Middlesbrough gave the world Bob Mortimer, Wendy Richard, and the Tees Transporter Bridge, to name a few. For HunkyDory, one north-east export stands out from the rest: director Neil Gorringe.
One of adland's most dependable talents joins for commercial representation after he was won over by John Doris and co.'s enthusiasm and passion. "I'm thrilled to make a new home at HunkyDory," Gorringe adds, "and I can't wait to get stuck into some new work with them."
So what drew HunkyDory to Gorringe? For starters, he's worked everywhere from Channel [V] in Hong Kong to Channel 4 in the UK, where he shot promos for tentpole series like Black Mirror, Skins, and Ackley Bridge (below). When the stakes are high, Gorringe delivers.
He also has a light touch that makes work like this Cadbury Fingers ad seem effortless. The close-up film celebrates busy hands and fingers, whether they're tying laces, stroking cats, or posting letters. As the advertised biscuits are removed one/several at a time, one gentle snap sums up the product's intergenerational appeal.
Gorringe even knows how to make statistics funny, as shown in this Magners plug. A pulsing soundtrack accompanies what looks like a house party only the cool kids are invited to, but witty on-screen percentages reveal the truth. We've all seen at least one bloke on a night out who 82% fancies himself.