David Reviews

 It's the work, stupid.

SONNY LONDON WELCOME IMANOL
10 January 2019

Sonny London have added an Iberian twist to their roster by recruiting Spanish director IMANOL.

Born in Madrid and raised in Gijón, IMANOL (short for Imanol Ruiz de Lara) is a well-travelled director whose career has taken him from Spain to Cuba and elsewhere - now he's ready to make his UK bow with Sonny London's encouragement.


The Brewer Street outfit are keen to introduce IMANOL's refined style to the British market, with the Spaniard known for his beautifully controlled colour palettes and his ability to flit between TVCs, fashion films, and long-form content.


When I have a script I live it as a challenge. I can not get rid of it at any time the day - I’m always looking for the best way to tell that story.

 ”

Brands needn't question IMANOL's work ethic either, as he admits that clocking off after a long day is easier said than done: "When I have a script I live it as a challenge. I cannot get rid of it at any time of the day - I'm always looking for the best way to tell that story."


Such commitment may wreak havoc on his sleeping patterns, but IMANOL's reel suggests it pays off. As their first signing of 2019, Sonny are understandably keen to provide IMANOL with a script to sink his teeth into.

To discuss IMANOL's availability, ring Toby Tobin on 020 7734 8124 or email him via toby@sonnylondon.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.