David Reviews

 Biting the hand that feeds us since 2002.

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On This Day

Beck's
"Four Steps"
40s
24 May 2006
A technical marvel here as four versions of the same figure combine in a dance designed to emphasise that Beck's is made in just four steps with the same four ingredients - barley, hops, water and yeast. Three different animation techniques plus a live human being make up the quartet.

The Mail On Sunday
"Battle"
60s
24 May 2007
A marvellous tongue-in-cheek depiction of the battle between the sexes sets it as a medieval battle with both sides unleashing various forms of gender-based hell on one another. Harmony can reign if only people would realise that the Mail On Sunday has a magazine for each.

Sony
"3D"
60s
24 May 2010
This is a cunningly clever way to advertise Sony's 3D televisions. We know we're not getting the full benefit of the experience but the ghosting images hint at a superior outcome if we invest in the new technology.

Big Brother
"The Funeral"
50s
24 May 2010
You have to hand it for Channel 4... in the words of Frank Gallagher, they "know how to throw a part-eh". The funeral motif may be a bit unfortunate given the fate of Big Brother's most famous incumbent but it appears C4 is determined to send the show off in style.

Müller Corner
"Mary"
60s
24 May 2010
In this wonderfully silly commercial, we're introduced to Mary... a cow who has always dreamed of being a horse. To thank her for the milk she produces for Müller, the dairy company has arranged for her to fulfil her dream. Marvellous.

Marie Stopes
"Are You Late?"
30s
24 May 2010
A number of women are looking anxious and the super reveals that the reason is the same... they are late. By 'late', the ad means that their period is late and they might be pregnant. Soothing piano music and a reassuring female voice draws attention to Marie Stopes.

Nationwide
"Lou & Andy"
40s
24 May 2010
By far the best of the new ads for Nationwide featuring Little Britain's Matt Lucas and David Walliams. The difference between this execution and the other two is the addition of a comedy idea beyond the presence of the comedy duo.

Dulux
"Let's Colour"
2 mins
24 May 2010
The transformative power of paint is explored in this lengthy piece for Dulux going out over the Interweb. Sped up footage demonstrates the impact of a bit of colour and the overall effect is both mesmerising and uplifting... if a tad familiar looking.

LUTA
"Roberto Custodio"
90s
24 May 2011
This ad for a Brazilian fashion company that also raises money for charity focuses on Roberto Custodio, a boxer who rejected gangsterism. It's a compelling piece of work and an impressive initiative to boot. The voiceover is provided by Idris Elba from The Wire.

First Direct
"Platypus"
60s
24 May 2013
A platypus with a voice supplied by comedian Tom Wrigglesworth - unless we're much mistaken - explains how he likes to do things a bit differently in this offbeat ad for the online bank. The point of difference being highlighted here is the bank's famously friendly call centre staff.

Vodafone
"Lake"
60s
24 May 2013
This utterly beautiful commercial for Vodafone makes its point about the network's coverage in an extremely clever fashion. A young woman enjoying the sunshine as she lies on a jetty at the foot of a lake refuses to allow a phone call to shatter her idyll... but the choice is hers. And that's the point.

Adidas
"Messi's Dreams"
60s
24 May 2014
Although this commercial for Adidas features other players, Lionel Messi is its central focus. As the Argentine striker tries to sleep, he's distracted by thoughts of the other spectacularly good players who'll be taking part this summer and you could be forgiven for thinking that he has the weight of the world on his shoulders.

Mercedes-Benz
"Masterpiece of Intelligence"
60s
24 May 2016
This commercial will not appeal to a lot of people because they'll find its central character quite risible. But Mercedes haven't created this communication for everybody, they've created it for the kind of people who can look at a protagonist like this and see a heroic figure. While the rest of us may spot a man with such burdensome smugness that we hope he falls off the tall building when he steps back to avoid that punch, some people will see the coolest role model they've ever come across.

