|
|
|
|
|
|
|
|
Lexus
"Urban Serenity" |
|
60s
1 Apr 2005 |
|
 |
|
Has a city ever looked so peaceful as it does in this ad? Probably not but then again the absence of inhabitants makes it look vaguely post-Apocalyptic. The photography combines with post-production to create a stunningly beautiful array of images backed by a New Ageish soundtrack.
|
|
|
|
|
|
|
National Lottery
"What If You Won?" |
|
60s
1 Apr 2006 |
|
 |
|
Eye-catching piece attempts to re-ignite the flagging game by showing how a lottery win could make you smile. It's a gorgeous bit of animation but it's unlikely to work as it's the product itself that it is at fault. Not enough people know someone who's had a good win. More £5,000 to £20,000 prizes would do it.
|
|
|
|
|
|
|
Save The Children
"Budget" |
|
55s
1 Apr 2009 |
|
 |
|
Three African children listen to the words of Barack Obama and Gordon Brown as they talk about saving banks and business. Irony is beautifully used to highlight the fact that action has been taken to save capitalism while leaving the third world to fend for itself.
|
|
|
|
|
|
|
Women's Aid
"Cut" |
|
2 mins
1 Apr 2009 |
|
 |
|
Keira Knightly's involvement in this film highlighting domestic violence will ensure it receives a tremendous amount of attention. The actress plays a version of herself... a version of herself existing in an abusive relationship.
|
|
|
|
|
|
|
Audi
"Drops" |
|
30s
1 Apr 2009 |
|
 |
|
There's an excellent evocation of precision in this ad as tiny droplets are fired through the eyes of needles. The aim is to demonstrate that the car doesn't waste any fuel... a message with both environmental and economic appeal.
|
|
|
|
|
|
|
Dulux
"Red Carpet" |
|
30s
1 Apr 2010 |
|
 |
|
This low-key commercial for Dulux features a woman revealing how some red paint has transformed her perception of her home. Now, as she ascends and descends her stairs she imagines them to be a red carpet celebrating her stardom. Lovely.
|
|
|
|
|
|
|
5 Alive
"Dancing Dodo" |
|
40s
1 Apr 2010 |
|
 |
|
The invigorating properties of the advertised drink are so considerable that they are even able to bring a dodo back to life, according to this delightful commercial. The animated creature celebrates its reincarnation with a little dance and a song.
|
|
|
|
|
|
|
nPower
"Widescreen" |
|
40s
1 Apr 2010 |
|
 |
|
This ad has caught the spirit of Nick Park's Wallace & Gromit films better than the other ads in the series. In it, the inventive duo learn that they can reduce their electricity bill by using a free gizmo available to nPower customers.
|
|
|
|
|
|
|
Audi
"The Swan" |
|
60s
1 Apr 2012 |
|
 |
|
The advertised car wasn't always considered to be the beauty it is today, according to this ad which depicts it as Hans Christian Anderson's 'Ugly Duckling'. Apparently, when it was first unveiled it was subjected to ridicule by German peasants. Quite how this is supposed to impact on our view of it today is not clear.
|
|
|
|
|
|
|
Kit Kat
"Pandas" |
|
30s
1 Apr 2013 |
|
 |
|
Hmm. This is from a very old campaign indeed - raising all sorts of questions. Why revive something whose technical quality is so significantly inferior? Possibly because it's cheaper and has the advantage of being able to tap into the nostalgia that emerges during tough economic times? Discuss.
|
|
|
|
|
|
|
Rightmove
"Dreaming" |
|
40s
1 Apr 2013 |
|
 |
|
Ten out of ten to Rightmove for an ad that not only ticks all the boxes but brings them to life. A refreshingly ordinary office worker checks out homes for sale on her computer and wanders through a series of different potential lifestyles offered by the houses on the site.
|
|
|
|
|
|
|
PG Tips
"The Great Get-Together" |
|
30s
1 Apr 2013 |
|
 |
|
For once, multiple roles being played by one person isn't a drawback in an ad - this is an absolute delight. Al and Monkey are off home for a get-together with their mums over a cuppa, and their camp rendition of 'Ain't No Mountain High Enough' just adds to the overall pleasure of the performances.
|
|
|
|
|
|
|
Nike
"Make Every Yard Count" |
|
80s
1 Apr 2014 |
|
 |
|
You have to love the way brilliant creativity arrives from every part of the world these days. This superb Nike commercial was made by JWT Bangalore and it's an addition to the brand's canon of work that deserves to sit alongside anything made by W+K. This film was apparently put together from crowd-sourced footage and it's a masterclass in editing and sound design.
