David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

LU XIAO-WEI JOINS FAMILIA.
8 August 2021

FAMILIA have signed multi-disciplinary talent Lu Xiao-Wei to their film and photography rosters for representation across the UK, US, and the Netherlands.

Tawianese-born Xiao-Wei's films have a naturally emotive style, combining fluid movement and gritty beauty to capture the range of human experience. This innate understanding of the link between body and mind has made her a popular choice for an eclectic collection of brands all over the globe, and her work particularly shines across the fashion and lifestyle sectors.


"As a film director and visual artist who strives to create boundary-breaking visuals that bring marginalised narratives to the mainstream, I'm thrilled to be represented by the brilliantly innovative team at FAMILIA," Xiao-Wei commented on the move to her new creative home.

"Really excited to join forces with a production company that supports my vision. Together we'll be delivering beautiful but authentic content with a youthful, bold and unapologetic tone of voice."



Lu has a million stories to tell. And we could not be more excited to tell them with her.

 ”

FAMILIA's Ailie Robertson is equally enthusiastic about the prospects brought about by this fresh collaboration, and looks forward to adding Xio-Wei's distinctly polished and poised aesthetic to the company's offer.

"I am absolutely thrilled to have a director like Lu join our FAMILIA roster. I love how she approaches her filmmaking; with intelligence, method and heart. I also love that no two films feel like they are coming from the same place, or the same point of view. Lu has a million stories to tell. And we could not be more excited to tell them with her."


For more information about Lu Xiao-Wei, get in touch with Ailie Robertson at ailie@wearefamilia.com or on 020 3051 1224.

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