TV Spot

14 March 2025

Youth Hymns direct five 15" commercials to promote JBL's Flip 7, Charge 6, and 520 Partybox speakers. Each product is "made to be heard", but the Charge 6 is also made to be kicked all over the shop. If you belong to a mobility scooter gang, the Flip 7 lets you connect to other speakers for stereo playback. The 520 Partybox, meanwhile, is a standard-issue tower for traffic cops.

TV Spot

14 March 2025

How do you follow one of the craziest fast food ads of all time? If you're KFC, you do it by making an even crazier one, and by once again putting director Vedran Rupic of Business Club in charge of delivering it. KFC and their agency Mother knew Rupic wouldn't let them down, and he hasn't. He's taken their script and ramped it to the max.

TV Spot

13 March 2025

The protagonist's face does all the heavy lifting in this entertaining commercial for AG1. She reacts as the voiceover describes the contradictions of different fitness trends, before putting for ward the idea that the advertised product is the answer to everything. It isn't entirely clear how AG1 solves the paradox but the comic face pulling enables the ad to skip that difficulty.

TV Spot

13 March 2025

This is a really fun promotion for St Patrick's Day. Instead of working your way through a whole pint containing a gloopy porter, why not disguise a Kahlúa Martini inside a glass of the black stuff. This idea has been neatly brought to life by Freddy Taylor and Philippa Beaumont who co-directed as well as being creative directors on this project.

Promo

13 March 2025

Blackpink's Jennie Kim is a true survivor (she emerged from 'The Idol' unscathed, after all). She's gone on to release her debut solo album, 'Ruby', and collaborated with Dua Lipa on 'Handlebars'. The two star in a glossy music video that features a heart-shaped spider web, banks of television screens, and other visuals that scream: "I'm a little too buzzed on your love to play it cute."

TV Spot

13 March 2025

Some brands want babies to be sad, but not Happy Baby. Purveyors of organic products like purées, teethers, and formula, the company tells Webster's Dictionary to take a hike and defines happiness on its own terms. Infants, babies, tots, and toddlers assembled by director Patrice Lighter and his team do the brand proud as they fill each room with laughter.

TV Spot

13 March 2025

When Walkers discontinued its Worcester sauce variety in 2023, there were riots on the streets! OK, maybe not, but some folk were disappointed to see it go. This online film shows how the flavour returned to a very particular set of shelves in Charlie's Convenience Store on Barbourne Road, Worcester. Watch out for a giant packet of crisps on the River Severn.

TV Spot

13 March 2025

This John West commercial gets off to a strong start when a man is confronted by a chart straight from the Devil's bin area. All he wants to do is recycle, but the chart is a mess of colours and symbols that would drive the Wombles to despair. It gets worse when three bins become more than three bins—before you know it, the man's surrounded like it's a horror flick.

TV Spot

13 March 2025

It's the moment every teddy bear dreams of: when they're chosen by someone at the store. That moment is subverted in a Sandy Hook Promise commercial directed by Henry-Alex Rubin, who also made the nonprofit's 2023 'Just Joking' ad. Before we learn the bear's true fate, however, Rubin delivers the kind of toy story Pixar would endorse.

Short Film

13 March 2025

No doubt inspired by the folk who take psychedelic drugs in Joshua Tree National Park, directors Jonathan and Josh Baker (TWIN) present a short film about three friends and a bag of drugs in the desert. Before they die of thirst ("Did you bring any secret water?" "If I had secret water, I would have drank it, like, three hours ago"), they find the perfect spot to trip out on blue-and-white 'candy'.

TV Spot

12 March 2025

Poky set design helps this Eir commercial make a good first impression. Like tinned sardines with smart devices, a poor WiFi signal forces a family of five (plus dog) to use one room and one room only for work and play. When the advertised broadband provider lends a hand hub, the whole house expands as if someone's entered Build Mode in 'The Sims'.

TV Spot

12 March 2025

In 1924, Schneider Electric introduced the Miniature Circuit Breaker for home use. A century and change later, the brand thought its device deserved a treat: an animated commercial directed by Smith & Foulkes, who somehow, some way, make viewers invested in a circuit breaker that lives in a cupboard. Yes, we're as, erm, shocked as you are.

Promo

12 March 2025

2024 was a good year for Griff. Not only did she support Sabrina Carpenter on her US tour, but she also released her debut LP, 'Vertigo'. Her new song, 'Last Night's Mascara', bodes well for 2025, as the singer from Kings Langley conflates catharsis with makeup removal ("I'm rubbing it off like it's a memory of you") and declare her love for Enya ("It covers my eyes, I'm a beauty queen/Running down my face, listening to 'Orinoco Flow'").

TV Spot

12 March 2025

Fans of 'Kill Bill: Volume 1' will appreciate this commercial for Magnum ice cream tubs directed by Martin Werner. Set to 'The Grand Duel (Parte Prima)' by Luis Bacalov, the ad encourages viewers to savour the crack when spoon meets shell. It's enough to launch the protagonist's cat into the air, and we urge owners up and down the country to see if this works in real life, too.

TV Spot

12 March 2025

The National Cyber Security Centre wants more people to adopt two-step verification (2SV) to ward off hackers. Yes, it's inconvenient, but what if you felt like the woman in this 30" commercial? When her password is compromised, she turns on 2SV before a criminal—who just so happens to be on the same bus as her—is able to take advantage. Low-key badassery at its best.

