David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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On This Day
(1-25 of 25)

McDonald's
"Big Tasty"
30s
28 Sep 2006
A woman tells her boyfriend of the momentous decision she has made to return to full-time study. Because she will need his financial support she feels this is a joint decision and that he too must be full committed. Unfortunately he's a little wrapped up in his Big Tasty. Super naturalistic performances.

Nissan Juke
"Stay Awake"
2 mins
28 Sep 2010
This ad from France is a much longer version of the film that was recently shown on UK television. It inhabits the longer time span rather well and the idea becomes much more explicable than in the abbreviated ad. Longer versions aren't always superior but it's sometimes good to allow an idea to unfold slowly and that's certainly the case here.

Norton
"Lundgren Vs Unicorn - Dust"
50s
28 Sep 2010
We've said it before and we'll say it again... there's a certain type of advertising that the Americans do so much better than us. And this is a wondrously silly example of it. We're asked to imagine that an animated unicorn is our online banking account and that Dolph Lungren is a criminal threatening it and then have to see who comes out on top.

Audi A6
"Hummingbird"
60s
28 Sep 2011
In this clever piece of advertising, the Audi A6 is represented by a metallic hummingbird with strangely constructed plants and flowers standing in for the obstacles of the road. This is the kind of thing that Honda delivered in its heyday. A triumph of imagination.

IKEA
"Climbing Wall"
50s
28 Sep 2011
This is a highly original way of demonstrating the range of options available from a retailer. A man climbs a wall made of appliances and cupboards found in Ikea's kitchen department. Actually, this might be a good way of escaping the marauding hoards who descend on the place at the weekend.

Sky Movies
"All The Bonds"
90s
28 Sep 2012
This cleverly compiled sequence creates an epic car chase involving all of the actors who've played James Bond*. Some cunning post-production and editing combine to make it look just about plausible that these clips came from the same movie.
* In the mainstream movies made by Cubby Broccoli and his descendants.


Daily Mirror
"Thinking Cap"
30s
28 Sep 2013
It's hard to think of a brand more in need of renewal than the Mirror. Even as The Sun - the newspaper considered to be its main rival - has lurched from scandal to crisis and back again, the Mirror has completely failed to take advantage. A new campaign by Quiet Storm is attempting something very interesting by positioning the Mirror as the intelligent alternative to its main rival. Will it work?

Trolli
"Best Friend Ever"
30s
28 Sep 2013
One of those strange commercial at which the American excel. A boy creates a dog using the advertised confectionery and plays happily with his 'new best friend' until an older boy comes along and decides that the little fella is too delicious to resist. It contains a sensibility that they seem to nail every time on the brash side of the Atlantic - they're particularly keen on it in the confectionery sector.

VW
"Laughing Horses"
60s
28 Sep 2016
This is one of those commercials destined to appear in collections called 'the funniest adverts of all time'. It's already caught the imagination of the public, with much positivity on social media. In essence, it's immensely simple: a little VFX tomfoolery has made it appear as though horses are having fits of uncontrollable laughter because of a man's inability to reverse a trailer.

Reebok
"Full Circle"
60s
28 Sep 2016
This is a canny piece of work from Reebok. There are no star names in this ad. Rather, it's someone who's rarely given their moment in the spotlight: the fitness trainer. She's in peak condition, but she's still only human: she doesn't get out of bed with a spring in her step, while she has to dig deep with her own training before the doors open.

MailChimp
"Brains"
30s
28 Sep 2017
We meet the brains of the operation in this surreal MailChimp commercial. The e-marketers suggest their online tools are like having a second brain - ably demonstrated by their idiosyncratic spokesperson. Arch yet playful, Fliss Russell's other-worldy performance lends e-commerce a light touch.

Three
"Bounce"
60s
28 Sep 2018
Three once again explore the connective power of data in this uplifting Irish commercial. While a mother is stuck at work, a video call allows her to experience a birthday party along with her daughter. The result is a joyful, dreamlike sequence in which mother and child bound through the stuffy office with gleeful abandon.

