David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MOXIE SIGN DIRECTOR NICK HARMSEN
23 July 2021

Music clearly plays a central role in framing the aesthetic of Dutch-born director Nick Harmsen. He has a real gift for providing exactly the right visual approach to match an excellently chosen track, to create something which aims to absolutely bang off the screen.

Moxie Pictures in London have added Harmsen to their pool of talent for the UK market, and MD Dawn Laren says, "I was struck by Nick’s work the moment I saw it… immediately exciting and inspiring and I can't wait to embark on our collaboration together"

Harmsen's film for Absolut vodka celebrating the history of House music is a great showcase for his skills… the film, which feels aesthetically rooted in the club scene portrayed in the excellent 1980s-set Netflix series 'Pose', offers a glimpse of his skill at creating drama by combining music and striking visuals.



Harmsen's film for North Face eschews the clichés of rugged cliff faces and challenging terrain for an urban setting which immediately and effectively repositions the brand as a fashion choice rather than an outdoor necessity.



Harmsen is as excited about Moxie as they are about him: "From the first moment we met it felt like family, for me that is really important. I can’t wait to work together with Moxie to create beautiful work for the UK market"

You can see more of Nick Harmsen's work at the relevant part of Moxie's website, and then find out more about him from Monica Bertei on 07889 704892 or via email using monica@moxiepictures.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.