Promo

12 March 2025

Shot, directed, and edited by The Reids, the promo for Mura Masa's 'JUMP' stars members of the Showdem Movement Foundation, a New York-based non-profit that doubles down on Double Dutch. That's when two jump ropes are turned in opposite directions as players jump over them at the same time. Suffice it to say, Mura Masa and The Reids sensed a crossover.

Promo

12 March 2025

There are a lot of promos these days where because of limited budget and limited creativity, you just get to see the artist messing around in London's streets, but this one for Turno et al is exceptional for two reasons. First, the song is a homage to Brick Lane in East London, and, second, as if aware of the ubiquity of the genre, directors Broken Antenna look like they've gone at the project with a determination to create something that stands out a mile... and they've succeeded.

TV Spot

11 March 2025

This musical number for Pepto Bismol has a number of people dressed in the colours of the brand cavorting in an old fashioned café in response to a punter who's feeling a bit worse for wear after he's finished eating. The approach may be a bit old-fashioned but it'll certainly put the advertised product in the minds (and the retinas) of the watching audience.

TV Spot

11 March 2025

This Billy Elliot-esque tale of an adolescent lad in the French provinces who dreams of the opportunity to express himself on the Paris stage would benefit from a more surprising music track. The doleful standard that's been chosen underlines the clichés of the story, but, thankfully, it can't entirely detract from the excellent casting, and impressive choreography.

TV Spot

11 March 2025

One of three prankish Bundaberg commercials directed by Nash Edgerton in time for the 2025 Australian Football League season, this instalment revolves around one of those romance scams you hear so much about. Damo thinks he's met the love of his life via email—all 'she' wants from him is a consignment of Bundaberg rum and cola cans. We'd hate to see those kind eyes filled with tears, so the ad ends on a more light-hearted note than real life.

TV Spot

11 March 2025

Nash Edgerton, brother of Joel, directs another mischievous spot for Bundaberg Rum, the brand represented by one of the best animatronic polar bears money can buy. One of Bundy R Bear's human friends falls victim to one of the oldest tricks in the book: his phone number's used for a polar bear roar contest. No wonder he gets so many calls—it might be the most professional poster we've seen in ages.

TV Spot

11 March 2025

The Australian Football League is back, and so is Bundaberg Rum's polar bear mascot, Bundy R Bear. To mark the return of Australian rules football—a year after the league had to deny allegations of rampant drug abuse—the brand wants fans to lighten the mood before kick-off and play practical jokes on each other. Even better if the target is a total bellend.

TV Spot

11 March 2025

Anthony and Joe Russo's 'The Electric State' cost $320 million. $320 million. That, in the words of the Robot from 'Lost in Space', does not compute. None of the trailers suggest three hundred and twenty million clams' worth of quality, but they must have captured the imagination of snack brand Planters. So much so that mascot Bartholomew Richard Fitzgerald-Smythe (Mr Peanut) stars in the damn thing.

TV Spot

11 March 2025

One of two contextual-minded commercials directed by Brady Corbet for Bloomberg, this instalment looks at what people mean by the phrase: "What's that got to do with the price of tea in China?" For the longest time, it was used to call out irrelevance—now it just might be integral to know how much tea in China costs if, say, you're interested in tariffs, franchises, and IPOs.

TV Spot

11 March 2025

If László Tóth was a brutalist, then the woman in this Bloomberg commercial is a contextualist. Shot by Brady Corbet, director of—you guessed it—'The Brutalist', the ad wants us to consider if a bird in the hand is indeed worth two in the bush. Is it a feathered friend or a feather fiend? The protagonist wants more information before she rules out the other two.

TV Spot

10 March 2025

In three vignettes, people extract themselves from grim situations and are catapulted into holiday scenarios, simply by using the advertised app. Huey lewis & The News' 'the Power of Love' accompanies them on their way, and it all adds up to a handy reminder that there is an escape from our collective winters of discontent and into glorious summers.

TV Spot

10 March 2025

This is a wowser of a trailer for six shorts made by director Marie Lanna for fashion label Schröroom, and it fills DAVID with anticipation for the release of the films it anticipates. In the meantime, all we can do is speculate about the coming madness as various models are glimpsed looking very earnest as they engage in a number of intriguing actions.

TV Spot

10 March 2025

In this longer version of a film for Irish charity Cuan that we featured earlier this month, 'Orla' reads a passage from a book that recounts the abuse she suffered at the hands of a former partner. The reading is portentous but meaningfully so, and, as with the other film in the series, a pile of similar books suggests that there are far too many stories like these.

TV Spot

10 March 2025

This longer version of a film for Irish charity Cuan we featured earlier this month focuses on a woman reading a passage from a book which offers a glimpse of trauma and tragedy she has either suffered, and appears to involve the loss of one or both of her two sons. While this is certainly atmospheric and hard-hitting, it does take a little deciphering.

TV Spot

10 March 2025

This fun ad for Pluto TV introduces us to Gil, who has been watching too many episodes of The Walking Dead using the advertised streaming service. As a consequence, when he's tending his cabbages, his imagination runs wild, and every rustle sounds as though it may signal the start of a zombie attack.