Budweiser
"Dance Craze"
2 mins
28 Sep 2018
This charming commercial for Budweiser dances into the Chinese market with aplomb. Director Henry Scholfield brings bags of visual flair to a nimble premise, as a plague of dancing sweeps across the globe. When a beer spillage (what else?) in a recording studio somehow morphs a standard beat into something truly infectious, the pandemic quickly spreads out into the street and beyond.

McDonnells
"Cult"
60s
1 Oct 2018
This lovely dollop of silliness from McDonnells sees the Irish food brand delve into the occultÖ or an especially niche branch of the occult, at any rate. After all, how many cults revere a plate of chips with curry sauce slathered on top? The premise is brilliantly realised by director Chris Cottam, who lets his game cast summon their inner acolytes. As their chants of "chippus currius" set the tone, it's over to the leader to taste their savoury bounty.

Sainsbury's
"Sausages And Apples"
20s
28 Sep 2005
Jamie Oliver continues to urge us to try new things in a series that seems to combine the best elements of the current campaign (ie: Oliver's enthusiasm) with the best elements of the classic celebrity recipes campaign (ie: genuine ideas that people might actually try).

Nokia
"Film Set NYC"
60s
28 Sep 2006
Gary Oldman is the natural inheritor to Laurence Olivier because he is hammier than ham sandwich being eaten by a hamster in Hampstead. Here he demonstrates the versatility of the new Nokia Multimedia phone which can be a movie camera as well as a phone.

Magners
"Gathering"
40s
28 Sep 2006
This year's vogue drink is filmed adoringly once more in an ad that opens with a swooping shot that descends on an orchard where they are gathering in the fruit that will make the cider. Publicans used to regard the accusation of watering down the beer as a grave one - now Magners drinkers do it themselves.

Guinness
"Ripples"
60s
28 Sep 2006
When a man opens a can of Guinness it sends a kind of sonic boom that creates ripples that go out across the World causing much puzzlement among those affected by it. Imagine the devastation that could be caused by a stag night in Dublin - let's hope those never catch on. What's that? Oh.

Jade's PA
"Battle"
50s
28 Sep 2006
Super trail for a forthcoming series on Living TV owes something to Ridley Scott''s Gladiator as a battle commences to see which of various office workers will win a job as PA to Big Brother star Jade Goody while she watches on with wry amusement. The resulting film is both funny and spectacular.

Nokia
"Film Set NYC"
90s
28 Sep 2006
Gary Oldman demonstrates how the new Nokia mobile phone can be used as a movie camera in this commercial filmed in New York. This more languid version of the commercial is the director's cut and works much better for being a little less frenetic.

China's Stolen Children
"Great Wall"
60s
28 Sep 2007
A haunting, clever and beautiful trail for a forthcoming programme on Channel 4 which examines the extraordinary number of abducted children in China. There is always something poignant about a wall on which pictures of the missing have been stuck and here they are on the biggest wall in the World.

Duracell
"Free Running Bunny"
30s
28 Sep 2008
Is DAVID alone in thinking that there's a rather obvious advertising avenue for Duracell to pursue? After all, since the inception of their ads featuring a battery-operated rabbit that just won't stop, a certain product sector has come to be dominated by devices of the leporine persuasion. That's a viral waiting to be made, surely.

True Stories
"Chosen"
40s
28 Sep 2008
An impressive trail for a forthcoming documentary about child abuse at private schools manages to make clear the sensational nature of the content without sensationalising it. A montage of still images and words are combined to indicate that the programme will give voice to the victims.

US Presidential Season
"Montage"
75s
28 Sep 2008
A terrific montage of clips is combined with excerpts from speeches given by Barack Obama and John McCain as the two square up for the forthcoming Presidential election in the United States. The pace of the clips increases as the fervour in the duo's voices rise and underlines the importance of the electoral clash.

Lexus
"Cheetah"
60s
28 Sep 2008
The car is likened with a cheetah in this ad which has it (and a projected cheetah) charging through an urban landscape at illegal speeds. The overall effect is impressive but don't try this at home unless you want a run in with a humourless member of your local constabulary.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.