David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
GEORGETTE PASCUAL JOINS MAD COW FILMS.
8 March 2023

Mad Cow Films have completed the signing of whip-smart director Georgette Pascual. The Spaniard worked her way up from creative to creative director at places like Ogilvy and VMLY&R, where she learned all the TVC tricks of the trade.

"I was in the lucky position to have an in-depth knowledge of brands and what they value, alongside an innate sense for beauty," Pascual says. "This really pushed me to make the leap into directing commercials. I believe every storyboard can be turned into a great film with the right eye."


A deft storyteller and aesthete, Pascual's reel boasts numerous branded pieces that straddle multiple genres. From concept to completion, she aims to please clients while developing her own distinctive style. Everyone at Mad Cow Films reckons the UK market will lap her up.

Pete Chambers and co were drawn to films like this 2021 Adidas commercial. Thanks to Pascual's empowered direction, swimmers Dareen Barbar, Liuba Novikova, Asma Elbadawi, Queen Owie, and Tracey Massoud come across as the ideal role models for women tempted to make a splash.


Reckon Georgette Pascual would suit your next project? Then email emma@madcowfilms.co.uk or call 020 7289 0001.
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Stories
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