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Channel 4
"Disarming Britain" |
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70s
9 Jun 2008 |
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An outstanding trail for a forthcoming programme about gun culture depicts various situations in which tempers are aroused to illustrate how easy it is for firearms to enter the fray. The manner in which people make their hands into gun shapes is a brilliant metaphor for the ease with which guns can be acquired.
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HSBC
"Lions" |
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70s
9 Jun 2009 |
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An excellent series of vignettes suggesting that the coaching staff of the British Lions have been offering tips to the wildlife while they're on their tour of South Africa. The effect isn't perfect but it's damned close and the scripts and performances are super.
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McDonald's
"New York Special" |
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40s
9 Jun 2009 |
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An amusing ad for McDonald's reveals the return of their Great Tastes Of America range. A pair of men exchange banter as though they're on CB Radio even though there's really no need. A slight disagreement about their 'handles' contributes the comedy.
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Dirt Devil
"The Exorcist" |
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90s
9 Jun 2011 |
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This German commercial for Dirt Devil is an excellent parody of The Exorcist. When the priest turns up at a spooky house to carry out the rites which he hopes will expunge the devil from a young victim, he can have no idea what forces are truly at work.
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Stella Artois
"Respect" |
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90s
9 Jun 2011 |
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Stella's recent advertising has started to show signs of a return to form and this ad spoofing French cinema's l'enfant terrible phase is the latest illustration that the Belgian lager is once again producing reliably wonderful advertising.
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SMA
"Muddling Through" |
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30s
9 Jun 2013 |
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Instead of a succession of yummy mummies planting adoring kisses on the foreheads of their young offspring, we're introduced to the reality of time alone with the needy little creatures in this excellent film by Sonny's Tony Barry - and it's the more powerful for its brave depiction of modern parenting. Excellent stuff.
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VW
"Bus" |
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60s
9 Jun 2014 |
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A suave action hero tries to rescue a bunch of people on a hijacked bus in this ad for VW. With no thought to his own safety, he climbs onto the bonnet of his car while his driver tries to accelerate close enough to the bus's back window for our guy to climb in and save the day. Will he do it? What will happen when he gets in there? As tongue-in-cheek as it is edge-of-the-seat.
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Honda
"HR-V Crossover Give and Take" |
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50s
9 Jun 2015 |
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This is a commercial about hitting the sweet spot which, appropriately enough, hits the sweet spot. It shows a number of people manipulating their own faces in an effort to find perfection but finding that when they push in one place, it inevitably creates an unwanted outcome somewhere else.
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NHTSA
"Click It or Ticket" |
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60s
9 Jun 2016 |
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The National Highway Traffic Safety Administration's long-running 'Click It or Ticket' campaign rams home the need to buckle up with a pair of clever films brought to life with distinctive animation. This poor chap finds himself on the wrong end of a comet, a lightning bolt, gravity, and even a snake. All statistically improbable events, but the odds of being involved in a fatal road accident become 1 in 2 when seatbelts aren't worn.
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Nike
"The Switch" |
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5 mins 57s
9 Jun 2016 |
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With kick-off only hours away, Nike arrive in style to the Euro 2016 party with this star-studded caper inspired by classic body swap comedies like 'Freaky Friday' and 'Big'. When Cristiano Ronaldo accidentally vaults over the advertising hoardings and collides with ball boy Charlie Lee, both receive a painful knock on the head. Nothing a good night sleep won't solve, right?
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Virgin Trains
"Fast Chair" |
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60s
9 Jun 2019 |
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Virgin Trains take re-imagining rail travel quite literally in this pleasantly surreal commercial. Directed by Keith Schofield, the ad sees a bloke fancifully consider how his trip to the exotic climbs of Wigan could be as comfortable and convenient as possible, setting off on a madcap jaunt only to realise he's trying to reinvent the wheel.
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Allianz
"Usain Bolt" |
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50s
9 Jun 2021 |
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Mastering one sport doesn't mean you'll achieve greatness in all areas, according to this entertaining ad for Allianz. The tongue-in-cheek film sees fastest man alive Usain Bolt compete against young up-and-comers across the sporting world, including a wheelchair basketball prodigy and the heir apparent to his sprinting throne.
