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HAMLET have signed directors Alex Lee and Kyle Wightman (aka BRTHR) for representation in Europe and China.
The American duo's CV reads like a music festival line-up, with promos for Grimes, Travis Scott, Lana Del Rey, The Weeknd, and others. Unlike most festival goers, BRTHR managed to avoid the Portaloos.
They also boast a tidy commercial reel, headed by a strobe-lit plug for FIFA 19. Just shy of two minutes long, BRTHR's film is a hyperkinetic collage of gameplay, screen confetti, and cameos from both on and off-pitch personalities.
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This year, we plan on going "HAM", as Jay-Z and Kanye would say.
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While the likes of Neymar, Cristiano Ronaldo and Kylian Mbappé are instantly recognisable, the ad also acknowledges the gamers who consume EA's annual kickabout—even those brave/deluded enough to play Ronaldo at centre-back.
It's a strong calling card for the pair, but HAMLET executive producer Jason Felstead reckons the pair are only just getting started: "Their uniqueness has drawn an incredible amount of traction to their work. We at HAMLET are very much looking forward to making incredible work with them".
BRTHR's Alex Lee is equally effusive: "Having worked mostly in the States, we are super thrilled to take on anything that comes our way in some new territory with a fresh team. This year, we plan on going “HAM", as Jay-Z and Kanye would say." "
You can see more of BRTHR's work here. Next, drop Jason Felstead a line via jason@hamlet.tv or call +32 472 48 47 00.
