David Reviews

 Biting the hand that feeds us since 2002.

FIVE FAVOURITE... AD SONGS

Musical ads have long been an industry mainstay, from radio jingles to carefully-crafted viral earworms. Creating a song specifically for an ad is a delicate art - having to walk the line between cheesy, memorable, and keeping the brand front and centre.

We've had some excellent examples through the proverbial door at DAVID lately, so here are five of our favourites.


1. HomeAway - The Whole House




Parks & Recreation’s Nick Offerman performs an ode to the great family getaway for HomeAway.

His droll delivery of the rhyming script succeeds where chirpier VOs would arguably fail. Our personal favourite line? ‘Forget the in-tray/You’ve got a bidet’.


2. Yorkshire Tea - Blessed Are The Teamakers




Colin - the 'head brewer, perfection pursuer' - is the 'tea-jay' of his office, and he's here to tell us all about it in this cracking ad by Rubber Republic for Yorkshire Tea.

With his low-rider trolley and shawl-collared cardi, Colin is a rapper extraordinaire with Northern fire in his belly and a take-no-prisoners attitude.


3. Paddy Power - Goal




Paddy Power have released a number of great musical ads recently, and this may be the best. This excellent ad shows a disabled fan making his way into a football ground for his regular communion at the altar of his idols.

He brilliantly describes aspects of the experience via a bastardised version of Spandau Ballet's 'Gold' culminating in a perfectly-timed celebration of a 'Goal'.


4. Sainsbury's - Food Dancing




W+K have placed Orange Supermarket at the forefront of a new movement called #fooddancing, launching the campaign via an ad with an earwormy soundtrack from MysDiggi.

Siri Bunford's film - like the food prepared in the majority of British homes - has been carefully crafted to look like it's been thrown together rather than skillfully assembled using tweezers, giving the whole thing an air of authenticity. Bold stuff.


5. Finish - I love Doing Dishes




Benjamin Franklin famously said that 'nothing can be said to be certain, except death and taxes'... and doing the washing up, according to Finish.

They dive back into the existential angst in this musical ad, examining the relentless cycle of dish-doing through a forcibly-cheery musical number.

Stories

AARDMAN AND INDEPENDENT ASSEMBLE.

Aardman Animation and Independent Films look to bridge the gap between live action and animation with their new joint venture.


GARTH LEE JOINS NERD PRODUCTIONS.

Animation designer and director Garth Lee has joined NERD Productions for representation.


BURRITO-SWEET SYMPHONY

American fast food chain Chipotle has joined forces with Wu-Tang Clan to create... musical burritos.


SPINNING AN EPIC YARN.

Those who’ve yet to catch up with Game of Thrones now have a crafty solution - no square eye-inducing telly binge required.


MESSAGE IN A SHAMPOO BOTTLE.

Head and Shoulders show their environmental conscience with recyclable shampoo bottles.


PRETTYBIRD SWOOP FOR MATT SMUKLER.

Prettybird have added commercials director Matt Smukler to their forward-thinking roster.


TERENCE NEALE HEADS TO PARK PICTURES

Park Pictures have signed South African director Terence Neale to their roster.


AGILE ARE AN A.T. MANN UP.

Director and architect A.T. Mann has joined Agile Films for representation.


JACK DRISCOLL AND MICHAEL LAWRENCE JOIN ACADEMY

Academy Films make a pair of new signings in the form of directors Jack Driscoll and Michael Lawrence.


STRAIGHT 8'S INDUSTRY SHOOTOUT

At the Cannes Festival of Creativity, the outstanding event was Straight 8's Industry Shootout and now you can enjoy it at a screening in London.


SING-SING JOIN STRANGE BEAST

Strange Beast have signed directing duo Sing-Sing to their roster.


CHANNEL 4 SEEK PRIME TIME DIVERSITY.

Channel 4 have announced the shortlist for their first Diversity in Advertising Award.


RANKIN AND THE FULL SERVICE'S LABOUR OF LOVE.

Thursday July 6th marks International Kissing Day. Check your calendar, it’s definitely there. To mark the occasion, Rankin and creative agency The Full Service have launched the #GetSnogging project.


LUC JANIN BECOMES SKUNK LONDON'S THIRD NEW SIGNING.

French director Luc Janin has become the third new signing at Skunk London since the opening of the UK office and he joins a growing roster of local talent.


PAOLA MORABITO ENHANCES KNUCKLEHEAD'S OFFER.

Australian Paola Morabito enhances Knucklehead's offer.


FIVE FAVOURITE... CELEBRITY SPOKESPEOPLE

Five of our favourite celebrity spokespeople from 2017 so far.


MITCH STRATTEN JOINS MOXIE PICTURES.

Commercial director and video artist Mitch Stratten has joined Moxie Pictures for commercial representation.


ANDERSON WRIGHT HEADS TO INDY8

Indy8 bolster their roster by signing Seattle-based director Anderson Wright.


RICKY STAUB JOINS GREAT GUNS.

Great Guns have signed American filmmaker and entrepreneur Ricky Staub for international representation.


ALLISON AND BOVILLE'S SUPERHUMANS 'MIC DROP' ENDS CANNES FESTIVITIES.

The Cannes Festival ended with a British triumph once again as Channel 4's Superhumans promo picked up the Film Grand Prix.


STRAIGHT 8'S CANNES SHOOT OUT

There's a lot at stake in the Straight 8's Industry Shoot Out this Friday in Cannes.


FIVE FAVOURITE... LGBT ADS

Seeing as it's Pride Month, we've compiled some of our favourite LGBT-themed ads from 2017.


MEET THE HOMESPUN YARNS FINALISTS.

Four is the magic number as Homespun Yarns unveils its quartet of finalists.


ANOTHER FILM COMPANY FOR LEE J FORD

Another Film Company have signed director Lee J Ford to their roster.


THE ASSEMBLY ROOMS PROMOTE ED COOPER TO EDITOR

The Assembly Rooms have added Ed Cooper to their roster of Editors.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.