menstruation, it confronts the commonly held notion that to do something 'like a girl' is to do something badly. And if you're going to become brand loyal to a product as early as puberty, better that it's one with a positive message than one which demands you hold yourself in poor regard.

Evolve
"Playthings"
30s
1 Jul 2014
Whoa. Initially seems like a tenuous connection, but it does get the point across. And while it's not the newest of jokes, it's always funny. This spot for US lobby group Evolve, which advocates responsible behaviour towards guns, shows a mum coming to collect her son from his friend's house... only to be struck dumb when she sees what the two boys are playing with.

Old Spice
"Muscle Surprise"
30s
1 Jul 2015
Normally, a 30" blast of Terry Crews's brilliantly demented bathroom routine would bring more than enough enjoyment. This time, Old Spice have an extra treat in store. Clicking on the YouTube link takes viewers to a special website featuring Crews in a permanent strongman pose, giving one ample time to 'explore' his ripped physique.

Newmanity
"Who Is Watching You?"
90s
1 Jul 2015
This understated commercial from France tackles the topical issue of internet privacy. With growing concern over just how secure our personal mailboxes are, email service Newmanity aim to banish snooping - personified here by an intrusive and extremely tall gentleman. With a look of childlike curiosity, he seeks out unsuspecting phone, laptop, and tablet users to have a right good nosy at whatever they're engaged in.

Eccles Beer Festival
"Beer Camp"
70s
1 Jul 2015
Whatever your sport or pastime, preparation is everything and the squad members of Eccles RFC take this especially seriously. Only, it's not the traditional egg-shaped ball they're training with - it's trays full of pints. The team gamely throw themselves into a beer-soaked training session and director Chris Gaffey presents it brilliantly.

Experian
"Chopsticks"
40s
1 Jul 2015
This commercial for Experian cleverly addresses a question that troubles people about a service like this... what exactly is the point of it? While the ad doesn't provide a specific answer to this pivotal enquiry, it nonetheless manages to seed the idea that investigating your credit score may prove more useful than you might imagine.

Barclays
"Away Fans"
77s
1 Jul 2020
Even die-hard Aston Villa fans will admit this Premier League season has been a struggle, pandemic or no pandemic. Former EPL title sponsors Barclays wish to ease at least one Villa fan’s suffering, with a little help from Zoom and a former striker-turned-Homes Under the Hammer presenter. Tom Barbor-Might’s sweet film introduces Tim and fellow match day regulars Matt, Chris, and Simon.

Bodyform
"Womb Stories"
3 mins 28s
1 Jul 2020
To say this three-minute Bodyform ad is a force of nature would be an understatement. Scored by a remix of Pumarosa’s ‘Priestess’, the ad combines live-action with animation to show how the uterus changes over the years. The result is, well, bloody brilliant. Another strong outing from a brand on the frontline of sanitary protection.

On This Day
(1-25 of 25)

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