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| THE FUTZ BUTLER DELIVER FOR ITV. |
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| 8 December 2022 |
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 When ITV needed a new sonic identity, they rang The Futz Butler, who blend music, sound design, and field recordings like audio alchemists. The challenge was to make ITV1, ITV2, ITV3, ITV4, and ITVBe sound similar but different, and make a bespoke mnemonic for ITVX. Simple, right? |
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That's where dauntless founder and creative director Paul Sumpter came in: "Our vision was to build a challenging and memorable sonic identity for ITV that turns heads and changes perceptions. A sound that is as bold as it is reflective of modern Britain." This called for a Finnish zither, a VHS player, a bag of sugar, and some party balloons.
These became Sumpter's instruments, accompanied by a choir made up of iPhone voice notes. The process intrigued ITV executive creative director Tony Pipes, who says: "The Futz Butler have been a pleasure to work with from day one. The work they produced was exciting, challenging, and original - taking us out of our comfort zone whilst still hitting the brief and expressing the brand. "How they work, the process and the original way they approach the work is not only fascinating, but effective. It's been a joy." Keen to hear what all the fuss is about? Then tune into any of ITV's five channels or their new-fangled streaming service.
For more on what The Futz Butler can bring to your next project, ring their London HQ on 020 7404 7227.
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Ukrainian director Daniel Liakh now goes by LIAKH instead. No longer weighed down by his first name, |
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Lorena Pagès is part of a new wave of talented cinematographers who may wear their ambition lightly but should never be underestimated. |
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Outré directors Furmann Ahmed and Vasso Vu have joined OB to "forge moments that make an impact on culture". |
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Earlier this year, Lexus released 'Stay Ahead', a bite-size espionage thriller that centred on a mysterious briefcase. Now it's time to find out what's inside. |
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| TV KLAXON: SUPACELL. |
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Rapper and director Andrew Onwubolu (aka Rapman) predicts 'Supacell'-ular growth with his new Netflix show. |
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Adham Hunt and Ian Roderick Gray have launched The Banquet, a boutique production company with films, commercials, and branded content in their sights. |
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After being schooled in all things B.Corp by Tom Box of Blue Zoo Animation, DAVID hosted a podcast to find out more. |
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| TV KLAXON: THE CURSE II. |
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Season two of 'The Curse', co-written and directed by Another Film Company’s James De Frond, takes place on the Costa del Sol. |
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