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 "You're not an artist, Peggy. You solve problems." Don Draper.

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Recent Promos
(1-25 of 25)

Bakar
"Noun"
3 mins 22s
29 Nov 2022
Nathan Taylor and Joshua Hercules (aka Machine Operated) direct this heightened promo for Bakar. Inspired by the Londoner's multilayered lyrics that reference both fizzy water and Keane at one point ("I been feelin' more yellow than my San Pellegrino/Run away to a place somewhere only we know"), the duo take viewers on a tricksy tour of the city.

Disturbed
"Bad Man"
3 mins 22s
29 Nov 2022
Heavy metal veterans Disturbed are the latest band to release an AI-generated music video. Director Tristan Holmes and editor Ari Tomasettig provide the human touch, with thousands of Expressionist frames weaved together to make a gnarly tapestry. Consider it a treat for the eyes while vocalist David Draiman makes your eardrums bleed.

Lightning Seeds
"Three Lions (It's Coming Home for Christmas)"
4 mins 04s
28 Nov 2022
The umpteenth re-release of Three Lions is a throwback to the, erm, innocent days of Fantasy Football League—the show where David Baddiel wore blackface and stuck a pineapple on his head to play Nottingham Forest striker Jason Lee. The comedian has since apologised to Lee in person, which makes 'Three Lions (It's Coming Home for Christmas)' a little easier to swallow.

Sam Fender
"Getting Started"
3 mins 29s
28 Nov 2022
Sam Fender's Getting Started illustrates why he's known as the North Shields Springsteen. The track from second album Seventeen Going Under is pure heartlands rock, with observational lyrics (" I came home and you were on the floor/Floored by the letters and the council rigmarole") and a sax line that would have made Clarence Clemons proud.

Rammstein
"Adieu"
8 mins 50s
24 Nov 2022
Longtime Rammstein collaborator Specter Berlin returns with this atmospheric and complex promo for 'Adieu'. The track's name won't offer comfort to the fans who fear that this album marks the enduring group's final goodbye, though they'll be enthralled and delighted by the theatrics on display in the accompanying promo.

Lil Baby
"Pop Out"
3 mins 18s
24 Nov 2022
Fast becoming one of the biggest names in rap, Lil Baby adopts a heavily autotuned sound in latest track 'Pop Out'. Featuring a verse from Nardo Wick, the promo's intro sees the rapper briefly return to his roots before swiftly escaping into a life of luxury cars, diamond-covered chains, and other enduring genre touchstones. Fans clearly love the music, but a seasick shooting style will take this off even the most dedicated listener's repeated watch list.

DDG
"Vegan"
2 mins 45s
24 Nov 2022
This curious promo for DDG's 'Vegan' creates an otherworldly feeling, blending trippy VFX with an unusual landscape to make viewers feel like they're walking on the moon. It elevates the song's rather pedestrian subject matter, as the Michigan native raps uninterestedly about getting high, having sex, and doing it all over again over a lazy electronic beat.

Woodkid
"Reactor"
4 mins 29s
24 Nov 2022
We reckon Dr Evil would enjoy this Woodkid promo, filled as it is with diabolical machines and liquid hot magma. Both are triumphs of art direction and CG animation, drawing viewers into a beautiful environmental disaster. Nothing is 'right' in this place, but the cast all find ways to survive and even communicate with this hellscape.

Jungkook
"Dreamers"
4 mins 15s
23 Nov 2022
K-pop superstars BTS are one of the biggest groups in the world, smashing language barriers and uniting their ridiculously dedicated fanbase (who even refer to themselves as ARMY) regardless of where they come from. However, this solo outing from youngest member Jungkook reminds everyone watching that the global darlings aren't a Western act.

Floss Jordan
"Salt"
3 mins 49s
23 Nov 2022
This Floss Jordan promo's fishy in the best possible way. The synth-pop artist wears ornate prosthetic gills as she sings, "The saltwater's sinking in/And I can't wash you off my skin". Jordan even fondles a fish throughout, which explains the 'no animals were harmed in the making of this film' disclaimer.

Joesef
"Just Come Home With Me Tonight"
4 mins 30s
23 Nov 2022
Just Come Home With Me Tonight is the fourth track from Joesef's debut album, Permanent Damage, with the Glaswegian still desperate for connection in the wee small hours ("Still I'm drunk enough to play the game/I lean in and you move away"). Regular collaborator Luis Hindman knows his way around a nightclub by now, but he also nails evocative shots of empty streets and steamy phone boxes.

Omar Apollo
"Evergreen"
3 mins 44s
22 Nov 2022
American singer Omar Apollo muses on the end of a relationship in this dramatic promo for 'Evergreen'. The film sees the singer construct a self-contained apartment set within a stage area, which becomes destroyed by howling winds and detritus throughout the song. It's an apt visual representation of the artist's fraught mental state ripping through his life like a post-split hurricane.

The Murder Capital
"Ethel"
4 mins 48s
22 Nov 2022
There's a claustrophobic quality to this promo for The Murder Capital's Ethel. The drama centres on a well-to-do family who take an unhealthy interest in their housemaid, slyly eager for her to finish dinner and the washing-up as soon as possible. When everyone retires to the living room, her most important duty is revealed.