Vogue
"Margot Robbie"
2 mins 52s
24 May 2016
This amusing piece for Vogue Australia features Antipodean actress Margot Robbie spoofing the opening scene of American Psycho. Called 'Margot Robbie's Beauty Routine Is Psychotically Perfect', it closely mimics the morning rituals followed by Patrick Bateman, but adds a few deadpan touches of its own. The link between the scene and Vogue feels rather tenuous, but suggests the fashion magazine may actually have a sense of humour buried at the back of its capacious wardrobe.

Optus
"Thorpedo Pool Cleaning"
3 mins
24 May 2016
Though arguably a little lengthy, this sweet piece of spoofery from Australia makes great use of charismatic Olympian Ian Thorpe. The man known as Thorpedo during a brief but extraordinary career as a swimmer has proven a breath of fresh air in the commentary box so it's not entirely a surprise to discover he's a highly capable comedy actor.

Lawn Tennis Association
"Go Hit It"
60s
24 May 2016
While the French Open is well under way at Roland Garros, it's usually not until the grass court season - all Pimms, strawberries and cream, and a land mass named after the British number one - that we as a nation make a collective racket about racquets. This beautifully observed film for the Lawn Tennis Association evokes the first summer stroll on to the local tennis court to awaken our inner Andys, Rafas, and Serenas.

Grazia
"Office Conversation"
30s
24 May 2006
Do you want to be like the sassy women portrayed in this ad as you discuss the latest fashions and gossip in the kitchen area of your office? Or do you want to actually, oh, I don't know, get on with some work like the bloke? Read Grazia for the former.

Teacher Training
"Don't Know"
20s
24 May 2006
Teenagers famously think they know everything but here they are disarmingly unsure as they ponder difficult questions and it becomes clear that they don't. Do you have what It takes to enlighten them (and if you get placed in an Inner City school, have the ability to disarm them with minimum force?)

Army Recruitment
"Everest Chapter 6"
30s
24 May 2006
Surely the strangest use of the word "brave" ever here as the army climbers' sensible decision to abandon their assault on Everest in the face of avalanches ends this campaign. Does it follow that a decision to continue the bid would have been cowardly?

Ribena
"Migration"
40s
24 May 2007
Splendid special effects as Ribena raises its game in this appealing series. Once again the berries are intent on making their way to the Ribena factory so they can be crushed to a pulp and upended into the gullets of toddlers. As usual, various hazards lie in their path.

Shelter
"Politician"
35s
24 May 2007
Viral film highlighting the failure of politicians to act in the interests of homeless children shows a politician on a walkabout. Seeing a baby in the crowd, he takes it into his arms for the photo op and then discards it in the most callous way imaginable.

Pimm's
"Beach"
40s
24 May 2007
A change of direction for Pimm's as they send Alexander Armstrong down to the beach with a camera crew in tow and have him take his upper class twit routine to the people. The result is a mixed bag of people looking at him with that distinctive air of wariness we British are so good at.

Seabrook
"Chav"
30s
24 May 2007
A woman is understandably irritated by the chavish behaviour of two lads sat in a car in front of her when she's trying to enjoy a packet of Seabrook crisps. She reduces their car to a wreck by shouting 'blah, blah, blah' at them. Cartoonish Viz-style humour that made us laugh.

Hovis
"Fussy"
40s
24 May 2007
An intimate portrait of the fussiness of youth in this finely observed film for Hovis which shows a lad adjusting just about everything he is given to make it 'just so'. Hovis's bread is the perfect compromise as it is the white bread he craves with much of the goodness of wholegrain.

Ribena
"Let Us Do The Juicing"
30s
24 May 2008
A woman pours fruit into a liquidiser but having forgotten to put on the lid, she finds herself, her dog and her kitchen coated in sticky fruit juice. Judicious use of slow motion turns the mayhem into something beautiful and it's a nice touch to suggest they get just as messy at the Ribena factory.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.