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Five Star Work
(1-25 of 25) |
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AAMI
"Xmas" |
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60s
13 Dec 2024 |
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Anyone who suffers from the need for an immaculate living space is going to struggle to watch this excellent PTSD-inducing film for Australian insurance company AAMI. A man is woken by the sound of the recycling bin lorry and hurries through his house to gather some of the festive debris, and even he seems surprised by the mayhem that greets him.
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Mercedes-AMG Petronas F1 Team
"Every Dream Needs a Team" |
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1 min 50s
6 Dec 2024 |
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This is not the end of Lewis Hamilton—just the end of Lewis Hamilton at Mercedes. After twelve years at (deep breath) Mercedes AMG Petronas F1 Team, the seven-time world champion is off to Ferrari… but not before this commercial from agency AMV BBDO and director Melina Matsoukas says what needs to be said.
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Montefiore Einstein
"The Rarest Stars Shine Brightest" |
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3 mins
5 Dec 2024 |
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Typical, eh? You wait ages for a story about kids on a spaceship and then two come at once! One is 'Star Wars: Skeleton Crew', the other is Montefiore Einstein’s Christmas commercial—a three-minute yarn with hints of 'The Goonies' and 'A Grand Day Out'.
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World of Tanks
"Holiday Ops" |
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6 mins 03s
5 Dec 2024 |
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This World of Tanks commercial warns us that when Jason Statham has a vision, you roll with it. He arrives on set as Santa Claus's stunt double, but leaves yet another trail of destruction in his wake. It may not be what the director (named after a map in the game) had in mind, but it’s hard to argue with Statham in full flow.
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DeLeón
"Bold Spirits to Rise" |
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54s
4 Dec 2024 |
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The idea of getting a party started by uncapping a bottle of liquor is a bit of an advertising stand-by so you'd better do something special with the conceit if you want to get noticed. Step forward director Ben Strebel and choreographer Shay Latukolan who do exactly that as they inject this ad for DeLeón with enough vim to to wake the dead.
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Riyadh Season
"Usyk vs Fury 2 - Re-Ignited" |
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2 mins 15s
4 Dec 2024 |
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Boxing has always depended on hype but, in the past, it's tended to be pretty unsophisticated, and highly dependent on the charisma of the fighters concerned. Recently though, the style in which boxing matches are promoted has enjoyed a massive lift, and there is now a lot of fun to be had.
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Zalando
"Christmas 2024" |
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90s
3 Dec 2024 |
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Where do you turn when you can't decide what to wear? That's the question posed by this excellent ad for Zalando out of Mother London. Its director, it would seem, disagrees with anyone lavishing praise upon it as, for whatever reason, they have opted out of a credit, obliging us to hand the honour to dear old 'Alan Smithee'. He'll be pleased... it's not often he lays claim to a banger.
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Disney
"The Last Verse" |
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3 mins 30s
3 Dec 2024 |
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You can leave the 'It's a Small World ride' at Walt Disney World or Disneyland, but the ride never leaves you. This is in large part thanks to/the fault of Robert and Richard Sherman, who wrote the song that plays ad infinitum, ad nauseum. Time Magazine reckons it's the most played song of all time.
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FC Barcelona
"Volem La Pilota" |
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7 mins 49s
2 Dec 2024 |
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This magnificent film from director Leigh Powis captures the essence of the football club's charisma in a bravura sequence of pyrotechnic brilliance that places FC Barcelona in its political context as a bastion of the anti-fascist movement that ultimately toppled General Franco, as well as expressing the reductive joy of football itself by reminding the audience of its gorgeous simplicity.
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Vodafone
"1984-2024" |
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84s
17 Feb 2022 |
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Founded in 1984, Vodafone marks forty years of service with a commercial that lasts… eighty-four seconds. Coincidence? DAVID thinks not. He also thinks director Tom Speers has done a swell job with a script by Leo Burnett's Matt Wood and Tom Loveless that spans four decades.
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Amazon
"Banana Slicer" |
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84s
28 Nov 2024 |
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'Megalopolis' may have crashed and burned at the box office, but Adam Driver crawled out of the wreckage to star in this theatrical Amazon commercial. It's not enough to expunge "Go back to the club" from the collective memory, but it’s a damn good try.
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Co-op
"Proper Sound" |
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85s
27 Nov 2024 |
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Co-op Live was dead on arrival thanks to a series of delays, near-misses, and call-offs, but the situation's improved enough for the brand to release 'Proper Sound'—a poem written by John Cooper Clarke and mixed-media film directed by Glenn Kitson. What might have been an elegy a few months ago is now a certified call to ears.
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Waitrose & Partners
"Sweet Suspicion: Part Two" |
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60s
26 Nov 2024 |
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In a silly nod to 'Line of Duty', Martin Compston and Vicky McClure failed to solve the mystery of who stole the No.1 Red Velvet Bauble Dessert from the fridge earlier this month. They should have invited Adrian Dunbar round, or borrowed Matthew Macfadyen's copy of 'Super Detective: A Sleuth's Handbook'.
