David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

WHERE IS USHER?
24 March 2024

During last month's Super Bowl, the half-time show – sponsored for the first time by Apple Music – was performed by Usher. Before the R&B star took the stage, a short film depicting a desperate search for him by Ludacris, Lil Jon, and Taraji P Henson was shown, presumably enabling a football field to be briefly transformed into a concert arena.


The film, which was directed by David Gordon Green of Chelsea Pictures, proved the perfect comic interlude as the global audience awaited the star's arrival.

It felt as though Wesley Snipes had stolen the show as Leslie Snipes (cousin to the aforementioned star) until a woman called Blanche joins the ever expanding gang of people rushing around Las Vegas in a bid to get Usher to the show on time.

A neat recurring gag featuring the Blue Man Group proves entertaining, and the director deals admirably with Apple CEO Tim Cook's limited acting repertoire.

All in all, a grand way of bridging the gap between the first half of the game and Usher's appearance on stage, and, with luck, a precedent for future Super Bowls.

Stories

TV KLAXON: PIGLETS.

HunkyDory's Victoria Pile directs a new comedy for ITVX about police trainees.


1STAVEMACHINE AND EMIL NAVA LAUNCH AMMOLITE MACHINE.

Ammolite, the company founded by director Emil Nava in 2019, has become Ammolite Machine.


BLINK SNAP UP DANIELLE LEVITT.

American photographer and director Danielle Levitt is now on the books at Blink.


WILLIAM STEFAN SMITH JOINS BISCUIT FILMWORKS.

Director William Stefan Smith has signed for Biscuit Filmworks in the UK and the US.


ISBA, THE APA AND THE IPA AIM FOR PERFECT PITCH

Three trade bodies have come together in an attempt to create a less imperfect way of bidding for business.


FINAL CUT SIGN NAYIM SAATI.

Nayim Saati's career as a shit-hot editor has taken him from New York to Amsterdam, where his work for 72andSunny caught the eye of Final Cut.


LOOP TALENT LAND MARTI GUIVER.

Director of photography Marti Guiver is now represented by Loop Talent for commercials, music videos, fashion films, and more.


BENNETT JOHNSON ARRIVES AT MISSING LINK FILMS.

Director Bennett Johnson says Ben and Heather Link are "a bit of a dream team" as he joins Missing Link Films for UK representation.


JARED CLAYTON JOINS ACADEMY FILMS.

Self-taught director Jared Clayton is now on the books at Academy for UK and US work.


REVOLVER WELCOME TASO ALEXANDER.

Good news for Revolver as Taso Alexander joins for commercial representation Down Under.


FREDDIE CATTANEO SIGNS FOR RATTLING STUFF.

Freddie Cattaneo has become the latest addition to the roster at Rattling Stuff.


PRACTICE MAKES PERFECT FOR JELLY.

American creative workshop Practice are now represented by Jelly for global work.


SEBASTIAN THIEL AND SAM AND DAVID CUTLER-KREUTZ JOIN OB42.

Not one, not two, but three new faces have arrived at OB42: Sebastian Thiel and brothers Sam and David Cutler-Kreutz.


KEEGAN BRADLEY FACES ANOTHER TEST.

With Keegan Bradley in the news, DAVID thought he'd revisit one of the best golf ads of all time.


FILM KLAXON: DAMMI.

Yann Demange, director of ''71' and 'White Boy Rick', is back with an experimental short film about home and identity.


ODELAY FILMS SWOOP FOR JENNIFER SHERIDAN.

Comedy director Jennifer Sheridan is now on the books at Odelay Films.


DANIELA ROTARU JOINS TIME BASED ARTS.

Her country of birth may be out of Euro 2024, but Romania's Daniela Rotaru has every reason to be happy.


AI UP, IT'S KEANU REEVES!

Keanu Reeves plays a cybersecurity expert called in J in this Palo Alto Networks spot.


FILM KLAXON: ISAAC.

When a commentator says "It's been a tough road for Isaac Chamberlain" he means it.


PAUL BRIGANTI HEADS FOR RADICALMEDIA.

Comedy director Paul Briganti has joined RadicalMedia for commercial representation in the US.


IT'S CASWELL COGGINS FOR JOHNNY FOREIGNER.

Seasoned commercials director Caswell Coggins is now represented by Johnny Foreigner for all in-house work.


WAVE RAVE ABOUT MUNZIE THIND.

Wave Studios have a new senior sound designer in the form of Munzie Thind. The move reunites him with brother Parv, a fellow GCRS alumnus.


CAVIAR WELCOME SCOTT PERRY.

Caviar now boast Scott Perry for commercials and music videos in the UK and the Netherlands.


ANDERSON WRIGHT JOINS STINK IN THE USA AND MEXICO.

Anderson Wright has joined Stink for commercial representation in the USA and Mexico.


ELECTION NIGHT PARTY COURTESY OF RALPH

Starting at 4.00 in Shoreditch, agency Ralph will be celebrating the launch of their exciting new magazine... and you're invited.


Stories

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