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Channel 4
"Tokyo" |
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40s
9 Jun 2006 |
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This is probably the most beautifully realised execution yet in the wonderfully crafted series of idents for Britain's finest commercial television station. The view is Tokyo and only at the last minute (and with very little contrivance) do the various object on the landscape coalesce to form the '4'.
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Paramount
"Carling Spoof" |
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40s
9 Jun 2006 |
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Amusing low budget spoof of the recent Carlsberg ad suggests that if Paramount Comedy made football boots, they'd probably be the silliest football boots in the World as we see two pub teams squaring up on a municipal pitch with one team wearing a variety of ridiculous footwear.
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Pepsi Max
"German Beer Tent" |
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30s
9 Jun 2006 |
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The footballers (including David Beckham, Roberto Carlos and Raul) look as bemused as DAVID feels in this strange World Cup related offering that has the players knocking a ball about inside a German beer tent. Da da da, indeed.
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Fiat Punto
"Italian Job Remix" |
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40s
9 Jun 2007 |
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Interesting effort to gain revenge for the run-around given to the Fiats of the Italian police by three Minis in the 1969 caper classic The Italian Job. Surely would have worked much better if they had been able to remix Quincy Jones's wonderful soundtrack from the movie.
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ask.com
"More From One Page" |
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30s
9 Jun 2007 |
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More from the underground activists trying to persuade us that we should stop using Google and use ask.com instead. At least this time they are trying to present us with a positive reason for doing so but this approach continues to rely on us thinking of Google as 'the man' and wanting to stick it to him.
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Asda
"Paul Whitehouse Hawks" |
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40s
9 Jun 2007 |
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There's always been something of a market trader about Paul Whitehouse and here he proves that comedy's gain was marketing's loss as he gets stuck into the job of persuading people to take milk from the shelves of Asda.
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Home Office Anti Knife Crime
"Lecture" |
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2 mins 30s
9 Jun 2008 |
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A stomach-churning and candid examination of the effects of knife wounds provides a graphic warning to those who think it's glamorous to carry a blade. The reality of the dangers are brought home all the more chillingly by the lecturer's weary tone as it underlines how commonplace these injuries have become.
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Home Office Anti Knife Crime
"CCTV" |
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75s
9 Jun 2008 |
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CCTV footage which demonstrates the folly of carrying a knife. A man in a confrontation produces a bladed weapon but comes to regret it as he is overpowered and it is used on him. At the end of the sequence he is cradled by his girlfriend as he lies injured and in need of urgent medical attention. Compelling stuff.
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McDonald's
"Euro 2008 Sponsorship" |
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60s
9 Jun 2008 |
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A series of bumpers advertising McDonald's sponsorship of ITV's Euro 2008 coverage shows what happens when the fast food restaurant's mascots get involved in the action. Some of the bits are nicely filmed... we particularly like the little guy who dashes between the legs of a surprised player... so much so, we put it in twice.
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Morrisons
"Tara Fitzgerald" |
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20s
9 Jun 2008 |
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Tara Fitzgerald takes a break from CSI Catford (or whatever it's called) to mong lamb for the restyled supermarket. It's a tribute to the director that the spectacle of someone pushing a shopping trolley along a rural footpath isn't made to look completely ridiculous... just fairly ridiculous.
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Samsung Cameras
"St Peter's Square" |
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30s
9 Jun 2008 |
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Do you get the feeling a load of expensive cameras have just fallen off the back of a lorry in Dean Street? Ad after ad features close ups and slow motion photography only possible with the very latest kit. This ad for Samsung is pretty classy but doesn't the camera-work make the camera on offer look pretty ordinary?
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Malibu
"Woman's Island Journey" |
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30s
9 Jun 2008 |
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A woman takes a leisurely cycle through the streets of a laid-back city where everyone is so relaxed they are wearing sandals... perhaps it's Margate. You have to love the regulator who decided that adding a super reading "always ride safely" was somehow going to protect the Great British public. Dimwits.
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Bookstart
"Bus Ride To The Moon" |
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30s
9 Jun 2008 |
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Another charming film reminding parents of the value of reading... a bus journey is transformed by a book which takes them on a trip to the moon. Of course, once the child becomes a teenager, he can transform a bus journey in much the same fashion using a four pack of Special Brew and some Class A drugs.
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