David Reviews

 Biting the hand that feeds us since 2002.

DAX MARTINEZ-VARGAS GETS DOWN AND DIRTY.

American filmmaker and commercial director Dax Martinez-Vargas crosses the Atlantic to join Dirty Films.

Martinez-Vargas honed his craft as an MTV director, meaning he’s well-versed in snappy, subversive work. While he also plies his trade as one half of the Sniper Twins, Martinez-Vargas is keen to establish his solo career with Dirty Films’s support.


Have I seen any of his work over here? You’ll no doubt be familiar with his Carling work. The lager’s “Not Quite… “ campaign suited Martinez-Vargas’s comic sensibilities.

Each instalment allowed him to craft intricate sequences involving visual gigs and stunt work. Those already eyeing 5pm on Friday will appreciate this escapade.



So near and yet so far. He packs a lot into 40”, eh? Just one of many attributes Dirty were impressed with. The gang were also taken by Martinez-Vargas’s range. His eclectic reel shows he’s more than capable of working with humans, puppets, and animals - check out this Three ad to see what we mean.



Good pug action there. Fetching hat, too. As you can see, Martinez-Vargas likes to bring an absurdist bent to his work. Carpet camouflage, knitted helmets... anything to take audiences in an unexpected direction.


We're super excited to unleash Dax on the UK market... [and] look forward to hearing the sniggers.

 ”

For example, these Sky Broadband idents sponsoring ITV Drama underline his ability to spoof everything from gritty cop shows to cricket coverage.



Well played. What are Dirty’s thoughts on their new man? They're “super excited to unleash Dax on the UK market”. Furthermore, they “look forward to hearing the sniggers” prompted by his work.

For more on what Dax Martinez-Vargas can bring to your next project, speak to Dirty's Alex Bedford on 020 3095 9433.

Stories

RICKY STAUB JOINS GREAT GUNS.

Great Guns have signed American filmmaker and entrepreneur Ricky Staub for international representation.


ALLISON AND BOVILLE'S SUPERHUMANS 'MIC DROP' ENDS CANNES FESTIVITIES.

The Cannes Festival ended with a British triumph once again as Channel 4's Superhumans promo picked up the Film Grand Prix.


STRAIGHT 8'S CANNES SHOOT OUT

There's a lot at stake in the Straight 8's Industry Shoot Out this Friday in Cannes.


FIVE FAVOURITE... LGBT ADS

Seeing as it's Pride Month, we've compiled some of our favourite LGBT-themed ads from 2017.


MEET THE HOMESPUN YARNS FINALISTS.

Four is the magic number as Homespun Yarns unveils its quartet of finalists.


ANOTHER FILM COMPANY FOR LEE J FORD

Another Film Company have signed director Lee J Ford to their roster.


THE ASSEMBLY ROOMS PROMOTE ED COOPER TO EDITOR

The Assembly Rooms have added Ed Cooper to their roster of Editors.


ROGUE ENERGISED BY O POSITIVE TRANSFUSION.

Rogue Films in London have become the UK representatives for O Positive's impressive array of directors.


GOVERT JANSE ARRIVES AT MARSHALL STREET EDITORS.

Dutch editor Govert Janse becomes the latest addition to the Marshall Street Editors roster.


SEBASTIEN GUY AND YASMINA SOLANES ARE FRESH

Fresh Films have signed Sebastien Guy and Yasmina Solanes to their international roster.


TAL ZAGREBA IS A GREAT GUN.

Filmmaker Tal Zagreba has joined Great Guns for commercial and music video representation.


JOHN KAHRS DRAWN TO NOT TO SCALE.

Not To Scale have signed Academy Award-winning animator John Kahrs for worldwide commercial representation.


A BRACE OF SIGNINGS AT YOU ARE HERE.

You Are Here have underlined their commitment to up-and-coming talent with two new additions: Belgian duo Helvetica and filmmaker Andrew Gooi.


GEREMY & GEORGIE FLY TO PRETTYBIRD

PrettyBird sign directing duo Geremy & Georgie to their roster for global representation.


CRISTIANA MIRANDA JOINS BARE FILMS

Bare Films have snagged Portuguese-born director Cristiana Miranda for their roster.


SAMIR MALLAL SIGNS FOR INDEPENDENT.

Independent Films have recruited Canadian director Samir Mallal for commercial representation in the UK and Amsterdam.


MERMAN ARE ON BRAND.

Merman London aim to make a splash in the advertising realm by launching their new branded entertainment division.


FULL LINE-UP FOR JUNE'S CRAFTWORKS

Our sixth CraftWorks of 2017 has the best line-up yet.


JONAS MCQUIGGIN JOINS INDY8

Jonas McQuiggin has joined the roster at Indy8.


NERD'S PRINCIPLED PRINCIPAL.

No one was hit harder by the unceremonious collapse of th1ng than Milana Karaica but she picked herself up, dusted herself off and created NERD Productions.


PODCAST - THE SOCIAL MEDIA BACKLASH

Our latest podcast examines the social media backlash faced by Pepsi and McDonald's in the last few weeks.


FIVE FAVOURITE... CAR ADS

Appreciating five of our favourite car ads from 2017 so far.


BLACK LABEL SCORE A HAT-TRICK.

Black Label have signed three directorial talents to their roster: Kathryn Ferguson, Lisa Gunning, and Tell No One.


THE MAY 2017 CRAFTWORKS PODCAST

The morning after the May 2017 CraftWorks show, 76 director Alan Friel and Just So's Matt Diegan joined DAVID to pick through the bones.


OLLY JENNINGS JOINS PARTIZAN

Partizan have signed up-and-coming director Olly Jennings to their UK roster.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.