Director David Ebert says 1stAveMachine "are the first organisation I've worked with instead of for". The American first crossed paths with the company as a copywriter, but they sensed Ebert was keen to direct as much as possible.
"They were immediately open to my larger vision for the projects I was working on," Ebert says. "When it comes to support, no one has given me the tools I needed when I needed them like 1stAveMachine. Other companies have allowed me to work dual roles, but when I've asked for resources to deliver a product I feel proud of, they've come up short."
Ebert also admires the team's collaborative spirit: "1stAveMachine never tells me 'no'—they say, "Let's figure it out together." This harkens back to his days with sketch comedy and improv troupe Upright Citizens Brigade, when "the ability to take someone else's idea and instantly honour and add to it" was paramount.
I believe that a good comedy video should still communicate even with your eyes closed, like music.
This gives Ebert the confidence to hone his already-adroit approach: "I begin by ingesting and clarifying the script's intent. That often leads to my helping craft that communication. From there, I derive the concept for the visuals, and then I work to beat out the flow of a piece to a rhythm."
"Most of my work is comedy", Ebert concludes, "and I believe that a good comedy video should still communicate even with your eyes closed, like music". Stay tuned for the American's latest single, so to speak.