FIFA
"Tukoh Taka"
3 mins 14s
21 Nov 2022
The Qatar World Cup has launched amidst controversy and disaster from all angles… and we can put this questionable 'Official Fan Festival Anthem' firmly in the latter category. Featuring Nicki Minaj, Maluma, and Myriam Fares, the song is delivered in several languages and boasts a similarly mixed promo. It seems unlikely to remain on anyone's playlist after the final whistle.

Wesley Joseph
"Monsoon"
2 mins 55s
18 Nov 2022
Typical, eh? You wait ages for a music video with AK-47s and red body paint and two come along at once! We reckon artists Tshegue and Wesley Joseph would appreciate each other's work. The latter self-directs this promo for Monsoon, a track that almost dares listeners to keep pace with Joseph's quicksilver delivery.

SFB
"Tat Tat"
3 mins 48s
17 Nov 2022
Dutch rapper SFB and associates Memphis Depay and Quincy Promes pose around a private plane in this sleek promo for 'Tat Tat'. Luxury stores and shots of Parisian architecture also feature in the montage of pop star wealth, as does a packed performance emphasising the artist's European popularity. It's interesting to see how US rap culture filters across continents, with diamond studded chains and tricked-out vehicles clearly maintaining widespread appeal.

Mia Wray
"Stay Awake"
3 mins 31s
15 Nov 2022
Australian songstress Mia Wray's 'Stay Awake' is given a summery feel by director Tiny Bullet's lush promo set in the rooms of a country mansion and the beautiful surrounding countryside. It feels as though God was her cinematographer as the natural lighting is stunning... credit to actual cinematographer Joe Douglas for making the most of the heavenly luminescence.

Tshegue
"Mais"
3 mins 14s
17 Nov 2022
The last Tshegue promo DAVID covered was a brisk, naturalistic tour of Abidjan, Ivory Coast. Now the French-Congolese duo enter a realm full of AK-47s, red-and-blue-skinned warriors, and gold chest armour. Vocalist Faty Sy Savanet takes charge with a powerful lead performance—even her braids stand to attention, as if all too aware not to get on her bad side.

Kendrick Lamar
"Rich Spirit"
3 mins 20s
16 Nov 2022
Kendrick Lamar may be riding high on his recent slew of Grammy nominations, but he's in a reflective mood in the promo for 'Rich Spirit'. The film sees the artist dance around a chic but empty space, emphasising his isolation as he carries out rote tasks without passion or verve. A final shot of a ringing phone suggests there are more thought-provoking visuals to come from latest album 'Mr. Morale and the Big Steppers'.

Neil Gaiman
"Bloody Sunrise"
3 mins 27s
16 Nov 2022
Neil Gaiman teams up with Aussie act FourPlay String Quartet to deliver this delightfully camp promo for 'Bloody Sunrise'. The gently spooky film is bound to appeal to those who appreciate Gaiman's soft-goth vibes, as director James Chappell possesses what passes for a rare understanding these days - the fact that horror and humour go hand in hand.

Olivia Dean
"Danger"
2 mins 57s
16 Nov 2022
Why spend money on a dog lead when a ponytail can do the job for free? It works for singer and songwriter Olivia Dean, who uses her locks to keep a Doberman under control and brings new meaning to the phrase "hair of the dog". Once dog-sitting's over, promo director Malin Efua Osafo shakes up proceedings.

Waiting For Smith
"Skylight Dawn"
3 mins 51s
31 Oct 2022
Part performance video, and part lesbian melodrama, this promo for Waiting For Smith's new single 'Skylight Dawn' sits alongside the single rather than supporting it. Nonetheless, it holds your attention and allows the song - which is rather lovely - to get its hooks into you, and burrow its way into your consciousness.

Kam-Bu
"Eton Mess"
1 min 55s
14 Nov 2022
Southwest London rapper Kam-Bu has become known throughout the UK scene for his morals - taking a stand about green living, social justice, and other causes which he deems essential to living properly in the modern world. So it's no surprise that when he turns his laser focus onto politics, there's an incendiary result.

Stormzy
"Firebabe"
3 mins 40s
13 Nov 2022
Genre defining MC Stormzy is in a reflective mood on latest track 'Firebabe'. The song sees the rapper muse on meeting the object of his love and affection and having his heart immediately stolen, while the fittingly stripped-back promo from director Edem Wornoo depicts him giving an emotive performance in a stylish house setting. It's a gentle, intimate departure for the often forthright rap star.

Polartropica
"What's Your Fantasy"
2 mins 56s
13 Nov 2022
Lewis Caroll's literary classic has inspired many interpretations throughout the decades, and this promo for Polartropica's 'What's Your Fantasy' offers a very grown-up take on 'Alice in Wonderland'. Featuring a monstrous version of the White Rabbit and a heightened tea party which looks to be as poisonous as it is tempting, director Vanessa Marzaroli invites viewers into a twistedly beautiful world through the looking glass.

Recent Promos
(1-25 of 25)

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