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Royal Ontario Museum
"Nature's Symphony" |
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3 mins 10s
25 Nov 2024 |
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This epic Royal Ontario Museum spot is an unexpected companion piece to 'Better Man', the film where Robbie Williams is played by a CGI chimp. 'Immortal Symphony' features one, too, only this ape prefers classical music to pop. Choreographer Jennifer Rose dons the mo-cap suit to play Luna, a chimpanzee curious about the world and her place in it.
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Grenfell Athletic
"Fabric of the Community" |
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4 mins 17s
21 Nov 2024 |
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Grenfell Athletic Football Club always plays through the pain. Founded in 2017, the team helped kick-start the recovery from the Grenfell Tower fire that killed seventy-two people. The subsequent 'Fabric of the Community' campaign continues with a tactile film courtesy of agency Brothers & Sisters and director Ashley Francis-Roy.
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National Lottery
"Musical Scratchcards" |
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90s
22 Nov 2024 |
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One of DAVID's formative bands, the Zutons, made a comeback this year. Not only did the Liverpool trio release a long-overdue fourth album, but they also gave the National Lottery an idea: "What if we use 'Valerie' in our Christmas ad?" The way agency VCCP and director Steve Rogers use it is a bit of a masterstroke.
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Squarespace
"Muscles" |
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30s
22 Nov 2024 |
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DAVID thought he had to join a gym to build muscle—all he had to do was wait for this sinewy Squarespace ad to come along. The protagonist is a gym owner-slash-personal trainer who wants to help others get ripped like him. First and foremost, he needs a, er, strong domain name.
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Sports Direct
"New Traditions" |
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60s
22 Nov 2024 |
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For many viewers, Christmas is a chance to bathe in the comfort of familiarity. Sports Direct says balls to that with a festive spot directed by Rawtape, who brings a competitive edge to Christmas that has nothing to do with board games.
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Oatly
"Cake & Custard Tasting" |
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58s
21 Nov 2024 |
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Peckham rapper Giggs is lactose intolerant, but he still likes to pour custard on his cake. The question is: which cake? He orders five, count 'em, five different slices at his local café—a noisy spot that makes it hard to concentrate. This would have to be the day a bloke in a suit of armour joins the queue.
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Erste
"Silent Night" |
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3 mins 01s
20 Nov 2024 |
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This epic celebration of the song 'Silent Night' is a hell of a way for Daniel Schaefer and Szymon Rose - who also wrote the commercial - to make their debut as directors. Aided every step of the way by Arts & Sciences, whose backing was essential to delivering this extraordinarily cinematic spectacle, the pair have announced themselves in some style.
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Beats by Dre
"Ordinary is For Everyone Else" |
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66s
20 Nov 2024 |
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Two Norwegian icons are brought together in this dryly funny celebration of Manchester City footballing colossus Erling Haaland with a soundtrack provided by Edvard Grieg's 'In the Hall of the Mountain King'. Director Elliott Power puts Haaland through his paces as he is shown turning the wilds of his native land into a training circuit, watched on by understatedly admiring compatriots.
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Vlam
"Life Starts with Milk" |
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1 min 48s
19 Nov 2024 |
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This is not a new idea but this execution of it has been made so beautifully by director pairing Salsa that we don't care about that at all. A magnetic moment in a supermarket offers a pair of young people an imagined glimpse of a whole life together, and the perfectly-paced vignettes envelope one another to stitch together a super collage of what their life could be.
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Nike
"It Only Takes Everything" |
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60s
19 Nov 2024 |
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After an extraordinary career when, at times, it's felt as though he's being held together by bandages and stick plasters, it seems that Rafa Nadal is finally ready to call it a day, and this valedictory commercial directed by Martin de Thurah is a fitting way for Nike to bid farewell to an absolute icon of sport.
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Posten Norge
"Reinfell" |
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3 mins 51s
18 Nov 2024 |
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In the past few years, the Norwegian postal service has got into the habit of creating a piece of Christmas advertising that stands out, and this year is no exception. This epic mockumentary charts the rise and fall of Rudolph the red nosed reindeer, as seen by those who know him best... the other reindeer. It brilliantly uses all the tropes of the documentary genre to paint a familiar picture of fame providing the seeds of a self-destructive downfall.
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BBC iPlayer
"The Nation's Fix" |
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1 min 40s
18 Nov 2024 |
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Freddy Mandy directs five, count'em, five BBC iPlayer spots about wants and needs. Does Calum watch 'Ru Paul's Drag Race UK' because it's reality television? No—it's a "big sequined hangover cure"? Is 'Doctor Who' science fiction? Of course not—it's a cure for the dreaded Sunday blues.
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Five Star Work
(1-25 of 25) |
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