|
|
|
|
|
|
|
Victoria Bitter
"Raise A Glass" |
|
60s
1 Apr 2015 |
|
 |
|
The idea of a beer lending its name to a day of national mourning sounds like a barrel of trouble, but fair play to Clemenger BBDO (Melbourne) for neatly sidestepping any issues with this ad for Victoria Bitter to raise awareness of Anzac Day. Dozens of young men stand together whistling 'It's A Long Way To Tipperary' - the song of the 16th Battalion before ultimately bowing their heads in silence.
|
|
|
|
|
|
|
Wilkinson Sword
"Swordplay Meets Foreplay" |
|
1 min 48s
1 Apr 2015 |
|
 |
|
Kudos to JWT (New York) for taking the Wilkinson Sword brand to cinematic levels. It certainly makes for an entertaining change from the usual guff about super hydrating, multi-blade, Wi-Fi enabled razors that generally blight ads for shaving equipment. Instead, we get something much sharper with a gentleman taking on a formidable female opponent.
|
|
|
|
|
|
|
Optus
"Ricky's Spent The Money" |
|
55s
1 Apr 2015 |
|
 |
|
Tired of those celebrity adverts where the performance just feels phoned in? Ricky Gervais proves to be the master at it in this wry ad for Australian telecommunications company Optus. Ricky's trusting employers want him to wax lyrical about them bringing Netflix to Oz but he can't quite summon the enthusiasm they were after. He hasn't even heard of the company so... why should he?
|
|
|
|
|
|
|
Weedol
"Weeding Right Now" |
|
30s
1 Apr 2015 |
|
 |
|
Although we have seen echoes of this approach before, this new spot for Weedol is so perfectly executed that it falls into that rare category of wanting to watch it over and over for sheer entertainment value. What's more, the core proposition is integral to the joke so it persuades you while making you laugh. Superb.
|
|
|
|
|
|
|
Lloyds Bank
"Beach" |
|
60s
1 Apr 2018 |
|
 |
|
Director Sam Pilling has established himself as one of adland's go-to horse whisperers. His 2016 Sky Sports promo delivered an equine spectacle - and now he repeats the feat for adam&eveDDB and Lloyds Bank.
|
|
|
|
|
|
|
Helly Hansen
"RNLI" |
|
4 mins 16s
1 Apr 2019 |
|
 |
|
Outerwear brand Helly Hansen pay tribute to those who risk their lives to save others with this thoughtful profile of Dunbar's lifeboat station. Narrated by RNLI volunteer Rebecca Miller, the film casts the North Sea as both friend and foe as calm waters yield to extreme conditions and vice versa. Even those who stick exclusively to dry land can take something from this.
|
|
|
|
|
|
|
Sheba
"Crooner" |
|
90s
1 Apr 2019 |
|
 |
|
Sheba give cats a unique voice in this entertaining commercial, which applies a showbiz sheen to their posh pet nosh. Aping Seventies TV specials, the suitably kitsch film sees crooner Vincent de Chat attempt to seduce the camera with some classic smooth moves. We'll let you discover the ending for yourself, but needless to say there's a final joke in store when the camera pans out.
|
|
|
|
|
|
|
Argos
"Spring 2020" |
|
30s
1 Apr 2020 |
|
 |
|
Argos mine yet more laughs from the world of high fashion with this 30” ad starring actress and model Suki Waterhouse. As with previous instalments, however, the real stars are the ‘clothes’. Like a woman pushed over the edge by self-isolation, Waterhouse dons catalogue staples like rugs, lampshades, and even a bedside table as if they were Coco Chanel originals.
|
|
|
|
|
|
|
Converse
"Breaking Down Barriers" |
|
45s
1 Apr 2021 |
|
 |
|
Converse and director Jared Malik Royal shed light on a key moment in basketball history here, with a tribute to the Crispus Attucks High School team from 1954-55. They were the first all-Black team to win Indiana's state championship, and Royal believes they can inspire more impressionable youngsters nearly sixty years later.
|
|
|
|
|
|
|
Tesco Mobile
"Trolley" |
|
60s
1 Apr 2022 |
|
 |
|
A considerable amount of care has gone into this Tesco Mobile ad, which follows a supermarket trolley's quest to find Rita Jones before she renews her contract with an unscrupulous rival. This calls for a burst of 'Hero' by Enrique Iglesias, don't you think?
|
|
|
|
|
|
|
O2
"Another Planet" |
|
20s
1 Apr 2005 |
|
 |
|
Cut down of longer ad which shows you how life is on the Planet O2 where customers get treated just the way they should.
|
|
|
|
|
|
|
Bounty Kitchen Roll
"Amsterdam" |
|
30s
1 Apr 2005 |
|
 |
|
Cross-dressers Brenda and Audrey take on the filth in Amsterdam when they turn up to prove that the kitchen roll is ideal for cleaning glass. they concentrate on the plate-glass windows used by prostitutes in the red light district to advertise their services.
|
|
|
|
|
|
|
|
|
